SENIOR DIGITAL MARKETING ANALYST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Nov 25, 2024 – The Senior Digital Marketing Analyst possesses expertise in marketing analytics, combined with a strong understanding of online and offline advertising dynamics. This role requires proficiency in data analysis, leveraging tools like Excel, SQL Server, and Oracle to deliver accurate and actionable insights with minimal oversight. The analyst also excels in managing complex, cross-functional projects, showcasing innovative problem-solving skills and the ability to prioritize effectively in fast-paced environments.
Essential Hard and Soft Skills for a Standout Senior Digital Marketing Analyst Resume
- SEO
- SEM
- Google Analytics
- Data Analysis
- Conversion Rate Optimization
- Social Media Advertising
- Email Marketing
- Content Management Systems
- A/B Testing
- PPC Campaign Management
- Communication
- Problem-solving
- Time Management
- Collaboration
- Adaptability
- Critical Thinking
- Creativity
- Attention to Detail
- Project Management
- Leadership
Summary of Senior Digital Marketing Analyst Knowledge and Qualifications on Resume
1. BA in Business Administration with 6 years of Experience
- Experience in extensive data analysis in a digital marketing position (mortgage or real estate industry experience)
- Excellent oral and written communication skills
- Strong understanding of various Digital Marketing KPIs, how to create them, measure them, and communicate their importance
- Excellent proficiency with SEO and Google Analytics
- Strong understanding of search engine ranking factors, algorithms, site architectures, and strategies
- Strong analytical skills and experience with reporting and data analysis
- Experience using A/B testing tools
- Technically capable, excellent communicator, and a desire to improve processes and drive revenue through digital customer engagement
- Working knowledge of HTML, CSS, or JavaScript
- Should be completely comfortable and possess intermediate-level experience using SEO tools such as SEM RushAhrefsAlexaMoz
- Strong understanding of keyword research (prior experience in research and implementing)
- Strong Excel skills, and should be comfortable living in pivot tables
2. BA in Advertising with 7 years of Experience
- Expertise in social media with a track record of creating channel-specific content and managing and monitoring leading platforms
- Expertise in email marketing, including the development and execution of email campaigns or similar outreach
- Writing experience, interest in creating business communications through innovative, engaging storytelling
- Interest in banking, economics, community development, and the Federal Reserve System
- Ability to digest complex, highly technical ideas and topics and use them to create widely understandable, engaging stories
- Ability to build and implement new HTML/CSS email and web templates
- Photo Editing and basic animation and video skills
- Experience working with data visualization and reporting tools like Power BI, Tableau, Spotfire
- Possess strong working experience in Google Analytics or other web traffic tools
- Should be comfortable with advanced segmentation, creating custom reports, and multi-channel attribution
- Previous experience with marketing automation software, such as Marketo, Adobe, Hubspot, Pardot, and Campaign Monitor
- Be comfortable taking data from multiple sources and creating a standardized report for internal stakeholders
3. BA in Marketing with 5 years of Experience
- Experience in e-commerce and digital marketing environments.
- Proven working experience as a data analyst or similar position
- Proven experience with ad platform analytics tools (Facebook Ads, Google AdWords, etc)
- Proven experience with site-centric analytics tools (Adobe Analytics, Google Analytics)
- Proven working experience in multi-touch attribution analysis
- Strong analytics mindset with the ability to organize, present, and explain complex data in a clear manner
- Ability to learn quickly, be a team player, and manage change effectively.
- Advanced knowledge of Excel
- Experience working in Retail/Fashion brands
- Experience running digital marketing ads
- Experience with Google Data Studio or similar (Tableau, PowerBI, Qlik…)
- General experience with Adobe Experience Cloud solutions
4. BA in Digital Media with 6 years of Experience
- Online advertising experience, including search, social media, display, and/or programmatic advertising
- Experience with running lead generation-focused online marketing programs (desktop and mobile), prioritizing, and organizing effectively
- In-depth understanding of online marketing best practices and social media/display platforms such as Facebook, Instagram, Pinterest, Google Ad Words, Bing Ads, Google Discovery, GDA, and other programmatic partners
- Proficient in MS Excel - running and creating functions, pivot tables, and charts
- Experience with managing large advertising budgets and PO and invoice processing
- Familiarity with Google Analytics and Salesforce
- Excellent written and oral communication skills, with exceptional attention to detail
- Strong commitment to timelines, accuracy, and professionalism
- Team player and positive attitude in a results-driven environment
- Extensive knowledge of online and mobile marketing landscape and trends
- Data-driven approach and strong analytical skills
- Ability to work in a fast-paced, changing environment with all levels of management
5. BA in Public Relations with 7 years of Experience
- Marketing analytic experience in attribution, marketing mix modeling, and other cross-media and creative measurement solutions/techniques
- Solid knowledge of the online and offline media landscape as it pertains to advertising
- Experience working with media/creative agencies, online and offline buying dynamics, and media performance metric
- Strong analytic skills with the aptitude to notice patterns in data and turn them into useful insights
- Strong proficiency in Excel with a solid understanding of the fundamentals of data architecture.
- Experience with Access and database software such as SQL Server and Oracle
- Ability to provide accurate, consistent data in a usable format and on a timely basis with little or no oversight
- Self-motivated to take initiative and maintain high expectations for quality work that delivers on the needs of internal/external stakeholders
- A self-starter eager to take on new challenges
- Effective at prioritizing and managing multiple complex projects while working independently
- Creative thinker offering innovative and out-of-the-box solutions to complex problems
- Experience in leading complex, cross-functional projects, demonstrating excellent verbal and written communication