Job Summary: 

• Take ownership in planning and managing high-volume, segmented email marketing campaigns
• Working closely with the marketing team to ensure all work together in delivering the most up-to-date offers, promotions, advice, and tips to the customer base
• Providing regular, detailed campaign reporting on all commerce CRM activities
• Responsible for all aspects of the email marketing process, including planning, briefing, amendments, testing, sign-off, and deployment
• Create and send a busy schedule of email campaigns - including design, drafting copy, pulling target lists, loading into the system
• Create email strategies aligned with customer life cycle stages (acquisition, current, retention, and win-back)
• Ensure emails adhere to email best practices regarding links, content, deliverability, device optimization
• Monitor the performance of campaigns and provide reports to identify trends and actions to drive performance
• Grow and maintain the email list organically
• Ensure emails are GDPR compliant
• Manage relationships with the Email Service Provider
• Lead planning and oversê execution for Food52’s daily email marketing calendar, with an acute focus on content-focused emails.
• Work with the Director of Lifecycle Marketing to drive execution and roll out of new triggers, automation, and personalization tactics.
• Analyze and report on email performance, using both quantitative and qualitative analysis to draw insights for optimization.
• Suggest and implement regular testing in day-to-day email sends.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Collaboration (Soft Skills)
• CRM Reporting (Hard Skills)
• Lifecycle Strategy (Hard Skills)
• Deliverability Optimization (Hard Skills)
• List Growth (Hard Skills)
• GDPR Compliance (Hard Skills)
• Performance Analysis (Hard Skills)

Job Summary: 

• Manage and develop a team of two project managers to ensure flawless project management and program execution, continuous improvements, and professional development
• Oversee all dedicated and trigger email campaigns and programs, partnering closely with customer marketing and analytics teams to maximize effectiveness
• Constantly assess and audit the current state email production process – look for efficiency gains, areas of automation opportunity, and cost savings
• Track project status regularly to ensure deadlines are met
• Develop an elegant and efficient email process that is optimized and constantly evolves
• Coordinate and disseminate email campaign performance and optimization recommendations
• Help manage overall email operations budget and identify opportunities for cost efficiency
• Act as a key stakeholder in email service provider relationship
• Model the professionalism and industriousness expected across the team
• Educate the team on email best practices, tips and tricks to make their jobs easier and the emails better
• Build and optimize segmentation and email content personalization strategies by leveraging user behavior and activity data.
• Deliver key engagement and revenue goals for daily commerce and editorial emails.
• Own and support the editorial email operational process, partnering closely with the Content, Copy, Creative, and Merchandising teams.
• Provide mentorship and coaching to junior team members in email production best practices.

Skills on Resume: 

• Team Management (Soft Skills)
• Project Oversight (Hard Skills)
• Process Optimization (Hard Skills)
• Budget Management (Hard Skills)
• Segmentation Strategy (Hard Skills)
• Personalization (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Mentorship (Soft Skills)

Job Summary: 

• Responsible for executing multi-channel strategies to drive customer engagement and purchase activity
• Manage end-to-end execution of custom and automated email campaigns, including audience targeting, channels (email, push, and SMS), creative requirements, and analyzing results
• Build out a variety of campaign types including behavioral, merchandising, and product awareness
• Manage a marketing calendar to keep cross-functional teams informed of upcoming and in-progress campaigns
• Manage project and campaign workflow with Merchandising and Marketing teams
• Build reporting on channels and individual campaigns - measure effectiveness, implement improvements, and prepare/present that info to team members and interested parties
• Perform QA tests and verify email renders accurately across various email clients and ISPs
• Perform cross-device testing of email campaigns (Desktop vs Mobile)
• Identify, interpret, and capitalize on current/growing email marketing trends
• Collaborate with other parts of the business including Merchandising, Marketing, and Creative Teams to share progress, learnings, and best practices
• Conduct, gather, and analyze market research to determine email marketing opportunities and competitiveness
• Run and control customer journey, segmenting users, building event-based campaigns aiming conversion and retention rates optimization
• Create, build, and launch email/push/sms/in-app campaigns
• Constantly create and A/B test conversion/retention hypothesis
• Analyze customer behavior in the product through data analysis tools (such as Mixpanel, and Amplitude)

Skills on Resume: 

• Multi-Channel Campaigns (Hard Skills)
• Audience Targeting (Hard Skills)
• Campaign Analysis (Hard Skills)
• QA Testing (Hard Skills)
• Calendar Management (Hard Skills)
• Customer Segmentation (Hard Skills)
• A/B Testing (Hard Skills)
• Data Analysis (Hard Skills)

Job Summary: 

• Own revenue-generating email marketing campaigns from beginning to end from the gathering of requirements, design, and development, to testing, launch, and reporting
• Generate on-brand, best-in-class content, tailored to appropriate customers
• Leverage modern email tools, both third-party and in-house, to increase performance
• Build email programs and execute campaigns that drive awareness, engagement, and revenue
• Work with key team members to build campaigns that inform customers of launches, promotions, news, and events
• Create and test campaigns and templates that align content to customer preferences
• Analyze, report on, and optimize against key metrics including CTR, open rates, revenue lift, and engagement
• Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
• Develop and lead an annual email marketing plan to align on key growth areas, maintain a project schedule, and make it visible to leadership
• Gain subject matter expertise in customer pain points and deliver proactive solutions
• Research and develop an iterative testing strategy to gain insights and continuously improve the customer experience
• Track email best practices, and industry trends, and make proactive recommendations
• Support the Senior Manager in planning and monitoring omnichannel activities and re-address them
• Update the budget tracker with relevant vendor/invoice information
• Suggest personalization techniques 

Skills on Resume: 

• Campaign Management (Hard Skills)
• Content Development (Hard Skills)
• Email Tools Utilization (Hard Skills)
• Performance Analysis (Hard Skills)
• A/B Testing (Hard Skills)
• Strategic Planning (Hard Skills)
• Customer Insights (Soft Skills)
• Personalization (Hard Skills)

Job Summary: 

• Build creative and engaging content for campaigns using the Klaviyo / Ometria email platform
• Support email campaigns by developing content marketing strategies and technical enhancements
• Drive email strategy and campaign planning by analyzing performance and KPIs
• Introduce best practices for list management and deliverability
• Analyse data and metrics for individual campaigns with an attitude of continual improvement
• Provide recommendations for new and existing campaigns including flows, and other campaigns that trigger the automation process
• Create A/B tests for campaign optimization on numerous devices and platforms
• Monitor email list health and segmentation strategy
• Segment audiences based on predefined attributes and demographic data
• Measure results and optimize the lead nurturing email flows
• Provide solutions to email marketing questions and concerns
• Assist the digital and marketing team with other marketing tasks like lead generation, product management, social media, and analytics
• Assist the digital team with website edits, sales reporting, and customer inquiries.
• Set up workflows ideally in Integral or similar tool (Mailchimp, Constant Contact, Klaviyo, etc)
• Work with a creative team to decide on designs and campaign ideas for emails, set up emails, and deliver results from campaigns 

Skills on Resume: 

• Campaign Setup (Hard Skills)
• Team Management (Soft Skills)
• Segmentation (Hard Skills)
• KPI Monitoring (Hard Skills)
• QA Process (Hard Skills)
• Performance Analysis (Hard Skills)
• Testing Strategy (Hard Skills)
• Retention Channels (Hard Skills)

Job Summary: 

• Drive the day-to-day campaign setup for automated and manual email campaign launches.
• Execute marketing campaigns promptly.
• Hire, train, and develop direct reports, and plan and evaluate teamwork activities.
• Optimize campaigns through the use of enhanced segmentation, customization, and machine learning.
• Own and monitor all email channel KPI’s, and work proactively to optimize the program’s effectiveness
• Drive QA process on all campaigns, ensuring content accuracy, functioning links, and assessing segmentation/audience settings
• Strive to optimize email campaigns against key performance metrics including open and click rates.
• Analyze the performance of the campaigns, summarize key insights, and offer recommended next steps.
• Help drive improvements and/or evolve email templates and email capabilities.
• Multi-task while maintaining a high attention to detail
• Keeping up to date with email marketing best practices and strategies.
• Create a rigorous testing strategy via test and learn approach with a focus on customization, offers, segmentation, content, and frequency
• Monitor and develop new initiatives to drive list growth
• Manage the email calendar working collaboratively with the merchandise, promotions, and creative teams to support go-to-market plans and business trends
• Drive the setup and expansion of additional retention channels including SMS

Skills on Resume: 

• Campaign Execution (Hard Skills)
• Analytics (Hard Skills)
• Leadership (Soft Skills)
• Machine Learning (Hard Skills)
• QA (Hard Skills)
• Multi-Tasking (Soft Skills)
• Testing Strategy (Hard Skills)
• Collaboration (Soft Skills)

Job Summary: 

• Manage and optimize the B2C automated email and in-app messaging, taking students and parents on a journey that will convince them of the irresistible benefits of using Up Learn
• Develop, iterate, and automate high-quality email campaigns that generate B2B and B2C leads for the sales team
• Build out the B2B communications funnel with input from the Head of Sales, understanding and solving the pain points of teachers, schools, and corporate clients
• Craft behavior-based product messaging that helps students, parents and teachers get the most out of Up Learn, with input from the Head of Customer Experience
• Deliver compelling landing pages and web pages using the CMS to maximize the impact of messaging campaigns
• Manage the content calendar, and run direct email marketing campaigns at pivotal moments throughout the year
• Build customer segments in the CRM in a structured, standardized, and precise manner, ensuring that the company is prepared for infinite scale
• Analyse campaign performance and test improvements
• Play a pivotal role in defining Up Learn’s brand voice
• Lead and drive continuous improvement across email KPIs like deliverability, open rates, click-through rates, conversion rates, opt-out rates, revenue through constant tracking and data analytics
• Drive high-value contacts by creating personalized, customer-facing email campaigns
• Gather research, create a messaging strategy, define the audience, develop campaign flow, and complete quality assurance
• Optimize conversions in existing campaigns and drive results
• Influence the email marketing strategy, analyze the impact, and prioritize initiatives
• Collaborate with Product and Product Marketing teams to launch new products and test messaging

Skills on Resume: 

• Email Automation (Hard Skills)
• Lead Generation (Hard Skills)
• Funnel Development (Hard Skills)
• Behavior-Based Messaging (Hard Skills)
• Content Management (Hard Skills)
• Segmentation (Hard Skills)
• Campaign Analysis (Hard Skills)
• Brand Voice Development (Soft Skills)

Job Summary: 

• Creating e-mail and text campaigns by outlining each project’s scope and objectives and developing KPIs to measure each project’s success
• Building and managing the e-mail and text marketing calendar, including scheduling milestone dates for each campaign
• Partnering with the creative teams to manage and oversee all aspects of the e-mail development process, such as briefing the design and copy teams and guiding the creative review
• Managing the daily execution of e-mails and texts - from list and campaign setup in Salesforce Marketing Cloud (SFMC) to quality assurance
• Ensuring delivery against service-level agreements
• Creating a strategy to continually test, analyze, and optimize marketing campaigns, including identifying A/B testing opportunities to drive customer conversion
• Identifying areas for process and system improvements and proactively working to find solutions 
• Ensuring best practices are followed in all areas of e-mail and text communication - from design and deliverability to reputation management and compliance with CAN-SPAM and GDPR 
• Staying current on all policies, practices, trends, and technology affecting e-mail and text communication
• Supporting internal technical partners to operate within the current systems and identify, recommend, and adopt appropriate technological updates and enhancements 
• Utilizing analytical resources (Adobe Analytics, SFMC) to provide weekly and ad hoc reporting 
• Measuring reports and analytics against KPIs to identify areas of opportunity
• Identifying audiences based on requirements and assisting in data management and list processing
• Optimize and improve newsletter program for send times, audience, frequency, personalization, and journey.
• Influence all emails sent outside of marketing activities, in-app, and sales engagement platforms.
• Communicate findings to influence copy, subject lines, CTAs as well as content on Infosec websites and sales collateral

Skills on Resume: 

• Campaign Creation (Hard Skills)
• Calendar Management (Hard Skills)
• Creative Collaboration (Soft Skills)
• Campaign Execution (Hard Skills)
• A/B Testing (Hard Skills)
• Process Improvement (Soft Skills)
• Compliance (Hard Skills)
• Data Analysis (Hard Skills)

Job Summary: 

• Own development and ongoing management of email/sms marketing programs
• Implement dynamic and personalized content
• Understand and optimize email deliverability to refine the program and maximize inboxing
• Monitor channel performance and conduct advanced customer analytics to improve the view of the customer and create new engagement strategies
• Report to the Strategic Marketing team on sales and revenue generated through email marketing activity
• Build, develop and maintain a focused, effective and empowered team
• Involve the team and engage them with the vision, goals and KPIs to create success
• Keep the team updated about the performance, progress and news, and inspire them to make a difference and continuously improve
• Help make Kaplan a great place, driven by shared purpose, where everyone can succeed and build a brighter future together
• Lead the team in completing Kaplan’s cyclical and day-to-day management processes, including goal setting, performance and development
• Accurately complete all cyclical budgeting and forecasting exercises
• Email database management and segmentation based on customer journeys
• List acquisition and growth through Infosec web properties as well as partners and vendors
• Continual drip campaign performance improvements
• Develop a testing-first process including A/B testing of subject lines, body, CTAs, landing pages, and segment success
• Go beyond top-of-funnel stats of open rates and CTRs to understand engagement with (and from) email
• Work with copywriters, graphic designers, and developers to continually improve and refresh all emails

Skills on Resume: 

• Email/SMS Management (Hard Skills)
• Personalization (Hard Skills)
• Deliverability Optimization (Hard Skills)
• Customer Analytics (Hard Skills)
• Team Leadership (Soft Skills)
• Database Management (Hard Skills)
• Campaign Testing (Hard Skills)
• Engagement Analysis (Hard Skills)

Job Summary: 

• Manage communication schedule and ensure timely deployment of all campaign content
• Collaborate across various departments to execute marketing campaigns
• Work closely with the creative team to manage the development of content for all campaigns
• Produce campaign recap summaries to analyze past performance and identify new opportunities to improve existing campaigns
• Conduct competitive analyses to find ways to continuously improve the campaign strategy
• Produce monthly reports to demonstrate campaign progress and success and provide recommendations for future iterations
• Manage audiences from all local marketing databases and manage customer targeting
• Develop and manage customer journeys using MailChimp or similar email marketing services
• Other projects and initiatives dependent on the business needs
• Create optimized nurture programs within Marketo to increase lead engagement at scale across several audience segments.
• Develop, execute, and maintain high-impact multi-touch email nurture campaigns that increase lead readiness for Peakon, Planning, and Sourcing priorities.
• Work across stakeholders to define, develop, and implement integrated campaign strategies into other areas of the lead funnel.
• Regularly dive deep into data with reports and dashboards to monitor campaign results and drive strategic decision-making to optimize.
• Analyze and interpret behaviors and patterns that make leads likely to become active customers.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Collaboration (Soft Skills)
• Content Development (Hard Skills)
• Performance Analysis (Hard Skills)
• Competitive Analysis (Hard Skills)
• Audience Targeting (Hard Skills)
• Customer Journeys (Hard Skills)
• Data Analysis (Hard Skills)

Job Summary: 

• Create and execute Flock Freight email campaigns - both automated and manual - within Hubspot, and track the impact of campaigns based on result-oriented analytics.
• Own email marketing KPIs and measurements, including but not limited to click rate (CTR and CTOR), opt-outs, engagement, web traffic, leads, and conversion.
• Build and manage A/B testing and conversion rate optimization initiatives, including identifying and performing relevant tests.
• Robust QA process ensuring proper rendering across all internet providers and desktop/mobile
• Produce monthly reporting with actionable insights and recommendations for campaign improvements.
• Collaborate with key company stakeholders to understand business needs and make data-driven decisions to optimize campaign results.
• Create new and revamp existing customer lifecycle campaigns from onboarding to winback programs.
• Incorporate retention and loyalty strategies, with a focus on multi-touch email campaigns and personalized messaging to drive revenue expansion and customer engagement.
• Manage email database segmentation including building target audiences, identifying which segments receive which campaigns, and list maintenance.
• Develop and maintain monthly email calendars for department and company visibility to all email communication programs.
• Work closely with content, creative, marketing operations, product, analytics, customer success, and sales to deliver compelling content of exceptional value to the partners.
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.
• Execute high-impact A/B tests to help continually improve performance.
• Work with Product, Customer Success the Customer Experience Analyst to segment, capture, and store customer feedback and deliver customer communications
• Create engaging campaigns for reactivation and win-back

Skills on Resume: 

• Hubspot Campaign Management (Hard Skills)
• Email Marketing Analytics (Hard Skills)
• A/B Testing and Optimization (Hard Skills)
• Quality Assurance (Hard Skills)
• Data-Driven Decision Making (Soft Skills)
• Stakeholder Collaboration (Soft Skills)
• Customer Lifecycle Campaigns (Hard Skills)
• Database Segmentation (Hard Skills)

Job Summary: 

• Work with various teams to brief emails and drive/manage the creative process of email campaigns 
• Lead, execute, and report on global email marketing campaigns across all ABM groups of companies.
• Work in close collaboration with creative and technology teams to build and modify existing email templates to enhance user experience and engagement.
• Monitor various customer segments based on language and/or geographic data to develop segmented email marketing campaigns delivering results.
• Implement email marketing best practices including ensuring compliance with data protection requirements such as CAN-SPAM, GDPR and CCPA.
• Leverage the marketing automation technologies to streamline the management of buyer communication and other email marketing campaigns.
• Work autonomously and communicate well in a team setting.
• Develop strategies that drive subscriber conversion, and increase repeat purchase and retention rates across the email, text and loyalty program customer bases.
• Drive A/B test agenda, including design, KPI definition, implementation, and measurement.
• Create scalable processes and ensure best practices in lead generation, database management, reporting, and analysis across several marketing technology systems to enhance marketing and sales effectiveness
• Monitoring and maintaining data quality, contributing to company-wide initiatives around data governance best practices
• Work with the team to develop best-in-class email templates
• Build out and refine customer segmentation modeling across email
• Leveraging marketing automation and lead management to streamline, automate and measure all marketing programs and workflows.

Skills on Resume: 

• Campaign Execution (Hard Skills)
• Creative Collaboration (Soft Skills)
• Segmentation (Hard Skills)
• Compliance (Hard Skills)
• Marketing Automation (Hard Skills)
• A/B Testing (Hard Skills)
• Data Management (Hard Skills)
• Lead Generation (Hard Skills)

Job Summary: 

• Grow the email list organically, not through bought or rented lists
• Create, manage, and optimize audience segments based on engagement/behaviors, demographics, firmographics, etc
• Develop and build lifecycle email marketing strategies, nurtures, and campaigns for Enterprise, SMB, and Self-Serve audiences from concept to copy, program, testing, and execution
• Develop database segmentation strategies based on analysis across all marketing channels including email, social, SEO, SEM, events, webinars, content syndication, & paid media
• Partner closely with the Design team to consistently test new concepts across device types and email clients
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
• Monitor campaigns/programs and optimize towards closed-won revenue with strong ROI
• Work to minimize list decay and unsubscribes while increasing the productivity of the email sends
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
• Partner closely with marketing ops to maintain data hygiene and automated processes within marketing automation as well as Salesforce
• Review results based on industry benchmarks and the health of the database regularly and report to the broader team.
• Develop testing strategies to increase performance
• Work with a broader Demand Generation team, Corporate Marketing, and Product Marketing to build and execute campaigns that progress leads and grow opportunity pipeline
• Ensure programs meet all regulations, including CAN-SPAM, GDPR, CCPA

Skills on Resume: 

• List Growth (Hard Skills)
• Audience Segmentation (Hard Skills)
• Lifecycle Campaigns (Hard Skills)
• Database Segmentation (Hard Skills)
• A/B Testing (Hard Skills)
• Lead Nurturing (Hard Skills)
• Campaign Optimization (Hard Skills)
• Compliance (Hard Skills)

Job Summary: 

• Build out the seasonal strategy and testing plans for the day-to-day email communications for all territories, with the support of the Senior CRM Manager & Head of CRM, using past learning to inform future strategy.
• Manage the end-to-end execution of all email marketing from brief to deployment, ensuring all email campaigns are delivered on time and error-free.
• Regularly reviewing processes to ensure efficiency is optimized.
• Closely monitor email performance, continuously track KPIs to ensure email targets are being met, identify opportunities to drive trade, improve retention rates and reduce churn.
• Present learnings and recommendations on a monthly/campaign basis with key stakeholders across the business
• Manage key stakeholders throughout the business, including Design, Copy, Product, Retail, Web and Tech teams to ensure consistency of marketing messages and user experience.
• Work with marketing channel owners throughout the business to regularly review activity, ensuring email is aligned with the overarching marketing strategy.
• Management of two Email Marketing Assistants, inspiring direct reports to work hard/efficiently, take on challenges and grow in their role.
• Creating SMART objectives and conducting performance reviews.
• Management of Email channel relationship with external copywriting agency working closely with Head Copywriter safe-guarding tone of voice and regularly reviewing efficiency and process in place
• Сopywritie and edit texts used for building messages
• Build HTML/CSS of emails and in-app messages
• Report on results of launched campaigns (OR, CTR, CR, RR, etc.)
• Collaborate with Products, Sales, IT and other departments on common projects
• Partner with Analytics and Data Engineering to leverage data and define new requirements

Skills on Resume: 

• Email Strategy (Hard Skills)
• Campaign Execution (Hard Skills)
• KPI Monitoring (Hard Skills)
• Stakeholder Management (Soft Skills)
• Team Leadership (Soft Skills)
• HTML/CSS (Hard Skills)
• Performance Reporting (Hard Skills)
• Process Optimization (Hard Skills)

Job Summary: 

• Develop, plan and execute an end to end omni channel contact plan
• Oversee daily execution of all email campaigns, ensuring alignment with overall brand messaging and online/offline sales objectives
• Analyze and report on all campaigns ensuring all KPIs are being met
• Report on Open Rate (OR), Through Rate (CTR), Conversion Rate (CR), and sales revenue (online sales and impacted sales) generated from email marketing efforts
• Analyze email marketing data and provide quantitative as well as qualitative feedback to lead strategic actions and enhancement to grow Gucci’s contact plan
• Provide insights on best practices and trends from the competitive landscape to uncover potential opportunities
• Manage the regional contact email marketing plan in alignment with the product marketing calendar and regional product investments, and revise monthly and on-demand based on business needs
• Proofread emails and mobile-friendly templates for clarity, grammar, spelling, appropriate links, and calls to action, ensuring compelling, accurate and on-time campaign delivery
• Support the implementation and execution of personalized contact strategies, leading the planning and development of testing opportunities and rollout to constantly improve engagement and total results
• Coordinate and collaborate with regional departments (Digital, Retail, Merchandising, Marketing and Communications) to identify priorities and content and ensure elevation with consistency toward company strategies
• Identify, develop, design, and execute omnichannel campaign strategies to create consumer journeys across multiple touchpoints
• Support the definition of rules of engagement/contact frequency/marketing consent for client segments
• Balance target mix on customer and prospect types to develop the contact base and reach retention and acquisition rate improvements
• Collaborate with Client Insights Analyst team and Client Engagement team to define target mix and monitoring practices
• Scout and manage 3rd party vendors to optimize future opportunities or defined needs
• Coordinate and manage all aspects related to the planning, development, execution, deployment, analyses, and reporting of all campaigns, direct mail, email campaigns, and customer journeys

Skills on Resume: 

• Omni-channel Planning (Hard Skills)
• Campaign Execution (Hard Skills)
• KPI Analysis (Hard Skills)
• Competitive Analysis (Hard Skills)
• Personalization Strategy (Hard Skills)
• Collaboration (Soft Skills)
• Customer Journey Development (Hard Skills)
• Vendor Management (Soft Skills)

Job Summary: 

• Own entire email marketing calendar, reporting, and A/B testing strategies.
• Run day-to-day strategy and execution of all aspects of the email marketing program, including template/campaign creation, customer segmentation, testing, and technical execution.
• Develop and implement automated drip campaigns.
• Create and maintain a trigger email program that will react to the customer lifecycle and help maximize sales.
• Employ constant A/B testing to optimize emails for conversion.
• Develop and execute initiatives to grow SleepFoundation.org, LabTestsOnline.org, Sleep.org, and other portfolio sites’ email lists organically.
• Design, build, optimize, and troubleshoot responsive HTML email templates.
• Analyze and track key metrics like open, click, and conversion rates and be able to present them.
• Use data to identify, test, and optimize top-of-funnel activities to grow acquisition and brand awareness.
• A/B test landing pages and stages of the conversion funnel to improve conversion rates.
• Analyze all aspects of the marketing funnel to identify the largest areas for improvement and implement strategies to take advantage of these opportunities.
• Collaborate with the leadership team to define and prioritize growth initiatives that support the strategic imperatives.
• Work with business development, content management, and key affiliate partners to maximize strategic opportunities for remarketing
• Ensure and provide detailed weekly/monthly/quarterly reporting of KPIs and campaign results, summaries, and analyses to further drive ongoing enhancements and highlight critical campaign information in a strategic and meaningful way for offline and online activations
• Coordinate all aspects related to production with a mail house to help improve and build upon existing processes, drive, and ensure that timelines are met while maintaining brand quality.
• Partner & execute with WW to maximize channel and tools engagement, and the results of those engagements and activities

Skills on Resume: 

• Email Calendar Management (Hard Skills)
• Campaign Execution (Hard Skills)
• Automation (Hard Skills)
• A/B Testing (Hard Skills)
• HTML Email Design (Hard Skills)
• Performance Tracking (Hard Skills)
• Funnel Optimization (Hard Skills)
• Reporting and Analysis (Hard Skills)

Job Summary: 

• Lead Email Marketing & CRM strategy and implement high-impact initiatives across the customer lifecycle that accelerate customer growth, ticket sales, and revenue generation 
• Own day-to-day management of Email Marketing & CRM platform (Hubspot) to ensure one holistic view of the consumer across all channels and drive guest engagement through relevant, personalized, and timely communications
• Build and optimize lead generation, nurture, and lifecycle customer journeys within the marketing automation platform
• Manage Email Marketing & CRM vendor, implementation partner(s), and other external vendor relationships
• Responsible for email marketing automation (e.g., creating and segmenting lists, A/B and multi-variant testing, and building, scheduling, and deploying campaigns) to drive conversions (e.g., website ticket sales, group, and event bookings, B2B partnerships)
• Lead data governance, ensuring all marketing data captured complies with consumer privacy laws, e.g., GDPR & CCPA, CAN-SPAM, and other regulations
• Ensure QA and quality standards are met across all CRM and email touchpoints
• Help grow the email database through lead generation (e.g., landing pages, forms, content, social)
• Continually track and analyze KPIs and build out testing strategies to improve
• Communicate insights and learnings back to other teams and run reports for business stakeholders
• Passionate about digital contact strategy, and cares deeply about customer experience
• Measure the performance of the people in the team to advance and achieve the scale of the same.
• Come up with new ideas for upcoming email campaigns, run A/B testing 
• Directly manage contractors assisting with the daily marketing automation execution

Skills on Resume: 

• Email & CRM Strategy (Hard Skills)
• Platform Management (Hard Skills)
• Lead Generation (Hard Skills)
• Vendor Management (Soft Skills)
• Data Governance (Hard Skills)
• QA & Testing (Hard Skills)
• KPI Analysis (Hard Skills)
• Team Leadership (Soft Skills)

Job Summary: 

• Creating, and working with direct reports, to execute the email strategies across all appropriate channels within budget.
• Devise global CRM marketing strategy from concept to analysis to educate, nurture, and retain customers through email, eNewsletters, etc.
• Evaluate CRM marketing automation platform and work with internal and external stakeholders to optimize the integration with SalesForce, Exact Target, Web Analytics, Social Studio, and the internal databases.
• Work with Content Marketing and Social Media Managers, Brand Marketing Managers, and B2B Marketing Specialists to understand market-specific sales cycles and buyer processes to develop and implement a successful global email strategy.
• Work with the Content Marketing and Social Media team to develop a Social CRM strategy to enhance Social activities and grow the Kaplan fan base.
• Create a testing matrix for continuous testing and analysis of email program performance to optimize strategies across product lines.
• Develop targeted campaigns including database segmentation and the creation of tailor-made email and CRM content to ensure maximum ROI.
• Develop standards, systems, and best practices (both human and technological) for CRM strategy and usage.
• Manage ongoing execution and implementation of email strategy - including one-offs, automation, customer journey creation, etc.
• Develop, communicate, and manage standard operation procedures for email project intake and execution from Brand Marketing and B2B Marketing teams to ensure maximum efficiency.
• Regularly measuring the effectiveness of content marketing, B2B, and brand email strategies and communicating KPIs to stakeholders through dashboards and reports.
• Lead and manage the CRM Marketing Team to create a best-in-class email strategy and results.
• Manage relationships with third-party suppliers to ensure technology/strategic consultancy is optimized
• Act as the global brand ambassador for Kaplan Professional Education to the sister companies, leveraging best practices and driving consistency across the larger brand.
• Plan and develop email marketing schedules to support market expansion, service line launches, events, promotions, and lead nurturing across the organization

Skills on Resume: 

• Email Strategy (Hard Skills)
• CRM Management (Hard Skills)
• Campaign Optimization (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Database Segmentation (Hard Skills)
• Team Leadership (Soft Skills)
• Performance Analysis (Hard Skills)
• Process Development (Hard Skills)

Job Summary: 

• Drive engagement with both outbound and inbound leads and create repeatable lead nurturing programs to move prospects through the marketing and sales pipeline.
• Create ideal customer profiles (ICP)
• Ensure all ICPs are appended with the relevant data for the prospects and clients within the CRM tools (Hubspot and Salesforce)
• Ensure proper identification and segmentation of prospects, leads, and clients within the CRM tools (Hubspot and Salesforce)
• Constantly test the current buyer journey to optimize and deliver goal-attaining strategies along the pipeline
• Use CRM tools to develop AI-powered target account recommendations that will automate the process of researching companies that are a good fit for the campaigns
• Define and develop retention/nurture campaigns for targeted segments
• Collaborate with the content manager to create the necessary marketing assets for the retention/nurture campaigns including educational materials, webinars, landing pages, targeted digital marketing, email campaigns, direct mail, print, sales collateral, support materials, case studies and collateral
• Manage the creative production and execution of the retention/nurture campaigns including email, digital marketing, website, social, analytics, webinars, events, partner, offline, prospect demos, customer support, and PR strategies
• Track and report campaign metrics/KPIs regularly, ensuring alignment with the department objectives and key results
• Manage and report on campaign leads within Salesforce
• Provide meaningful analysis of retention/nurture campaign performance
• Implement testing strategies (A/B testing, offers, messages, etc.) to optimize campaign performance over time
• Effectively communicate program performance written and verbally
• Always know how the competition is speaking and engaging with the shared prospects, leads, and clients

Skills on Resume: 

• Lead Nurturing (Hard Skills)
• Customer Profiling (Hard Skills)
• CRM Management (Hard Skills)
• Segmentation (Hard Skills)
• Campaign Optimization (Hard Skills)
• Retention Campaigns (Hard Skills)
• Performance Reporting (Hard Skills)
• Competitor Analysis (Hard Skills)

Job Summary: 

• Create an email marketing strategy for all B2C and B2B prospect, retention, and recruitment email activity and ensure it is communicated across the business to internal stakeholders
• Develop an email marketing testing plan to deliver incremental gains and learnings across email activity
• Schedule email campaigns and data selections with the Insight team and ensure segmentation is considered so emails are delivered to the right student at the right time with the right content
• Create engaging email campaigns and send users to relevant pages on the websites, working with the Design and UX team to ensure efficient user journeys and consistent brand creativity are applied across all emails
• Work closely with the Content Marketing Manager to develop a clear content and communications strategy
• Champion the ongoing review and ownership of the email tool and supplier relationship to ensure that the company has the best tool for the needs
• Advance usage of automation within email activity and establish the continual development of new automation in collaboration with the Insights team
• Create and lead the email campaigns testing strategy to deliver A/B and MVT testing across templates and activity to drive incremental learnings and success in email performance
• Ensure all email campaigns comply with current email best practices in the industry and meet the latest GDPR
• Work with the Insights Team to deliver automated email activity through the incumbent email tool to improve channel efficiency and support the customer lifecycle by maximizing sales and ensuring students stay on track through their studies
• Continuously improve the automated Welcome Programme activity to maximize the conversion rate 
• Ensure the automated Basket Abandon activity delivers sales and make recommendations to improve email templates and their conversion rate
• Work with Product and Insights Teams to deliver the intervention programs for each qualification making recommendations from an email best practice perspective to help deliver success
• Utilise internal reports and digital analytics to identify, track, and report ongoing email marketing performance to demonstrate channel effectiveness to the business as well as propose ways to improve campaign KPI metrics
• Test and evaluate campaign performance to ensure continual development and effective optimization of the email channel
• Continuously optimize the email schedule to ensure the campaigns deliver the required success metrics 
• Work with the Insights Team to improve campaign reporting and ensure email contribution is tracked for each campaign

Skills on Resume: 

• Email Strategy (Hard Skills)
• Campaign Testing (Hard Skills)
• Segmentation (Hard Skills)
• User Journeys (Hard Skills)
• Automation (Hard Skills)
• GDPR Compliance (Hard Skills)
• Performance Reporting (Hard Skills)
• Stakeholder Communication (Soft Skills)