EMAIL MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Jun 02, 2025 - The Email Marketing Manager has experience in online email/CRM marketing and consumer promotions with advanced knowledge of industry communication tactics and direct marketing methods. This position demonstrates strong analytical, organizational, and project management skills, ensuring high-quality standards and effective delivery of results in a fast-paced, team-oriented environment. The manager is proficient in technology and software applications, with the ability to manage multiple priorities, collaborate with stakeholders, and implement creative solutions to meet business objectives.

Essential Hard and Soft Skills for a Standout Email Marketing Manager Resume
  • Email Campaign Management
  • HTML/CSS for Email Design
  • Email Marketing Analytics
  • A/B Testing
  • CRM Software Proficiency
  • Automation Tools
  • Deliverability Optimization
  • Data Segmentation
  • Copywriting
  • Compliance with Email Marketing Laws
  • Communication
  • Creativity
  • Analytical Thinking
  • Collaboration
  • Attention to Detail
  • Adaptability
  • Time Management
  • Problem-Solving
  • Strategic Thinking
  • Leadership

Summary of Email Marketing Manager Knowledge and Qualifications on Resume

1. BA in Marketing with 5 years of Experience

  • Email Marketing and Retail category experience.
  • Must have expertise working inside a self-service email tool, Oracle Responsys EMD/Sales Force Marketing Cloud and their ESP experience
  • Experience working with email tools within vendors like Movable Ink, Email on Acid, etc.
  • Working knowledge of HTML, ampscript, RPL, or other coding languages.
  • Subject matter expert on the implementation of data-driven dynamic and personalized content within email.
  • Knowledge of CAN-SPAM and deliverability best practices.
  • Leadership experience with the ability to mentor, coach, and develop direct reports.
  • Strategic thinker with the ability to clearly articulate and implement a focused plan.
  • Strong communicator with the ability to influence and drive the decision-making process.
  • Self-starter who can manage multiple projects simultaneously.
  • Comfortable leveraging analytics to make strategic business decisions on how to iterate and improve the email program.
  • Experience with email platforms such as Pardot, experience with SQL
  • Experience in B2B, high-tech products/services

2. BA in Communications with 6 years of Experience

  • Analytical Skills - effectively uses data to generate insights for email campaign excellence
  • Recommend and implement email best practices across the global organization
  • Effective (verbal and written) communication and interpersonal skills
  • Strong problem-solving skills and ability to troubleshoot and use logic to solve problems
  • Ability to communicate and influence leaders at varying levels of the organization
  • Fluency in HTML to author and debug outbound emails ahead of each send
  • Experience working with email marketing and marketing automation platforms
  • Salesforce Marketing Cloud/ExactTarget or Eloqua experience
  • Marketing Cloud AMPScript familiarity and experience
  • B2C eCommerce working experience
  • Demonstrated ability to organize, plan, prioritize, and meet deadlines through process improvements and communication practices
  • Ability to use hard data and metrics from disparate data sources to measure Email/CRM performance, determine improvements and innovations
  • Experience working cross-functionally across Sales, Product Management, Marketing, and Tech.
  • Ability to comfortably and confidently present to all levels within the enterprise, and to work with both technical and non-technical individuals

3. BA in Business Administration with 4 years of Experience

  • Experience working with HTML and CSS, including mobile responsiveness
  • Experience working in email design
  • Strong understanding and practical experience working with Email and Marketing Automation software.
  • Strong analytical skills and the ability to interpret, conclude, and identify opportunities from data (Google Analytics experience)
  • Use of experience platforms such as Braze
  • Strong understanding of lifecycle journeys, trigger-based marketing, customer segmentation, and personalization
  • Excellent problem-solving skills and attention to detail
  • Excellent literacy, writing, and editing Apply now
  • Proved record of driving business through email/CRM, can deal with complex email cases
  • Experience in data-based audience identification and segmentation for campaign targeting
  • Strong communication and teamwork skills with a helpful and approachable attitude
  • A passion for digital communication with a keen eye on new tools and trends that can enhance the organization’s communications strategy
  • Ability and willingness to work outside standard work hours

4. BA in Digital Marketing with 5 years of Experience

  • Experience in a similar email marketing role
  • Previous experience with CRM platforms - Microsoft Dynamics particularly
  • Familiar with HTML, Google Analytics, and Microsoft Excel
  • High levels of attention to detail and accuracy, strong organizational and prioritization skills
  • Ability to work reactively, under pressure, and to deadlines
  • A self-starter with a creative mindset, who can prioritize their workload and take full accountability for all aspects of their role
  • Email and SMS experience, preferably with Klaviyo
  • Possess a strong background in identifying, implementing, managing, and analyzing high-volume B2C email marketing programs
  • Knowledge of email best practices, including targeted lists, subject lines, messaging, campaign tracking, and deliverability
  • Experience managing CRM for membership-based, multi-unit retail units in the hospitality, fitness, wellness, and salon space
  • Be an excellent communicator and stakeholder manager
  • Self-motivated listener and execution biased

5. BA in Advertising with 6 years of Experience

  • Strong knowledge of email operations and back-end data structure.
  • Proven ability to manage multiple campaigns simultaneously and make adjustments to optimize results.
  • Strong knowledge of the various reports in Marketo - Email insights, Revenue Explorer, Lead Life Cycle, Predictive Lead Scoring, and Multi-Touch Attribution.
  • Experience testing, deploying, and continuously evaluating opportunities for improvement as well as executing enhancements to productivity, conversion rates, and programs/campaign ROI
  • Experience developing post-send campaign write-ups that include the campaign goals, results, and recommendations or opportunities for optimizing future sends.
  • Excellent attention to detail, ensuring a consistent tone of voice, vocabulary, type, design, and quality
  • Ability to balance business objectives, approachability, and audience needs
  • A data-driven decision maker who tests, stages, and QCs emails to ensure the highest quality experience for the target audience segments
  • Highly organized and able to meet deadlines with quick turnaround time frames and revision rounds
  • Tactical and efficient in building campaigns that support funnel development
  • A collaborative, mindful, and attentive team member
  • Strong project management skills
  • An ability to work under tight deadlines

6. BA in Public Relations with 3 years of Experience

  • Must have experience in Marketo and Salesforce
  • Proven work experience as an email marketing manager
  • Hands-on experience with SQL, HTML, and content management systems
  • Proficiency in marketing automation technology
  • Ability to report on metrics and alter plans
  • Experience in Business-to-Business technology marketing, industry marketing, or other relevant marketing experience
  • Have demand generation experience
  • Experience working with marketing automation technology
  • Experience building and leading lifecycle email marketing, with examples of measurable initiatives that helped yield a demand for sales organizations
  • Proficient knowledge of marketing funnels, lead scoring and routing, and multi-touch attribution models
  • Excellent written and verbal communication and influencing skills 

7. BA in Economics with 4 years of Experience

  • Proven experience as an Email marketing manager or Digital marketing specialist
  • Power user of Salesforce Marketing Cloud
  • Hands-on experience with HTML/CSS
  • Proficiency in marketing automation technology
  • Knowledge of Google Analytics and Tableau
  • Creative problem solver, and able to work with agility whilst maintaining quality
  • Excellent written communication and copywriting skills
  • Strong project management skills with the ability to work under tight deadlines
  • Professional experience in CRM and e-mail marketing, preferably in the e-commerce environment
  • Extensive knowledge of common customer engagement platforms like Emarsys or Salesforce Marketing Cloud
  • Have a proficient usage of MS Office, especially Excel
  • Well organized, like to work operationally, and have high demands on the quality of the work results

8. BA in Digital Marketing with 5 years of Experience

  • High proficiency with Marketo and marketing automation technology
  • Proven Marketo and Google Analytic sexperience
  • Experience with email marketing, lead nurturing, and web/email analytics
  • HTML and CSS experience for email building
  • Knowledge of the latest digital marketing trends
  • CRM working experience (e.g. MS Dynamics)
  • Ability to build relationships with a wide variety of stakeholders
  • Sense of ownership and pride in the performance and its impact on the organization
  • Critical thinking and problem-solving skills
  • Flexible Team player able to adapt to changing priorities
  • Excellent time-management skills and attention to detail
  • SalesForce Marketing Cloud expertise
  • Open to client-side or agency experience

9. BA in Communications with 8 years of Experience

  • Experience planning, executing, and measuring effective email nurture programs that map to buyer pain points
  • Expert-level user of digital marketing toolset, including Marketo and Salesforce, Marketo certification
  • Command of marketing strategy fundamentals including buyer personas, buying journey, competitive positioning, and funnel stages
  • Collaborative work style, ability to work independently and in cross-functional teams
  • Proactive communicator, able to comfortably communicate plans to marketing leadership, as well as other stakeholders/leaders within the organization
  • Excellent writing skills, storytelling in weekend language
  • Organized and detail oriented-Strong project management skills with the ability to juggle multiple projects and consistently meet deadlines and objectives
  • Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects/programs with minimal direction
  • Proficient in e-mail coding and programming languages (HTML, CSS, AMPscript, SQL)
  • Experience with journey-building and e-mail production techniques 
  • Effective written and verbal communication skills 
  • Detail-oriented, analytical mindset with the ability to interpret and translate technical findings into accessible updates and recommendations for business stakeholders
  • Advanced proficiency with Microsoft Office, including Excel data manipulation and PowerPoint
  • Ability to thrive and quickly pivot in a dynamic environment with evolving processes 

10. BA in Marketing with 7 years of Experience

  • Expertise in persona segmentation mapped to marketing funnel and mapping to buyer’s journey.
  • Expertise in data-driven marketing and customer segmentation.
  • Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability, and CAN-SPAM/GDPR/anti-spam laws.
  • Strong knowledge of HTML and CSS, familiarity with Salesforce.com
  • Experience executing many large-scale email campaigns at once that are a key driver of sales
  • Great writing skills with a passion for great copy, and attention to detail
  • Highly analytical and creative at the same time, a balance of creative and analytical mindset and interest
  • A can-do attitude and owner mentality - ready to seize opportunities and take initiative without needing to be told
  • Meticulous, detail-oriented, and capable of handling a high volume of work
  • Commitment to quality, great communication skills, and highly self-motivated
  • Can accurately scope projects to provide timeline estimates and deliver projects on time with high-quality
  • Excellent written and verbal communication skills, with excellent collaboration and presentation skills
  • Demonstrates a high level of integrity and experience in SFMC
  • In-depth knowledge of e-mail and text communication and distribution techniques that engage customers and drive sales

11. BA in Business Administration with 5 years of Experience

  • Experience in the email design, marketing, or interactive marketing industry.
  • Expert knowledge of Omniture or other analytical platform
  • Advanced knowledge of Email Marketing and metrics, quality assurance for all campaigns, and strong attention to detail.
  • Knowledge of current email standards, email compliance regulations, and email/web best practices.
  • Knowledge of cross-browser and email environments (Outlook, Gmail, Yahoo, Firefox, IE, Google Chrome).
  • Proven experience in goal tracking and attainment.
  • Sound ability to meet demanding, evolving, and potentially overlapping deadlines
  • Ability to manage time effectively, understand direction, and work independently.
  • Must be able to work independently with minimal supervision.
  • Previous experience managing, motivating, and developing teams.
  • Ability to identify, resolve, and escalate issues, challenging the status quo when appropriate.
  • Proven strategic thinking, analytical, data interpretation, financial, and problem-solving skills.
  • Ability to work efficiently and meet deadlines in a cross-functional, team-based environment.

12. BA in Communications with 6 years of Experience

  • Experience in a similar email marketing role within a fashion and lifestyle retail brand
  • An understanding of evolving industry innovations and technologies
  • Capable of directing and driving external agencies/developers
  • Strong verbal and written communication skills that will be able to influence all team members and stakeholders no matter what position they hold
  • Ability to adhere to tone of voice guidelines and write to different tone of voice styles, depending on the function or brand
  • Able to work at pace to deadlines, meet KPIs, budgets, and global, industry-level standards
  • Ability to analyze, interpret, and derive insights from data
  • Strong attention to detail, organizing skills, scheduling, and workflow planning.
  • Effective time management skills and experience working within timelines and meeting tight deadlines
  • Creative, enthusiastic, and willing to learn/expand their knowledge and skills
  • Ability to create and edit HTML and CSS email templates, and proven experience optimizing creative design and messaging leading to strong KPI outcomes.
  • Deep understanding of customer acquisition strategies, lifecycle marketing, retention, and LTV.
  • Excellent analytical skills, and ability to formulate logical, data-driven business insights and test new ideas to improve email performance and customer retention.
  • Hands-on expert with ESPs.

13. BA in Advertising with 7 years of Experience

  • Experience in online email/CRM marketing and consumer promotions.
  • Advanced knowledge of industry CRM communication tactics.
  • Knowledge of email, Internet, and direct marketing methods.
  • Ability to work efficiently and meet deadlines in a cross-functional, team-based environment.
  • Self-starter with strong communication, organization, and prioritization skills.
  • Strong ability to communicate with middle management and cross-functional teams to collaborate with key stakeholders and define business process issues, analyze operational efficiencies, implement creative solutions, and measure the delivery of results.
  • Detail-oriented, holding themselves and the team to high-quality standards with a heavy focus on quality control.
  • Highly skilled in multi-tasking, meeting deadlines, and handling multiple priorities in a fast-paced work environment.
  • Must have demonstrable computer skills and aptitude for technology, including proficiency with Microsoft Office software (World, Excel, Powerpoint, etc.) and database applications.
  • Proven analytical abilities, and ability to escalate issues 
  • Ability to prioritize and manage several projects simultaneously along with requirements from various stakeholders including senior management.
  • Strong project management and process development capabilities.
  • Self-starter with strong communication, organization, and prioritization skills.
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