MARKETING ACCOUNT MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Mai 26, 2025 - The Marketing Account Manager excels in enterprise client marketing and collaborates closely with sales teams, utilizing Salesforce and ABM technologies alongside Hubspot, Marketo, or Pardot for marketing automation. Demonstrates a proven ability to launch personalized campaigns across diverse channels such as email, social media, and events, driving cross-functional team leadership and stakeholder buy-in. Combines strong analytical acumen with creative thinking to innovate and implement effective marketing strategies and solutions, ensuring meticulous project management and adherence to team standards.

Essential Hard and Soft Skills for a Standout Marketing Account Manager Resume
  • Data Analysis
  • CRM Software Proficiency
  • SEO/SEM
  • PPC Campaign Management
  • Email Marketing
  • Content Management Systems
  • Social Media Advertising
  • Graphic Design
  • A/B Testing
  • Marketing Automation Tools
  • Strategic Thinking
  • Communication Skills
  • Leadership
  • Adaptability
  • Creativity
  • Problem-Solving
  • Teamwork
  • Attention to Detail
  • Time Management
  • Client Relationship Management

Summary of Marketing Account Manager Knowledge and Qualifications on Resume

1. BA in Marketing with 4 Years of Experience

  • Proven track record of executing impactful ABM campaigns that drive measurable results towards sales pipeline within a B2B technology or services capacity.
  • Excellent story-teller, and a savvy digital marketer with good expertise in planning and executing Account Based Marketing (ABM) Programs as a foundation.
  • Demonstrated focus working with field sales team for collaborative success.
  • Strong analytical mind in architecting a measurable, outcome-based ABM program.
  • Demonstrated ability to understand B2B go-to-market messaging & value proposition to craft account themes and messages that resonate and drive engagement with select accounts.
  • Excellent project management skills with the ability to drive end-to-end execution of multiple programs simultaneously.
  • Knowledge of marketing programs, content marketing and ‘revenue cycle’ demand generation.
  • Excellent marketing tools expertise
  • The ability to consult with clients and suppliers while assisting with inquiries in a professional, mature manner
  • Administrative and project management excellence and the ability to multi-task

2. BA in Business Administration with 5 Years of Experience

  • Enterprise marketing experience, with focused on Account Based Marketing.
  • Deep experience in marketing to enterprise level clients and working closely with sales organizations.
  • Experience working with Salesforce, ABM tools and technologies and marketing automation tools (Hubspot, Marketo, or Pardot).
  • Proven track record of successfully launching targeted, personalized campaigns across a variety of channels including email, ads, web, social, events, and more
  • Ability to lead cross-functional teams and drive buy-in from sales and marketing
  • Strong analytical skills, and excellent written and verbal communication skills.
  • Ability to think creatively, and develop and apply new approaches, programs and techniques.
  • Strong problem solving skills, ability to drive strategy, act on feet and make critical decisions.
  • Excellent organizational skills and meticulous attention to detail
  • Experience in managing accounts within an agency
  • Ability to work to team objectives, standards, and values

3. BA in Communications with 4 Years of Experience

  • Must have proven understanding utilizing an Email Service Provide (ESP), for the purpose of sending email campaigns
  • Proven effective time management and problem solving
  • Ability to work with cross functional teams (e.g., IT, Internet Operations, Creative, Analytics)
  • Passionate about digital marketing concepts, practices, and programs supporting a basic to strong understanding of email marketing
  • Highly analytical with ability to derive meaning through data analysis and reporting;
  • Exceptional organization and time management skills
  • Ability to juggle multiple competing priorities.
  • Proven ability to gain trust and respect by consistently demonstrating sound critical-thinking skills and maintaining composure in stressful situations
  • Ability to utilize A|B testing as means to test, optimize, and rapidly improve a campaign.
  • Strong interpersonal skills and ability to work well in a team environment
  • Ability to multi-task and handle multiple projects at one time

4. BA in Advertising with 5 Years of Experience

  • Experience in Marketing, Product Management, and/or closely related roles, preferably including account-based marketing (ABM) and marketing project management.
  • Experience in the defense industry, including more than one primary domain (Air, Space, Naval, Land).
  • Ability to define customer engagement tactics and approaches based on account management objectives.
  • Strong communication & leadership skills to maintain relationships within the Account team, the Segment Teams across GBUs/BLs, Content and Digital Marketing, and Communications.
  • Experience in communications and/or media, including especially digital media/marketing.
  • Specific experience in Account Based Marketing (ABM) discipline.
  • Strong interpersonal and communications skills.
  • Experienced in public speaking.
  • Experience in global multi-cultural, multi-national business.
  • Familiarity with Thales business organization and offering portfolio.
  • Track record of success developing integrated ABM campaigns and executing programs to achieve sales goals. 
  • Familiarity with CRM systems, marketing automation tools, and data tracking to assess campaign effectiveness. 
  • Excellent communication and presentation skills with ability to effectively influence and communicate cross-functionally with senior levels of management. 

5. BA in Public Relations with 3 Years of Experience

  • Experience executing successful outbound ABM campaigns directly contributing to pipeline and revenue generation
  • Marketing and demand generation experience in B2B SaaS company
  • Excellent organizational skills and can multitask across teams, projects and priorities
  • Experience working with Salesforce, marketing automation platform (HubSpot a plus), website CMS (Webflow a plus) and ABM tools and methodologies
  • Proven track record of developing and managing multiple marketing programs at once
  • Highly organized with exceptional attention to detail and strong project management skills
  • Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
  • Creative, out-of-the-box thinker who can put together unique and marketing campaigns that stand out
  • Outstanding project management and coordination skills with the ability to track multiple simultaneous projects and deliverables. 
  • Ability to translate client needs into business requirements and software features into client benefits. 
  • Ability to work and thrive in a fast-paced, cross-functional environment. 

6. BA in Digital Media with 6 Years of Experience

  • Experience in demand generation efforts with ABM campaign leadership with clearly demonstrable results 
  • Data-orientation is the kind of person who is quantitative rather than qualitative in measuring outcomes.
  • Proven ability to quickly understand complex issues, and make difficult things easy to understand for others.
  • Demonstrated ability to build and maintain relationships with sales and product teams.
  • Experience in a fast-paced startup environment with a high degree of change.
  • Experience working with Pardot, Salesforce and other current MarTech and ABM technology platforms.
  • Experience working in a high-growth software startup environment
  • Direct experience with workplace management software solutions and marketing to buyer types such as CIOs/CTOs, Real Estate Management Leaders, and People Ops/HR leaders
  • Strong previous Marketing experience in Retail Marketing, Leisure, and/or Property
  • Excellent communication at all levels
  • Ability to read financial reports with experience in forecasting
  • Knowledge of planning and managing budgets with an understanding of financial performance
  • Ability to analyze and present marketing data
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