INDUSTRIAL SALES REPRESENTATIVE RESUME EXAMPLE

Published: Aug 25, 2025 - The Industrial Sales Representative is responsible for achieving or exceeding sales targets by servicing existing clients and expanding business with new prospects within an assigned territory. This role involves identifying high-potential opportunities, providing tailored solutions, maintaining detailed CRM records, and delivering exceptional customer follow-up. The sales representative also monitors market trends and competitors, actively participates in meetings, training, and industry events, and ensures ongoing knowledge of emerging technologies and products.

Tips for Industrial Sales Representative Skills and Responsibilities on a Resume

1. Industrial Sales Representative, Maddox Industrial Transformer, Greer, SC

Job Summary: 

  • Sell Caterpillar Ind/OEM/Marine Products and balance of plant equipment/services.
  • Review project specifications, select equipment to meet specification requirements, and gather sub-vendor quotations for ancillary equipment.
  • Prepare quotations to meet specifications.
  • Follow up on new leads, referrals and all quotations.
  • Enter all specific sales information in the CSI sales database.
  • Utilize the company-provided CRM database.
  • Help prepare a variety of status reports, including activity, win/loss, closings, follow-up, and adherence to goals.
  • Enter sales opportunity and win/loss data into company company-provided CSI and CRM databases.
  • Stay involved in the entire sales process from start to finish.


Skills on Resume:

  • Equipment Selection (Hard Skills)
  • Quotation Preparation (Hard Skills)
  • CRM Usage (Hard Skills)
  • Product Knowledge (Hard Skills)
  • Lead Follow-Up (Soft Skills)
  • Sales Reporting (Hard Skills)
  • Project Coordination (Soft Skills)
  • Client Negotiation (Soft Skills)

2. Industrial Sales Representative, Advanced Technology & Research Corporation, Beltsville, MD

Job Summary: 

  • Ensure the external and internal needs are met to achieve 100% customer satisfaction.
  • Prepare all required commercial contractual documents (Signed Quotation Offer to Sale, Terms and Conditions, Credit Application, Tax Exemption Form, Lien Request, etc.).
  • Interface with project managers with respect to specific project requirements.
  • Communicate new product, rental, service opportunities, special developments, or feedback gathered through sales activity to appropriate company staff.
  • Review all technical information provided by the Project Managers for the engineering and drawing submittal.
  • Approve ordering the appropriate materials and assist project managers with scheduled staging and storage or delivery of equipment to the project site.
  • Assist in marketing events such as seminars, trade shows, and telemarketing events.
  • Maintain professional and technical knowledge by utilizing Caterpillar DPC-supplied courses, attending educational workshops, and reviewing professional publications.


Skills on Resume:

  • Customer Satisfaction Focus (Soft Skills)
  • Contract Documentation (Hard Skills)
  • Project Coordination (Soft Skills)
  • Sales Communication (Soft Skills)
  • Technical Review (Hard Skills)
  • Material Procurement (Hard Skills)
  • Event Support (Soft Skills)
  • Professional Development (Soft Skills)

3. Industrial Sales Representative, DUO FORM PLASTICS, Edwardsburg, MI

  • Job Summary: 
  • Build a reputable identity in Western Canada.
  • Understand and promote a range of product offerings.
  • Promote, maintain, and increase sales.
  • Prospect and Lead generation, a Self-Starter.
  • Build their territory through individual means of prospecting new opportunities.
  • Approach opportunities through the understanding of Customer needs and requirements, objectively seeking solution-based prospects.
  • Maintain up-to-date product information.
  • Address and answer solutions within a given product line.
  • Build and solidify existing and new business opportunities, forming professional relationships within the given region.
  • Positive relationship development is vital to sustainable growth.


Skills on Resume:

Brand Building (Soft Skills)

Lead Generation (Soft Skills)

Territory Development (Soft Skills)

Customer Analysis (Soft Skills)

Product Knowledge (Hard Skills)

Solution Selling (Hard Skills)

Sales Growth (Hard Skills)

Relationship Building (Soft Skills)

4. Industrial Sales Representative, Industrial Electronic Supply, Inc., Springdale, AR

Job Summary: 

  • Conduct appropriate internal/external research, recommend sales approach and respond to requests in a timely manner.
  • Build a strong relationship with customers in a fast-paced, constantly moving environment.
  • Develop and manage a business plan to achieve and exceed objectives.
  • Prepare sales proposals and conduct sales presentations for prospective customers.
  • Developing the market by actively prospecting for new sales opportunities.
  • Develop an understanding of the customer's business needs and future requirements.
  • Plan and organize personal sales strategy, customer visits through effective time management.
  • Maintain records of customer communications and contact information in Insightly Customer Relationship Management software (CRM).
  • Communicate on a daily basis with the sales coordinator.
  • Work as a team in order to respond to customer inquiries and expectations.


Skills on Resume:

  • Sales Research (Hard Skills)
  • Customer Relations (Soft Skills)
  • Business Planning (Hard Skills)
  • Sales Presentation (Hard Skills)
  • Market Prospecting (Soft Skills)
  • Needs Assessment (Soft Skills)
  • Time Management (Soft Skills)
  • CRM Management (Hard Skills)

5. Industrial Sales Representative, Stephenson Equipment Inc, Harrisburg, PA

Job Summary: 

  • Meet or exceed sales goals while maintaining customer satisfaction and overall results.
  • Service existing customer base, make sales calls on new potential customers and grow market share in the territory.
  • Identify and prioritize high-potential sales opportunities or sales gaps and provide possible solutions.
  • Follow up with clients incessantly.
  • Keep up to date on industry trends, technologies, and advancements.
  • Maximize contact sharing and potential business opportunities.
  • Monitor competitors, market conditions, and provide market intelligence to the sales manager.
  • Develop, update, and maintain customer information in the Richelieu customer relations management system on a daily basis.
  • Actively participate in sales meetings and training sessions.
  • Participate in trade shows and industry events.
  • Participate during the occasional weekend or evening.


Skills on Resume:

  • Sales Performance (Hard Skills)
  • Customer Service (Soft Skills)
  • Opportunity Identification (Hard Skills)
  • Client Follow-Up (Soft Skills)
  • Industry Awareness (Hard Skills)
  • Lead Development (Soft Skills)
  • Market Analysis (Hard Skills)
  • CRM Management (Hard Skills)

6. Industrial Sales Representative, North Coast Lift Truck, Inc., Columbus, OH

Job Summary: 

  • Responsible for identifying opportunities.
  • Introduce solutions to end users.
  • Elevate client manufacturing operations.
  • Develop and maintain product line technical expertise.
  • Penetrate new markets and geographic areas.
  • Own all aspects of the account relationship, including after-sales support and service.
  • Bring innovative thinking and problem-solving to customers’ problems.
  • Represent the company at trade shows and association meetings/conferences.


Skills on Resume:

  • Opportunity Identification (Hard Skills)
  • Solution Selling (Hard Skills)
  • Client Support (Soft Skills)
  • Product Expertise (Hard Skills)
  • Market Expansion (Soft Skills)
  • Account Management (Soft Skills)
  • Problem Solving (Soft Skills)
  • Trade Representation (Soft Skills)

7. Industrial Sales Representative, Stag Power Rentals, Riverside, CA

Job Summary: 

  • Promote and sell products and value-added services in an assigned sales territory.
  • Focus selling efforts primarily on the packaging equipment and materials segment.
  • Grow additional business through industrial, material handling and facility supplies.
  • Plan sales and gross profit goals for self and territory.
  • Develop yearly objectives for each key account.
  • Maintain accurate, detailed and comprehensive knowledge of the potential of each account in the territory.
  • Make quality sales calls on customers and prospects to build a customer base.
  • Develop a number of high-potential prospects to guarantee future sales growth.
  • Grow new business and source and hunt for new business opportunities and customers.


Skills on Resume:

  • Product Sales (Hard Skills)
  • Territory Management (Hard Skills)
  • Business Expansion (Soft Skills)
  • Sales Planning (Hard Skills)
  • Account Planning (Hard Skills)
  • Client Insight (Hard Skills)
  • Sales Prospecting (Soft Skills)
  • Lead Generation (Soft Skills)

8. Industrial Sales Representative, Siegling America, Placentia, CA

Job Summary: 

  • Build customer and vendor relationships and partnerships through joint planning and sales calls.
  • Communicate with internal customers.
  • Review accounts and strategize with inside customer service and purchasing representation and other support resources.
  • Update the sales manager on the status of accounts and support needed to accomplish goals.
  • Negotiate, monitor and update customer contracts with mills.
  • Communicate product and price changes, availability conditions and other pertinent announcements to customers.
  • Monitor and ensure quality customer service to customers.
  • Investigate and resolve all customer complaints promptly.
  • Evaluate the source of the problem and participate in the resolution process with all involved parties.


Skills on Resume:

  • Relationship Building (Soft Skills)
  • Internal Communication (Soft Skills)
  • Account Strategy (Hard Skills)
  • Status Reporting (Soft Skills)
  • Contract Management (Hard Skills)
  • Customer Communication (Soft Skills)
  • Service Quality (Soft Skills)
  • Issue Resolution (Soft Skills)

9. Industrial Sales Representative, Reinecker America Inc, Ashland, VA

Job Summary: 

  • Manage daily sales activities for customers and market segments in the business field of Heavy Duty and Industrial.
  • Ensure the maintenance of positive relationships with customers.
  • Support, develop and execute business strategies for customers within the market segment.
  • Define, analyze and evaluate customer needs and technical feasibility of customer requirements as well as terms and costs at the phase of price offer.
  • Provide customers with information on technical, commercial and environmental aspects as well as the reliability and safety of products.
  • Prepare quotations and negotiate new projects and contracts.
  • Develop new channels and SI customers in the Asia Pacific Countries.
  • Work with a partner for the marketing activity to increase Apacer brand awareness.
  • Achieve sales target, order/ forecast/ inventory planning.
  • Responsible for AR follow-up.


Skills on Resume:

  • Sales Management (Hard Skills)
  • Customer Relations (Soft Skills)
  • Strategy Execution (Hard Skills)
  • Needs Analysis (Hard Skills)
  • Product Consultation (Hard Skills)
  • Quotation Negotiation (Hard Skills)
  • Channel Development (Soft Skills)
  • Brand Promotion (Soft Skills)

10. Industrial Sales Representative, BBP Sales, Baton Rouge, LA

Job Summary: 

  • Assist clients in finding solutions to their warehouse needs with New and Used warehouse equipment, both in stock and factory direct.
  • Handle multiple clients and projects at one time.
  • Complete required sales and production documents with detail and accuracy.
  • Understand sales stages and closing techniques.
  • Coordinate sales strategies with the Manufacturer's Rep and the Distribution Network.
  • Attend trade shows, train linemen and distributors on new products to increase sales with end users.
  • Develop new business through existing customers and new prospects.
  • Generate profitable growth within the industrial wholesale business.
  • Engage confidently with a diverse customer base, including wholesalers and industrial contractors.
  • Collaborate and coordinate with the existing channel management teams.
  • Lead and implement the Industrial Strategy for growth.


Skills on Resume: 

  • Warehouse Solutions (Hard Skills)
  • Project Handling (Soft Skills)
  • Sales Documentation (Hard Skills)
  • Closing Techniques (Hard Skills)
  • Sales Coordination (Soft Skills)
  • Product Training (Hard Skills)
  • Business Development (Soft Skills)
  • Strategy Implementation (Hard Skills)