• Create an end-to-end strategy for Autonomy’s communications (email, in-app, push, SMS) to improve a customer’s experience, increasing engagement and driving conversions.
• Lead development of customer engagement strategy across SMS, Push and Email
• Lead the development of copy and design for all communications in collaboration with key business stakeholders
• Take responsibility for automating email campaigns.
• Tracking and analyzing key metrics and performance data, for example, conversion rates, click-through rates, and open rates.
• A/B and multivariate testing, including delivery, creative layout, subject line testing, open rate, click-through rate, etc.
• Drive and develop the strategy and material to support customer engagement, upsell, and retention efforts
• Educate the users on how to use the products and services and get the most out of the platform through email, in-app, and native in-product experiences
• Leverage funnel and user behavioral data to improve revenue impact
• Work closely with the analytics team to refine success metrics and identify opportunities for optimization
• Develop a pipeline of strategic initiatives and drive multiple experiments per quarter
• Create strong relationships across all teams for cohesive design, and messaging and ensure materials are optimized for conversion
• Train colleagues in the use of digital marketing platforms

Skills: Campaign Strategy, Customer Engagement, Copy and Design Development, Automation, Performance Analysis, A/B Testing, Retention and Upsell, Funnel Optimization, Cross-Functional Collaboration, Digital Marketing Training

• Build emails in a marketing automation tool (Marketo)
• Support overall email marketing strategy and create email campaigns
• Create email lists, smart lists, and segments
• Segment lists based on behaviors like past email engagement and website interactions
• Develop an email list growth strategy to increase subscriptions
• Create and modify various email templates and components
• Implement a rigorous testing plan and measure success for every campaign
• Establish and measure email marketing KPIs
• Develop reports and analyze data for valuable insights and actionable recommendations
• Suggest improvements in process, technology, and strategy
• Develop documentation and road maps for email best practices
• Execute multiple email marketing campaigns simultaneously
• Collaborate with a cross-functional team on email marketing initiatives to ensure seamless and high-quality execution
• Design, implement, and improve email automation
• Manage prospects through list management and data hygiene
• Monitor and optimize email marketing campaign performance
• Improve key performance indicators (KPIs) such as open rates and click rates

Skills: Email Building, Campaign Creation, List Segmentation, Growth Strategy, Template Development, A/B Testing, KPI Measurement, Data Analysis, Process Improvement, Documentation, Automation, List Management, Performance Optimization, Cross-Functional Collaboration

• Lead the email marketing strategy for the company, including the management of lead, contact, partner and customer email programs to drive revenue and value for customers
• Leverage personalization and the dynamic delivery of content to modularize lead nurturing programs by disqualification reason, persona, product or solution interest, geography and/or industry
• Work with the data and technology teams to segment customers to create highly efficient audiences
• Develop budgets, forecasts, and campaign calendars as part of the overall email marketing strategy and deliver results
• Design models, experiments, and performance measures in areas such as A/B tests, conversion, and user behavior
• Lead ongoing efforts to measure, analyze, test, and optimize nurture efforts
• Define segmentation criteria to manage lead lists and contact groups for nurture and outreach programs
• Coordinate efforts of designers, copywriters, MAP specialists, and others to develop and build email programs
• Working with colleagues in the design team to create exciting and engaging emails that grab the customer's attention and stop them from sending the email straight to their junk folder.
• Maintaining the CRM database and segmenting customers for email marketing campaigns
• Providing customer insights, analyzing campaign performance
• Ownership of email campaign strategy, including planning and forecasting
• Increasing the open and click-through rates and driving conversion and sales
• Ensure campaigns are consistent and fit with brand guidelines

Skills: Email Strategy, Personalization, Segmentation, A/B Testing, Campaign Analysis, CRM Management, Team Coordination, Conversion Optimization

• Lead a team of campaign specialists supporting New business sales, Sales Development, and Account Management
• Define requirements and develop email programs for transactional, promotional, and adoption strategies that maximize customer conversion and retention and deliver against business goals
• Work with internal stakeholders to identify and build campaigns that target mico-segments for upsell and new business opportunities
• Recommend and implement iterative A/B testing to continually improve performance through optimized messaging and targeting
• Accountable for defining, tracking, and measuring email marketing KPIs, with ongoing efforts to continuously analyze data, identify trends, and implement optimizations to better drive customer communications
• Analyze and report on performance metrics of email campaigns and set up test plans to improve the campaign performance
• Collaborate with the Revenue Generation Operations manager to build scalable automated sales programs
• Develop reporting and processes to scale the program's impact and communicate results
• Maintain email database health, develop segmentation and targeting strategies, and build a lifecycle email communications strategy to drive conversions throughout the funnel.
• Ensure matching the Global email strategy requirements while customizing the approach as per local EMEA needs.
• Improve database segmentation, and develop and improve program automation.
• Identify opportunities for improvement and increase efficiency across email programs.
• Stay current with marketplace trends, best practices, emerging design techniques, and their application.
• Identify and leverage design synergy between projects.
• Design and optimize testing agendas for A/B testing for emails and landing pages

Skills: Email Strategy, Team Leadership, A/B Testing, KPI Analysis, Automation, Segmentation, Performance Reporting, Lifecycle Management

• Build campaigns from end-to-end: create briefs, write copy and design emails, coordinate with stakeholders to build and run the campaign, and track results.
• Iterate and test to optimize email performance and deliver actionable learnings and insights.
• Communicate findings to interdepartmental stakeholders (sales and marketing) to align on campaign success and areas for improvement.
• Communicate with the team on progress to push the project forward.
• Build campaigns from end-to-end: create briefs, write copy and design emails, coordinate with stakeholders to build and run the campaign, and track results.
• Iterate and test to optimize email performance and deliver actionable learnings and insights.
• Communicate findings to interdepartmental stakeholders (sales and marketing) to align on campaign success and areas for improvement. 
• Define the automation strategy by triggers for different events and types of students by email marketing.
• Be the owner of the push notifications strategy, both on the web and in the app.
• Work together with BI and Data Science in all the necessary implementations to optimize the channels.
• Work together with the Stakeholders of the business units aligning strategy and efforts to achieve the proposed goals (B2C, B2B, MD).
• Build monthly reports and manage a dashboard of results in real time.
• Define different actions to grow the channel in results month over month.
• Build the teams in charge, conducting 1:1s, feedback sessions, and defining training for the team, among others.

Skills: Campaign Management, Copywriting, A/B Testing, Stakeholder Communication, Automation Strategy, Push Notifications, Data Analysis, Team Leadership

• Develop a strategy to create and execute email marketing campaigns that are aligned with the overall marketing strategy and purchase journeys
• Optimize campaigns through the use of enhanced segmentation, customization, and machine learning.
• Create a rigorous testing strategy via test and test-and-learn approach with a focus on customization, offers, segmentation, content, and frequency
• Monitor and develop new initiatives to drive list growth
• Manage the email calendar working collaboratively with the merchandise, promotions, and creative teams to support go-to-market plans and business trends
• Own and monitor all email channel KPI’s, and work proactively to optimize the program’s effectiveness
• Lead, develop and mentor a team of two associates.
• Support in the delivery of the internal communications strategy.
• Deliver key strategic messages, embed culture and values and effectively communicate change projects to ensure colleagues understand the business goals and how it relates to their role.
• Manage and maintain internal communications content on the SPW intranet, including building new pages, uploading content, and managing permissions
• Create content and champion the internal comms brand, including writing and editing articles, videos and campaign materials that tell the story and are clear and consistent.
• Support the business social media strategy to increase SPW's online and social presence, including developing new content, posting and generating monthly analytics reports
• Deliver adviser communications to ensure advisers are well-equipped to service the clients
• Deliver monthly and campaign-based analytics reports and use analytics and data to optimize the SPW internal communications and intranet site
• Be a key player in a strong central communications team and build relationships with stakeholders across the business and external suppliers to help deliver integrated campaigns

Skills: Email Strategy, Campaign Optimization, Segmentation, KPI Monitoring, List Growth, Team Leadership, Internal Communications, Data Analysis

• Work directly with fashion and lifestyle brands to plan their monthly email marketing campaigns.
• Develop email strategies for e-commerce merchants 
• Setup automation workflows in Klaviyo 
• Participate in new business calls to explain the email marketing process.
• Develop an internal process for email marketing strategy.
• Be the “go-to” email marketing expert within the agency.
• Import email creative into email systems such as Responsys or Klaviyo.
• Oversee designers, copywriters, and developers in the creation, production, scheduling, and execution of email marketing campaigns 
• Review analytics and identify opportunities for increased engagement and sales.
• Analyze campaign performance and optimize campaigns.
• Implement best practices and stay up to date with email marketing trends and tactics.
• Identify and make recommendations for the improvement of process, efficiency, and productivity.
• Optimize email programs through continual testing of creativity, cadence, offers, targeting, etc.
• Proactively evaluate branding, design, messaging, and functionality of email to develop the most effective email campaigns.
• Identify and resolve deliverability issues around bouncebacks, spam, and opt-outs.

Skills: Email Strategy, Automation, Campaign Setup, KPI Analysis, Optimization, Team Collaboration, Deliverability, Reporting

• Bring a rigorous and data-driven approach to developing and optimizing campaign and triggered emails
• Execute a comprehensive email strategy that engages new buyers and improves retention
• Develop and continuously optimize automated email campaigns that are triggered by high-intent actions along the customer journey (for example: the Abandoned Cart series)
• Engage the community the buyers and sellers in the marketplace - with relevant information for example: success stories, promotional offers, and new features
• Work with the creative resources to develop compelling both in terms of substance and visuals - email campaigns
• Build out and schedule all email templates in Sailthru
• Provide transparency to key stakeholders around the progress of specific projects through effective written and verbal updates
• Analyze and report on email KPIs including deliverability, open rates, click rates, conversion rates, and opt-out rates with a focus on driving improvements to support the business goals
• Ensure all emails comply with current best practices, opt-in laws, and guidelines to ensure compliance with CAN-SPAM, GDP and CCPA regulations
• Monitor the performance of email campaigns and implement strategies for optimization.
• Optimize emails for deliverability, open rates, click-through, conversion and mobile devices.
• Manage the creation and build of email creative (from concept to code and deployment) for all Email clients.
• Use existing data to develop quarterly email strategies across all of the marketing
• Provide analyses of email campaigns and recommendations for enhancing their effectiveness
• Monitor, track, and report on all marketing campaign performance (open rates, CTR, etc.)
• Set, track, and organize metrics to measure performance
• Manage email content calendar

Skills: Email Strategy, Automation, Campaign Optimization, KPI Analysis, Deliverability, Compliance, Reporting, Engagement

• Lead and optimize all aspects of the Wiley-X email program to deliver a superior experience for all users, with campaigns for both B2C and B2B customers.
• Build a program to actively increase the email list, while gathering data to correctly segment the subscribers.
• Build, optimize, and maintain a full list of triggered email campaigns such as an abandoned cart, abandoned browse, welcome series, birthday specials, etc.
• Given the diverse customer base, it will be critical to build solid customer groups within the CRM and personalize content to those groups.
• Build a strategy for SMS marketing that includes the collection of data and cleaning of the existing data, as well as determining frequency and optimal content.
• Utilize testing regularly to optimize the content within the email and SMS campaigns.
• Partner with Marketing, Ecommerce, and Product Management, for robust content and information for each audience.
• Develop an ongoing reporting plan that provides top-level status for the Executive Team and detailed analysis to inform the Ecommerce Team.
• Operational and strategic responsibility of email marketing
• Follow up, analyze and improve automation
• Drive the development of CRM through email marketing
• Work closely with stakeholders across the business to understand needs and provide viable solutions
• Actively report on email performance (weekly, monthly, quarterly) and analyze performance to surface key insights into action
• Collaborate with creative and digital resources on the development of copy, graphics, landing pages, and other assets needed for email and other channels
• Oversee complex targeting and personalization strategies, utilizing informed data points to develop advanced segmentation decisions and content/messaging
• Create and manage trigger-based email campaigns throughout the customer lifecycle to maximize sales, increase sales leads, and maintain current customers

Skills: Email Program Management, List Growth, Triggered Campaigns, Customer Segmentation, SMS Strategy, A/B Testing, Cross-Functional Collaboration, Performance Reporting, Automation Improvement, CRM Development, Stakeholder Communication, Personalization, Targeting, Content Development, Lifecycle Campaigns

• Own overall customer experience and customer engagement through Email and optimize based on Sellers' insights and analysis (VOS, behaviors, interactions)
• Define/track Email metrics (engaged customer, viewership, email slot, open rate, click-through rate) and optimize channel performance through data tracking and analysis
• Manage Email content operation and deliver monthly content calendar and Emails to fulfill Sellers' full lifecycle needs
• Co-work with marketing peers and business stakeholders to deliver key business goals through Email (including new Seller launches, and program adoption), as an Email expert to guide stakeholders to achieve business success through Email
• Design Email content development mechanism and SOP to facilitate content delivery and alignment across the organization, closely work with corporate functions (e.g. PR, PP, Legal, Tax, Compliance, etc.) for content review and approval
• Partner and empower stakeholders from Branding, Product Marketing, Marketplace, Regional, Sales, Funnel Program Managers, and PMO teams to deliver Seller-oriented content every month.
• Managing the emailable customer database with a focus on retention and engagement
• Leading a team to deliver the email strategy for all regions
• Planning and deploying email ensuring all campaigns are deployed on time
• Segmenting the emailable base to effectively target the right customers at the right time
• Identifying opportunities for email at the right stage of the customer lifecycle
• Developing contact strategies to realize these opportunities
• Conducting weekly and monthly insightful analysis

Skills: Email Strategy, Customer Engagement, Data Analysis, Content Management, Stakeholder Collaboration, Database Management, Team Leadership, Lifecycle Targeting

• Understanding of email marketing in a direct-to-consumer business
• Background in customer acquisition, re-engagement, and retention strategies.
• Understanding of analytics tools including Google Analytics, Facebook Attribution, and Microsoft Power BI.
• Self-motivated with the ability to prioritize and make quick, smart decisions with limited information.
• Proven ability to manage multiple projects at a time with attention to detail
• Natural relationship builder with integrity, reliability, and maturity
• Excellent verbal and written communication skills
• Strong knowledge of Microsoft Office applications including Excel and Outlook
• Comfortable working collaboratively across multiple departments, with detail-oriented, organized, and accurate.
• Strong analytical and problem-solving skills, matched with the ability to tell a story with the data and recommend optimizations.
• Experience managing Email Marketing for a direct-to-consumer subscription business.
• Strong writing skills, including ideation and copywriting.
• Ability to art direct and engage graphic designers in the creative process.

Qualifications: BA in Marketing with 4 years of Experience 

• Experience developing and deploying email marketing and marketing automation programs.
• Hands-on experience with ClickDimensions, as well as other marketing automation platforms, HTML, and content management systems.
• Familiarity with analytical and database tools.
• Background in nonprofit environment as well as experience working with agencies.
• Ability to work independently and manage projects from inception to completion with accountability for goal setting and results.
• Strong planning, project management, and interpersonal skills.
• Excellent written and verbal communication skills.
• Experience working in a fast-paced environment, effectively directing and implementing multiple tasks, and ability to set and meet deadlines.
• A demonstrated commitment to high professional ethical standards and a diverse workplace.
• Self-starter with a dual focus on performance and brand.
• Able to multi-task, prioritize, and resolve multiple projects efficiently, resourceful, and independently
• Ability to work in an agency-like environment
• Outstanding analytical skills

Qualifications: BA in Communications with 5 years of Experience 

• Marketing Operations Analyst or CRM/e-commerce marketing experience, ideally with a high-tech company
• Experience in sports betting or i-gaming roles with significant online volume
• Ability to use marketing automation platforms such as HubSpot, Selligent, ExactTarget and other platforms
• Experience defining success metrics and delivering on key KPI targets
• Passionate understanding of CRM and proven analytical ability with applied learning
• Critical thinking and problem-solving enthusiast with immense attention to detail
• Ability to work in a fast-paced environment and meet assigned deadlines
• Excellent communication skills, both written and verbal
• Willingness to work some nights and weekends during busy periods of the sports calendar
• Excellent writing, grammar, and proofreading skills
• Online lifestyle and eCommerce experience required
• Able to work independently as well as within a team
• Able to multi-task in a fast-paced environment
• Detail-oriented and extremely organized

Qualifications: BA in Business Administration with 6 years of Experience 

• Experience with Pardot and Saleforce.com integration
• Experience in creating and executing integrated marketing campaigns
• Proven execution and understanding of email best practices
• Familiarity with campaign and email A/B testing best practices
• Cognition of SEO/SEM and Google Analytics
• Exemplary skills in written communication, project management, and copywriting.
• Demonstrates outside-the-box thinking
• Ability to multi-task and adapt to changes quickly
• Product launch experience
• Proven project management experience
• Experience working independently, and being a problem solver
• Self-motivated and the ability to learn about new markets and products easily
• Detail-oriented with strong project management skills.
• Experience working with top-tier ESP's, excellent communication skills

Qualifications: BA in Digital Marketing with 5 years of Experience 

• Experience in handling email marketing campaigns, preferably e-commerce-related
• Experience in managing own clients/accounts preferably in an agency setting
• Knowledge of Klaviyo or other e-commerce email marketing software (e.g. Marketo, MailChimp, and Bronto)
• Proven track record of creating, implementing, and optimizing complex email programs to meet business goals
• Great attention to detail, deadlines, and accuracy with minimum supervision
• Excellent written and verbal communication skills - comfortable with audio and video calls
• Intermediate analytical skills, able to digest and turn complex email marketing data into actionable intelligence
• Teamwork and collaboration skills, ability to work with the best, while giving the best
• Knowledge of laws and regulations surrounding Email Marketing (GDPR, CAN-SPAM Act)
• Knowledge of HTML, highly analytical and data-driven.
• Self-starter with the ability to thrive under pressure in a fast-paced, changing environment.
• Excellent communication skills (written and verbal).
• Must have strong attention to detail.
• UX Analytics experience, Adobe Analytics experience
• Experience with A/B testing tools (Optimizely, Target, etc.)

Qualifications: BA in Advertising with 7 years of Experience 

• Experience creating email campaigns
• Demonstrated expertise in working with timelines and budgets.
• Ability to extract, summarize, and present findings on marketing campaigns, customer data, and data analytics.
• Expertise in Excel, and SharePoint
• Strong understanding of digital marketing channel expectations for both the email channel and the text channel.
• Experience in campaign management and campaign management tools
• Understanding and experience in marketing optimization and marketing automation
• Disciplined skills in marketing and campaign strategy, tracking, metrics, and performance
• Understanding of product marketing including cross-selling, upselling, and bundling
• Ability to manage multiple tasks and projects in a fast-paced environment
• Oracle Responsys experience
• Obsessed about email marketing trends, best practices, technologies, and data protection.
• Excellent communication skills and a good sense of design
• Project management experience

Qualifications: BA in Communications with 4 years of Experience 

• Experience in email marketing (B2B and/or startup experience)
• Knowledge of email marketing standard methodologies, data segmentation, A/B testing, and campaign analysis to constantly improve performance.
• Comfortable with HTML as it relates to emails
• Previous experience with marketing automation software (Hubspot experience)
• Previous experience with Salesforce,  Outreach, or Salesloft
• Self-driven and motivated to work in a fast-paced, dynamic environment
• Strong analytical ability with tests and learning within the scope of work
• Mid to senior-level Email Marketing Manager or Specialist
• Extensive experience building email, landing pages, forms, and audience segments in Saleforce.com and Marketo
• Experience leading cross-functional teams in the design, development, and implementation of campaigns
• Experience developing lifecycle campaigns mapped to customer journeys, buyer personas, and firmographic segments
• Experience with hypothesis and testing development, with a focus on A/B testing and multivariate testing
• Experience complying with international email and privacy legislation including GDPR and CASL
• Experience managing SMS and push notifications.

Qualifications: BA in Economics with 5 years of Experience 

• Experience optimizing email marketing and re-engagement campaigns, including A/B testing, audience segmentation, and trigger logic.
• Strong analytical skills with the ability to understand and interpret numerous key performance indicators (Knowledge of tools such as Google Analytics, Mixpanel, and Domo).
• Deep knowledge of email automation systems and CRM tools, like Braze.
• Moderate HTML coding ability related to email programming and template building.
• Familiarity with connected content calls, APIs, and SDKs.
• Experience creating robust email strategies, calendars, and testing schedules
• Comfortable with reporting on results, specifically presenting on email performance
• Knowledge of email best practices
• Prior Pardot and Salesforce experience
• Proficient in Google Analytics, Looker, or Heap
• Knowledge of HTML/CSS specifically as it pertains to coding email templates
• Experience with A/B Testing, Behavioral Research, and Google Analytics.
• Basic understanding of Digital Marketing including PPC, SEO, Display, Paid Social, etc.
• Ability to build complex automation to trigger and sustain ongoing campaigns based on customer segmentation.
• Results-driven with exceptional detail and knowledge around metrics, testing, and analysis.
• Basic HTML/CSS and responsive design knowledge and experience.

Qualifications: BA in Digital Marketing with 6 years of Experience 

• Experience and proven track record in developing multi-channel roadmaps 
• Experience working in a strong metrics-driven culture to measure the channel impacts 
• Hands-on experience with email, SMS, in-app, and lifecycle management tools 
• Experience in customer segmentation strategies and subscriber management across multiple channels, deliverability and CAN-SPAM laws 
• Excel, A/B testing, experiment design, campaign analysis  
• Strong organizational and communication skills, impeccable eye for detail  
• Exhibit willingness and flexibility to work in a small team environment 
• Email campaign management experience and technical understanding of email service providers and marketing automation platforms.
• Digital marketing experience with demonstrated success in email marketing and marketing automation from strategy to execution and ongoing management.
• Email and marketing automation setup experience with a proven track record
• Hands-on Experience with Salesforce Marketing Cloud, Salesforce Pardot, Acoustic (formerly IBM Watson Campaign Automation, formerly Silverpop), Mailchimp, Marketo, and/or Oracle Responsys.
• Hands-on experience with HTML and content management systems, and proficiency with marketing automation technology
• Strong project management skills, and an ability to deliver to tight deadlines
• A track record of building effective email campaigns, managing large email lists, and working with B2B and B2C customers

Qualifications: BA in Advertising with 7 years of Experience 

• Strong marketing background with proven results and track record
• Comprehensive business and marketing strategy acumen
• Ability to support a highly specialized product team and make firm recommendations 
• Experience with marketing automation platforms to construct multi-channel marketing campaigns including email and text.
• Strong understanding of digital marketing, demand generation principles, and marketing best practices about contact strategies, campaign analysis, deliverability, and CAN-SPAM compliance
• Strong Marketing Automation skills
• Knowledge of email execution and understanding of HTML coding best practices
• HTML email development experience
• Knowledge of API integration with CRM platforms and Web properties
• Project management experience, particularly in managing business processes that span multiple teams, including marketing, marketing operations, data sciences, and technology teams.
• Excellent organizational skills, capacity to manage multiple priorities and tasks simultaneously, cross-functional teams, and communication with all levels of management
• Understanding of utility regulatory environment
• Strong project management and organizational skills.
• Ability to keep stakeholders informed and updated on campaign progress and goals.
• Capable of building, developing, and maintaining positive working relationships with executives, key clients, and subject matter experts while working in a team environment.

Qualifications: BA in Public Relations with 8 years of Experience