Published: Nov 13, 2024 - The Affiliate Account Manager optimizes affiliate marketing campaigns to enhance user acquisition and order growth through data-driven strategies. This role involves maintaining robust relationships with partners, ensuring alignment with marketing leads, and facilitating the execution of campaign briefs to meet all KPIs. Initiatives for improvement are continuously identified, focusing on creative enhancements, promotional strategies, and optimizing the consumer journey.
An Introduction to Professional Skills and Functions for Affiliate Account Manager with a Cover Letter
1. Details for Affiliate Account Manager Cover Letter
- Daily contact and support of affiliates
- Reviewing and the optimization of affiliates
- Daily reporting and analyses to help partner grow
- Collaborating with the internal operational team
- Recruiting and onboarding new partners
- Working on the affiliate marketing tools and communications to partners
- Setting up poker tournaments and polling results
- Attend industry events such as poker and VIP events whilst also keeping updated on industry trends
- Optimizing and helping partners with campaign
- Finding new performance-based affiliates and partners within the geo
- Weekly competitor reports and analyzing
- Perform regular affiliate program maintenance including partner application reviews, program monitoring and reporting, updating creative assets, sending newsletters, etc.
Skills: Affiliate Program Management, Data Analysis, Collaboration, Recruitment, Marketing Tools, Event Management, Industry Awareness, Creative Asset Management
2. Roles for Affiliate Account Manager Cover Letter
- Research, pursue and develop new, long-term business relationships
- Negotiate and manage a seven-digit annual invoiced revenue portfolio
- Manage day-to-day relationships with partners including commercial, legal, financial and marketing aspects
- Analyze large data sets to optimize campaigns and negotiate commercial terms
- Advance and establish new opportunities with existing relationships and define revenue opportunities
- Research new business opportunities and build them up from scratch
- Own a portfolio of affiliate clients to execute on clients' growth plan
- Serve as the main point of contact, ensuring client’s expectations are exceeded
- Manage, communicate, and grow strategic partnerships important to the portfolio of affiliate clients
- Oversees efficiencies across the channel to increase profitability and maximize client's spend
- Manages a team of 2-4 affiliate marketers
Skills: Business Development, Revenue Management, Relationship Management, Data Analysis, Opportunity Identification, Client Portfolio Management, Client Satisfaction, Team Leadership
3. Responsibilities for Affiliate Account Manager Cover Letter
- Manage and maintain affiliate relationships and communication.
- Develop and pro-actively manage a portfolio of client affiliate marketing programs
- Execute on day-to-day operations of multiple affiliate programs including optimization, compliance and reporting.
- Monitor and report the financial accounts of the affiliates.
- Manage and analyze affiliates daily to optimize affiliate activities.
- First point of contact for providing solutions and assistance to affiliates.
- Data analysis for Affiliate Marketing to identify trends and opportunities, while, at the same time, analyzing the affiliates’ activity and finding ways to optimize it.
- Work with comprehensive data reports with the proficient use of Microsoft Excel.
- Develop and maintain market-leading industry knowledge of affiliate marketing.
- Supervise payment solutions and communications.
- Identify new client opportunities.
Skills: Affiliate Relationship Management, Program Development, Operational Management, Financial Monitoring, Performance Analysis, Client Support, Data Analysis, Excel Proficiency
4. Functions for Affiliate Account Manager Cover Letter
- Discover recruit and manage Affiliates for Shopee.
- Manage relationships with Shopee’s affiliate partners and work to grow orders, new customers, and affiliate marketing activities
- Work with the Affiliate Marketing Lead to implement and optimize campaigns through the affiliate marketing channel
- Create Affiliate Campaign Briefs and ensure support to execute them.
- Ensure all KPIs are met through the affiliate channels
- Keep affiliates up to date with the latest Shopee sale campaigns
- Be the go-to person for questions on the Shopee Affiliate Program, including affiliate marketing channels, campaign best practices, tracking and measurement.
- Develop new initiatives of ‘through affiliate’ user acquisition/ order growth and optimize ROI through a data-driven approach
- Work with local and regional teams to learn and implement best practices and Affiliate Program growth for the market.
- Identifies areas of improvement (creative, promotions, consumer journey, etc.)
Skills: Affiliate Recruitment, Relationship Management, Campaign Implementation, Campaign Brief Creation, KPI Monitoring, Affiliate Communication, Program Expertise, Data-Driven Optimization
5. Accountabilities for Affiliate Account Manager Cover Letter
- Deliver an overall excellent service and high relationship management to all clients within the portfolio
- Create and deliver tailored affiliate advertising programs that incorporate the client’s business and marketing objectives
- Maintain a good understanding of each of the client's businesses, advertising objectives and business goals
- Proactively identify opportunities and generate ideas for clients, to help deliver against objectives and goals
- Build strong relationships with affiliates, clients and networks through the delivery of high-standard reports and communication
- Work alongside external partners such as PR agencies, developers and networks, to provide a seamless affiliate advertising experience for every client in the portfolio
- Support Silverbean’s own advertising and new business development teams with case studies, blog posts and pitch materials.
- Monitors and manages all Affiliate program activity including new Affiliate recruitment, affiliate, promo, and creative strategy, onboarding new affiliates, research new affiliates and discovering and recommending paid placement opportunities
- Manages all client engagement
- Analyzes campaign performance
- Building custom analysis or reporting to assist in regular review of the programs to identify issues or areas of opportunity.
Skills: Client Relationship Management, Program Development, Business Understanding, Opportunity Generation, Affiliate Relationship Building, Partner Collaboration, Program Management, Campaign Analysis
What Are the Qualifications and Requirements for Affiliate Account Manager in a Cover Letter?
1. Knowledge And Abilities for Affiliate Account Manager Cover Letter
- Knowledge of online advertising payment models such as CPC, CPM, CPA, Rev-Share
- Online advertising/media buying experience
- Experience in nurturing business relationships with external partners
- Strong negotiating skills
- Experience in sales, acquisition, and account management
- Knowledge of affiliate program management
- Proficient in MS Excel, Google Sheets
- Keen interest in sports and sports betting
- Comprehensive knowledge of the dynamics of the online publishing and advertising industries, including key players, trends, and drivers.
- A deep, diverse portfolio of contacts within the IR top 1000 e-commerce merchants
- Experience with and/or strong knowledge of a variety of online marketing channels including performance, display, PPC, SEO
Qualifications: BA in Marketing with 6 years of Experience
2. Experience and Requirements for Affiliate Account Manager Cover Letter
- Deep understanding of the main performance metrics (CPA, CTR, CPL, CPV, CPC, RevShare, ROI, LTV)
- Basic knowledge of Lead Generation, SEO, PPC, E-mail Marketing
- Proven experience in seeking and engaging new partners
- Strong negotiation and persuasion skills
- Flexibility, quick response to changes, ability to come up with a non-standard solution tailored for business tasks
- Strong self-management skills, structured and system approach to work
- Ambition and constant desire become better each day
- Upper-intermediate-level of English
- Comfortable with working with technologies and technical teams, particularly as it pertains to the commercial and high-level aspects of implementing technology solutions
- Ability to set up traffic tracking and analyze its effectiveness
- Ability to manage and control traffic at the partner level
- Ability to develop brand development strategies through partners.
Qualifications: BS in Business Administration with 5 years of Experience
3. Skills, Knowledge, and Experience for Affiliate Account Manager Cover Letter
- Experience with CPA, CPC, CPL, and CPM payment models
- Strong analytical skills to make fact-based decisions and to document the evidence that led to those decisions
- Ability to prioritize and manage different projects and priorities simultaneously
- Ability to function in a team environment
- A clear understanding of affiliate tracking models, tools, and platforms
- Self-driven, highly collaborative, competitive, and results-oriented
- Solid understanding of users, the marketplace, competition, and of future trends for the consumer credit, finance, or identity theft
- Experience or familiarity with the topics of information security and data privacy
- Understanding of subscription models, trials, and premium products
- Proficiency in Microsoft Excel
- Working knowledge of HTML
Qualifications: BA in Communications with 7 years of Experience
4. Requirements and Experience for Affiliate Account Manager Cover Letter
- Ability to maintain and further develop key accounts
- Experience with Business development to further grow into the market, recruiting new clients
- Experience in monitoring, analyzing and optimizing results both on Tech Lab BV and the Affiliate Side
- Experience in Budgeting, Invoicing and Reporting
- Experience with market research and business intelligent
- Ability to represent the company during relevant business events and shows
- Ability to ability to develop communication processes form a Unique Selling Proposition (USP) for partners
- Ability to manage the team and build processes within it
- Ability to develop systems for attracting and finding new partners
- Ability to develop loyalty (accounting) systems with current partners
Qualifications: BS in Finance with 6 years of Experience
5. Education and Experience for Affiliate Account Manager Cover Letter
- Ability to develop strong client relationships
- Ability to lead strategic direction that will drive sustainable and profitable revenue growth,
- Ability to maintain outstanding levels of client satisfaction, across multiple customer contact points, including senior and executive-level team members.
- Ability to develop and contribute to promotional strategies
- Ability to identify and engage in new business opportunities for the partnership marketing channel
- Ability to present detailed and engaging presentations to clients, agencies and GrowthOps
- An ability to build and maintain strong relationships with stakeholders
- An understanding of the core industry verticals, above-below-the-line marketing principles, tactics and implementation ideals.
- Digital Performance Marketing knowledge
- Great presentation skills
Qualifications: BA in Advertising with 7 years of Experience