• Continuously develop and stay up-to-date on all digital transformation-related knowledge about a given DXT and business both internally and externally to become the subject matter expert for digital transformation within a dedicated business portfolio
• Research emerging technologies and develop an understanding of market best practices and technology strategies across relevant industries to the DXT being serviced
• Manage the DXT’s full funnel of digital transformation initiatives (both active and future initiatives) and lead in the prioritization of work streams needed to accomplish said initiatives
• Support and lead in the decisions and tactics needed to execute on any given Digital Transformation initiatives (imports, alliances, new builds)
• Own the production of DXO (Digital Transformation Office) insights and reporting metrics for continuous improvement
• Act as a single point of contact between the DXT and PwC leadership (a Digital Transformation Team within a given Line of Service or Markets team) and the Products & Technology organization, providing them with best-in-class technology strategy services
• Oversee and ensure the success of all analyses and execution of digital transformation initiatives on behalf of the DXT
• Continuously maintain and communicate knowledge of resourcing capacity and align teams against prioritized initiatives at speed, conversing cross-functionally through the entire P&T org
• Develop and support the execution of KPIs that align to the firm strategy
• Support and ensure the delivery against strategic objectives and KPIs

• Serve as liaison and communicator between stakeholders and web development team
• Support Search Engine Marketing, primarily SEO strategies and execution
• Understand stakeholder’s goals, business needs and challenges
• Work with technical experts within the development team to determine the viability of project requests
• Partner closely with IT and Global Marketing management to champion vision, roadmap, and growth opportunities
• Gather and define project requirements, both business and technical from subject matter experts and stakeholders
• Establish the scope and priorities of each project based on business drivers.
• Oversee the execution of web project timelines and drive them to completion to meet deadlines
• Develop a strong end-to-end understanding of Tennants current go-to-market strategies, processes and digital ecosystem.
• Assist in the development of digital customer journey maps and provide consultative support to business partners around those journeys.

Skills: Stakeholder Communication, SEO Strategy, Business Needs Understanding, Project Feasibility, Vision and Roadmap Alignment, Requirements Gathering, Project Scope Definition, Project Timeline Management

• Measure and analyze the customer digital experience and satisfaction along the journey and find opportunities for enhancement and innovation.
• Lead qualitative and quantitative consumer research to generate a deeper understanding of consumer's goals, characteristics, behaviors, and pain points.
• Contribute, alongside other Strategy team leaders, in the analysis of operating data and in suggesting new ways of working to support team KPIs
• Lead connectivity of DXT work and insights to broader DXO strategy
• Ensure the success of the Strategy team by displaying leadership skills, inspiring organizational coherence, and suggesting new ideas and best practices
• Work in a teaming environment, building and sustaining relationships with peers and colleagues
• Managing budget setup, approval process, forecasts, and spend planners in a timely manner
• Collaborate with other internal teams on optimizing user journey and experience
• Working with the email team on the execution and analysis of email marketing programs with an emphasis on customer retention, segmentation, campaign analysis and marketing automation
• Test, analyze and report on e-mail campaign performance on a recurring basis. 

Skills: Customer Experience Analysis, Consumer Research Leadership, Data-Driven Insights, DXT to DXO Connectivity, Leadership and Team Building, Relationship Building, Budget Management, Email Marketing Optimization

• Assist in the facilitation of workshops and ideation sessions with customer stakeholders for the purpose of building alignment and extracting information valuable for the roadmap and strategy-building experience, including proactive recommendations on all facets of an outlined deliverable, or set of deliverables.
• Develops new, evolved research methodologies, and provides guidance in selecting the appropriate research tools and data sources to support them.
• Keeps a pulse on consumer expectations and experience trends across industries to ensure that we remain future-forward with our approach to new and emerging technologies.
• Develops an in-depth understanding across industries - including leading brands, trend casting, and industry-wide challenges.
• Drives digital strategy backed by a clear understanding of business goals, consumer behavior, and mindset.
• Leads research that uncovers consumer, product, and business insights.
• A dynamic storyteller who pulls together several different inputs to craft a cohesive story that captivates the audience.
• Demonstrates a comprehensive understanding of product growth through UX, design, and product features.
• Meets every deadline on multiple workstreams at once while also delegating appropriately between the design and insights team.
• Assesses new product and experience ideas to determine the potential to address consumer needs and presents the builds the business case to leadership - both internally and with the client.
• Uses sound financial and market analysis to build a case for taking a strategic position and informing the business strategy.

Skills: Workshop Facilitation, Research Methodology Development, Consumer Trend Awareness, Industry Insight Development, Digital Strategy Leadership, Research Leadership, Storytelling Expertise, Product Growth Understanding

• Lead the development, execution and optimization of paid digital media, including display advertising, paid search, paid social and other channels
• Construct media plans for the quarterly and yearly budget investments
• Create and manage paid search campaigns. 
• Structuring, ad text creation and testing, automated and manual bid management, keyword research, conversion tracking and optimization, performance analysis, landing page analysis and testing.
• Create, manage and optimize social media advertising campaigns across Linkedin, Facebook, Twitter, Bing etc including campaign setup, ad text creation and testing, and regular reporting.
• Participate and lead on digital channels in strategic meetings with stakeholders
• Utilize strong analytical ability to evaluate performance across all channels. 
• Communicate with the stakeholders on the performance by providing actionable insights
• Bring all elements and channels of paid media and use storytelling to communicate on performance
• Own the relationship with agencies and other vendors to roll out effective paid media campaigns and work towards on-going optimizations, delivering engaging campaigns
• A/B tests to optimize online user experience and ensure the digital customer journey is best in practice

Skills: Paid Media Strategy, Media Planning, Paid Search Campaign Management, Social Media Advertising, Stakeholder Collaboration, Performance Analysis, Stakeholder Communication, Vendor Management

• Experience working within online advertising in PPC (Pay-per-click), Display or Paid social media, ideally Google Adwords certified.
• Strong attention to detail and loves working towards clear goals
• Exceptional communicator with collaborative/team spirit
• Strong analytical thinker and driven problem solver.
• Comfortable with deadlines, deliverables, and juggling multiple projects at once..
• Proficiency in Excel and/or Google Sheets
• Excellent written and verbal communication skills in English
• In-depth knowledge of accounts and campaigns inside out in order to provide information
• Enthusiastic and flexible working attitude with a can-do attitude
• Experience in developing holistic consumer journeys, channel planning, and creative briefs
• Understand HTML, CSS, JavaScript, SQL and a scripting language.
• Experience with Microsoft Office including Word, PowerPoint and Excel

Qualifications: BA in Marketing with 6 years of Experience

• Digital-savvy and informed on innovations, trends and technologies in the digital space
• Excellent verbal and written communication skills required to facilitate internal and external team member discussions
• Must have a collaborative spirit and a resourceful approach to team work,
• Proven success in creative problem solving as well as excellent data analysis and research skills
• Strong experience in facilitating primary research
• Experience leading and delivering on medium to high-complexity change management projects
• Experience in leading customers through enterprise-wide digital transformations
• Experience in Organizational Change Management for large, complex, multi-geography initiatives with a consultancy or internal consultancy within a large global organization
• Experience with nonprofit online marketing and fundraising programs
• Experience with Blackbaud/Luminate and Oracle Eloqua
• Experience with Salesforce Marketing Cloud, HubSpot or other marketing automation platforms a requirement
• Experience with DSPs, ad exchanges, programmatic digital advertising
• Comfortable with reviewing client and agency market research

Qualifications: BS in Digital Media with 5 years of Experience

• In-depth knowledge of integrated marketing and CRM disciplines (including primary research, customer segmentation, targeting, direct marketing, and customer care)
• Deep understanding of the technical nature of digital marketing solutions
• Experience in market research and testing of digital marketing
• Understanding of the healthcare/pharmaceutical advertising/promotions industry and the unique regulatory and privacy requirements and challenges. 
• Understanding of therapeutic categories/disease states
• Strong understanding of HCP and patient-integrated marketing programs including email and display campaigns, e-detailing campaigns, search, mobile detailing and CLM (desirable) initiatives
• Excellent written and oral communication skills as well as superior computer skills such as Word, Excel, PowerPoint
• Proven leadership ability with strong client relationship skills, maturity to handle independent senior-level client contact
• Experience managing and coordinating multiple strategy projects across internal teams and client relationships
• Strong communication, presentation and project management skills are a must, as well as, a demonstrated ability to work well with a team.
• Experience with Google Analytics and other Analytics platforms such as Brandwatch, etc. SEO, Paid digital, Mobile, Video, Display, Search, e-mail marketing and CRM

Qualifications: BA in Communication Studies with 6 years of Experience

• Mastery of principles of digital strategy and planning. 
• Experience with optimization media metrics and business analysis including sales analysis and performance analysis
• Expertise in developing strategic creative solutions for clients
• Ability to provide clear creative conceptual direction and to motivate cross-functional teams
• Strong writing and editing skills. 
• Ability to extract insights from large amounts of information. 
• Comfort developing presentations and presenting ideas.
• An understanding of digital platforms, the opportunities and challenges they present and opinions on what will work best and why.
• An appreciation of storytelling and a desire to find the narrative in anything.
• A working knowledge of current digital technologies, publishing tools and trends in the advertising, communications and marketing industries.
• Understanding of standard approaches to data analytics, ads implementation, application development and platform integration

Qualifications: BS in Computer Science with 4 years of Experience

• Experience in a digital, social strategy role, with responsibilities including managing communities, content creation and optimization, influencer marketing, listening and insights.
• Experience with B2B and corporate clients.
• Deep understanding of the digital communications landscape and a passion for all things digital and social.
• Strong communication skills such as written, verbal, presentations, and meeting facilitation in both individual and group settings.
• Detail-oriented, flexible, and willing to work in a fast-paced, demanding client-focused environment.
• Strong follow-through and drive toward set deadlines. 
• Extensive experience with social media engagement and messaging.
• Enjoys marketing and digital marketing theories and principles and wants to share best practices broadly amongst the team
• Problem-solving and meeting commitments with tight deadlines in a fast-paced environment
• Ability to influence cross-functional teams without direct authority
• Exhibits strong written and oral communication skills
• Experience with the following platforms such as Google Analytics, Google, Facebook, Snapchat, Amazon, Google Keyword Planner, MOZ, SEM Rush, Sprinklr, Netbase, ComScore, MRI, PointLogic

Qualifications: BA in Advertising with 5 years of Experience