SENIOR DIGITAL MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Jan 08, 2025 – The Senior Digital Manager possesses experience in digital, content, influencer, and social media marketing. This position demonstrates expertise in managing large-scale digital projects, developing comprehensive content strategies, and leveraging a strong network of creators and influencers to amplify campaigns. The senior manager excels in leadership, project management, and analytics, with a forward-thinking approach and a deep understanding of digital advertising products and tools across major platforms.
Essential Hard and Soft Skills for a Standout Senior Digital Manager Resume
- Digital Marketing
- Data Analytics
- SEO/SEM
- Web Development
- Content Management Systems
- A/B Testing
- User Experience Design
- Marketing Automation
- Social Media Strategy
- Project Management Tools
- Leadership
- Communication
- Problem-Solving
- Creativity
- Time Management
- Adaptability
- Teamwork
- Critical Thinking
- Decision Making
- Conflict Resolution
Summary of Senior Digital Manager Knowledge and Qualifications on Resume
1. BA in Marketing with 6 years of Experience
- Deep digital, social media, and content experience.
- Must have a marketing and advertising background
- Account management experience with demonstrated capability in growing large client relationships.
- A demonstrated track record of developing and executing digital transformation, social media, and paid performance campaigns and programs.
- A forward thinker in the digital space who knows how to demonstrate the value of digital to clients as well as internal stakeholders
- Track record of developing and executing profitable campaigns that meet client objectives
- Strong leadership qualities including superb people management skills.
- Ability to attract, motivate, empower, coach, and retain staff
- Demonstrated staff management experience with strong leadership skills reflecting the ability to hire, motivate, develop, and lead
- A strong track record in business development and a tireless desire to win
- An understanding of the creative process and experience with creative concepting
- An ability to thrive in a fluid and entrepreneurial environment
- Strong language skills - English, Traditional Chinese, and Simplified Chinese.
2. BA in Marketing Research with 5 years of Experience
- Experience in digital media, marketing, analytics, and equivalent experience
- Deep understanding of digital media buying operations and data sources
- Strong proficiency in Microsoft Excel
- Strong proficiency with website analytics software (e.g., Google Analytics, Google Tag Manager, Facebook Insights, social listening tools, etc.)
- Meticulous attention to detail, with a logical and methodical approach to problem-solving
- Passion for innovation, with an inherent curiosity and desire to learn
- Experience working with international markets
- Experience in working with website optimization tools for A/B and multivariate testing, (e.g., Google Website Optimizer, Optimizely, Aquia Lift, etc.)
- Proven ability to work to tight deadlines and manage multiple digital marketing projects simultaneously
- Team player with a “can-do” attitude, who exhibits a strong sense of flexibility, and project ownership
- Excellent communication and presentation skills, combined with the ability to collaborate across functions
- Strong analytical skill set, capable of analyzing and reacting to digital performance data
- Strong communicator/collaborator
- Digital advertising working experience (preferably from a digital agency background)
3. BA in Business Administration with 7 years of Experience
- Strong CMS experience, preferably WordPress/WooCommerce and Shopify platforms
- Website design - HTML, CSS, Javascript/jQuery, Responsive
- Proficiency in Email campaign generation
- Ability to code responsive emails and test across various email platforms and devices
- Fluent in Adobe Creative Suite, in particular Photoshop
- Experience converting PSDs to HTML, ability to hand code and troubleshoot
- Strong working knowledge of HTML and CSS
- Content management of all Chauvet websites
- Strong Debugging, Testing, and Troubleshooting skills
- Knowledge of PHP, Liquid, and Shopify App development
- Proficiency in the management of web support ticketing system
- Knowledge and experience with User Experience for websites
- Knowledge of current email marketing trends and the ability to locate assets independently
4. BS in Data Science with 6 years of Experience
- Conversant with digital media and able to think across the whole media mix, hands-on experience with various technology platforms
- Strong communication and presentation skills (written or oral)
- Strong understanding of media terminology and concepts
- Sense of commercial acumen, attention to detail and numeracy
- Possess rigor with the ability to thrive in a fast-paced and dynamic environment
- Experience in mentoring and managing junior planners/executives
- SEO and best practices, strong attention to detail
- Strong interpersonal skills, and the ability to work and collaborate with others
- Self-starter with the ability to work within strict timelines, at a fast pace in a collaborative work environment
- Graphic design, marketing, and project management experience
- Well-organized/diligent/detailed oriented
- Inquisitive, asks questions, and out-of-the-box thinker
- Experience running campaigns both from a technical and strategic side
- Previous experience servicing financial or banking clients
5. BS in Data Analytics with 3 years of Experience
- Have digital, content, influencer, and social media experience
- Experience in fashion, beauty, tech, and innovation brands
- Strong leadership skills, excellent time management, and project management skills
- High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
- Experience developing and executing large-scale content marketing strategies and overseeing content development, specifically for social media platforms
- Experience amplifying campaigns and content and building online marketing strategies
- Fluency in digital platforms, tools, and software
- Conceptual and forward-thinking, comfortable in an ambiguous environment, and excited about inventing new ways of working
- Possess a network of content creators and influencers
- Exceptional knowledge of analytics and reporting
- Motivated to grow and educate team members to become high performers
- Strong organizational, planning, problem solving and decision-making skills
- A proven track record of managing large digital marketing projects for a range of clients
- Solid understanding of digital advertising products and tools from the main digital players (e.g. Google, Facebook, YouTube,).
- Working knowledge of the holistic digital landscape - video, display, social, programmatic, and marketing analytics