GROWTH MANAGER RESUME EXAMPLE

Published: May 14, 2025 - The Growth Manager develops strategies to drive user acquisition and improve conversion through market insights and experimentation. This role leads cross-functional teams to optimize campaigns and test new growth channels. The manager supports digital expansion by aligning product positioning with local market needs.

Tips for Growth Manager Skills and Responsibilities on a Resume

1. Growth Manager, Agworld Inc., Bakersfield, CA

Job Summary: 

  • Develop a pipeline of new leads through the network, personal contacts, or other lead generation techniques
  • Introduce propulsion capabilities and case studies to generate awareness of offerings and cultivate interest in working together
  • Partner with client leads to scope projects, develop proposals, and lead the relationship with potential buyers
  • Nurture the client relationship through the first project to close a second project with the client
  • Transition accounts to client leads once they are established
  • Lead relationships with key partners to maintain a regular cadence of developing new leads through referrals or collaboration opportunities
  • Identify and develop partnerships with other companies to enhance positioning and offerings
  • Coordinate relevant analyses and execution monitoring with product and marketing functions, being responsible for a part of the growth initiative portfolio
  • Drive creativity and execution of growth activities
  • Ensure close alignment between growth, product marketing functions
  • Ensure proper analysis of potential growth initiatives and analysis and decision making on the portfolio level
  • Ensure that growth initiatives meet the financial targets


Skills on Resume: 

  • Lead Generation (Hard Skills)
  • Client Management (Soft Skills)
  • Proposal Development (Hard Skills)
  • Relationship Building (Soft Skills)
  • Partner Networking (Soft Skills)
  • Growth Strategy (Hard Skills)
  • Data Analysis (Hard Skills)
  • Cross-Function Alignment (Soft Skills)

2. Growth Manager, Waypoint Robotics, Nashua, NH

Job Summary: 

  • Promote customer loyalty with existing customers
  • Develop strategic initiatives to retain existing customers, identify challenges and predict customer needs
  • Build a world-class conversion journey, improving conversion rates
  • Create and optimize customer journey and communication strategy to convert users off the website and to outperform the existing process
  • Individualize communication across various channels and predict the likelihood of conversion for customers
  • Identify growth opportunities and drive market expansion projects
  • Closely collaborate with colleagues in other markets and prepare future launches
  • Generate insights for product and marketing
  • Collect insights about customers and enable colleagues to implement learnings and knowledge in their daily work
  • Be a primary point of contact for technical issues and build long-term relationships with existing and new partners
  • Develop a trusted advisor status and strong relationships with partners and related stakeholders
  • Ensure delivery of solutions to partners by their technical needs and objectives
  • Collaborate with Account Managers, Integration Managers, Product Managers and Sales to ensure the appropriate level of response to customer needs
  • Monitor solution data, analyse and forecast where possible
  • Provide commentary or advice to partners accordingly
  • Use data to monitor and identify adoption and utilisation trends, as well as identify areas for improvement and action


Skills on Resume: 

  • Customer Retention (Soft Skills)
  • Conversion Optimization (Hard Skills)
  • Journey Mapping (Hard Skills)
  • Channel Personalization (Hard Skills)
  • Market Expansion (Hard Skills)
  • Insight Generation (Hard Skills)
  • Partner Relations (Soft Skills)
  • Data Forecasting (Hard Skills)

3. Growth Manager, Canoe Intelligence, Stamford, CT

Job Summary: 

  • Drive cross-channel insight and budget recommendations for the assigned region
  • Work with central channel managers and coordinate actions with the regional performance marketing team (including but not limited to SEM, SEO, Paid Social, Display, Mobile networks, Offline Marketing)
  • Deliver the largest possible business impact while maintaining a relevant and localized approach for each of the markets
  • Drive strategic decisions based on incrementality tests to optimize channel-mix, CPA, and budgets
  • Collate cross-channel learnings to ensure each channel maximizes the opportunities in the region
  • Collaborate closely with the International marketing and Brand team to understand the top-level strategy and translate this into channel-specific actions
  • Collaborates with the Regional Marketing Director on budgeting exercises for all performance-related marketing channels
  • Measure, analyze, and report performance of online marketing campaigns and incremental impact on overall business goals
  • Define and execute experiments to test new acquisition channels to boost growth
  • Help improve reach and conversion through current channels including performance, CRM, social media, and content, among others
  • Ensure that track and analyse every data point possible to help make informed decisions about what tests to make, what product features to prioritize, etc
  • Own customer conversion funnel, from lead to insured, making sure to leverage every optimization opportunity
  • Identify and implement partnerships with brands that are aligned with company values and growth strategy
  • Plan, coordinate and execute marketing tactics with cross-functional teams from Product, Sales and Marketing
  • Become a master in creative copywriting and visual assets
  • Challenge the insurance industry standards and common practices
  • Develop affiliate marketing networks from scratch


Skills on Resume: 

  • Channel Strategy (Hard Skills)
  • Budget Planning (Hard Skills)
  • Performance Marketing (Hard Skills)
  • Campaign Analysis (Hard Skills)
  • Acquisition Testing (Hard Skills)
  • Funnel Optimization (Hard Skills)
  • Partnership Development (Soft Skills)
  • Creative Copywriting (Soft Skills)

4. Growth Manager, Revelry Labs, Baton Rouge, LA

Job Summary: 

  • Lead game growth strategy, and ensure that game features and integrations are optimized for building large communities
  • Identify, explore, and prioritize new marketing and growth opportunities across game programs, managing multiple partners and channels (search, display, video) to efficiently drive new user acquisition
  • Conduct ongoing campaign performance reviews across channels, partners, countries, and strategies
  • Analyze game portfolio and platform trends to identify areas of opportunity for further exploration
  • Closely monitor how initiatives are impacting topline company KPIs and partner results
  • Ideate and execute A/B tests to continually improve campaign performance
  • Partner with data science colleagues to deeply understand paid user engagement in games
  • Present results, learnings, and recommendations based on program and campaign performance
  • Collaborate with cross-functional teams to prioritize, prototype, and pursue the highest impact opportunities
  • Develop and implement Grind's email marketing strategy, driving growth for the business across one-time purchase and subscription
  • Manage the end-to-end process of email marketing for Grind, whether campaigns or automated emails
  • Continue to develop CRM stack and campaign processes, through improvement of toolsets, reporting and segmentation
  • Write, test and QA all emails, ensuring 100% accuracy
  • Report regularly and coherently on processes and commercial goals
  • Support the regional sales activities to gain new accounts and drive revenue
  • Help identify, recruit, and sell producers in their region
  • Be a point of contact for producer and nutritionist questions, training, and education


Skills on Resume: 

  • Game Strategy (Hard Skills)
  • User Acquisition (Hard Skills)
  • Campaign Analysis (Hard Skills)
  • A/B Testing (Hard Skills)
  • Email Marketing (Hard Skills)
  • CRM Management (Hard Skills)
  • Sales Support (Soft Skills)
  • Client Training (Soft Skills)

5. Growth Manager, UrbanBound, Chicago, IL

Job Summary: 

  • Leading a team to gather and develop customer insights from sales data sets
  • Lead a team supporting Mondelez Growth optimization
  • Work with customer teams to track progress towards revenue KPIs
  • Focus on revenue growth management
  • Leading strategic customer growth projects
  • Support the Head of Customer Planning by providing regular reporting including volume tracking, trade spend, % promoted, seasonal in flight tracking
  • Leading the Mondelez Finland pricing strategy and monitoring revenue realization of any cost price increases
  • Leading the Mondelez Finland customer market insights
  • Report to the Director of Growth, ANZ
  • Be responsible for maximising the value generated from existing customers
  • Own the pipeline of local loyalty initiatives (retention, upselling, etc.) including idea generation, evaluation, prioritisation, development and delivery
  • Optimising successful initiatives through rigorous A/B testing
  • Measure and track the incremental commercial value added from loyalty initiatives
  • Partner with the global CRM team to increase customer order rates and re-engage paused and cancelled customers
  • Lead regular reporting to the local and global senior leadership teams on key performance metrics


Skills on Resume: 

  • Customer Insights (Hard Skills)
  • Revenue Management (Hard Skills)
  • Growth Projects (Hard Skills)
  • Pricing Strategy (Hard Skills)
  • Loyalty Programs (Soft Skills)
  • A/B Testing (Hard Skills)
  • CRM Collaboration (Soft Skills)
  • Performance Reporting (Hard Skills)

6. Growth Manager, Green Thumb Industries, Reno, NV

Job Summary: 

  • Together, the team supports the general management and the commercial business with analysis and recommendations
  • Ensures alignment between the strategic vision, annual plans, and commercial priorities to deliver expected business results
  • Increasing importance and Coca-Cola European Partners will focus and strengthen this function going forward
  • Increase and optimize the total revenue strategically and operationally long term
  • Consists of identifying growth opportunities, then constructing plans to unlock these
  • Create customer approaches that facilitate the delivery of these plans
  • Ensure that these change programs are delivered through the sales team
  • Owner of impactful initiatives, responsible for the strategic design and execution of city-specific projects
  • Conduct analysis and user research based on both qualitative and quantitative data, get into details, and identify the opportunities for improvement
  • Design, build, and deploy innovative solutions to address users’ pain points and to improve the processes
  • Influence both internal and external stakeholders and collaborate across a wide variety of functions and levels
  • Find potential for community engagement (virtual and physical) at a city level and build creative opportunities to acquire new users and generate buzz


Skills on Resume: 

  • Business Alignment (Soft Skills)
  • Revenue Optimization (Hard Skills)
  • Growth Planning (Hard Skills)
  • Customer Strategy (Soft Skills)
  • Change Management (Soft Skills)
  • User Research (Hard Skills)
  • Stakeholder Influence (Soft Skills)
  • Community Engagement (Soft Skills)

7. Growth Manager, Brightland Homes, Frisco, TX

Job Summary: 

  • Develop business leads and explore profitable opportunities with F&B partners in the market
  • Conduct cold calls, clearly deliver Klook brand value to potential business partners and negotiate the best commercial terms
  • Negotiate business terms from the start, draft contract to deal closure and project launching pipeline
  • Optimize business results with analytics reporting
  • Support partners with inquiries, questions and technical issues
  • Work closely with product, operation, marketing, and campaign teams to facilitate the onboarding of activities
  • Identify market trends and provide market and competitor analysis to develop business strategies
  • Work hand-in-hand with cross-functional teams to help take key growth levers to the next level in New Verticals (Grocery, Alcohol, Convenience), including Acquisition, Early Lifecycle, Engagement and Retention and more
  • Be accountable for the business results and metrics against strategic initiatives and define creative ways to over-deliver vs targets
  • Identify the segments that represent an opportunity, define the Acquisition and Early Lifecycle strategy
  • Continue to strengthen and drive customer engagement and customer value
  • Use advanced methods to segment customers, understand the right way to engage at the right time with the right offer
  • Discover how to change behaviour and help customers find new ways to benefit from using the app, and ensure they have a great experience throughout their journey
  • Understanding consumer behaviour, experiment design and measurement, how to ramp small tests into scaled programs and use a growth hacking mindset to generate outsized results
  • Work closely with Sales, Ops, Marketing, Product, Strategy, Finance team and others, using expertise to help elevate their efforts to the next level
  • Lead projects that use Uber's ecosystem of data to develop an in-depth understanding of customers (compelling 'stories' and synthesized insights) and acquisition/growth funnel performance
  • Use analytical deep dives to identify opportunity areas and influence leadership and cross-functional partners


Skills on Resume: 

  • Lead Generation (Hard Skills)
  • Contract Negotiation (Hard Skills)
  • Data Analysis (Hard Skills)
  • Partner Support (Soft Skills)
  • Market Research (Hard Skills)
  • Customer Engagement (Soft Skills)
  • Behavioral Insights (Hard Skills)
  • Cross-Team Collaboration (Soft Skills)

8. Growth Manager, Plumb Line Services, Canonsburg, PA

Job Summary: 

  • Act as a reliable thinking and execution partner within the Growth team and skillfully navigate the company and be up-to-date with its latest developments
  • Take end-to-end ownership of business initiatives as well as providing ad-hoc support in initiatives such as market and business development, strategy planning or running a PMO
  • Work cross-functionally with other managers, department teams and management to ensure focus and coordinate resources
  • Develop detailed execution plans and are the point person for an initiative, owning the results and reporting them
  • Ensure the follow-up of the initiative after full implementation, so it stands on its own feet
  • Create the go-to-market plan for new market launches
  • Establish a direct response marketing and nurturing strategy, focused on new customer acquisition
  • Test various local channels, non-traditional, and out-of-home advertising
  • Design and maintain multi-channel advertising campaigns
  • Test channels and optimize budget allocation
  • Create and/or support the creation of relevant content and advertising creative
  • Communicate marketing strategy, tactics, and results with stakeholders
  • Design and maintain best-in-class marketing workflows, standards, and outputs
  • Meet key performance metrics and constantly optimize campaigns to improve ROI


Skills on Resume: 

  • Initiative Ownership (Hard Skills)
  • Strategy Planning (Hard Skills)
  • Cross-Functional Coordination (Soft Skills)
  • Go-To-Market (Hard Skills)
  • Channel Testing (Hard Skills)
  • Content Creation (Soft Skills)
  • Workflow Design (Hard Skills)
  • Campaign Optimization (Hard Skills)

9. Growth Manager, Nexa Insights, Chandler, AZ

Job Summary: 

  • Develop a sustainable sales pipeline and strategize on how to approach targeted client accounts within the market
  • Work closely with the Product and Marketing Team to qualify leads to drive additional sales opportunities through cold-calling and campaigns
  • Proactively follow up with leads to schedule quality meetings with potential customers
  • Manage customer engagement and take customer feedback to develop the product offering further and improve services
  • Establish and maintain a network of industry contacts through participation in conferences, exhibitions, and meet-ups
  • Prepare reports, forecasts and growth plans
  • Conduct market research and monitor competitor activity to evaluate gaps, opportunities and align needs in business development
  • Responsible for overseeing a large acquisition budget that helps achieve business goals of lead generation, brand awareness, and community building
  • Build, manage and scale high-performing paid campaigns across various channels including Google Search/Display, Facebook, Instagram, and others
  • Develop and implement an A/B testing roadmap to continuously improve ROI and reduce costsIdentify, test, and scale new channels for acquisition and brand awareness objectives
  • Leverage down-funnel performance metrics to identify opportunities for improvement across digital channels and campaigns
  • Work collaboratively with Marketing, Product, and Design teams to create compelling creatives and relevant value propositions
  • Design and manage customer onboarding 
  • Create repeatable, scalable playbooks for different segments of customers
  • Work closely with finance and executive teams to help them get the most out of Vareto and successfully transition their old reporting and planning processes into streamlined and automated experiences
  • Collaborate with data engineering to ensure data quality is maintained for customers by creating a repeatable process for numeric accuracy checks
  • Monitor product feedback and usage and identify ways to track and measure user value
  • Apply own observed insights and learnings with the product team to help shape the roadmap and guide feature prioritization


Skills on Resume: 

  • Sales Strategy (Hard Skills)
  • Lead Qualification (Hard Skills)
  • Customer Engagement (Soft Skills)
  • Market Research (Hard Skills)
  • Paid Campaigns (Hard Skills)
  • A/B Testing (Hard Skills)
  • Onboarding Design (Soft Skills)
  • Product Feedback (Soft Skills)

10. Growth Manager, Nexa Insights, Chandler, AZ

Job Summary: 

  • Shape the voice of the product through competitive analysis and research to determine feature requirements, funnel optimizations, and messaging/positioning guidance
  • Drive strategy, activation and growth of all language campaigns by working closely with performance marketing teams and Creative
  • Run and scale a testing and experimentation program to optimize marketing spend and conversion
  • Work closely with Product, Data Science, and Performance marketing leaders to drive the success of product areas
  • Lead cross-functional working teams to meet goals
  • Oversee product’s P&L to determine omnichannel allocation based on optimization, incrementality and experiments, and overall business goals
  • Test new marketing channels and ad products end-to-end from tracking and technical integration to optimizing and measuring success
  • Report and share business results with executive leadership
  • Independently and proactively drive the digital expansion for Online studies at IU International University of Applied Sciences 
  • Collect and analyze first-hand insights of local students’ needs for online studies, competitive environment and identify opportunities for growth 
  • Actively identify USPs based on insights into the local students’ needs for online higher education 
  • Continuously develop new hypotheses to increase the conversion rates within the different stages of the customer journey 
  • Regularly monitor and report the results of activities in the countries and suggest improvements based on market insights
  • Implement initiatives by closely working with colleagues and teams in the international unit (e.g., Web, Content, Marketing) and between different units


Skills on Resume:

  • Product Positioning (Hard Skills)
  • Campaign Growth (Hard Skills)
  • Experimentation Program (Hard Skills)
  • Cross-Team Leadership (Soft Skills)
  • Omnichannel Strategy (Hard Skills)
  • Channel Testing (Hard Skills)
  • Market Insights (Hard Skills)
  • Digital Expansion (Soft Skills)