• Use a range of data sources quantitative and qualitative to provide actionable insight into customer experience
• Build and maintain dashboards to monitor performance of website, social, eCRM, digital marketing, brand
• Combine digital analytics with business data sources (e.g. CRM, ERP) for a view of the total customer experience
• Create and maintain web analytics and tagging framework/implementation to ensure the success of all new developments can be measured
• Support website optimization AB testing with hypotheses, measurement, and recommendations
• Synthesize qualitative customer feedback from the website, social, surveys, and user interviews
• Actively identify areas of opportunity or points of failure in product or service
• Analyse customer data to identify segments and personas to enable the business to make customer-centric decisions
• Compile and synthesize external market and partner data to identify trends and make recommendations
• Create and maintain a data dictionary to standardize customer data across the group
• Evangelise for high standard of data quality and integrity to help maintain data standards across the group
• Create opportunities through insights into digital data sources and solving customer-focused problems

Skills: Data Analysis, Dashboard Management, Digital Integration, Web Analytics, A/B Testing, Feedback Synthesis, Segmentation, Data Quality

• Provide leadership and best practice digital analytics strategies and implementation across Endeavour-owned properties
• Identify data and optimization opportunities across Endeavour brands’ digital platforms
• Producing data, analytics, and insights from disparate digital data sources across Endeavour drinks
• Assist in the development of test and learn experiments to drive key organizational initiatives
• Providing both ongoing and ad hoc reporting, analysis and insights promptly
• Enable the squad to improve the efficiency of marketing, digital, and delivery processes and the effectiveness of the channels through the use of data and insights
• Sharing approaches and best practices across the marketing and digital analytics chapter to improve the overall health of the chapter.
• Work within team norms, standards, and procedures to provide consistency across the business
• Establish credible relationships with business stakeholders.
• Support and drive the development of great team dynamics
• Proactive with ideas and recommendations and help drive the squad outcomes
• Lead, coach and develop junior team members
• Work with Core analytics teams to ensure that existing data quality is constantly improved
• Define tracking solutions and help technical teams

Skills: Analytics Leadership, Data Optimization, Insights Delivery, Experimentation, Reporting, Process Efficiency, Team Coaching, Tracking Solutions

• Work with the Optimisation and Insight Lead and the Product Manager to support and shape strategic product initiatives through the application of data and insight, drawing on knowledge from other teams
• Monitor the live performance of digital products, and produce meaningful regular reports on that to share with the rest of the team
• Generate new ideas from data observations and understanding of the strategy and objectives of the pod, ensuring the constant evolution and improvement of the digital product
• Use analytical tools and understanding to help inform MVP and defect prioritization, ensuring that these decisions have a basis in data and customer understanding
• Comfortable in A/B and multivariate test hypotheses and then presenting insights, scientifically proven to the appropriate stakeholders
• Conduct performance analysis on various projects, such as A/B testing of content performance of various brands, and marketing initiatives for web, mobile app, and connected device platforms.
• Work on business forecasting and planning
• Communicate insights in meetings, strategy sessions, emails, and presentations
• Become well-versed in a variety of analytics tools and evangelize digital analytics to promote data-driven culture, efficiency, and best practices within the company
• Working closely with marketing channel managers (specifically Email) on an ongoing basis to understand campaign details and to optimize effectiveness.
• Own tracking of KPIs and ongoing monitoring of performance through designing, executing and maintaining dashboards, reports, and presentations
• Supporting, informing and guiding CRM marketing strategies with ad-hoc and automated reporting and analysis, customer insights
• Identify key metrics and benchmarks 

Skills: Product Insights, Performance Monitoring, Data-Driven Ideation, MVP Prioritization, A/B Testing, Forecasting, KPI Tracking, CRM Analysis

• Work across various clients, from different industries, across different data sets (search, social, website, display, third and first-party, etc.) 
• Deploy online survey to gather information about consumers 
• Work in social listening and search analytics to discover trends and consumer perceptions 
• Develop audience profiling and personas across a suite of demographic tools 
• Put together data sets and reports, delivering insights to both clients and internal stakeholders, in different output formats 
• Undertake campaign reporting across paid media, social, display, etc.
• Regularly report on monthly, and weekly activities 
• Collaborate regionally with other data teams to train and learn from them, share best practices, discuss tools access or best-in-class projects 
• Travel across regional offices to execute local projects 
• Engage in procurement and discuss software with potential new vendors
• Be responsible for analyzing CRM data for direct-to-consumer (DTC) marketing strategies with a heavy emphasis on email marketing.
• Delivering data-driven, actionable insights 
• Work with the marketing team to unearth insights to promote data-driven decisions

Skills: Client Analytics, Survey Deployment, Social Listening, Audience Profiling, Campaign Reporting, Regional Collaboration, CRM Analysis, Data Insights

• Understand the latest website analytic tools and SEO best practices across all major search engines worldwide
• Implement SEO strategy to drive an optimized digital experience
• Manage the day-to-day search marketing activities including campaign planning, budget management, and optimization of paid search campaigns
• Monitor and evaluate web analytics dashboards and reports to provide recommendations for SEO strategies and site optimizations
• Conduct A/B tests to drive SEO, optimize web experiences and derive insights
• Collect and analyze customer behavior data from SEO and website analytics
• Analyze technical SEO issues and recommend fixes
• Configure metadata for popular social network link-sharing cards
• Work in reporting platforms such as Adobe Analytics, Adobe AEM, Adobe Experience Platform CDP, Salesforce Datorama, Microsoft Excel, Google Analytics, Google Search Console and Tableau
• Build and manage relationships across the business and with other marketing functions
• Demonstrate experience working virtually at a global scale
• Monitor and report on data quality and data integrity across digital channels
• Ensure data capture, usage and retention complies with applicable company global standards and local regulations
• Understand the marketing automation systems (Salesforce Marketing Cloud preferable), and web-based content management systems (Adobe Experience Manager (AEM)
• Understand account-based marketing in a B2B context, including sales capabilities, conversion tactics, and brand measurement.

Skills: SEO Management, Web Analytics, Paid Search, A/B Testing, Data Analysis, Technical SEO, Marketing Automation, Reporting Tools

• Experience in a digital or retail business with experience in data, analytics, or insights
• Demonstrated capability in developing analytics and insight and communicating this to stakeholders to improve customer satisfaction and business outcomes.
• Experience working across at least 2 relevant areas - digital analytics, analytics development, data development, CRO, reporting, data visualization, insight delivery
• Experience in auditing and improving analytics setup
• Experience in building dashboards within Adobe Analytics and some experience in using data visualization tools such as Tableau or Power BI
• Strong understanding of tag management concepts
• Demonstrable ability to build collaborative relationships with a diverse range of stakeholders within analytics chapters and across cross-functional squads
• Ability to prioritize multiple concurrent pieces of work and deliver to agreed milestones whilst communicating any changes in scope or timelines
• Demonstrable marketing, Ecom, or sales analytics experience.
• Domain knowledge of each squad mission
• Proven experience of continuously improving individual outputs and contributing to the aim of the team to do the same.
• Experience working in an agile organization or with agile technology teams.
• Strong graphics and visualization aesthetics to convey the message simply and impactfully
• Marketing and Business experience (Knowledge of marketing strategies/analytics)
• Familiarity with data capture, retrieval, cleansing, and solving problems
• Superb communication skills and experience crafting analyses and storytelling for business partners

Qualifications: BS in Data Science with 8 years of Experience 

• Digital analytics experience, ideally in a product optimization/agile scrum environment
• Experience in using enterprise-level digital analytics solutions, ideally Adobe Analytics, Target, GA 360, Firebase, and BQ.
• A/B and multivariate testing experience, with an understanding of statistical concepts like sample size calculation, significance, Type I and Type II errors
• Appreciation and/or implementation experience of digital analytics data collection methods
• Numerate and analytical mindset with a focus on the commercial benefits of making changes
• Good communication and presentation skills
• Ability to communicate complex data effectively to a variety of audiences via a variety of means (visual, verbal, and written)
• Highly organized and process-driven, with a passion for data and delivering meaningful insights.
• Have an understanding of digital data collection techniques and limitations
• Good stakeholder management abilities with the ability to educate and drive change.
• Strong interpersonal skills and teamwork focus, and strong learning agility with enthusiasm to learn and develop new skills
• Wider knowledge of digital technology (outside of analytics).
• Must have analytics experience in web, digital media, BI, CRM, etc.
• Advanced MS Excel and PPT, Adobe Analytics

Qualifications: BS in Statistics with 5 years of Experience 

• Experience in digital analytics
• Comfortable using Adobe Analytics, or similar web analytics tools, with a robust knowledge of segmentation
• Capable with analysis of heatmaps, session replay, and voice of customer data
• Significant experience delivering data-driven work in a digital marketing, research/insights, or consultancy environment.
• Proven ability to bring quantitative and qualitative data to life, through insight discovery and storytelling.
• Skilled in using a combination of data sources to construct a profound understanding of the site or app performance
• Innovative and creative, with a logical and methodical approach to problem-solving with proven data instincts and a clear understanding of the common pitfalls of digital analytics
• A credible and articulate natural communicator and storyteller with contagious enthusiasm
• Ability to effectively communicate and collaborate with both business and technical partners
• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.

Qualifications: BA in Business Analytics with 4 years of Experience 

• Excellent analytical and business strategy skills
• Project and process management skills
• Excellent written and verbal communication skills
• Experience with a prior focus in financial services analytics
• Solid organizational skills and ability to manage multiple projects at one time
• Self-starter who also has a demonstrated ability to work successfully in a team environment and drive
• Proven ability to identify and deliver CX and targeting improvements that drive commercial outcomes
• Sound knowledge of Adobe Experience Cloud products, in particular Adobe Analytics
• Proficient in data query and manipulation (SQL)
• Experienced in advanced analytics by utilizing knowledge of statistical analyses using R/Python.
• Excellent interpersonal skills and strong data visualization and communication skills (both written and verbal) 
• Ability to translate complex findings and results into a compelling narrative.
• Strong data-driven background, inquisitiveness, attention to detail, and experience in using web analytics and tagging tools.
• Experience working in digital analytics with a focus on ecommerce measurement.

Qualifications: BA in Business Administration with 6 years of Experience 

• Experience with Marketing Technologies
• Experience with spreadsheets, databases, and database reporting tools
• Experience in business analytics, Customer segmentation, and/or digital/online marketing
• Intermediate understanding of HTML, CSS, JavaScript, and browser cookies
• Strong project management/execution skills
• Experience with Adobe Analytics and Adobe DTM/Launch
• Strong Excel, PowerPoint, and Word skills
• Possesses strong strategic, analytical, and problem-solving skills
• Familiarity with the airline industry and/or field of marketing
• Communicates effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
• Handles high volumes of work with the ability to prioritize effectively and hit promised timelines
• Experience managing client relationships, or the relationship with internal stakeholders, handling commercial discussions, and/or acting as a point of contact on projects.
• Experience managing small teams of analysts, researchers, or consultants, prioritizing/assigning work, managing quality, and ensuring projects are delivered on time/budget.
• High standard of verbal and written communication skills, with exceptional attention to detail.
• Enthusiasm for learning, with a strong desire to broaden knowledge across the digital landscape.

Qualifications: BA in Marketing Analytics with 7 years of Experience