Job Summary: 

• Develop and implement sales pipeline generation and acceleration programs for a list of specific targeted accounts, using multiple tactics 
• Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities
• Interact with vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs
• Drive personalization and scale focused on segments, industries and personas
• Conduct A/B testing of messaging and tactics to improve response and conversion rates
• Track lead flow to ensure the appropriate sales teams are following up on marketing in a timely manner.
• Develop and deploy ready-to-launch marketing tactics (Campaign in a box) and provide sales enablement on an account and industry basis using various channels including digital, events, social media, .. etc
• Maintain a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
• Produce reports on marketing performance, account-level engagements, and ROI

Skills on Resume: 

• Sales Pipeline Management (Hard Skills)
• Cross-functional Coordination (Soft Skills)
• Vendor Management (Hard Skills)
• Internal Communication (Soft Skills)
• A/B Testing (Hard Skills)
• Lead Management (Hard Skills)
• Marketing Personalization (Hard Skills)
• Performance Reporting (Hard Skills)

Job Summary: 

• Led the strategy, development, and execution of the EDITED ABM channel, optimizing the use of desk research, data analysis, content marketing, sales enablement and campaign management
• Design, lead, and execute multi-touch, integrated account-based marketing programs and campaigns to drive qualified new business leads, in alignment with EDITED company goals
• Leverage all channels, not just owned channels (i.e. including SEO/SEM, paid, email, etc, in collaboration with content, campaigns & acquisition teams)
• Collaborate with Sales to define targets, map key accounts and create innovative and personalized marketing strategies to increase EDITED penetration of the world’s top retailers
• Manage technical aspects of the ABM funnel (marketing automation, buyer intent, ad words, re-targeting, etc in collaboration with other teams)
• Manage contractor relationships, expectations, and budgets
• Collaborate closely with marketing counterparts, such as content, product marketing, acquisition, inbound campaigns and sales development, to increase marketing success rates
• Partner with the Business Development team to develop and execute regional account-focused playbooks, including outbound prospecting, inbound lead follow up, nurture, digital marketing strategies, and events
• Develop a deep understanding of personas, products, and buyer’s journey
• Research each target account extensively, so as to make EDITED’s campaigns more tailored to specific accounts and key contacts
• Stay up-to-date with both customer and market developments in order to create communication and content that is fresh and innovative
• Define measurements, build a reporting structure and demonstrate how ABM positively impacts sales & pipeline stages
• Create and manage own program end-to-end
• Define EDITED’s global strategy for ABM and become the EDITED thought leader on key accounts
• Work independently and autonomously, while also being able to collaborate with senior leadership across the business

Skills on Resume: 

• Data Analysis (Hard Skills)
• Content Marketing (Hard Skills)
• Multi-channel Marketing (Hard Skills)
• Strategic Planning (Soft Skills)
• Marketing Automation Technology (Hard Skills)
• Budget Management (Hard Skills)
• Interpersonal Communication (Soft Skills)
• Leadership and Autonomy (Soft Skills)

Job Summary: 

• Develop understanding of the markets serve use cases, the pain points that drive them, current trends and future considerations that affect markets.
• Develop/launch targeted ABM campaigns to drive creation of sales pipeline and translation into revenue across a variety of marketing channels including digital advertising, email, web content, webinars, and others.
• Create and maintain strong relationships with the sales organization (primarily enterprise sales, business development, and sales enablement) to develop and continually refresh ideal customer profile and resulting target account lists.
• Define, measure, and report on ABM program KPIs.
• Partner with product marketing, product marketing, content marketing, business development, and marketing agency to create content and execute ABM program efforts.
• Keep clients happy and informed
• Present and promote company products and services to new and existing customers
• Set follow-up appointments to keep customers aware of the latest developments
• Work with the team to ensure client and company marketing campaigns are successful
• Set up and onboard new clients into agency systems
• Prepare and deliver client reports through reporting tools
• Develop and execute account-based marketing campaigns
• Review and build B2B target account strategies, and track data on effectiveness of campaigns
• Manage the deployment of ABM platform tech stack
• Utilize Salesforce.com to track activity and update lead and opportunity information, develop targets, tactics, and execution
• Work closely with cross functional teams to development new messaging statements and funnel stage focused content
• Compile weekly Daily Management reports and modify 

Skills on Resume: 

• Market Analysis (Hard Skills)
• Campaign Management (Hard Skills)
• Relationship Building (Soft Skills)
• KPI Management (Hard Skills)
• Collaborative Project Execution (Soft Skills)
• Customer Service (Soft Skills)
• Presentation Skills (Soft Skills)
• Data Analytics and Reporting (Hard Skills)