Job Summary:

• Drive new product growth and development which results in incremental revenue for the company by managing and optimizing SEM campaigns and overall digital media budgets
• Establish quarterly, annual, and mid-year goals
• Setup for accounts including google tag manager, call tracking, data feeds, google events/goals etc. 
• Stay current with emerging trends in the digital marketing space.
• Achieve quarterly acceleration goals with channel partnerships. 
• Participate in key account group brainstorms, strategy and creative sessions, contributing digital/interactive/new media ideas.
• Collaborating with finance staff for budgets and billing. 
• Perform detailed research of analysis of clients’ online presence, industry best practices and competition.
• De-construct competitive best practices in digital marketing, create benchmarks and establish development roadmaps to capture near-term opportunities and long-term success.
• Assist with the implementation of social media strategy and best practices across various platforms and social communities (e.g. Facebook, Twitter, Snapchat, Video/YouTube, Pinterest, Instagram, TikTok, etc).
• Extract value from clients’ customer data through oversight of data audits, aggregation, enhancements and statistical analysis.

Skills on Resume: 

• SEM Campaign Management (Hard Skills)
• Goal Setting (Soft Skills)
• Technical Proficiency (Hard Skills)
• Industry Awareness (Soft Skills)
• Creative Collaboration (Soft Skills)
• Financial Management (Hard Skills)
• Competitive Analysis (Hard Skills)
• Social Media Strategy (Hard Skills)

Job Summary:

• Strategize, coordinate, analyze, and optimize multichannel digital marketing campaigns and promotional content
• Collaborate with other marketing team members to develop and implement assets across digital channels as part of broader marketing campaigns
• Measure and evaluate the effectiveness of digital marketing efforts, then present findings to team leadership and optimize or pivot accordingly
• Assist with the creation and maintenance of the marketing campaign calendar and help measure and monitor progress toward quarterly and annual department goals
• Provide digital marketing support to other internal departments within both organizations
• Manage and maintain SEO best practices across all company-owned websites
• Assist with strategy and optimization of website architecture to improve user experience
• Conduct market and competitive research to assess and improve The Front Climbing Club and Vertical Solutions' digital marketing strategies
• Develop and implement standard operating procedures and process improvements based on digital and industry best practices
• Assist with the review of all digital marketing materials to ensure error-free copy, consistent brand messaging, and adherence to digital best practices
• Participate in team interviews and hiring decisions

Skills on Resume: 

• Campaign Strategy (Hard Skills)
• Team Collaboration (Soft Skills)
• Data Analysis (Hard Skills)
• Project Management (Hard Skills)
• SEO Optimization (Hard Skills)
• UX Strategy (Hard Skills)
• Market Research (Hard Skills)
• Brand Consistency (Soft Skills)

Job Summary:

• Developing and championing marketing strategies to grow client’s business
• Managing execution of integrated marketing plans to drive customer acquisition, conversion, and retention
• Gathering and analyzing insights and data to determine the most valuable opportunities to improve marketing performance
• Building trusted relationships with clients and colleagues, viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
• Playing an integral role within the practice to create and expand practice offerings
• Nurture and mentor junior talent to grow the Marketing Strategy practice
• Develop data-driven content amplification and paid promotion strategies that align with the client’s goals and work closely with the various agency specialists involved with the implementation and management of those strategies.
• Create clear, compelling, data-driven, budget and performance recommendations, POVs and other deliverables for clients and in support of new business efforts.
• Demonstrate exceptional written and verbal communication skills with a noted ability to communicate complex or digital/social concepts to a non-technical audience.
• Collaborate effectively with colleagues from a range of disciplines including Brand Strategy, Content Strategy, Design, Account Management Production and Development Teams.
• Building and nurturing of industry relations with key partners (Google, Facebook, Oracle, etc.)

Skills on Resume: 

• Marketing Strategy (Hard Skills)
• Campaign Management (Hard Skills)
• Data Analysis (Hard Skills)
• Client Relationship Building (Soft Skills)
• Practice Expansion (Soft Skills)
• Mentorship (Soft Skills)
• Content Promotion (Hard Skills)
• Communication (Soft Skills)

Job Summary:

• Demonstrate understanding of client and business needs, goals, and competitive environments
• Drive and execute digital and social media campaigns to help achieve clients’ objectives
• Be a hands-on team player adding value, sharing creative ideas, and executing digital programs
• Develop key insights that drive smart and innovative digital experiences through a deep understanding of the consumer and client's business
• Recommend, prioritize, and deploy an appropriate mix of communications strategies and tactics in the digital space to drive brand awareness, engagement, and traffic in support of the overall digital/social media strategies
• Educate and inform internal teams (creative, planning and account teams) to help them become confident with all types of digital engagements
• Knowledge in using social media platforms to drive brand awareness and engagement.
• Develop and present digital/social media strategies for new business prospects
• Participate in the development of new and incremental business, including relationship building with account teams
• Identify opportunities to integrate digital solutions into client engagements

Skills on Resume: 

• Client Understanding (Soft Skills)
• Campaign Execution (Hard Skills)
• Creative Collaboration (Soft Skills)
• Consumer Insights (Hard Skills)
• Communication Strategy (Hard Skills)
• Team Education (Soft Skills)
• Social Media Expertise (Hard Skills)
• Business Development (Soft Skills)

Job Summary:

• Serve as a lead practitioner who demonstrates an advanced understanding of the practice
• Ensure the execution of a strategic mental model across every engagement
• Identify gaps in approach, ensuring better quality of deliverables
• Support strategic framework execution
• Establish logical organization and justification of the strategy deliverables, activities, and impact
• Work independently on small to mid-level engagements, seek assistance on large-scale engagements
• Apply different tools and methods used by the practice as well as deliver work without any oversight
• Engage and direct cross-competency work needed for strategy delivery
• Review and provide feedback on an ongoing basis across the different work streams
• Design and develop client session/workshop design tactics and workshop materials with minimal support
• Establish presentation flows and be comfortable leading presentations, strategy sessions, and workshops

Skills on Resume: 

• Strategic Expertise (Hard Skills)
• Mental Model Execution (Hard Skills)
• Quality Assurance (Soft Skills)
• Framework Implementation (Hard Skills)
• Organizational Logic (Hard Skills)
• Independent Work (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Workshop Design (Hard Skills)

Job Summary:

• Partner with clients to process information and data requests and advocate for the project, both internally and externally
• Lead strategy, approach and solutions to technology projects.
• Manage client communications and expectations around project delivery.
• Coordinate internally between development, account and creative / UX teams to ensure effective development delivery, from kick-off to QA & launch.
• Facilitate technical requirements gathering, functional specifications, and create development documentation around client deliverables.
• Develop user personas & stories, use cases and site visitor flows.
• Effective and dedicated leadership, able to rally the team to victory.
• Oversee assigned digital advertising team members and contribute to professional development and growth.
• Training for the Account Services Team on best practices, new opportunities, benchmarking and upsell opportunities.
• Identify trends and opportunities for improved open, click and conversion rates.

Skills on Resume: 

• Client Communication (Soft Skills)
• Project Leadership (Soft Skills)
• Team Coordination (Soft Skills)
• Technical Requirements Gathering (Hard Skills)
• User Experience Design (Hard Skills)
• Leadership and Team Motivation (Soft Skills)
• Team Development (Soft Skills)
• Performance Optimization (Hard Skills)