• Simultaneously managing multiple projects
• Taking briefs, briefing creative and planning teams in offices
• Help draft marketing proposals for campaigns, rebrands, digital projects and be confident in understanding the process
• Confidence in helping more senior team members in delivering on strategic client briefs
• Writing contact reports, drafting timing plans, campaign reporting
• Managing third-party suppliers and partners
• Aiding financial management of clients (estimating, quoting, invoicing)
• Liaising with clients on a daily basis, developing strong relationships
• Combining a client-centric, proactive approach with a willingness to go the extra mile
• Working as a team player in the agency and getting involved 
• Owning the ABM strategy to maximize account targeting and impact on pipeline and revenue
• Leverage a multi-channel approach and Terminus ABM platform to engage key personas at targeted accounts to build awareness and engagement
• Partner with the Sales team to identify target accounts and follow up based on engagement and intent
• Weekly campaign reporting and tracking of account engagement and impact on pipeline and revenue
• Working collaboratively with product marketing to create highly targeted, multi-channel campaigns
• Designing and implementing intent and stage-based campaigns for target accounts
• Working with customer success on upsell/cross-sell campaigns

Skills: Multi-project Management, Marketing Proposal Development, Strategic Planning Assistance, Supplier and Partner Coordination, Financial Management, Client Relationship Building, Multi-channel Marketing, Campaign Analysis and Reporting

• Create a comprehensive top and mid-funnel Enterprise account-based marketing strategy, ensuring tight alignment with the sales, design, and product marketing organizations.
• Partner closely with the sales operations, marketing operations, BDR and AE organizations to develop the criteria for building target account list, leveraging intent data, internal data and firmographic data
• Partner with sales and marketing leadership to build (and scale) target account lists, starting with 50-100 accounts, and ultimately scaling the program as see success
• Develop quarterly ABM play matrix for key above-the-line and below-the-line personas, including activities and touchpoints from marketing, BDRs, AEs, executives, and more
• Launch new business and expansion focused programs to drive Enterprise pipeline and drive up ATS
• Partner closely with the BDR and AE organizations on regular account reviews, ensuring that each account is receiving the appropriate touchpoints and follow ups
• Partner with paid media manager to ensure air cover on paid-for target accounts
• Partner with inbound Enterprise marketing manager, content team, and product marketing team to leverage blog and gated content for ABM plays
• Partner with email and lifecycle marketing to ensure the appropriate targeted and personalized nurture programs for target accounts
• Partner closely with Design and the inbound Enterprise marketing manager to build the Enterprise visual brand
• Build personalized landing pages for target accounts/prospects
• Experiment with campaigns like direct mailers, virtual events, website testing, and more
• Partner with events & field marketing manager on hosted events for ABM prospects and customers
• Achieve weekly and quarterly engagement and meeting set (SQL) targets for ABM
• Partner with the head of Enterprise sales and Director of PMM to shadow industry analyst calls, providing marketing research and support 
• Test, iterate, and optimize campaigns by measuring the effectiveness of initiatives and reporting learnings to the team. 
• Reporting on website metrics, email marketing, sales pipeline, and funnel performance.
• Work cross-functionally with marketing, visual design, sales, and data for campaign development, execution, feedback, and iterations.

Skills: ABM Strategy Development, Cross-functional Collaboration, Target Account List Generation, Multichannel Campaign Management, Personalized Content Creation, Data Analysis and Optimization, Event Coordination, Performance Reporting

• Lead the ABM program strategy to support revenue goals across all identified verticals
• Own the development, management, analysis, and optimization of marketing plans, including digital media, content marketing, multi-channel nurturing, direct mail, and social media marketing to build brand awareness and generate demand
• Develop and implement reputation, demand creation, and sales enablement programs, that support each stage of the buyer’s journey
• Partner and align with the sales team on joint initiatives in order to increase sales pipeline and accelerate deals to close
• Track KPIs required to achieve objectives and performance targets, and leverage data to inform program engagement
• Create, define and execute account-based marketing plans from scratch to drive demand generation and pipeline within enterprise accounts
• Conduct ongoing research into specific accounts in order to understand key challenges, determine the decision-making process and identify key individuals
• Establish clear processes, standards and best practices for both sales and marketing that will scale across the teams and help drive success in the region
• Work with sales to identify gaps in contact information within strategic accounts, develop data and insight strategy to acquire new or additional information, with a particularly strong focus on cloud
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
• Manage and promote an editorial calendar of innovative content and marketing assets that align with the customer journey, sales buying stages, and support the go-to-market plan
• Analyze metrics and reports to define effectiveness of program activities
• Develop innovative marketing assets to support account-specific campaigns focused on install base and prospects

Skills: ABM Program Leadership, Multi-channel Marketing Strategy, Sales Enablement, Data-Driven Decision Making, Account Research, Process Optimization, Editorial Calendar Management, Marketing Asset Development

• Partner with vertical marketers and sales to develop targeted programs that drive demand in key accounts to engage key stake holders & decision makers via a full customer life cycle
• Own program execution including strategic planning, goal setting, budget, list management, follow-up, and reporting
• Gather intelligence on target accounts, including account profiles, relevant business needs and new contacts, and use information to prioritize and design ABM campaigns
• Partner with product marketing and content teams to create targeted messaging and content that engages accounts based on account intel, vertical, relevant use cases, and personas
• Deploy an integrated multi-channel programs approach that includes both online- and offline activities such as email, account-based advertising, social media
• Educate the broader marketing team on ABM best practices and being able to communicate effectively results
• Track and analyze results to show program effectiveness and continually refine for optimal ROI
• Create and execute customized 1:1 and 1:Few marketing campaigns for strategic client accounts.
• Develop & launch segmented, personalized Account-Based Marketing (ABM) campaigns to win client’s top logos.
• Data-driven and proficient with extracting analytic insights to segment audiences and optimize results.
• Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.
• Execute multi-touch engagements as a part of a larger integrated and targeted campaign

Skills: Strategic Partnership Development, Program Management, Market Intelligence Gathering, Content Development, Multi-channel Marketing Execution, ABM Best Practices Education, ROI Analysis, Campaign Personalization

• It is developing and maintaining a predictive model for intent-driven marketing programs.
• Strategically define the company’s ICP (Ideal Customer Profile) firmographically, technographically, etc., and build marking programs to target accordingly.
• Integrating proactive, data-driven marketing programs, supported by predictive data, into existing Demand Gen initiatives to build awareness and demand.
• Orchestrating reactive marketing programs to capitalize on buyer intent in a timely and tiered approach.
• Identifying target audiences.
• Determining and orchestrating the best targeting strategy for target audiences, including multi-channel marketing programs.
• Enabling sales reps and teams with the data they need to focus efforts on the right targets, at the right time, in the right way with data visualization and data clarity.
• Collecting data and doing analysis on efficacy of past and current ABM programs in order to direct future initiatives and spending.
• Working with the world-wide Avetta marketing and sales teams to achieve company goals.
• Overseeing the annual ABM budget and ensuring its use is fully maximized.

Skills: Predictive Modeling, Customer Profile Development, Data Integration, Program Orchestration, Audience Segmentation, Multi-channel Marketing, Data Visualization, Budget Management

• Marketing experience, preferably in the B2B software industry
• Comfortable interacting with the C-Suite with the right level of professional presence
• Strong project management skills and proven ability to collaborate effectively with, and contribute to cross-functional global teams
• Exceptional stakeholder management skills
• Comfortable driving customer advocacy and working directly with Zoom customers
• Ability to communicate effectively at all levels of an organization via presentation, written, and spoken channels
• Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
• Able to work in fast paced and challenging environment.
• Strong project management, planning, and organizational skills

Qualifications: BA in Advertising with 11 Years of Experience

• B2B marketing experience, with a focus on ABM, field marketing, or demand generation 
• Aptitude for leveraging digital marketing, digital advertising, and sales acceleration tools and technologies
• Experience with CRM tools
• Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.
• Ability to work with different functional groups and levels of employees to effectively and professionally achieve results.
• Strong ability to take technical and solutions information and transform into compelling value propositions to address customer needs.
• Understand and have run comprehensive ABM campaigns, know how to create compelling content that resonates from the very first moment.
• Can work under pressure, without losing cool and without losing focus.
• Ability to cut through the noise and focus on what matters is one of core skills.
• Experience with account management and customer service.
• Experience in digital marketing and B2B environments
• Experience in strategic ABM

Qualifications: BA in Communications with 7 Years of Experience

• Experience in a client-facing oriented role.
• Telecom category experience and hispanic marketing experience 
• Sports and influencer marketing 
• Strong social media knowledge, analytics, reporting and tools
• Ability to problem solve with little direction.
• Ability to adjust at a moment’s notice, ask the right questions and deliver the best solution.
• Experience working across multiple disciplines such as creative, strategy, production, and execution.
• Excellent organizational, verbal and written communication skills.
• Meticulous budget management skills
• A wealth of knowledge in budgeting and in finding custom solutions to creative, complex experiences.
• Good presenter, bringing enthusiasm and confidence into a room.
• Skilled in Microsoft Office, Excel and PowerPoint.
• Ability to interface with all levels of management, clients, and colleagues with ease and confidence.

Qualifications: BA in Business Administration with 5 Years of Experience

• Experience in marketing, advertising, or account management.
• Experience interpreting data and making business recommendations.
• Experience leading awareness and demand generation campaigns.
• Experience using analytical tools to dive deep into metrics for reporting and ability to apply findings to optimize content and timing.
• Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously.
• Superior verbal and written communications skills and the ability to interact with external partners and senior management on a regular basis.
• Comfort and proficiency at leveraging resources, including marketing budgets and personnel resources.
• Heavy project management and organizational skills. 
• Know the Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
• Proven work experience in CRM
• Understanding of email fundamentals (anti-spam, segmentation, performance metrics)
• Strong understanding of demand generation and marketing automation tools

Qualifications: BA in Marketing with 10 Years of Experience

• Experience in a high-tech B2B demand generation or ABM
• Proven track record with account-based marketing programs and large account selling teams
• Solid experience creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
• Experience building and executing digital campaigns
• Hands-on experience with marketing automation, ABM tools, webinar software and other marketing technologies
• Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns.
• Strong understanding of how to use inbound marketing and content marketing to generate more engaged leads.
• Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously
• Strong interpersonal skills, strong influencing and relationship-building skills
• Team player with the ability to work independently and autonomously
• Outstanding communication, prioritization, and problem-solving skills
• Speak fluent English - other language skills

Qualifications: BA in Public Relations with 3 Years of Experience