Updated: Aug 4, 2024 - The Channel Marketing Manager develop and execute regional marketing plans and demand generation programs with strategic partners, while continuously delivering ROI reporting metrics on all executed activities. Lead new product and program launch plans to sales and partners, identifying the needs of the channel sales team and partners to provide input into supporting programs. Track market and channel trends, manage a regional budget, and collaborate with sales and social media teams to drive new partnering and sales opportunities.
Tips for Channel Marketing Manager Skills and Responsibilities on a Resume
1. Channel Marketing Manager, Tech Solutions Inc., Austin, TX
Job Summary:
- Assess marketing campaigns, report results, and create optimization plans
- Inform new product development pipeline with key insights, pain points and new product opportunities that fit the retail channel
- Lead creation and planning efforts for retail-specific strategies and tactics
- Drive successful new product launches, including on-shelf communication (merchandising / PoP programs), online and in-store promotion, and advertising options
- Partner with Demand Marketing Manager to ensure new products are effectively launched and achieve revenue and profit targets in the retail channel.
- Provide strategy and execute merchandising tactics and support
- Ensure core products are presented optimally on-shelf, and new products are placed appropriately and highlighted in the assortment
- Lead development and drive approval (internal and by customer) of new PoP, endcaps, displays, and other in-store merchandising programs as appropriate.
- Provide input to Strategic Marketing in developing product positioning, messaging, and value proposition that differentiates Pentair products and programs effectively for end users who shop in the retail and retailer e-commerce channels
- Own the Pentair Residential Filtration retail channel marketing budget, performance metrics, KPIs and customer targets
Skills on Resume:
- Data Analysis (Hard Skills)
- Strategic Planning (Hard Skills)
- Product Development Insight (Hard Skills)
- Project Management (Hard Skills)
- Budget Management (Hard Skills)
- Collaboration (Soft Skills)
- Innovation (Soft Skills)
- Influencing (Soft Skills)
2. Channel Marketing Manager, Bright Future Technologies, Seattle, WA
Job Summary:
- Support the regional Sales team and Offering Management team to develop content, messaging and presentations to be used with customers, influencers and end users
- Promote portfolio across the channel and in specific profitable verticals.
- Support sales bids to optimally position product unique differentiation to win more sales.
- Ensure partners are ready for new product adoption at time of launch.
- Participate in marketing team discussions to ensure strategies and activities are aligned with vertical market plans
- Develop marketing associates: oversee the efforts of two channel marketing specialists
- Ensure focus is given to key marketing and customer support activities that drive revenue and advance Pentair brand goals
- Train in channel marketing best practices, including analytics, development and deployment of retail advertising and promotion activities, customer support and other key aspects of strategic channel marketing management.
- Measure and report results to key internal stakeholders
- Devise a digital media marketing strategy which clearly articulates the value of Allstate Identity Protection to drive adoption among existing clients
Skills on Resume:
- Content Development (Hard Skills)
- Messaging Strategy (Hard Skills)
- Presentation Skills (Soft Skills)
- Sales Support (Hard Skills)
- Product Differentiation (Hard Skills)
- Marketing Strategy Alignment (Soft Skills)
- Team Leadership (Soft Skills)
- Digital Media Marketing (Hard Skills)
3. Channel Marketing Manager, Innovative Systems LLC, Denver, CO
Job Summary:
- Develop and drive campaigns and digital marketing activities
- Promote the portfolio in the different channels and verticals
- Define and execute New Product Introduction campaigns identifying target customers and developing digital activities and actions across the channel and key verticals to accelerate the product introduction and market awareness.
- Create digital marketing and (Lead to Revenue) L2R plans for campaigns, product launches, and events.
- Integrate campaigns with digital properties and the L2R model.
- Ensure timely introduction of new products into the market and adoption among customer base
- Analyze, calculate and report on business data, demonstrating business impact of Marketing activities
- Lead the territory customer marketing team to build an intimate understanding of the local customers and market dynamics of the commercial fire marketplace
- Drive Lead Gen goals by identifying opportunities and coordinating resources to increase positive social mentions and obtain a leading share of voice
- Manage price lists for regional customer base
Skills on Resume:
- Campaign Management (Hard Skills)
- Digital Marketing (Hard Skills)
- New Product Introduction (Hard Skills)
- Lead to Revenue Planning (Hard Skills)
- Market Analysis (Hard Skills)
- Team Leadership (Soft Skills)
- Lead Generation (Hard Skills)
- Pricing Strategy (Hard Skills)
4. Channel Marketing Manager, NexGen Enterprises, Miami, FL
Job Summary:
- Create and deliver marketing plans which best allow partners to amplify Microsoft’s product strategy and messaging.
- Create local or localize global marketing assets via agency partners.
- Build quarterly retailer marketing plans proposing and optimizing plans including a range of modern marketing tactics (online, digital, social, in-store etc.).
- Deploy and adjust these tactics based on performance, current inventory position, market, partner, channel needs and competitive activity.
- Manage approvals for retailer assets to go live and marketing budget management (tracking).
- Provide support with raising and managing purchase orders for partner marketing activity.
- Ensure marketing plans are fully executed and invoiced on a quarterly basis.
- Communicate with Retailers on all marketing campaigns.
- Campaign reporting, measurement, and tracking.
- Coordination and action tracking of Internal cross functional team meetings.
Skills on Resume:
- Marketing Plan Development (Hard Skills)
- Asset Localization (Hard Skills)
- Modern Marketing Tactics (Hard Skills)
- Performance Analysis (Hard Skills)
- Budget Management (Hard Skills)
- Purchase Order Management (Hard Skills)
- Campaign Execution (Hard Skills)
- Cross-Functional Coordination (Soft Skills)
5. Channel Marketing Manager, Global Tech Partners, San Jose, CA
Job Summary:
- Develop effective quarterly marketing programs & activities with Distributors, Retailers, Etailers and resellers that will help achieve sales targets, drive volume, and market share in line with WDC Sales & Marketing strategies and IMP (Integrated Marketing Plan)
- Develop quarterly digital awareness programs in conjunction with the Digital Hub
- Recommend & execute quarterly Go-To-Market (GTM) projects for Consumer Brands
- Drive category management projects and provide adequate retail and etail solutions to optimize the assortment in line with business objectives
- Ensure all online content is delivered to a high standard across Retailer, Etailer websites
- Brief agencies across a wide range of activities including, but not limited to, providing customers with appropriate POP displays
- Achieve primary, secondary and cross-category placement in selected areas in store.
- Work with agencies to drive in-store merchandising efforts and sales training initiatives with Retailers
- Coordinate product launches with all relevant channel partners across the WDC portfolio
- Establish and maintain good working relationships with Alliances (Host devices & Software companies)
Skills on Resume:
- Marketing Program Development (Hard Skills)
- Digital Awareness Programs (Hard Skills)
- Go-To-Market Strategy (Hard Skills)
- Category Management (Hard Skills)
- Online Content Management (Hard Skills)
- Agency Briefing (Soft Skills)
- In-Store Merchandising (Hard Skills)
- Relationship Management (Soft Skills)
6. Channel Marketing Manager, Premier Networks, Chicago, IL
Job Summary:
- Manage the coordination of relevant trade shows, partner conference & sales trainings including, but not limited to design, content and logistical management
- Responsible for reporting of channel promotions, including ROI
- Responsible for financial management of MDF & OPEX budget from raising customer projects to managing claims in the dedicated portal
- Prepare and present in-depth quarterly analysis of all promotional activities from previous quarter by region.
- Compare results to prior year highlighting cost, ROI, top sellers by product, by customer and other trends.
- Hold and conduct weekly review on promotions with sales team.
- Develop and maintain productive relationships with all channel partners and WDC sales, product marketing, corporate marketing, marcoms, business operations, PR and social teams.
- Carry out ad-hoc projects & reporting
- Manage and prioritize multiple projects simultaneously with excellent attention to detail.
- Drive cross-group communication and cooperation both internally and externally, using strong communication, project management, and organizational skills.
Skills on Resume:
- Trade Show Coordination (Hard Skills)
- ROI Reporting (Hard Skills)
- Financial Management (Hard Skills)
- Promotional Analysis (Hard Skills)
- Relationship Management (Soft Skills)
- Project Management (Hard Skills)
- Cross-Group Communication (Soft Skills)
- Organizational Skills (Soft Skills)
7. Channel Marketing Manager, Advanced Digital Solutions, Boston, MA
Job Summary:
- Work cross-functionally with Sales, Category Management and e-Commerce
- Develop and execute marketing strategies including customer specific products, merchandising, pricing, competitive landscape, promotional plans & product mix
- Support Sales P&Ls to make sound business decisions to drive top line revenue and bottom-line profit
- Work with Sales & Category Management in collaboration with Brand Marketing and Finance
- Develop a commercial assessment for every new program specific to the customer
- Execute market communication plans and new product launches with product and commercial team
- Partner with Category Management to evaluate, configure and facilitate approval of transactional pricing initiatives
- Present product, merchandising, and promotional strategies to account buyers
- Interface with Brand Marketing Team for production of supporting materials
- Lead the process of creating and maintaining a two year every - day / promotional program calendar
Skills on Resume:
- Cross-Functional Collaboration (Soft Skills)
- Marketing Strategy Development (Hard Skills)
- Business Decision Support (Hard Skills)
- Commercial Assessment (Hard Skills)
- Market Communication Plans (Hard Skills)
- Transactional Pricing Initiatives (Hard Skills)
- Presentation Skills (Soft Skills)
- Program Calendar Management (Hard Skills)
8. Channel Marketing Manager, Horizon IT Group, Phoenix, AZ
Job Summary:
- Partner with category management to deliver category growth to retail partners
- Develop and implement merchandising plans (e.g., assortment planning, POP marketing)
- Act as source of information to support the SKU optimization process lead by category management
- Drive trade marketing programs that grow business & customer’s business
- Work with the account team to develop the overall business plan to deliver on sales and profit goals
- Partner with Sales to optimize account profitability
- Ensure collection and analysis of data related to promotional incentives, MSRP advertising violations, and competitive ad tracking, and advertising share of voice data
- Displaying direction and leadership to engage and motivate colleagues to create global impact.
- Ensure regional websites and digital tools meet the needs of local customers
- Regularly meet with customers and attend regional Honeywell and relevant industry trade events
- Manage within regional budget and campaign budgetsKey Performance Measures
Skills on Resume:
- Category Growth Strategy (Hard Skills)
- Merchandising Plan Development (Hard Skills)
- SKU Optimization Support (Hard Skills)
- Trade Marketing Programs (Hard Skills)
- Business Plan Development (Hard Skills)
- Account Profitability Optimization (Hard Skills)
- Data Analysis (Hard Skills)
- Leadership and Motivation (Soft Skills)
9. Channel Marketing Manager, Elite Software Services, Portland, OR
Job Summary:
- Act as the main interface for Channel Partner marketing in EMEA.
- Supporting the communication and rollout of product launch communications and events.
- Drive highly focused ROI driven demand gen initiatives with Channel Partners
- Running weekly core teams calls and tracking the phases of quarterly campaign roll out, tracking weekly communication to key partners, and outlining progress and assigned action items.
- Working with AMD’s internal commercial GTM and Sales organization on the development of regional specific messaging and collateral for B2B and B2C communication
- Collaboration with other organizations across AMD at both a corporate and regional level on product announcements and GTM plans
- Define and manage regional lead generation, social and digital campaigns for Server
- Plan and execute Server related customer and industry events in the region
- Create and design PowerPoint decks for internal and external use
- Manage and track MDF and channel marketing budgets, including recommendation and approvals, and ensure agreed metrics are deliver on time and on budget.
Skills on Resume:
- Channel Partner Marketing (Hard Skills)
- Product Launch Communication (Hard Skills)
- ROI Driven Demand Generation (Hard Skills)
- Campaign Rollout Tracking (Hard Skills)
- Regional Messaging Development (Hard Skills)
- Cross-Organizational Collaboration (Soft Skills)
- Lead Generation Campaigns (Hard Skills)
- Budget Management (Hard Skills)
10. Channel Marketing Manager, Synergy Innovations, Raleigh, NC
Job Summary:
- Create, develop and execute a marketing plan to support platforms channel with a focus on Non-Trading Platforms.
- Maintain and optimise the campaign throughout the execution and report back ROI, managing budget allocation for NTP campaigns
- Build a strong partnership with platforms sales team to ensure marketing is aligned to insights, data and sales activities
- Proactively source global content to re-purpose through the channel
- Manage coordination and signing off process with multiple stakeholders at all levels
- Ensure all assets aligns with brand, tone of voice, legal/regulatory and compliance requirements and to harness best practices across geographies and business channels
- Marketing point of contact for Non-Trading Platforms and the Platforms sales team.
- Work with Head of Marketing, Campaigns lead and in-house designer
- Ensure that all assets are in line with the WT brand.
- Ensure all materials supplied to NTPs are compliance approved for a retail audience.
Skills on Resume:
- Marketing Plan Development (Hard Skills)
- Campaign Optimization (Hard Skills)
- ROI Reporting (Hard Skills)
- Budget Allocation (Hard Skills)
- Sales Team Collaboration (Soft Skills)
- Content Sourcing (Hard Skills)
- Stakeholder Coordination (Soft Skills)
- Compliance and Legal Alignment (Hard Skills)
11. Channel Marketing Manager, Quantum Leap Technologies, Dallas, TX
Job Summary:
- Recruit new channel partner business through planning and executing demand generation campaigns and awareness activities
- Own the DPN Program including program framework, requirements, collateral and partner communications
- Create and execute co-marketing activities with Datadog’s top partners to enhance businesses
- Create and manage sales and marketing resources for channel partners and ensure are always up-to-date in the DPN Partner Portal
- Drive end customer demand and manage MDF funds and budget across the region
- Manage the Datadog Partner Network (DPN) Marketing Development Funds (MDF) program
- Track success metrics and budget for marketing programs and events
- Develop and execute an annual vendor marketing program working closely with an extensive group of senior consultants and Technology and Training partners.
- Establish a BSI Digital trust Partner Marketing Hub to house content and assets for developing and executing joint marketing activities to and through channels at scale to drive business growth objectives.
- Coordinate the execution of the vendor marketing plan by working with internal team members and partners on tactics such as virtual and physical pipeline generation events and activities, emails and content syndication, ABM, sales enablement and training activities.
Skills on Resume:
- Demand Generation Campaigns (Hard Skills)
- Program Management (Hard Skills)
- Co-Marketing Activities (Hard Skills)
- Resource Management (Hard Skills)
- MDF Funds Management (Hard Skills)
- Success Metrics Tracking (Hard Skills)
- Vendor Marketing Program Development (Hard Skills)
- Partner Marketing Coordination (Soft Skills)
12. Channel Marketing Manager, FusionTech Inc., Atlanta, GA
Job Summary:
- Develop and execute regional marketing plans and demand generation programs with strategic partners
- Continuously deliver ROI reporting metrics on all executed activities
- Lead new product and programs launch plans to sales and partners
- Identify the needs of the channel sales team and partners and provide input into which programs should be built to support objectives
- Partner with account managers to create account-level plans and execute on quarterly activities
- Track market and channel trends and adjust channel strategies accordingly
- Manage a regional budget including partner Marketing Development Funds
- Liaise with and between other DigiCert sales teams to drive new partnering and sales opportunities
- Collaborate with Wasabi’s Social Media Team to promote and highlight channel activities
- Plan, execute, and measure ROI on joint marketing campaigns and activities with partners
Skills on Resume:
- Regional Marketing Plan Development (Hard Skills)
- Demand Generation Programs (Hard Skills)
- ROI Reporting (Hard Skills)
- Product Launch Planning (Hard Skills)
- Channel Needs Assessment (Soft Skills)
- Account-Level Plan Execution (Hard Skills)
- Market and Channel Trend Tracking (Hard Skills)
- Budget Management (Hard Skills)
13. Channel Marketing Manager, Vertex Digital Solutions, Minneapolis, MN
Job Summary:
- Collaborate with key stakeholders (Marketing, Sales, Analytics, Research)
- Aid in the development, review, and approval of semi-annual Marketing plans that help to achieve RA strategic business objectives
- Leveraging data and research, work with Distribution Lead and RA Management
- Identify a target audience, recommend core messaging, frame campaigns, and schedule deployment – with an eye to lead conversion
- Work with marketing project leads to develop tactical marketing programs
- Ensuring on-time completion and alignment of message and program components with desired outcome of target audience
- Monitor campaign performance against key metrics and attainment of marketing objectives
- Manage monthly Steering Committee meeting (update documents and discussion points)
- Keep stakeholders informed of campaign progress and recommended adjustments
- Support ongoing BAU Channel Marketing activity
Skills on Resume:
- Stakeholder Collaboration (Soft Skills)
- Marketing Plan Development (Hard Skills)
- Data and Research Utilization (Hard Skills)
- Audience Targeting (Hard Skills)
- Tactical Marketing Program Development (Hard Skills)
- Campaign Performance Monitoring (Hard Skills)
- Steering Committee Management (Soft Skills)
- Campaign Progress Reporting (Soft Skills)
14. Channel Marketing Manager, Unified Systems Group, Las Vegas, NV
Job Summary:
- Develop and execute channel marketing programs, aligned with corporate marketing initiatives
- Act as champion for channel partners to ensure the organization is responsive to needs and customer needs
- Work with Sales Operations and channel partners to ensure meets customer obligations
- Set performance targets for channel partners and hold them accountable for results
- Establish and manage regular communications to channel partners
- Work with marketing organization to oversee lead management with channel partners
- Oversee channel enablement and training, including content generation and curation
- Manage channel event participation, including logistics
- Work with channel organization to onboard new partners
- Partner with Analytics and Distribution Lead to draw meaningful insights from campaign data and make recommendations for ongoing adjustments and improvements
Skills on Resume:
- Channel Marketing Program Development (Hard Skills)
- Channel Partner Advocacy (Soft Skills)
- Sales Operations Collaboration (Soft Skills)
- Performance Target Setting (Hard Skills)
- Channel Partner Communication (Soft Skills)
- Lead Management Oversight (Hard Skills)
- Channel Training and Enablement (Hard Skills)
- Event Participation Management (Hard Skills)
15. Channel Marketing Manager, Apex Technology Partners, Detroit, MI
Job Summary:
- Develop and oversee the marketing plans for specific sales channels within the organization, with primary focus being large home improvement retail partners
- Implement channel campaigns to expand market share and pursue growth targets as outlined by the commercial business strategy
- Work closely with product management and sales to gather product and channel insights
- Work closely with brand marketing to develop the creative and experiential assets to deliver effective messaging and experiences through each channel
- Manage the development and distribution of channel sales tools to include marketing collateral, POP/POS, training presentations, promotional items and more
- Product information management to support sales through channel partners
- Utilize data and shopper insights to provide recommendations to drive category distribution and market share
- Maintain online content across all partner sites and ensure consistency in branding
- Manage channel marketing budgeting and funding
- Understand and leverage Technology Alliance Partner solutions and channel marketing teams to educate and enable channel sales teams and create pull through demand
Skills on Resume:
- Channel Marketing Plan Development (Hard Skills)
- Channel Campaign Implementation (Hard Skills)
- Product and Channel Insight Gathering (Soft Skills)
- Creative Asset Development (Hard Skills)
- Sales Tool Management (Hard Skills)
- Product Information Management (Hard Skills)
- Data and Shopper Insight Utilization (Hard Skills)
- Online Content Management (Hard Skills)
16. Channel Marketing Manager, Dynamic Growth Solutions, Columbus, OH
Job Summary:
- Plan and support the execution of content strategy and programs
- Promote specific Partner capabilities and drive adoption for NI-certified solutions in line with partner treatment strategy (the Gives and Gets between NI and Partner)
- Prioritize and create messaging, target audiences and campaign recommendations
- Partnering with Marketing (Campaigns/ Demand/ Content/ Ops), Partner Strategy & Sales teams to implement in line with strategic goals
- Collaborate with Field Marketing to ensure that this is in conjunction with the rest of Marketing activities (ex: paid media, email marketing)
- Drive specific outcomes for NI Sales and Partners, consistent with the overall goals, messaging, target audiences and campaigns
- Team up with eCommerce and web/content teams to promote select NI partners’ capabilities and solutions, evolve that into a lead gen engine for NI and Partners
- Plan and support the execution of how NI Partners will be represented and promoted on ni.com properties including joint landing pages, purchase path presence and hosted Partner technical and marketing content.
- Support the creation and evolution of NI Partner Directory to help NI customers easily find and engage with partners by geo, capability, and solution areas
- Ensure that the ni.com purchase paths (ex: /shop, CPQ) have a Partner presence
Skills on Resume:
- Content Strategy Planning (Hard Skills)
- Partner Capability Promotion (Hard Skills)
- Messaging and Audience Targeting (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Field Marketing Coordination (Soft Skills)
- Outcome-Driven Campaign Execution (Hard Skills)
- Lead Generation Development (Hard Skills)
- Partner Representation on Web Properties (Hard Skills)
17. Channel Marketing Manager, Skyline Tech, Orlando, FL
Job Summary:
- Help customers fulfill online purchase needs via distributors and resellers
- Elevate and promote select Partner capabilities and solution paths for products and BU offerings
- Collaborate with Marketing and cross functional leaders to ensure that NI Partners are successful and engaged with NI.
- Ensure partner marketing activities are clearly prioritized against Partner Strategy including financial targets and accountability measures
- Develop a dashboard of key metrics to define the team’s accountability, raise awareness and include as part of the CMO’s dashboard
- Coordinate budget strategy and manage budget allocation/reconciliation process for the team
- Capture NI Partners’ mind share and enable them to be effective in marketing and selling products, services, systems, certified solutions, and offerings.
- Lead the creation and execution of partner marketing collateral/resources (ex: Partner Playbooks, co-branded toolkits, MDF Call for Proposals, etc)
- Enable NI Partners to market and sell NI products, services, systems, certified solutions, and offerings
- Partner with Business Units to create industry-specific training resources
Skills on Resume:
- Online Purchase Support (Hard Skills)
- Partner Capability Promotion (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Partner Marketing Prioritization (Hard Skills)
- Key Metrics Dashboard Development (Hard Skills)
- Budget Strategy Coordination (Hard Skills)
- Partner Enablement (Soft Skills)
- Marketing Collateral Creation (Hard Skills)
18. Channel Marketing Manager, Pioneer IT Services, Kansas City, MO
Job Summary:
- Manages new item set up process to ensure alignment of inventory, marketing, content and advertising strategy and achieve sales goals
- Manages item end-of-life / OB process to reduce OSMI exposure
- Runs product P&Ls, provides analytical support to pricing decisions
- Works directly with ACCO forecasting, supply chain and order management
- Complete Event Forms, monitor new item availability and submit Born-to-Run Orders
- Manages Private Label product offerings (assortment, product lifecycle, pricing, )
- Manages compliance to Amazon’s Frustration Free Packaging Initiative, shares information with product teams on specifications
- Compiles data on Compliance, Brand Registry, At-Risk items and responds to inquiries/ tickets
- Monitors competitive product and sales/share trends to ensure focus on products and programs that will maximize sales and profit
- Proficient with different data sources (Tableau, NPD, Stackline, Vendor Central) to evaluate product performance compared to market, providing recommendations for new items and categories.
Skills on Resume:
- Inventory Management (Hard Skills)
- End-of-Life Process Management (Hard Skills)
- Product P&L Analysis (Hard Skills)
- Supply Chain Coordination (Soft Skills)
- Event Form Completion (Hard Skills)
- Private Label Product Management (Hard Skills)
- Packaging Compliance Management (Hard Skills)
- Competitive Product Monitoring (Hard Skills)
19. Channel Marketing Manager, Visionary Solutions LLC, Salt Lake City, UT
Job Summary:
- Working with channel leadership, assist in development of channel programs across the Manufacturing business lines.
- Design outreach to create awareness for new channel programs with the outcome of increased partner participation.
- Work closely with Marketing leads to identify appropriate channel marketing campaigns from strategy through to key assets and journey maps
- Make it easy for partners to execute, while maintaining brand integrity.
- Be the “face of Manufacturing” to the marketing leads within partner organizations
- Assisting with program participation, marketing planning assistance and reporting.
- Develop a reporting cadence to monitor and share results of key activities.
- Work with the shared services marketing team to provide requests for assistance with copywriting, design, and production of promotional materials
- Build marketing relationships with designated Americas Partners in alignment with channel sales team goals
- Execute engaging and educational virtual and field activities for channel partners and end users
Skills on Resume:
- Channel Program Development (Hard Skills)
- Outreach Design (Hard Skills)
- Marketing Campaigns (Hard Skills)
- Brand Integrity (Soft Skills)
- Partner Relations (Soft Skills)
- Program Assistance (Soft Skills)
- Reporting Development (Hard Skills)
- Promotional Coordination (Hard Skills)
20. Channel Marketing Manager, Summit Innovations, Charlotte, NC
Job Summary:
- Build and maintain relationships with priority accounts
- Serve as the marketing point person for defined key customers and eco-system partners across AMD’s different business units.
- Plan, execute and monitor marketing plans with customers and implement marketing campaigns with Channel customers in the component business as well as with Consumer & SMB retailers
- Execute regional product launches and promotional activities in focus countries
- Deliver regular analysis and reporting to internal teams and executives of campaign, communicate results and provide/implement improvement recommendations.
- Co-ordinate and drive AMD-led awareness and demand generation programs in coordination with PR and social team
- Develop schedules, track progress, and provide quality assurance and control of projects.
- Produce debriefs on campaigns including delivering regular reports and ROI calculation.
- Take a proactive and positive approach in seeking ways to improve all aspects of marketing activities
- Ongoing engagement with Partner Strategy team to ensure the dissemination of knowledge around latest innovations in automated test & measurement
Skills on Resume:
- Relationship Management (Soft Skills)
- Marketing Strategy (Hard Skills)
- Campaign Planning (Hard Skills)
- Project Execution (Hard Skills)
- Analytical Reporting (Hard Skills)
- Demand Generation (Hard Skills)
- Project Management (Hard Skills)
- Continuous Improvement (Soft Skills)
21. Channel Marketing Manager, Agile Networks, Nashville, TN
Job Summary:
- Establish strong working relationships with assigned business unit resources such as Sales VPs and Directors, Product Marketing and Product Management Directors, Partner Account and Partner Desk Managers, etc.
- Build a deep understanding of products, challenges, priorities, opportunities, go-to-market approach, etc. for assigned business unit
- Identify channel opportunities within assigned business unit and work with internal contacts
- Collect content, design, develop, and execute go-to-market programs to drive incremental revenue
- Work with key Partners to build 1-to-1 demand generating marketing campaigns across multiple channels and measure success
- Act as an ambassador for all GPP programs regular communications with assigned business unit
- Ensure awareness of programs and requirements, maximizing participation in programs such as OpenText Elite, Market Development Funds (MDF), etc.
- Analyze and measure partner marketing activities, at both the individual and program level, to show clear outcomes (such as ROI)
- Recognize gaps in essential content and resources, and engage with internal teams to address high priority requirements
- Design, analyze and maintain regional and business unit partner coverage matrixes
Skills on Resume:
- Relationship Building (Soft Skills)
- Product Knowledge (Hard Skills)
- Opportunity Identification (Hard Skills)
- Go-to-Market Strategy (Hard Skills)
- Multi-Channel Marketing (Hard Skills)
- Program Advocacy (Soft Skills)
- Program Participation Maximization (Hard Skills)
- Data Analysis (Hard Skills)
22. Channel Marketing Manager, ProTech Systems, San Diego, CA
Job Summary:
- Communicate channel campaign calendar internally, promote externally and measure ROI for each stage of the funnel through to booking
- Staying ahead of the curve and following the latest digital trends and searches, as well as the newest technologies
- Carry out competitor research to monitor emerging challenges in the market
- Addressing problems with products or marketing materials reported by channel partners
- Developing intermediary marketing collateral, including case studies and revenue reports
- Support partner channel enablement with sales assets, monthly deal reviews, and leverage the internal marketing team to host digital co-marketing events
- Develop channel-specific marketing strategies for the forthcoming year
- Manage a partner portfolio of at minimum 5, with intention to grow
- Finding new channel partners, meeting with them, and negotiating contracts
- Supporting channel partners with communications materials such as collateral, decks and product training
Skills on Resume:
- Campaign Calendar Management (Hard Skills)
- Digital Trends Awareness (Soft Skills)
- Competitor Research (Hard Skills)
- Problem Solving (Soft Skills)
- Marketing Collateral Development (Hard Skills)
- Partner Enablement (Hard Skills)
- Channel Strategy Development (Hard Skills)
- Contract Negotiation (Hard Skills)
23. Channel Marketing Manager, Titan IT Solutions, Indianapolis, IN
Job Summary:
- Developing marketing strategies and programs specific to channel partners and clients
- Driving channel revenue through effective use of digital campaigns, webinars, events and sales enablement materials
- Delivering consistency of the Paradox brand in all content and communications, while customizing to the unique partner and client audience
- Effective use of channel marketing initiatives to drive demand generation, product interest and adoption and expansion opportunities
- Working collaboratively with product marketing to create launch strategies and enablement materials to highlight channel partner integrations
- Creating clear and compelling messages and materials to communicate Paradox product updates with a deep understanding of both partner and partner client needs and objectives
- Track records of driving B2B sales results through marketing programs and initiatives
- Creating marketing plans, staying up-to-date with the latest digital trends
- Coordinating campaigns within the marketing team and with department heads
- Creating reports for stakeholders to forecast future performance for each channel
Skills on Resume:
- Channel Marketing Strategy Development (Hard Skills)
- Revenue Generation (Hard Skills)
- Brand Consistency Management (Hard Skills)
- Demand Generation (Hard Skills)
- Product Launch Strategy (Hard Skills)
- Communication Skills (Soft Skills)
- B2B Sales Results (Hard Skills)
- Performance Forecasting (Hard Skills)
24. Channel Marketing Manager, Ascend Technologies, Richmond, VA
Job Summary:
- Leading and rolling out various marketing campaign/initiatives in region by working closely with product marketing team.
- Establish and maintain right promotional channel to expose solutions and to deliver claims to its target customers when carrying out promotional activities.
- Leading and executing branding campaign to promote corporate brand in region.
- Always aligning with global marketing team and campaign.
- Maintenance of brand integrity in all regional promotional materials.
- Drive lead generation/nurturing and optimization effectively by applying market data tool, marketing automation tool and CRM platforms.
- Measure performance effectively by using analytics tools and platforms.
- Coordinating with or managing external agency/ vendor to create/ maintain/ deliver marketing collaterals such as printing material, digital assets and giveaways.
- Planning/ execution of offline (Trade show, Company owned event etc.) and online initiatives (Virtual tradeshow, Webinar, Ad campaign etc.) are in-scope.
- Developing schedule, maintaining deadline and managing campaign budget are part of this responsibility.
Skills on Resume:
- Marketing Campaign Leadership (Hard Skills)
- Promotional Channel Management (Hard Skills)
- Branding Campaign Execution (Hard Skills)
- Global Alignment (Soft Skills)
- Brand Integrity Maintenance (Hard Skills)
- Lead Generation Optimization (Hard Skills)
- Performance Measurement (Hard Skills)
- Agency/ Vendor Coordination (Soft Skills)
25. Channel Marketing Manager, Frontier Digital Services, Tampa, FL
Job Summary:
- Develop and execute best in class channel marketing initiatives for key indirect partner accounts
- Creating innovative, through-the-line campaigns, working with key account managers
- Drive O2 propositions across PAYM and PAYG and ensure O2 is the preferred network partner
- Work closely with the account management team to understand and act on all partner marketing opportunites
- Support the Lead Channel Marketing Manager to develop and communicate a quarterly Channel Marketing strategy to ensure brand, products and propositions are promoted in the right place at the right time
- Deliver customer & market insights to provide a deeper understanding of products and propositions, which will in turn drive the marketing strategy and commercial negotiations
- Ensure products and trading strategies are supported by digital marketing strategy
- Collaborate with digital marketing on email planning, segmentations and personalisation
- Forge strong relationships with P&L, insight and Marcomms teams
- Develop clear visibility of product strategies and propositions, feed in partner requirements and gather relevant market insight to drive trading performance
Skills on Resume:
- Channel Marketing Initiative Execution (Hard Skills)
- Campaign Innovation (Hard Skills)
- Network Partnership Management (Hard Skills)
- Partner Opportunity Management (Soft Skills)
- Quarterly Strategy Development (Hard Skills)
- Market Insight Delivery (Hard Skills)
- Digital Marketing Strategy Support (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
26. Channel Marketing Manager, Pinnacle IT Solutions, Philadelphia, PA
Job Summary:
- Work cross-functionally with commercial team to make and deliver customer communication material/documents.
- Maximize KPIs (PV, leads, revenue etc.) brought from campaign/initiatives
- Uphold corporate brand, and maintain brand consistency in regional activities
- Utilization of external agency to pursue productivity
- Establishment of effective promotional channel among various type of media
- Use tools to carry out campaigns and measure performance consistently
- Manage and agree on an annual events calendar across multiple partners
- Ensure all campaigns have clear KPIs which are measured, and ROI is reviewed with account teams, ensuring best practices are shared and account plans developed
- Creative, can understand how customers consume marketing messages
- Comprehensive understanding of digital marketing
Skills on Resume:
- Cross-functional Collaboration (Soft Skills)
- KPI Maximization (Hard Skills)
- Brand Consistency Maintenance (Hard Skills)
- Agency Utilization (Hard Skills)
- Promotional Channel Establishment (Hard Skills)
- Performance Measurement (Hard Skills)
- Event Calendar Management (Hard Skills)
- ROI Review and Best Practices Sharing (Hard Skills)
27. EMEA Channel Marketing Manager, Elevate Tech Group, Milwaukee, WI
Job Summary:
- Collaborate with Marketing, Sales, and Channel teams to determine programmatic market, region and partner-specific strategies
- Support/participation in local shows and events, serving as the business product and program expert
- Develop and manage the EMEA channel co-marketing strategy (both to and through)
- Deliver relevant, local marketing and demand-generation initiatives in tight collaboration with the partner managers and field marketing
- Develop, with key stakeholders, the relevant KPIs and Channels performance metrics
- Ensuring that marketing strategies are appropriately targeted
- Drive marketing programs with key tech partners i.e., Palo
- Work with EMEA distribution partners to drive Infoblox marketing strategy
- Partner with the Product Marketing team to develop channel strategies for new product launches
- Measure, analyze, and report on channel pipeline building activities to understand the contribution to pipeline health and to evaluate marketing effectiveness/return on investment
Skills on Resume:
- Programmatic Strategy Development (Hard Skills)
- Event Participation (Soft Skills)
- EMEA Co-Marketing Strategy Management (Hard Skills)
- Local Marketing Initiative Execution (Hard Skills)
- KPI and Performance Metrics Development (Hard Skills)
- Targeted Marketing Strategy (Hard Skills)
- Tech Partner Program Management (Hard Skills)
- Channel Pipeline Analysis (Hard Skills)
28. EMEA Channel Marketing Manager Vendor, NextWave Innovations, Houston, TX
Job Summary:
- Build the channel marketing programme strategy to activate partner community
- Support scale partner led demand generation strategy
- Execute campaign toolkits for each GTM strategy
- Offering easy execution solutions via scaleable programmes, including working with the International Market Development Manager Lead
- Support partner led scale demand gen with relevant partner community.
- Develop channel-related marketing plans and programmes, in sync with business objectives and partner capabilities.
- Generate sales leads from channel partners and resellers that align with market focus and convert at high rates into bookings
- Ensure that channel partners and referral resellers have the information and tools required to effectively market and communicate the value of the business product, solutions, and services to customers
- Partner with the customer advocacy team to grow the pipeline of public customer references for EMEA via the channel
Skills on Resume:
- Channel Marketing Programme Strategy (Hard Skills)
- Partner Demand Generation Strategy (Hard Skills)
- Campaign Toolkit Execution (Hard Skills)
- Scalable Programme Solutions (Hard Skills)
- Partner Community Support (Soft Skills)
- Channel Marketing Plan Development (Hard Skills)
- Sales Lead Generation (Hard Skills)
- Partner Enablement (Hard Skills)
29. Channel Marketing Manager, Spectrum Digital, Albuquerque, NM
Job Summary:
- Lead partner marketing efforts and responsibilities
- Support partner recruitment and onboarding team to identify and recruit new partners through tailored marketing campaigns
- Manage geo-specific marketing including developing and executing marketing programs that help achieve joint sales goals with partners.
- Lead generation activities, events, targeted campaigns, outbound exercises, PR & brand awareness activities and more
- Collaborate with cross-functional teams to execute marketing exercises including lead generation, product marketing, sales enablement, customer success, partner recruitment, partner communications and more
- Develop, localize, maintain and update content such as websites, blogs, case studies, video testimonials, product tutorials, brochures, banners and more
- Own all related marketing metrics to measure the success of the activities - demand generation numbers, payback, conversion, and other KPIs based on identified KRAs
- Manage budget with reliability and own ROI
- Monitoring each channel's performance and assessing each regularly for sales and revenue growth
- Research, qualify and screen prospective partners who request to join the GPP including intake calls with partner prospects
Skills on Resume:
- Partner Marketing Leadership (Hard Skills)
- Partner Recruitment Support (Soft Skills)
- Geo-specific Marketing Management (Hard Skills)
- Lead Generation Activities (Hard Skills)
- Cross-functional Team Collaboration (Soft Skills)
- Content Development and Localization (Hard Skills)
- Marketing Metrics Management (Hard Skills)
- Budget Management and ROI Analysis (Hard Skills)
30. Channel Marketing Manager, Prime IT Solutions, Louisville, KY
Job Summary:
- Plan, coordinate and deliver multi-channel marketing campaigns
- Support business priorities across key products and markets
- Activate the full campaign mix encompassing events, advertising, content marketing, third party website updates, webinars and podcast
- Plan and execute, alongside distribution colleagues, regional calendar of internal and third party events - ensuring events are well promoted through email and ancillary opportunities
- Creating tailored collateral for the audience that helps to differentiate products
- Adhering to the corporate Mirabaud Asset Management brand
- Set up and track robust measurement and tangible reporting on marketing efforts
- Build a strong partnership with investment teams
- Ensure are bringing captivating campaigns that reflect broad and innovative product range
- Budget prioritisation and tracking to ensure that marketing efforts are spent in the right areas and deadlines are met
Skills on Resume:
- Multi-Channel Marketing Campaign Planning (Hard Skills)
- Business Priority Support (Soft Skills)
- Full Campaign Mix Activation (Hard Skills)
- Event Planning and Execution (Hard Skills)
- Tailored Collateral Creation (Hard Skills)
- Brand Adherence (Hard Skills)
- Marketing Efforts Measurement (Hard Skills)
- Budget Prioritization and Tracking (Hard Skills)
31. Channel Marketing Manager, Zenith Technologies, St. Louis, MO
Job Summary:
- Ensure marketing materials, collateral and assets, are best in class and meet all regulatory requirements.
- Manage roster of translation agencies and related budgets.
- Be well-versed in the tactical and strategic direction of portfolio management teams and broader corporate agenda
- Understanding of the asset management industry and key client segments and relevant media consumption habits
- Understand the power of reputation and intermediated brand building.
- Access and working knowledge of key product data metrics
- Undertake and track competitor press activity
- Support local portfolio management and sales team with regard to ad hoc requests
- Project managing the implementation of the new systems
- Responsible for managing the overall budget for the project, with ultimate sign-off by Report.
Skills on Resume:
- Marketing Materials Compliance (Hard Skills)
- Translation Agency Management (Hard Skills)
- Strategic Direction Alignment (Soft Skills)
- Asset Management Industry Knowledge (Hard Skills)
- Brand Building (Soft Skills)
- Product Data Metrics (Hard Skills)
- Competitor Press Activity Tracking (Hard Skills)
- Ad Hoc Support for Sales Team (Soft Skills)
32. EU Channel Marketing Manager, Catalyst Innovations, Pittsburgh, PA
Job Summary:
- Add value and drive strategic product marketing activities to meet revenue and margin goals across EU business
- Continued growth across EU markets and the goal is to increase company’s margin and revenue achievements across the whole EU territory
- Coordinating activities across multiple business units, be able to keep up to date with current/ future, market conditions and provide strategic advice to senior management
- Analytical mindset, good business accumen, and be solution led with excellent organisational skills
- Responsibility for EU P&L for a selection DIY PC Components categories and an ability to make decisions in real time
- Understanding profitable commercial opportunities to grow revenue and market share
- Support Sales team in day to day account pricing requirement and demand planning
- Be the key connection between the Sales team, HQ Channel Marketing team and Product Marketing team
- Work as part of an experienced team to share knowledge and best practices
- Determine pricing and promotional strategy together with HQ channel marketing team and execute the Product Line's P&L goal
- Utilise data from BI, Power BI, Market Analsysts and Consumer Insights to provide recommendations and analysis to further drive the category
- Oversee day to day channel operations across the EU region
- Understanding changing and differing priorities depending on territories and how these impact channel marketing, the business as a whole and P&L
Skills on Resume:
- Strategic Product Marketing (Hard Skills)
- Revenue Growth Strategy (Hard Skills)
- Market Condition Analysis (Hard Skills)
- Analytical Mindset (Soft Skills)
- Real-Time Decision Making (Hard Skills)
- Commercial Opportunity Identification (Hard Skills)
- Sales Support and Demand Planning (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
33. EU Channel Marketing Manager, Orion Tech Group, Sacramento, CA
Job Summary:
- Manage request for quote process and approve pricing base on HQ guidelines.
- Range Architecture and product placement strategy across whole EU reseller and retail network
- Manage new product introduction process, define pricing, forecast, product placement and ensure excellent reporting back to the business
- Conduct permanent competitive analysis cross channel, in order to provide market feedback and unfolding trends to the senior and executive teams
- Work with demand planning team to ensure the forecast is correctly balanced for growth and commercial targets
- Monitor channel inventory and velocity to ensure a correct levels are in place across the vast reseller network, develop a plan and strategy to address any outliers
- Maintaining an awareness of external factors (including competitors, market developments) which impact the business.
- Communicating such information and any subsequent changes to the Senior Team
- Keen eye on the Product Roadmap and product launch plan to ensure any gaps in portfolio are fed back to product management
- Report on Key Performance Indicators weekly and monthly in line with business objectives
- Drive quarterly business review with customers to provide feedback to Corsair business team members
- Ensuring good relations and communications with all members of the extended team
- Working closely with all aspects of the business to gather product and channel insights
Skills on Resume:
- Request for Quote Management (Hard Skills)
- Product Placement Strategy (Hard Skills)
- New Product Introduction (Hard Skills)
- Competitive Analysis (Hard Skills)
- Demand Forecasting (Hard Skills)
- Inventory Management (Hard Skills)
- Market Awareness (Soft Skills)
- KPI Reporting (Hard Skills)
34. Channel Support Marketing Manager, Bright Horizons IT, Boise, ID
Job Summary:
- General project management (create & manage timelines & resources, task force meeting facilitation, meeting agendas/ minutes and budget management)
- Briefing R&D on product requirements (product brief), and review/ assess subsequent recipe iterations vs. predefined positioning and quality standards
- Leading packaging artwork development process, sign off on packaging at all stages of development
- Project administration (project documentation, master data setup)
- Packaging and tray artwork changes, and post launch review tracking
- Product optimization & re-development (including product tasting & packaging updates)
- Act as key point of contact for advanced product knowledge questions
- Review and sign off on any product documentation (e.g. product information pages)
- Complete product costing, consumer pricing & P&L analysis
Skills on Resume:
- Project Management (Hard Skills)
- Product Briefing and Assessment (Hard Skills)
- Packaging Artwork Development (Hard Skills)
- Project Administration (Hard Skills)
- Post Launch Review Tracking (Hard Skills)
- Product Optimization (Hard Skills)
- Advanced Product Knowledge (Soft Skills)
- Product Costing and P&L Analysis (Hard Skills)
35. Channel Support Marketing Manager, Pulse Digital Solutions, Cleveland, OH
Job Summary:
- Providing sound recommendations on product & innovation go/ no - go decisions based on sales & margin contribution
- Providing insight and recommendation on product mix, pricing & trade spend direction.
- Participate (within respective channel remit) of Nature’s Path’s annual commercial planning cycle, working with key cross-functional business partners - sales, finance and supply chain / operations.
- Enhance sales & channel execution to maximize brand awareness, presence and sales velocity
- Support the development of sales meeting presentations and brand materials for customer meetings
- Working with the brand managers, craft marketing communication plans in support of retail programs.
- Identify and assist the team in development of BTL vehicles
- Accelerate growth with accounts, including POS materials, display tools etc.
- Completing internal and market financial analysis, including competitor comparisons, retail slope comparisons, P&L assessments
Skills on Resume:
- Decision Recommendations (Hard Skills)
- Pricing Insight (Hard Skills)
- Planning Participation (Soft Skills)
- Channel Execution (Hard Skills)
- Meeting Support (Hard Skills)
- Communication Plan (Hard Skills)
- BTL Development (Hard Skills)
- Financial Analysis (Hard Skills)
36. Channel Marketing Manager, Vantage Systems, Virginia Beach, VA
Job Summary:
- Leverage an understanding of commercial priorities, customer needs at a local level, strategic considerations, and core marketing functions to deliver successful programs
- Monitor industry trends, regulations, macroeconomic conditions, and the competitive landscape to serve as a subject matter expert
- Engage with product marketing and sales operations teams to incorporate feedback into marketing plans and programs
- Ensuring messaging is relevant and compelling to end users
- Collaborate with sales and account management teams to identify priority target accounts for inclusion in account-based marketing campaigns
- Work with marketing teammates to leverage buyer journeys and personas insights to optimize marketing campaigns
- Interface with marketing peers and external partners to conduct market research that optimizes competitive positioning and marketing performance
- Guide the sales & account management organizations on the role and value of marketing within strategic accounts and promote a unified customer approach
- Leverage marketing technology systems to manage, evaluate, analyze and report on campaign effectiveness making adjustments as needed to ensure achievement of channel goals
- On an ongoing basis, refine and optimize marketing plans and campaigns based on insights derived from marketing analysis and research
Skills on Resume:
- Program Delivery (Hard Skills)
- Trend Monitoring (Hard Skills)
- Feedback Incorporation (Soft Skills)
- Compelling Messaging (Soft Skills)
- Target Account Identification (Soft Skills)
- Campaign Optimization (Hard Skills)
- Market Research (Hard Skills)
- Sales Guidance (Soft Skills)
37. Channel Marketing Manager, Echelon IT Services, Omaha, NE
Job Summary:
- Lead the development of Solution and Industry GTM Plays – integrated sales, partner, service and marketing play planning to drive a singular focus on revenue
- Devise and execute strategy to deliver global demand generation and deal acceleration
- Managing theatre level targets to plan and budget to deliver measurable impact on pipeline and revenue.
- Development of solutions and industry oriented global campaign strategy, content and programming to facilitate consistent demand generation and deal acceleration globally.
- Build a world-class account-based marketing function to target installed base of strategic Global accounts across multiple industries.
- In partnership with Sales and Ops leadership, actively participate in segmentation and targeting strategy
- Drive highly targeted programs that optimize marketing ROI across multiple industries, buying centers and personas.
- Responsible for the ongoing buildout and active management and team development of teams servicing local events as demand returns in FY21
- In addition to direct sales channel, lead global Partner & Alliance Marketing – actively building out the marketing “to”, “through” and “with” strategic partners, distributors and resellers.
- To be successful the Manager, Global Field & Revenue Marketing work cross-functionally with the Sales teams throughout Jupiter Systems
Skills on Resume:
- GTM Play Development (Hard Skills)
- Demand Generation (Hard Skills)
- Target Management (Hard Skills)
- Campaign Strategy (Hard Skills)
- Account-Based Marketing (Hard Skills)
- Segmentation Strategy (Soft Skills)
- Program Optimization (Hard Skills)
- Team Development (Soft Skills)
38. Channel Marketing Manager, NorthStar Technologies, Charleston, SC
Job Summary:
- Develop deep understanding of the retail and wholesale channels, the customers who shop in these channels, and key competitors
- Generate insights that inform retail channel marketing program development and cross - functional efforts such as sales and product initiatives.
- Create retail channel marketing plans that amplify Pentair brand objectives and drive awareness and purchase interest among consumers and professionals who prefer
- Shop for water filtration and water softening solutions through key retailers and retailers’ e-commerce sites.
- Share responsibility with the Strategic Marketing Manager, Demand Marketing Manager and Product Category Leaders for hitting growth targets and KPIs
- Overall revenue growth in the retail channel
- Overall revenue growth in the wholesale channel
- On-time and on-cost execution of in-store and online marketing and promotional programs (as well as communication with customers to ensure flawless roll-out)
- New product launch metrics, including on-time product set-up in retailers’ systems, volume through retail channels, and effective advertising and promotion to drive consumer awareness and purchase
- Develop marketing and promotional campaigns that drive product visibility, sales growth and market penetration
Skills on Resume:
- Channel Understanding (Hard Skills)
- Insight Generation (Hard Skills)
- Marketing Plan Development (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Growth Target Achievement (Hard Skills)
- Revenue Growth (Hard Skills)
- Program Execution (Hard Skills)
- Campaign Development (Hard Skills)