SENIOR DIGITAL ANALYST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Jan 06, 2025 – The Senior Digital Analyst has extensive experience in digital optimization, including Paid Social, SEM, and Programmatic media buying, with strong analytical skills and proficiency in Excel, SQL, and Power BI. This position demonstrates the ability to manage multiple priorities, deliver detailed analysis, and thrive in fast-paced, diverse environments. The senior analyst has a proven track record of effective communication, relationship building, and contributing to both independent and team-based projects.

Essential Hard and Soft Skills for a Standout Senior Digital Analyst Resume
  • Digital Optimization
  • Paid Social
  • SEM
  • Programmatic Media Buying
  • Data Analysis
  • MS Excel
  • SQL
  • Power BI
  • Alteryx
  • CRM Systems
  • Communication
  • Presentation
  • Relationship Building
  • Time Management
  • Attention to Detail
  • Self-management
  • Adaptability
  • Problem Solving
  • Team Collaboration
  • Empathy

Summary of Senior Digital Analyst Knowledge and Qualifications on Resume

1. BS in Computer Science with 5 years of Experience

  • Excellent knowledge of Google Analytics and its functionalities, data structure, collection, and debugging possibilities 
  • Advanced skills in dashboard design and data visualization (e.g. Data Studio, Looker, Tableau, etc.)
  • Ability to translate stakeholders’ needs into data concepts to provide to the Tracking and Implementation colleagues
  • Experience in extracting, manipulating, and transforming data from APIs and data sources (e.g. Google Analytics reporting API, BigQuery, etc.)
  • Strong motivation to share knowledge within the team and company
  • Motivation and willingness to organize work and product development using an agile approach
  • Team player who loves to collaborate and work with internal and external stakeholders from different backgrounds in an international environment
  • Fluent in English and German
  • Familiarity with Python or R for data analysis or similar tools
  • Expertise in working with Google Cloud Platform stack (in particular BigQuery)
  • Experience with Mobile Tracking (e.g. Firebase, Adjust, or similar)
  • Excellent logical and analytical skills - both quantitative and qualitative
  • Self-starter able to manage multiple priorities in a highly dynamic, corporate environment
  • Quick learner and positive, confident communicator.

2. BA in Business Analytics with 4 years of Experience

  • Experience with online analytics tools, Adobe or Google Analytics
  • Experience in Digital Insights, Customer Insights, Campaign Analysis, database marketing, or customer analytics roles.
  • Experience with Tealium and proven experience in finding actionable insights from digital data sources (Websites, Apps, etc)
  • Have a deep understanding of Web Analytics tools
  • Provide support, guidance, and training for other Adobe users across the business
  • Ability to debug and improve the existing implementation
  • Can establish automation for continuous tasks
  • Ability to generate insights for the analytics team
  • Proficiency with tools such as Adobe Analytics 
  • Proven ability to manage and synthesize complex datasets to deliver commercial insights
  • Proficient in Excel and advanced financial modeling
  • Be curious and innovative, and want to become a reference when it comes to Adobe Analytics in the company

3. BS in Software Engineering with 9 years of Experience

  • Relevant experience in technology requirement elaboration, solution, and design.
  • Hands-on experience in providing technology solutions to Operations groups of Financial enterprises.
  • Solid Digital BA experience covering both Mobile and Internet solutions.
  • Expertise in the area of Digital Cards Lending and Rewards Domains.
  • Experience in managing and supervising a team of at least 4 or 5 members.
  • Hands-on experience in Agile development methodology.
  • Detailed understanding of consumer Digital banking operations and products.
  • Functional knowledge of credit card features, rewards, and lending.
  • Proven interpersonal, data analysis, diplomatic, management, and prioritization skills.
  • Consistently demonstrate clear and concise written and verbal communication.
  • Proven ability to manage multiple activities and build/develop working relationships.
  • Proven self-motivation to take initiative and master new tasks quickly.
  • Demonstrated ability to work under pressure to meet tight deadlines and approach work methodically with attention to detail.
  • Exposure to Digital development tools and ecosystems such as AngularJS, NodeJS, XML, JSON, HTML/HTML5 Spring Framework, ORM Framework, Web Services - REST/SOAP, Responsive Web Design, and Familiarity with iOS or Android Development.

4. BA in Economics with 6 years of Experience

  • Experience in web tracking and tag management.
  • Familiarity with Adobe Launch or Google Tag Manager and knowledge of JavaScript.
  • Experience with Adobe/Google Analytics, web development, and debugging tools (e.g. Adobe Debugger/Auditor, browser developer tools).
  • Excellent communication skills able to convey ideas, facts, and information effectively.
  • Strong business acumen and ability to collaborate closely with business teams.
  • Proactive personality with attention to detail and entrepreneurial mindset.
  • Can-do attitude, good sense of humor, and strong personality.
  • Ability to work in cross-functional environments with very diverse, international teams.
  • A strong sense of curiosity and a constant drive to learn.
  • Extensive experience in using enterprise-level web analytics solutions, ideally on a commercial website, ideally in Travel.
  • Experience with Adobe Data Workbench, Adobe Analytics, and SiteCatalyst (Although those with experience in Google Analytics, Core Metrics, etc.
  • Understand digital data collection techniques and limitations.
  • Excellent knowledge of digital technology and understanding of key developments in online conversion analytics.
  • Established advanced user of Microsoft Excel.

5. BA in Marketing with 4 years of Experience

  • Full-time digital optimization experience (e.g., Paid Social, Paid Search (SEM), Programmatic/DSP media buying, etc.
  • Strong analytical skills, and comfort with MS Excel, data analysis, and Internet technologies.
  • Excellent communication and presentation skills with a strong ability to create and build relationships.
  • Ability to self-manage, juggle multiple priorities, and pay close attention to details.
  • Ability to contribute to a fast-paced, entrepreneurial, team-based environment.
  • Strong passion for embracing diversity to be authentic, empathetic, equitable, and inclusive.
  • Ability to manage own learning and contribute to functional knowledge building.
  • Ability to work both independently and in various team settings.
  • Strong communication and presentation skills.
  • SQL, Power BI, Alteryx knowledge.
  • Experience with CRM systems (e.g. Saleforce.com)
  • Financial Services experience, Payments experience.
  • Experience with Business Agility and matrix organizations.

6. BA in Digital Media with 7 years of Experience

  • Understanding of Web Analytics, Adobe, Google Analytics (Firebase) and AppsFlyer.
  • Understanding of digital advertising (display, mobile, e-mail, video, and social media.
  • Understanding of digital platform development and operation (Apps and Websites).
  • Work experience as a digital analyst or from an associated digital background, including data analysts or IT engineering or similar.
  • Experience in Digital Retail Banking and Development, using Microsoft Excel and PowerPoint.
  • Knowledge of web measurement technologies including website analytics software (e.g. Adobe, Google Analytics, and AppsFlyer).
  • An appreciation for web design, digital marketing, user experience, and information architecture.
  • Detail-oriented with the ability to manage multiple tasks simultaneously.
  • Ability to build and maintain good rapport with internal and external customers communicating ideas and concepts with result in increased sales and profitability while handling situations with confidence, tact, and resourcefulness.
  • Previous experience in Digital Analytics, with fast thought speed, able to identify analytics approaches quickly and deliver at speed.
  • Skilled at data wrangling and working with nuanced/unstructured data.
  • Statistics and data science familiarity/interest.
  • Experience working in a large corporation within a matrix organizational structure.

7. BS in Data Science with 8 years of Experience

  • Experience in software development
  • Experience with building consumer quality products, enabling business capability and objectives through technology
  • Strong application development knowledge of any of the following technologies object-oriented programming languages, dynamic programming languages, SQL, application integration protocols, messaging protocols and application monitoring
  • Infrastructure knowledge including Single Sign On, LDAP, search-related technologies, and task automation
  • Cloud computing knowledge on the major industry players such as Amazon AWS and Microsoft Azure
  • Deep understanding of the architectural concepts governing the design of highly scalable and reliable applications for cloud environments and using cloud-based services and products
  • Experiences in engineering practices such as code refactoring, design patterns, design-driven development, continuous integration, building highly scalable applications, application security
  • Knowledge of the Agile software development process, familiarity with performance metric tools
  • Strong analytical and problem-solving skills paired with the ability to develop creative and efficient solutions
  • Energized by complex problem solving and ability to push innovation on solutions
  • Excellent communication skills with the ability to influence senior client business and IT executives on technology decisions
  • Excellent leadership skills and enjoys teaching/mentoring others
  • Ability to work under pressure, manage client expectations effectively, and not get overwhelmed by client pressures on team
  • Distinct customer focus and quality mindset

8. BS in Computer Science with 9 years of Experience

  • Excellent knowledge across various data streams: search analytics (SEO/SEM), website analytics (Google Analytics and Adobe Analytics), Social (earned through social listening, owned paid and organic through native platforms or social media management platforms like Hootsuite, Sprinklr, etc.) and demographics (GWI, Surveys, qualitative interviews, etc.)
  • Knowledge of media activation, particularly using DMP
  • Great time management, and project management skills to juggle between projects, assess time required for tasks and projects
  • Knowledge and experience in any or several of the following: Excel, Tableau, PowerBi, Google Data Studio, etc.
  • Proficiency in SQL, R, Google BigQuery, AWS Redshift, Python, or any other programming language
  • Experience in using statistical models and forecasting techniques
  • A master at transferring data into insights as well as telling a compelling story
  • A curious mindset with critical thinking, keep yourself on top of industry changes before they impact the clients
  • Great presentation and delivery of insights through client-servicing, excellent verbal and written communication
  • Be a data ambassador, foster knowledge sharing across team members regionally as well as locally for more junior/interns
  • A self-starter, proactive, who identifies milestones and potential blockers and can solve them with minimum supervision
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