Job Summary: 

• Develop new strategies, metrics, and goals for the social and media team.
• Collect and analyze large datasets from multiple sources.
• Write narratives and business justifications of reports and analyses to influence stakeholders and drive decisions.
• Drive analysis and measures for social media and paid display campaigns.
• Build and maintain strong partnerships with managers, data engineers, data scientists, and other operations and analytics stakeholders.
• Create, manage, and optimize ROI-driven paid campaigns across multiple clients for Search, Display, App, Video, Social Media, and Affiliate
• Assess clients’ campaign performance against goals (ROI and KPIs) regularly and take actions accordingly
• Prepare weekly/monthly reports to track key metrics and maintain budgetary control
• Do keyword research, write ad copies, and manage bids for paid search, display, and app campaigns
• Identify target audiences, get the appropriate creatives designed, and devise/execute campaigns for Search, Display, App, and Social Media campaigns
• Partner with internal creative teams to develop integrated marketing messaging and creative execution

Skills on Resume: 

• Strategy Development (Hard Skills)
• Data Analysis (Hard Skills)
• Business Reporting (Hard Skills)
• Campaign Management (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Paid Campaign Optimization (Hard Skills)
• ROI Analysis (Hard Skills)
• Creative Collaboration (Soft Skills)

Job Summary: 

• Be the “go-to” person for analysis and data for the Digital Marketing and E-commerce teams.
• Set up custom reporting, and funnels and analyze Google Analytics data to drive insightful learnings and testing opportunities to improve conversion rates and revenue.
• Use a knack for communicating complex data analysis into easy-to-understand bullets to explain the “story” behind the numbers and share actionable recommendations.
• Develop and implement complex marketing projects that incorporate appropriate aspects of merchandising, marketing, and creativity. 
• Understand the implications of corporate strategic efforts including but not limited to inventory forecasts, product development plans, and pricing. 
• Provide advanced-level analysis of programs or projects.
• Partner with marketing and operations managers to design promo testing with a close to evaluate incremental return and margin impacts.
• Perform ad-hoc data analysis and create custom reports to service the needs of business partners and leadership teams.
• Create internal dashboards that automate key metrics and provide insights into performance within all aspects of Ecommerce and Digital Marketing.
• Evaluate audience segmentation, creative, and other marketing-related A/B tests and provide recommendations related to experiment prioritization.
• Develop models that drive metrics and E-commerce business toward improved operations and profitability – i.e. demand forecasting.

Skills on Resume: 

• Data Analysis (Hard Skills)
• Google Analytics (Hard Skills)
• Data Communication (Soft Skills)
• Project Management (Hard Skills)
• Strategic Planning (Soft Skills)
• Marketing Testing (Hard Skills)
• Report Creation (Hard Skills)
• Forecasting (Hard Skills)

Job Summary: 

• Provide insights on optimizing advertising in paid and non-paid media.
• Analyze key items on where to go bigger on inventory investing and performance marketing.
• Manage customer data within email and SMS platforms to optimize to increase email effectiveness, personalization, and ultimately higher LTV.
• Develop plans and recommendations for how Corkcicle can grow customer LTV across various channels.
• Define and own attribution modeling across paid marketing channels.
• Generates new insights through data exploration and creates predictive models to drive better decision-making.
• Identify, onboard, and cleanse new data sources quickly and efficiently.
• Present complex data to a wide audience. 
• Keep up to date on the latest trends and tools used by data scientists and assess for likelihood of improving Corkcicle’s analytical accuracy and efficiency.
• Work closely with 3rd party technology/tool vendors and contractors to keep pace with the dynamic ecosystem of novel technology and tools.

Skills on Resume: 

• Advertising Optimization (Hard Skills)
• Data Management (Hard Skills)
• Customer LTV Growth (Hard Skills)
• Attribution Modeling (Hard Skills)
• Predictive Modeling (Hard Skills)
• Data Cleansing (Hard Skills)
• Data Presentation (Soft Skills)
• Trend Analysis (Soft Skills)

Job Summary: 

• Promote the FRBC's online social networking and digital media accounts (i.e., LinkedIn, Facebook, Twitter, Instagram) to support the Bank's messaging, business operations, and communications goals
• Solicit, write/create, and post content on social media of moderate complexity that reflects the tone and culture of the Bank, ensuring messages are effectively delivered and encouraging readers to share posts with their social networks
• Collaborate with colleagues on video, photography, graphics, and other visual assets
• Perform daily monitoring and social listening around the FRBC and related topics, while serving as the lead social channel manager for comments, mentions, and other engagements
• Contribute to the strategic direction of the Bank's social media and email activities to engage and inform the public and partners on the purpose, functions, and policy decisions of the FRBC, including building and contributing to initiative-focused activities
• Write and execute successful email communications campaigns of moderate complexity that align with Bank brand standards, including optimizing email performance and helping to manage bank email lists
• Track the performance of social and email marketing of moderate complexity through metrics and analytics, create and share regular reporting, and provide analysis and recommendations
• Implement best-practice approach for creating advanced email templates, dynamic content, advanced testing methodologies, list segmentation, and deliverability for Email Channels.
• Have advanced knowledge of HTML, CSS, and other web technologies, and hands-on experience with building email templates, performing testing, and launching email campaigns.
• Counsel FRBC business areas on social media and email outreach strategies of moderate complexity

Skills on Resume: 

• Social Media Management (Hard Skills)
• Content Creation (Hard Skills)
• Visual Asset Collaboration (Soft Skills)
• Social Listening (Hard Skills)
• Email Marketing (Hard Skills)
• Performance Tracking (Hard Skills)
• HTML and CSS (Hard Skills)
• Strategic Counseling (Soft Skills)