GROWTH MANAGER SKILLS, EXPERIENCES, AND JOB REQUIREMENTS

Published: May 14, 2025 - The Growth Manager drives user acquisition through digital marketing and audience segmentation. This role requires cross-functional collaboration and continuous testing to optimize campaigns. The manager demands strong communication and the ability to work independently in a fast-paced environment.

Essential Hard and Soft Skills for a Growth Manager Resume
  • Lead Generation
  • Proposal Development
  • Growth Strategy
  • Data Analysis
  • Conversion Optimization
  • Campaign Analysis
  • A/B Testing
  • Market Research
  • Performance Marketing
  • Omnichannel Strategy
  • Client Management
  • Relationship Building
  • Partner Networking
  • Cross-Function Alignment
  • Customer Engagement
  • Partner Support
  • Creative Copywriting
  • CRM Collaboration
  • Cross-Team Collaboration
  • Stakeholder Influence

Summary of Growth Manager Knowledge and Qualifications on Resume

1. BA in Product Management with 5 years of Experience

  • Previous experience working in growth or performance marketing programs
  • Product management experience at a consumer internet, mobile gaming, consulting, or advertising firm
  • Experience mentoring or leading a small agile team of Product Managers and/or Product Operations Managers
  • Experience with performance marketing channels like Facebook, Google Shopping, Instagram, and Snapchat
  • Must have excellent written and communication skills and be extremely detail-oriented
  • Experience in a user acquisition-focused role with a heavy focus on data analytics, optimization, and reporting
  • Intellectually curious with strong analytical skills, including demonstrated ability to perform data analysis
  • Prior experience in a SaaS technology company
  • Comfortable work set up - standing desk, laptop, phone, and financial contribution towards WFH setup
  • Team fun activities and, in general, an awesome, international team
  • Detail-oriented with high attention to detail
  • Proficient understanding of TradingView, financial markets, its creators, and the landscape of financial platforms
  • Knowledge of diverse business areas and fields
  • Exceptional problem-solving skills – an analytical, innovative, and creative mindset

2. BA in Communications with 4 years of Experience

  • Experience in a growth-focused role, covering both maximising existing business and converting new business wins
  • Previous experience working in a start-up/growth-focused company
  • Exceptional communicator with an intense focus on generating revenues
  • Previous experience working in a SaaS organization
  • Excellent analytical and organizational skills
  • Exceptional listening, problem-solving and time management skills
  • Strong project management and organization skills 
  • Ability to identify patterns within sales cycles
  • Understand and utilize Salesforce.com effectively and efficiently
  • Strong leadership skills with the ability to coach and motivate a team
  • Advanced knowledge of various digital marketing tools and effective reporting - analytics, attribution, ad serving, DMPs, push, email marketing, social media
  • Extensive knowledge of data-driven marketing practices - audience segmentation, personalization, retargeting, exclusions, etc.

3. BA in Entrepreneurship with 3 years of Experience

  • Experienced in media and marketing-related responsibilities, possessing a strong, established familiarity with marketing principles, analytics and concepts
  • Adept at synthesizing input from varied domains and subject matter to generate fresh, new ideas
  • An effective verbal and written communicator with able to confidently present and “sell through” ideas both internally and to clients
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word), digital media research/reporting resources
  • Prior experience in a client contact role 
  • Fluency with media strategy with an emphasis on a strategy and planning skillset that incorporates both digital knowledge and an ability to flex into omnichannel thinking
  • Experience from delivering customer value, either through a similar role, a customer support role and/or an advisory role
  • Domain experience in, or willing to learn, the maritime industry and digitalization
  • Ambitions, curiosity, and relationship management skills
  • Self-motivated and deadline-driven
  • Meticulous and good attention to detail
  • Excellent communication in German and English
  • Proven track record of building channels from scratch
  • Ability to generate insights and translate them into actionable recommendations
  • Experience with leveraging automation through no-code tools
  • Proven track record in product design and copywriting (or keen to learn)

4. BA in Business Administration with 7 years of Experience

  • Strong commercial awareness from working with organizations across a variety of sectors and sizes
  • Experience in executing successful 360 integrated campaigns
  • Familiar with the F&B/Ecommerce/ Fintech market and able to draw on local nuances to design growth activities that are highly relevant to customers
  • Highly adaptable and able to work in a startup environment where things change quickly
  • Ability to effectively prioritize tasks and manage time within a fast-paced environment
  • Fintech, financial services, investment banking, consulting or asset management/hedge fund experience
  • Experience selling a financial product to customers or managing a business development pipeline
  • Demonstrated ability to organise, plan and prioritise to deliver a complex project
  • Strong knowledge of financial instruments
  • Experience in managing databases / CRM systems for lead generation
  • Accountable with a strong sense of ownership and who thrives under pressure
  • A passion for Crypto/Blockchain/Web3 and its potential applications for the future of finance
  • Experience taking qualitative or quantitative insights from research or data and turning them into actionable recommendations
  • Excellent proficiency in written and verbal English communication
  • Track record of working with team members from across a business to coordinate the execution of projects

5. BA in Consumer Behavior with 6 years of Experience

  • Work experience in payments at online commerce, financial services, or top-tier management consulting firms
  • Confidence in analysing complex data sets using Excel, working knowledge of SQL/CLM 
  • Strong business sense and ability to focus on the bigger picture while not losing sight of details
  • Comfortable articulating complex analysis to a wide range of audiences and translating insights into actionable conclusions, both in English and Bahasa
  • Ability to multitask, meet deadlines, work in ambiguity, and thrive in a fast-paced environment
  • Outstanding analytical skills and a data-driven approach to solving problems
  • Ability to establish and maintain rapport with a wide variety of people
  • Experience in growth/marketing at a venture-backed startup or in a fast-paced environment
  • Proven experience in designing and executing user acquisition processes
  • Strong data analysis capabilities, proven ability to make data-driven business decisions
  • Strong sense of ownership and determination to get things done
  • Strong written and verbal communication in English and Tagalog
  • Experience working in a venture-backed startup or with a digital product/software
  • Understanding of the maritime industry/seafaring
  • Basic graphic design or video-editing software skills
  • Prior experience in marketing automation

6. BA in Applied Economics with 8 years of Experience

  • Passion for and eagerness to develop a deep understanding of the core user base, ecommerce merchants and SMBs
  • Solid understanding of growth funnels and loops and how to translate data insights into successful growth strategies
  • Deep understanding of various customer acquisition channels, e.g., search engine results, paid ads, email referrals, organic traffic, social media referrals, etc
  • Experience running A/B tests, working with a variety of datasets (SQL database, Google Analytics, Hubspot, etc.), SEO, and owning pricing strategy at a SaaS company
  • Experience working directly with engineering and UX on product development
  • Experience growing a product with app markets and tech partnerships as the primary acquisition channels
  • Relevant experience in the ecommerce SaaS space (Shopify, BigCommerce, etc.) - as a developer, marketer, or even as a shop owner
  • Technical background, including understanding of front-end technologies, SQL, APIs, etc.
  • Advanced knowledge of online advertising platforms and analytics tools for online channels (AdWords, Facebook, YouTube, Google Analytics, etc.)
  • Experience working in an agency environment and/or a well-funded B2C Internet company and have experience with budget allocation and optimization
  • Hands-on mentality, an analytical and structured way of working, with extraordinary logical thinking skills
  • Ability to communicate effectively at all levels and solve problems autonomously
  • Excellent organizational skills and attention to detail
  • Verbal and written fluency in English, additional languages

7. BA in Online Business with 9 years of Experience

  • Excellent spoken and written communication skills
  • Experience in business development, including bids, pitches and proposal development
  • Experience in management consultancy, Digital or Engineering, ideally within the infrastructure industry
  • Relevant experience in at least one of the transportation, energy, water, healthcare, buildings, environment, and technology sectors
  • Foundational technical knowledge of infrastructure technology and how it is integrated into projects
  • Experience in business development, bidding and delivery of consultancy and/or Software as a Service (SaaS) solutions
  • Knowledge of the application of smart technologies in the infrastructure and built environment sector
  • Confidence in presenting to and speaking to a variety of stakeholders from different backgrounds
  • Experience in managing projects about programmes, budget and resources
  • Operational experience in performance marketing across 3 channels (SEM, Paid Social and Display)
  • Deep understanding of attribution models, lift tests, and web/app tracking systems
  • Ability to work within a target-driven environment
  • Knowledge of the Awarding Organisations, Funding Bodies and Ofsted regulatory arrangements
  • Proven success navigating large organisations and the ability to quickly identify decision makers and the decision-making process for large, global brands
  • Experience prospecting to the C-Suite and senior-level leadership of enterprise businesses
  • Quick learning attributes that enable pivoting and working through ambiguity
  • Ability to demonstrate strong sales processes and strategies

8. BA in Marketing Analytics with 8 years of Experience

  • Experience in Account Management, SaaS sales, or similar relevant roles
  • Intellectual curiosity and high professional standards
  • Drive, determination, resilience and accountability
  • Background in Enterprise SaaS sales for Mobile and/or Marketing Technology
  • Outstanding verbal, written and stand-up presentation skills, with experience of presenting value propositions to executive teams
  • Intermediate to advanced knowledge of MS Office Suite (Word, Excel, PowerPoint) and Keynote
  • Prior experience with Salesforce.com CRM, or another CRM used to manage sales pipeline
  • Excellent organisational skills and time management abilities
  • Ability to handle multiple competing priorities
  • Proven ability to quickly get up to speed on new cloud apps and tools
  • Excellent problem-solving, critical thinking and communication skills
  • Experience in delivering a high level of service and satisfaction
  • Experience of successfully achieving deadlines and working without close supervision
  • Experience of liaising with employers and external agencies
  • Strong business, analytical and organizational skills
  • Ability to work quickly and efficiently 
  • Excellent level of written and spoken English

9. BA in Corporate Communications with 5 years of Experience

  • Experience in executing consumer social media and digital marketing strategies, with a track record of quickly growing substantial users and engagement
  • Ability to create content that engages and converts
  • Deep understanding of consumer roles, personas and segmentation
  • Experience with HubSpot, Active Campaign or similar marketing automation platforms
  • Excellent self-management and strong organizational and communication skills
  • Work experience in owning a business category
  • Experience in category management, digital marketing and UI/UX
  • Work cross-functionally with marketing, creative, onsite, and marketing channels to deliver strategic projects
  • Self-motivated and able to work in a highly dynamic environment
  • Possesses strong interpersonal skills and a collaborative mindset that enables building relationships at all levels
  • Expertise in social media and the ability to detect upcoming trends
  • Ability to work autonomously in a highly demanding and often ambiguous environment, with strong attention to detail and exceptional organizational skills
  • Experience with managing a creative process with internal or external designers
  • Growth mindset with a focus on using continuous testing to optimize acquisition
  • Excellent writing and communication skills in English, German
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