CHANNEL MARKETING MANAGER RESUME EXAMPLE

Michael Carter

Dallas, TX

(214) 555-3187

michael.carter.tx@gmail.com

linkedin.com/in/michaelcartertx

SUMMARY 

Results-driven Channel Marketing Manager with 2+ years of experience in channel activation, trade marketing, and digital campaign coordination within the consumer goods industry. Proven record of increasing regional sell-through by 17% through structured partner promotions and KPI-driven execution. Expertise in channel program deployment and performance tracking to optimize marketing ROI, mitigate budget inefficiencies, and drive revenue growth.

SKILLS 

Channel Activation

Trade Marketing

Retail Promotions

KPI Tracking

Marketing Analytics

Cross-Functional Coordination

EXPERIENCE 

Channel Marketing Manager

BrightWave Consumer Products, Dallas, TX

June 2022 – Present

• Support rollout of quarterly channel activation programs, improving regional sales performance by 14% against target KPIs.
• Coordinate digital and seminar-based activation platforms, increasing field engagement participation by 22%.
• Monitor promotional ROI and reallocate budget to optimize campaign efficiency, improving spend effectiveness by 15%.
• Assist in KPI tracking system implementation, reducing reporting turnaround time by 30%.

Marketing Coordinator

SummitEdge Retail Solutions, Plano, TX

August 2020 – May 2022

• Supported execution of retail trade promotions, contributing to a 12% uplift in in-store sell-through.
• Analyzed competitor activity and retail trends to inform channel marketing adjustments, improving promotional timing accuracy by 18%.
• Coordinated with agencies to produce marketing collateral delivered 100% on schedule.

EDUCATION 

Bachelor of Business Administration – Marketing

University of Texas at Dallas, Richardson, TX

Ashley Morgan

Chicago, IL

(312) 555-7742

ashley.morgan.marketing@gmail.com

linkedin.com/in/ashleymorganmarketing

SUMMARY 

Results-driven Channel Marketing Manager with 6+ years of experience in partner marketing, demand generation, and trade promotion strategy within the consumer products industry. Proven record of driving 21% growth in partner-influenced revenue through integrated co-marketing programs. Expertise in MDF management and retail activation to optimize channel performance, mitigate promotional inefficiencies, and drive measurable ROI.

SKILLS 

Channel Marketing Strategy

Demand Generation

MDF Management

Retail Activation

Performance Analytics

Partner Engagement

EXPERIENCE 

Channel Marketing Manager

HarborPoint Consumer Brands, Chicago, IL

March 2020 – Present

• Develop and execute annual channel marketing plans, increasing partner-driven pipeline by 24%.
• Manage MDF budgets exceeding $1.2M, achieving 100% compliance and improving campaign ROI by 19%.
• Launch new product programs across retail channels, achieving 95% on-time rollout and exceeding first-quarter targets by 16%.
• Drive joint trade promotions with distributors, increasing sell-through velocity by 18%.

Channel Marketing Specialist

BlueRidge Home Solutions, Milwaukee, WI

January 2017 – February 2020

• Executed multi-channel activation campaigns, generating 20% growth in qualified channel leads.
• Collaborated with Sales and Product teams to deliver customer-specific initiatives, improving margin contribution by 14%.
• Implemented KPI dashboards, enhancing visibility and improving reporting accuracy by 25%.

EXPERIENCE

Bachelor of Science – Marketing

University of Wisconsin, Madison, WI

Jonathan R. Whitfield

Atlanta, GA

(404) 555-9263

j.whitfield@jrwhitfieldmarketing.com

linkedin.com/in/jonathanrwhitfield

SUMMARY 

Results-driven Channel Marketing Manager with 12+ years of experience in global channel strategy, product commercialization, and revenue acceleration within the consumer goods and technology sectors. Proven record of delivering 32% partner-sourced pipeline growth through integrated GTM and co-marketing initiatives. Expertise in P&L ownership and strategic partner enablement to optimize channel investment, mitigate margin erosion, and drive sustained market expansion.

SKILLS 

Channel Strategy Leadership

Partner Revenue Growth

Go-To-Market Execution

P&L Management

Trade Promotion Optimization

Cross-Functional Leadership

EXPERIENCE 

Channel Marketing Manager

SummitHarbor Technologies, Atlanta, GA

April 2018 – Present

• Lead national channel marketing strategy, increasing partner-influenced revenue by 31% over four years.
• Direct $3.5M annual MDF investment portfolio, improving fund utilization efficiency by 22%.
• Commercialize multi-product launches nationwide, achieving 97% on-time execution and 18% above forecast volume.
• Optimize trade spend allocation strategy, improving gross margin performance by 15%.

Channel Marketing Manager

Ironclad Commerce Group, Charlotte, NC

May 2014 – March 2018

• Built joint business marketing plans with distributors, expanding weighted distribution by 20%.
• Implemented advanced KPI dashboards, reducing reporting lag by 35% and improving decision speed.
• Spearheaded portfolio optimization initiatives, increasing core SKU velocity by 17%.

EDUCATION 

Master of Business Administration (MBA) – Marketing

Georgia State University, Atlanta, GA

Bachelor of Science – Business Administration

University of North Carolina, Charlotte, NC

• Direct retail channel marketing strategy for Pentair Residential Filtration, owning budget, KPIs, and customer revenue targets to optimize profitability and retail performance across national accounts.
• Analyze multi-channel campaign performance and retail sell-through data, delivering optimization plans that improved promotional ROI by 18% and accelerated underperforming SKU velocity within two quarters.
• Spearhead retail-specific go-to-market plans for new product launches, aligning merchandising, in-store promotions, and digital placements to achieve 95% on-time execution and exceed first-year revenue targets by 12%.
• Orchestrate development and customer approval of PoP displays, endcaps, and merchandising programs, securing placement in 1,200+ stores while strengthening brand visibility and retail partner alignment.
• Collaborate with Demand and Strategic Marketing teams to refine product positioning and value propositions, translating shopper insights into differentiated messaging that increased retail e-commerce conversion rates by 9%.
• Advise product development pipeline using channel insights and shopper pain points, influencing roadmap priorities and identifying three high-margin retail opportunities projected to generate $4M incremental annual revenue.

Core Skills:

• Retail Channel Strategy
• Go-To-Market Planning
• Merchandising Programs
• Marketing Analytics
• Product Positioning
• Budget Management

• Lead channel marketing initiatives supporting regional Sales and Offering Management teams, developing customer-facing content, messaging, and presentations that strengthened value communication and improved bid win rates by 15%.
• Promote diversified product portfolios across retail channels and high-margin verticals, aligning campaigns with vertical market plans to increase qualified pipeline contribution by 22% year over year.
• Position differentiated solutions in competitive sales bids, translating technical advantages into commercial impact narratives that accelerated deal cycles and secured $6M in incremental annual revenue.
• Enable partner readiness for product launches through structured training, launch toolkits, and adoption frameworks, achieving 90% activation within the first quarter of release.
• Direct and develop two-channel marketing specialists, prioritizing analytics-driven retail advertising, promotional deployment, and customer support initiatives that increased campaign efficiency by 17%.
• Architect a digital media strategy for Allstate Identity Protection, clearly articulating value propositions to existing clients and driving a 14% uplift in program adoption.

Core Skills:

• Channel Marketing
• Sales Enablement
• Bid Strategy
• Digital Media
• Marketing Analytics
• Portfolio Promotion

• Direct integrated channel marketing campaigns and digital initiatives across multiple verticals, accelerating portfolio awareness and generating a 25% increase in qualified leads within targeted commercial segments.
• Engineer New Product Introduction strategies by defining priority accounts and deploying coordinated digital activations, achieving 92% on-time market entry and exceeding launch adoption targets by 16%.
• Design comprehensive Lead-to-Revenue plans for launches, campaigns, and events, integrating digital properties with L2R frameworks to improve marketing-attributed pipeline conversion by 21%.
• Analyze commercial fire marketplace data and customer insights, reporting measurable business impact to stakeholders and demonstrating a 19% lift in marketing-driven revenue contribution.
• Mobilize territory customer marketing teams to deepen local market intelligence, aligning regional strategies with pricing management and optimizing share of voice to secure a top-three competitive position.
• Optimize lead generation performance by reallocating channel resources and amplifying positive social engagement, increasing inbound inquiries by 27% while maintaining disciplined regional price list governance.

Core Skills:

• Channel Marketing
• Digital Campaigns
• Lead Generation
• L2R Framework
• Market Analytics
• Pricing Management

• Develop partner-centric marketing plans enabling retailers to amplify Microsoft product strategy, aligning messaging with channel priorities and driving a 20% increase in co-funded campaign participation.
• Localize global assets through agency collaboration, ensuring brand compliance and accelerating time-to-market by 30% across priority retail accounts.
• Construct quarterly retailer marketing plans integrating digital, social, online, and in-store tactics, optimizing spend allocation to improve sell-through performance by 18% year over year.
• Adapt live campaigns based on inventory levels, competitive activity, and channel dynamics, mitigating excess stock risk and increasing promotional ROI by 15%.
• Administer marketing budget tracking, asset approvals, and purchase order management, maintaining 100% quarterly execution accuracy and on-time invoicing compliance.
• Coordinate cross-functional stakeholders and retailer communications while delivering performance reporting dashboards that enhance decision-making transparency and strengthen long-term partner relationships.

Core Skills:

• Partner Marketing
• Retail Planning
• Campaign Analytics
• Budget Tracking
• Asset Localization
• Cross-Functional Coordination

• Formulate quarterly channel marketing programs with distributors, retailers, etailers, and resellers aligned to WDC’s Integrated Marketing Plan, driving 14% volume growth and measurable market share gains across consumer brands.
• Spearhead digital awareness initiatives with the Digital Hub, executing data-led campaigns that increased online engagement rates by 23% and strengthened full-funnel performance across priority channels.
• Orchestrate Go-To-Market projects for product launches, coordinating cross-channel activations and partner enablement to achieve 95% on-time rollout and exceed initial sell-in targets by 11%.
• Optimize category management and assortment strategies by delivering tailored retail and e-commerce solutions, securing primary and cross-category placements in 1,500+ stores.
• Govern online content standards across retailer and e-tailer platforms, elevating product page quality scores and improving conversion rates by 9% through enhanced digital merchandising.
• Cultivate strategic alliances with host device and software partners while briefing agencies on PoP and in-store initiatives, reinforcing brand presence and expanding co-marketing opportunities.

Core Skills:

• Channel Marketing
• Go-To-Market Strategy
• Category Management
• Digital Merchandising
• Retail Activation
• Alliance Management

• Coordinate trade shows, partner conferences, and sales trainings end-to-end, overseeing design, content, and logistics to increase partner engagement scores by 28% year over year.
• Direct comprehensive reporting of channel promotions, analyzing regional ROI, cost trends, and top-performing SKUs to improve promotional efficiency by 17% versus prior year.
• Administer MDF and OPEX budgets from project creation through claims management, ensuring 100% portal compliance and reducing reimbursement cycle time by 22%.
• Present in-depth quarterly business reviews comparing regional performance, product mix, and customer trends, enabling data-driven reallocations that lifted incremental revenue by $3.5M.
• Facilitate weekly promotion reviews with Sales, aligning pipeline priorities and resolving execution gaps to enhance forecast accuracy and cross-functional accountability.
• Cultivate productive relationships across channel partners and cross-functional marketing, operations, PR, and social teams while managing concurrent ad-hoc projects with rigorous prioritization discipline.

Core Skills:

• Trade Show Management
• Promotional Analytics
• Budget Administration
• ROI Reporting
• Channel Operations
• Cross-Functional Leadership

• Collaborate cross-functionally with Sales, Category Management, e-Commerce, Brand Marketing, and Finance to develop customer-specific marketing strategies that increase top-line revenue by 13% while improving gross margin performance.
• Architect commercial assessments for new programs, evaluating pricing structures, product mix, and competitive positioning to inform P&L decisions and secure executive approval.
• Execute integrated market communication plans and product launches with commercial teams, achieving 96% on-time implementation and accelerating initial sell-through by 18%.
• Optimize transactional pricing initiatives in partnership with Category Management, configuring data-backed proposals that strengthened profitability and reduced margin leakage by 10%.
• Present product, merchandising, and promotional strategies to national account buyers, influencing assortment decisions and expanding shelf presence across priority categories.
• Direct development of a rolling two-year, everyday and promotional program calendar, aligning cross-functional execution to stabilize demand planning and improve forecast accuracy by 15%.

Core Skills:

• Channel Strategy
• Commercial Analysis
• Pricing Optimization
• Promotional Planning
• P&L Management
• Cross-Functional Leadership

• Partner with Category Management to deliver sustained category growth for retail accounts, leveraging assortment optimization and shopper insights to increase year-over-year sales by 12%.
• Design and implement merchandising strategies, including assortment planning and PoP programs, improving shelf productivity and lifting promotional sell-through rates by 19%.
• Enable SKU rationalization initiatives by serving as the primary data source for optimization analysis, reducing redundant inventory by 15% while strengthening margin mix.
• Drive trade marketing programs aligned to joint business plans, collaborating with Sales to enhance account profitability and achieve a 14% improvement in contribution margin.
• Institute rigorous tracking of promotional incentives, MSRP compliance, competitive advertising, and share of voice metrics, informing corrective actions that elevated media efficiency by 11%.
• Champion regional digital experience enhancements and customer engagement at industry events while maintaining strict budget governance, ensuring 100% campaign compliance and measurable brand impact.

Core Skills:

• Category Management
• Trade Marketing
• Merchandising Strategy
• SKU Optimization
• Promotional Analytics
• Budget Management

• Serve as primary EMEA interface for Channel Partner Marketing at AMD, aligning regional GTM priorities with corporate strategy to strengthen partner engagement and accelerate server portfolio adoption.
• Orchestrate rollout of product launch communications and quarterly campaigns, leading weekly core team governance and improving on-time execution rates to 97% across priority markets.
• Engineer ROI-driven demand generation initiatives with channel partners, increasing qualified server leads by 24% and improving marketing-attributed pipeline value by $8M annually.
• Collaborate with commercial GTM and Sales teams to develop region-specific B2B and B2C messaging, enhancing partner sell-through performance and elevating competitive differentiation.
• Direct regional social and digital lead generation programs alongside customer and industry events, boosting event-sourced opportunities by 21% and strengthening share of voice in target segments.
• Administer MDF and channel marketing budgets, overseeing approvals and performance tracking to ensure 100% on-budget delivery and measurable KPI attainment.

Core Skills:

• Channel Marketing
• Demand Generation
• Go-To-Market Strategy
• MDF Management
• Digital Campaigns
• Partner Enablement

• Develop and execute integrated marketing plans for Non-Trading Platforms, aligning channel strategy with sales insights to increase partner-driven acquisition by 18% year over year.
• Optimize live NTP campaigns through performance analysis and budget reallocation, improving ROI by 22% while maintaining strict spend governance across multi-market initiatives.
• Partner closely with Platforms Sales to translate data insights into targeted activation strategies, strengthening conversion rates and deepening cross-channel collaboration.
• Repurpose global content for regional deployment, accelerating campaign readiness by 30% while ensuring consistency with brand standards and tone of voice guidelines.
• Govern multi-level stakeholder coordination and approval workflows, guaranteeing 100% compliance with legal and regulatory requirements for retail-facing communications.
• Serve as primary marketing liaison for Non-Trading Platforms, collaborating with Marketing leadership and creative teams to deliver fully compliant, on-brand assets across geographies.

Core Skills:

• Channel Marketing
• Campaign Optimization
• ROI Analysis
• Budget Management
• Regulatory Compliance
• Stakeholder Coordination

• Generate new channel partner pipeline through targeted demand generation and awareness campaigns, increasing qualified partner recruitment by 26% across priority territories.
• Own the Datadog Partner Network program framework, defining requirements, collateral, and communications to standardize engagement and improve partner activation rates by 20%.
• Execute co-marketing initiatives with top-tier partners, aligning joint value propositions to drive $10M+ in influenced pipeline and measurable end-customer demand growth.
• Administer regional MDF budgets and governance, tracking performance metrics to ensure 100% fund utilization compliance and a 19% improvement in campaign ROI.
• Develop comprehensive vendor marketing programs in collaboration with senior consultants and technology partners, orchestrating ABM, events, and content syndication to accelerate pipeline velocity by 23%.
• Establish a scalable Partner Marketing Hub housing joint assets and enablement resources, enhancing portal engagement and reducing campaign deployment time by 35%.

Core Skills:

• Channel Recruitment
• Partner Marketing
• Demand Generation
• MDF Management
• ABM Strategy
• Sales Enablement

• Develop and execute regional channel marketing plans and demand generation programs with strategic partners, increasing partner-sourced pipeline by 28% year over year.
• Deliver comprehensive ROI reporting across all initiatives, translating performance metrics into optimization actions that improve campaign efficiency by 18%.
• Lead new product and program launch strategies for sales and partners, achieving 94% on-time rollout and accelerating early-stage revenue contribution.
• Collaborate with account managers to build account-level quarterly plans, aligning activities to revenue objectives and driving a 16% uplift in partner-influenced bookings.
• Analyze market and channel trends to refine go-to-market strategies, strengthening competitive positioning and expanding partner engagement across priority verticals.
• Administer regional budgets and MDF investments while coordinating cross-functional sales teams and social promotion efforts to maximize joint campaign impact and compliance.

Core Skills:

• Channel Marketing
• Demand Generation
• Partner Programs
• ROI Reporting
• MDF Management
• Go-To-Market Strategy

• Collaborate with Marketing, Sales, Analytics, and Research stakeholders to shape semi-annual marketing plans aligned to RA strategic objectives, contributing to a 15% increase in qualified lead volume.
• Leverage data insights with Distribution Leads and RA Management to define target audiences, refine core messaging, and structure conversion-focused campaigns that improve lead-to-opportunity rates by 18%.
• Design and deploy tactical channel marketing programs with project leads, ensuring on-time execution and full alignment with strategic growth priorities.
• Monitor campaign performance against defined KPIs, delivering actionable optimization recommendations that enhance marketing efficiency and lift engagement metrics by 12%.
• Facilitate monthly Steering Committee meetings, preparing performance updates and decision frameworks that strengthen governance and accelerate cross-functional alignment.
• Support ongoing BAU channel marketing initiatives while proactively communicating progress, risks, and adjustments to stakeholders to maintain execution consistency and accountability.

Core Skills:

• Channel Marketing
• Campaign Analytics
• Stakeholder Management
• Lead Conversion
• Marketing Planning
• Performance Reporting

• Develop and execute integrated channel marketing programs aligned with corporate initiatives, increasing partner-driven revenue by 21% while strengthening market penetration across priority segments.
• Champion channel partner needs to collaborate internally, collaborating with Sales Operations to meet customer obligations and improve service-level adherence to 98% across managed accounts.
• Establish performance targets and governance frameworks for partners, driving accountability and achieving a 17% uplift in quota attainment year over year.
• Oversee lead management processes with Marketing and Analytics teams, optimizing routing and follow-up to enhance lead-to-close conversion rates by 14%.
• Direct channel enablement, onboarding, and training initiatives, curating high-impact content and events that accelerate partner productivity and reduce ramp time by 25%.
• Leverage campaign data insights with Distribution leadership to recommend strategic adjustments, improving marketing ROI by 19% through continuous performance optimization.

Core Skills:

• Channel Marketing
• Partner Enablement
• Lead Management
• Performance Analytics
• Sales Operations
• Program Governance

• Develop and oversee strategic marketing plans for large home improvement retail partners, driving 18% market share growth in alignment with commercial business objectives.
• Execute integrated channel campaigns to expand distribution and achieve growth targets, increasing retail sell-through by 16% across priority product categories.
• Collaborate with Product Management and Sales to translate channel insights into actionable go-to-market strategies that strengthen assortment performance and competitive positioning.
• Partner with Brand Marketing to deliver compelling creative assets and in-store experiences, enhancing shopper engagement and improving promotional conversion rates by 13%.
• Manage development and deployment of channel sales tools including POP/POS, collateral, training materials, and product information systems, reducing partner onboarding time by 22%.
• Leverage shopper data and Technology Alliance Partner solutions to optimize category distribution, maintain brand consistency across partner websites, and govern budgets to maximize marketing ROI.

Core Skills:

• Retail Channel Strategy
• Merchandising Execution
• Shopper Analytics
• Sales Enablement
• Product Information Management
• Budget Governance

• Develop and execute channel content strategies that promote NI-certified partner capabilities, increasing partner-attributed lead generation by 24% through targeted campaigns and ni.com integrations.
• Prioritize messaging frameworks, define target audiences, and recommend campaign activations aligned to the “Gives and Gets” partner treatment model to accelerate certified solution adoption.
• Collaborate cross-functionally with Campaigns, Demand, Content, Operations, Partner Strategy, and Sales teams to deliver integrated programs supporting strategic revenue objectives.
• Coordinate with Field Marketing to synchronize paid media, email marketing, and regional initiatives, improving multi-channel engagement rates by 17% across priority segments.
• Transform partner promotions on ni.com into scalable lead generation engines, optimizing landing pages, purchase paths, and CPQ visibility to enhance conversion rates by 14%.
• Support development of the NI Partner Directory and digital partner presence by geo and capability, strengthening customer-partner matching efficiency and expanding influenced pipeline growth.

Core Skills:

• Channel Content Strategy
• Partner Marketing
• Demand Generation
• Digital Optimization
• Cross-Functional Leadership
• Lead Management

• Enable customers to fulfill online purchasing needs through distributors and resellers, optimizing digital purchase paths to increase partner-assisted revenue by 19% year over year.
• Elevate and promote strategic partner capabilities and solution pathways, aligning activities to Partner Strategy financial targets and improving certified solution adoption by 21%.
• Collaborate with Marketing and cross-functional leadership to prioritize partner marketing initiatives, strengthening engagement scores and expanding influenced pipeline contribution.
• Design and implement KPI dashboards integrated into the CMO reporting framework, enhancing accountability visibility and improving budget-to-performance alignment by 18%.
• Administer budget strategy and reconciliation processes, ensuring disciplined MDF and program spend management with 100% compliance and forecast accuracy.
• Lead development of partner enablement assets including playbooks, co-branded toolkits, and industry-specific training with Business Units, accelerating partner sales readiness and reducing time-to-productivity by 27%.

Core Skills:

• Channel Marketing
• Partner Enablement
• Digital Commerce
• KPI Reporting
• Budget Management
• Sales Enablement

• Oversee new item setup processes across inventory, marketing, content, and advertising to achieve sales objectives, increasing successful product launches by 18% across Amazon marketplace channels.
• Manage product P&Ls and provide analytical pricing support, leveraging Tableau, NPD, Stackline, and Vendor Central data to improve gross margin performance by 12%.
• Coordinate closely with forecasting, supply chain, and order management teams to align Born-to-Run orders and event forms, reducing stockouts by 21% during peak promotions.
• Administer end-of-life and OB processes to minimize OSMI exposure, lowering excess inventory risk by 16% while optimizing private label assortment strategies.
• Ensure compliance with Amazon Frustration Free Packaging, Brand Registry, and at-risk monitoring requirements, maintaining 100% platform adherence and reducing listing suppression incidents.
• Analyze competitive share and category performance trends to recommend high-growth SKUs and pricing actions, driving a 14% uplift in category sales and sustained profitability.

Core Skills:

• Amazon Vendor Central
• P&L Management
• Inventory Forecasting
• Pricing Analytics
• Compliance Management
• Category Analysis

• Develop channel programs across Manufacturing business lines in partnership with channel leadership, increasing partner participation by 22% through structured program design and targeted outreach.
• Design integrated awareness campaigns for new channel initiatives, guiding strategy, asset creation, and journey mapping to drive measurable engagement and adoption growth.
• Collaborate with Marketing leads and shared services teams to produce copy, design, and promotional materials that simplify partner execution while safeguarding brand integrity.
• Serve as primary Manufacturing marketing liaison to Americas partners, strengthening alignment with channel sales objectives and expanding joint pipeline opportunities by 17%.
• Implement structured reporting cadences and performance dashboards, providing stakeholders with transparent insights that improve campaign optimization and accountability.
• Execute educational virtual and field enablement activities for partners and end users, enhancing product knowledge retention and increasing program utilization rates by 19%.

Core Skills:

• Channel Program Management
• Partner Marketing
• Campaign Strategy
• Performance Reporting
• Marketing Operations
• Partner Enablement

• Cultivate and maintain strategic relationships with priority accounts, serving as primary marketing liaison across AMD business units to strengthen ecosystem alignment and expand joint revenue opportunities by 20%.
• Plan, execute, and monitor integrated marketing campaigns with component channel partners and Consumer & SMB retailers, increasing regional sell-through by 18% in focus countries.
• Lead regional product launches and promotional initiatives, coordinating PR and social demand generation programs to boost brand awareness metrics by 25% year over year.
• Deliver executive-level campaign analysis and ROI reporting, translating insights into optimization actions that improve marketing efficiency by 16% across key accounts.
• Govern project schedules, progress tracking, and quality assurance processes, ensuring 95% on-time delivery and consistent execution standards across multi-country programs.
• Drive continuous marketing improvement through structured debriefs and close collaboration with Partner Strategy, accelerating adoption of automated test and measurement innovations within target ecosystems.

Core Skills:

• Account-Based Marketing
• Channel Campaigns
• Demand Generation
• ROI Analysis
• Project Governance
• Partner Strategy

• Forge strategic relationships with Sales VPs, Product Marketing, Product Management, and Partner leadership to align channel priorities and unlock incremental revenue opportunities within assigned business units.
• Develop deep expertise in product portfolios, go-to-market models, and competitive dynamics, translating insights into targeted channel programs that increase partner-driven pipeline by 23%.
• Architect and execute multi-channel go-to-market initiatives using curated content and tailored assets, generating measurable incremental revenue growth across priority regions.
• Co-create 1-to-1 demand generation campaigns with key partners, tracking ROI at campaign and program levels to improve marketing-attributed bookings by 19%.
• Champion GPP initiatives including OpenText Elite and MDF participation, maximizing program adoption rates by 27% through proactive communication and enablement.
• Design and maintain regional partner coverage matrices while identifying content gaps, engaging internal stakeholders to resolve high-impact resource needs and strengthen ecosystem performance.

Core Skills:

• Channel Marketing
• Partner Programs
• Demand Generation
• MDF Management
• Go-To-Market Strategy
• Performance Analytics

• Communicate and manage the channel campaign calendar internally and externally, measuring full-funnel ROI through booking to improve marketing-attributed revenue by 18%.
• Monitor digital trends, emerging technologies, and competitor activity to proactively refine channel strategies and mitigate market risks impacting partner performance.
• Develop annual channel-specific marketing strategies for a portfolio of five-plus partners, increasing joint pipeline generation by 22% through targeted activation plans.
• Produce intermediary collateral including case studies, revenue reports, and sales assets while supporting monthly deal reviews and co-marketing events to accelerate conversion rates by 16%.
• Resolve product and marketing issues escalated by channel partners, safeguarding brand integrity and strengthening partner satisfaction and retention metrics.
• Recruit and onboard new channel partners through structured outreach and contract negotiation, expanding ecosystem coverage and driving incremental regional revenue growth.

Core Skills:

• Channel Marketing
• Partner Recruitment
• Demand Generation
• ROI Reporting
• Competitive Analysis
• Sales Enablement

• Develop and execute partner-specific marketing strategies and programs, driving channel revenue growth by 24% through integrated digital campaigns, webinars, events, and sales enablement initiatives.
• Accelerate B2B sales performance by aligning demand generation activities with partner objectives, increasing product adoption and expansion opportunities across key accounts.
• Collaborate with Product Marketing to craft launch strategies and integration-focused enablement materials, enhancing partner-led pipeline contribution and competitive differentiation.
• Ensure consistent Paradox brand representation across all communications while tailoring messaging to partner and client audiences, improving engagement rates by 19%.
• Coordinate cross-functional campaign execution with marketing and department leaders, delivering on-time programs and strengthening channel forecasting accuracy by 15%.
• Produce performance reports and forward-looking channel forecasts for stakeholders, leveraging trend analysis to optimize investment allocation and maximize ROI.

Core Skills:

• Channel Marketing
• Demand Generation
• Partner Enablement
• B2B Campaigns
• Revenue Forecasting
• Brand Management

• Lead and roll out regional marketing campaigns in close partnership with Product Marketing and Global teams, increasing regional lead generation by 27% while maintaining full brand alignment.
• Establish and optimize promotional channels to effectively communicate solution value propositions, improving target audience engagement rates by 21% across priority segments.
• Drive corporate branding initiatives in-region, safeguarding brand integrity across all promotional materials and elevating brand awareness metrics by 18%.
• Leverage marketing automation, CRM, and analytics platforms to execute lead nurturing programs, enhancing MQL-to-SQL conversion rates by 16%.
• Coordinate external agencies and vendors to deliver high-quality digital and print collateral, ensuring 100% on-time deployment within approved campaign budgets.
• Plan and execute integrated offline and online initiatives including trade shows, company events, webinars, and digital advertising, generating a 23% increase in event-sourced pipeline.

Core Skills:

• Channel Marketing
• Demand Generation
• Marketing Automation
• Brand Management
• Campaign Analytics
• Vendor Management

• Develop and execute best-in-class channel marketing initiatives for key indirect partners, increasing O2 PAYM and PAYG sell-through by 20% through integrated, through-the-line campaigns.
• Collaborate with Key Account Managers to identify partner marketing opportunities, translating commercial priorities into targeted activation plans that improve trading performance by 17%.
• Shape and communicate quarterly Channel Marketing strategies with senior leadership, ensuring propositions are promoted in optimal channels to maximize brand visibility and revenue impact.
• Leverage customer and market insights to inform product positioning and commercial negotiations, strengthening competitive differentiation and expanding preferred network partner status.
• Align digital marketing strategies with product and trading objectives, optimizing email segmentation and personalization to lift campaign conversion rates by 15%.
• Forge strong cross-functional partnerships with P&L, Insights, and Marcomms teams, integrating partner requirements and market intelligence to drive data-led channel growth decisions.

Core Skills:

• Channel Marketing
• Indirect Partnerships
• Go-To-Market Strategy
• Digital Campaigns
• Commercial Analytics
• Stakeholder Management

• Collaborate cross-functionally with Commercial teams to develop and deliver customer communications, increasing campaign-driven revenue by 19% while ensuring alignment with regional growth objectives.
• Maximize key KPIs including page views, leads, and revenue, by deploying data-driven initiatives that improve lead conversion rates by 17% across partner campaigns.
• Establish effective multi-media promotional channels and leverage marketing tools to execute and measure performance, enhancing campaign ROI by 21% year over year.
• Manage annual multi-partner event calendars, coordinating agency resources to improve productivity and achieve 95% on-time delivery within approved budgets.
• Ensure every campaign includes defined KPIs and structured ROI reviews with account teams, embedding best practices that strengthen account planning and performance accountability.
• Uphold corporate brand standards across all regional initiatives while applying deep digital marketing expertise to craft customer-centric messaging that drives measurable engagement growth.

Core Skills:

• Channel Marketing
• Digital Campaigns
• ROI Analysis
• Event Management
• Brand Governance
• Marketing Analytics

• Collaborate with Marketing, Sales, and Channel teams to define region- and partner-specific strategies, increasing EMEA partner-sourced pipeline by 26% through targeted program alignment.
• Lead the EMEA co-marketing strategy “to and through” distribution and technology partners, driving demand generation initiatives that improve qualified opportunities by 22%.
• Partner with Product Marketing to launch new solutions via channel programs, achieving 93% on-time rollout and accelerating early-stage pipeline contribution across priority markets.
• Execute localized campaigns and industry events with partner managers and Field Marketing, strengthening brand visibility and increasing event-driven leads by 19%.
• Establish and track channel KPIs and performance metrics, delivering data-driven ROI analysis that enhances pipeline health visibility and informs strategic investment decisions.
• Drive joint marketing programs with key technology alliances and distribution partners, reinforcing Infoblox’s regional positioning and expanding multi-partner revenue impact.

Core Skills:

• Channel Marketing
• Demand Generation
• Partner Programs
• Pipeline Analytics
• Go-To-Market Strategy
• EMEA Distribution

• Build and activate a comprehensive channel marketing program strategy to mobilize the partner community, increasing partner-led pipeline generation by 25% across EMEA priority segments.
• Scale partner-driven demand generation through structured, repeatable programs and campaign toolkits aligned to GTM strategies, improving campaign adoption rates by 30%.
• Develop channel marketing plans synchronized with business objectives and partner capabilities, ensuring seamless execution through scalable frameworks and cross-regional coordination.
• Generate high-quality sales leads from channel partners and referral resellers, achieving a 20% lead-to-booking conversion rate within targeted market focus areas.
• Enable partners with clear messaging, toolkits, and value propositions to effectively communicate product and solution benefits, accelerating partner sales readiness and deal velocity.
• Collaborate with Customer Advocacy to expand the EMEA public reference pipeline via channel engagement, strengthening credibility and influencing enterprise buying decisions.

Core Skills:

• Channel Strategy
• Demand Generation
• Partner Enablement
• Go-To-Market Execution
• Pipeline Development
• EMEA Marketing

• Lead comprehensive partner marketing strategy and execution, driving 29% growth in partner-sourced revenue through integrated demand generation, PR, events, and targeted outbound campaigns.
• Support recruitment and onboarding by designing tailored acquisition campaigns, increasing qualified partner applications by 34% and strengthening ecosystem expansion across priority geographies.
• Manage geo-specific marketing programs aligned to joint sales goals, delivering localized initiatives that improve regional pipeline contribution by 21%.
• Collaborate cross-functionally across Product Marketing, Sales Enablement, Customer Success, and Communications to execute full-funnel programs that enhance lead-to-opportunity conversion by 18%.
• Own marketing performance metrics including demand generation, payback, and conversion KPIs, optimizing budget allocation to improve overall campaign ROI by 23%.
• Research, qualify, and onboard prospective partners through structured intake and evaluation processes while continuously monitoring channel performance to accelerate sustainable sales growth.

Core Skills:

• Partner Marketing
• Demand Generation
• Channel Recruitment
• Marketing Analytics
• Budget Management
• Cross-Functional Leadership

• Plan, coordinate, and deliver integrated multi-channel marketing campaigns supporting priority products and markets, increasing campaign-driven AUM inflows by 17% across targeted investor segments.
• Activate a full campaign mix including events, advertising, content marketing, webinars, podcasts, and third-party website updates to expand brand reach and boost engagement rates by 22%.
• Execute regional internal and third-party event calendars with distribution teams, ensuring strong promotional support via email and ancillary channels to increase event attendance by 19%.
• Develop tailored, differentiated collateral aligned with Mirabaud Asset Management brand standards, enhancing product positioning and improving lead-to-meeting conversion by 14%.
• Implement robust measurement frameworks and performance reporting dashboards, enabling data-driven budget prioritization that improves marketing ROI by 18%.
• Partner closely with investment teams to translate complex strategies into compelling campaigns that showcase innovative product capabilities and strengthen market credibility.

Core Skills:

• Channel Marketing
• Campaign Management
• Event Marketing
• Marketing Analytics
• Brand Governance
• Budget Management

• Ensure marketing materials and collateral are best-in-class and fully compliant with regulatory standards, reducing approval cycle times by 20% while safeguarding brand integrity.
• Manage translation agency roster and associated budgets, optimizing vendor performance and lowering localization costs by 15% across multi-market asset management campaigns.
• Demonstrate deep understanding of portfolio strategies, corporate agenda, and asset management client segments to shape reputation-driven brand positioning initiatives.
• Analyze product data metrics and competitor press activity to inform strategic messaging adjustments, strengthening media impact and enhancing share of voice by 12%.
• Support portfolio management and Sales teams with high-priority ad hoc requests, delivering responsive, insight-led materials that reinforce intermediary brand credibility.
• Project manage implementation of new marketing systems, overseeing budget governance and milestone tracking to ensure 100% on-time delivery within approved financial parameters.

Core Skills:

• Regulatory Compliance
• Asset Management Marketing
• Vendor Management
• Competitive Analysis
• Project Management
• Budget Governance

• Drive strategic product and channel marketing initiatives across EU DIY PC Components categories, increasing regional revenue by 18% while expanding gross margin performance against annual P&L targets.
• Own EU P&L accountability for selected product lines, making real-time pricing and promotional decisions that improve contribution margin by 14% across diverse territories.
• Coordinate cross-functional activities between Sales, HQ Channel Marketing, and Product Marketing, ensuring aligned execution and accelerating demand plan accuracy by 16%.
• Leverage BI, Power BI, market analysis, and consumer insight data to identify profitable commercial opportunities, strengthening category market share by 11% year over year.
• Advise senior leadership on evolving EU market conditions and territory-specific priorities, translating analytics into strategic recommendations that enhance competitive positioning.
• Oversee daily channel operations and support Sales pricing requirements, balancing regional dynamics to optimize revenue mix and sustain long-term category growth.

Core Skills:

• Channel Marketing
• P&L Management
• Pricing Strategy
• Market Analytics
• Demand Planning
• Cross-Functional Leadership

• Manage RFQ processes and approve pricing in line with HQ guidelines, safeguarding margin integrity while accelerating quote turnaround time by 18% across EU reseller and retail networks.
• Define range architecture and product placement strategies across the EU channel, optimizing assortment coverage and increasing weighted distribution by 15% year over year.
• Lead new product introductions by setting pricing, forecasts, and placement plans, delivering 95% forecast accuracy and exceeding launch revenue targets by 12%.
• Conduct ongoing cross-channel competitive analysis, presenting trend insights to senior leadership that inform roadmap adjustments and strengthen market positioning.
• Collaborate with Demand Planning to balance inventory growth targets, reducing channel stock imbalances by 20% through proactive velocity and outlier management strategies.
• Drive quarterly business reviews and KPI reporting with customers, aligning product roadmap feedback and channel insights to enhance commercial performance and executive decision-making.

Core Skills:

• Pricing Strategy
• Channel Optimization
• P&L Management
• Demand Planning
• Competitive Analysis
• Product Launch Management

• Lead end-to-end product marketing projects, managing timelines, cross-functional resources, and budgets to deliver 100% on-time launches aligned with commercial and brand objectives.
• Translate strategic positioning into detailed R&D product briefs, evaluating recipe iterations against quality standards to accelerate development cycles by 20%.
• Oversee packaging and tray artwork development from concept to final sign-off, ensuring regulatory compliance and reducing revision rounds by 15%.
• Conduct product costing, consumer pricing, and P&L analysis to optimize margin performance, improving contribution margins by 12% across key SKUs.
• Drive post-launch reviews and product optimization initiatives, including tasting panels and packaging updates, increasing repeat purchase rates by 14%.
• Serve as primary subject matter expert for advanced product inquiries and documentation approvals, strengthening cross-functional decision-making and maintaining data integrity across master systems.

Core Skills:

• Product Marketing
• Project Management
• Packaging Development
• P&L Analysis
• Costing Strategy
• Cross-Functional Leadership

• Provide data-driven recommendations on product and innovation go/no-go decisions, leveraging sales and margin analysis to improve portfolio profitability by 13% across retail channels.
• Advise on optimal product mix, pricing strategy, and trade spend allocation, enhancing gross margin return on investment by 16% through disciplined commercial planning.
• Contribute to the annual commercial planning cycle with Sales, Finance, and Supply Chain partners, aligning channel objectives to deliver 11% year-over-year revenue growth.
• Strengthen sales and channel execution through targeted POS materials and display tools, increasing brand visibility and improving in-store sales velocity by 18%.
• Collaborate with Brand Managers to craft retail-focused communication plans and BTL activations, accelerating account-level growth and expanding promotional effectiveness.
• Conduct internal and market financial analysis including competitor benchmarking and retail slope comparisons, informing strategic decisions that optimize P&L performance and trading outcomes.

Core Skills:

• Channel Marketing
• Commercial Planning
• Pricing Strategy
• Trade Spend Optimization
• P&L Analysis
• Retail Activation

• Leverage deep understanding of commercial priorities and local customer needs to design targeted channel programs that increase strategic account revenue by 21% year over year.
• Monitor industry trends, regulatory shifts, and macroeconomic conditions to inform competitive positioning and strengthen campaign effectiveness across priority markets.
• Collaborate with Product Marketing and Sales Operations to integrate field feedback into marketing plans, enhancing message relevance and improving campaign engagement rates by 17%.
• Partner with Sales and Account Management to identify priority targets for account-based marketing initiatives, driving a 19% uplift in high-value opportunity creation.
• Utilize marketing technology platforms to manage, analyze, and report on campaign performance, optimizing funnel progression and improving marketing-attributed pipeline by 23%.
• Continuously refine channel marketing strategies through data-driven insights and market research, promoting a unified customer approach and elevating overall ROI performance.

Core Skills:

• Channel Marketing
• Account-Based Marketing
• Marketing Analytics
• Go-To-Market Strategy
• Competitive Intelligence
• Marketing Technology

• Lead development of integrated Solution and Industry GTM Plays, aligning Sales, Partners, Services, and Marketing to drive singular revenue focus and increase global pipeline contribution by 32%.
• Devise and execute global demand generation and deal acceleration strategies, managing theatre-level targets and budgets to deliver measurable revenue growth across multiple industries.
• Architect global campaign frameworks with industry-oriented content and programming, ensuring consistent execution worldwide and improving marketing-attributed bookings by 24%.
• Build and scale a world-class account-based marketing function targeting strategic global accounts, increasing penetration within installed base by 27% across priority segments.
• Direct global Partner and Alliance Marketing “to, through, and with” channels, expanding co-sell pipeline and strengthening distributor and reseller revenue impact.
• Collaborate cross-functionally with Sales and Operations leadership on segmentation and targeting strategy while developing high-performing field marketing teams to maximize ROI and pipeline velocity.

Core Skills:

• Go-To-Market Strategy
• Demand Generation
• Account-Based Marketing
• Partner Marketing
• Revenue Operations
• Global Campaign Management

• Develop deep expertise in retail and wholesale channels, shopper behavior, and competitive dynamics, generating actionable insights that drive cross-functional sales and product initiatives, delivering 15% year-over-year revenue growth.
• Create integrated retail channel marketing plans that amplify Pentair brand objectives, increasing consumer awareness and purchase intent across key retailers and e-commerce platforms by 22%.
• Share accountability with Strategic, Demand, and Category Marketing leaders for achieving channel growth KPIs, contributing to sustained double-digit revenue expansion in retail and wholesale segments.
• Execute in-store and online promotional programs on time and within budget, ensuring flawless retailer rollout and improving promotional sell-through rates by 18%.
• Lead new product launch execution including retailer system setup, advertising, and merchandising alignment, achieving 96% on-time activation and exceeding first-quarter volume targets by 14%.
• Design targeted marketing campaigns that enhance product visibility and market penetration, strengthening competitive positioning and driving measurable share gains across priority accounts.

Core Skills:

• Retail Channel Strategy
• Wholesale Marketing
• Go-To-Market Planning
• Promotional Execution
• Launch Management
• Marketing Analytics

• Establish and oversee comprehensive marketing plans, budgets, and programs aligned to corporate strategy, driving 20% revenue growth while maintaining disciplined cost control across managed channels.
• Conduct regular sales reviews to evaluate strategy execution, providing data-driven marketing guidance that improves distribution performance and increases quota attainment by 17%.
• Analyze customer research, market dynamics, and competitive intelligence to refine channel strategies, strengthening market share and enhancing commercial positioning.
• Collaborate cross-functionally with Offer Marketing, Sales, Finance, and Marcom teams to ensure holistic product delivery and consistent go-to-market execution.
• Lead channel visits and monthly offer reviews to remove operational roadblocks, optimize portfolio management, and identify new business opportunities accelerating pipeline expansion.
• Direct and mentor the sales organization to ensure disciplined strategy implementation, contributing at the management team level as successor to the Business Unit Head.

Core Skills:

• Channel Marketing
• Strategic Planning
• P&L Management
• Sales Leadership
• Market Analysis
• Cross-Functional Management

• Provide strategic insight into audience segmentation, channel optimization, and targeting, leveraging multi-channel content strategies to increase lead-to-opportunity conversion rates by 21%.
• Collaborate with Campaign, Marketing Strategy, and agency partners to build cohesive acquisition programs across PPC, social, web, and email, driving a 26% uplift in qualified lead generation.
• Design and optimize personalized nurture and retargeting workflows, improving re-engagement rates by 19% and accelerating funnel progression across key buyer segments.
• Develop advanced segmentation, lead scoring models, and executive dashboards, enhancing marketing attribution accuracy and strengthening KPI-driven decision-making.
• Analyze omni-channel performance data to uncover behavioral insights, applying findings to refine PPC, social, and content syndication strategies that boost conversion efficiency by 18%.
• Lead end-to-end channel content optimization and user journey execution, evolving best practices to scale marketing capability and increase overall acquisition performance.

Core Skills:

• Audience Segmentation
• Marketing Automation
• Omnichannel Strategy
• Lead Scoring
• Performance Analytics
• Demand Generation

• Draft and execute channel marketing strategies for China-based partners, increasing webinar-driven engagement by 23% through targeted notification campaigns and localized content initiatives.
• Deliver and manage webinars and CMS content updates while collaborating with global stakeholders on email marketing programs that improve open rates by 18%.
• Report business performance and program status to leadership, providing KPI dashboards that enhance decision-making transparency and accelerate optimization cycles.
• Drive product marketing initiatives across all channels, managing lifecycle from NPD to go-to-market execution to achieve 15% year-over-year growth.
• Oversee BTL activations and on-ground channel promotions, strengthening brand visibility and boosting regional lead generation by 20%.
• Develop scalable processes and cross-functional project frameworks with internal and external stakeholders, increasing marketing output efficiency and execution consistency.

Core Skills:

• Channel Marketing
• Webinar Marketing
• Product Lifecycle
• BTL Activation
• Email Campaigns
• Performance Reporting

• Design and implement strategic channel marketing initiatives that drive partner-led growth, increasing channel-sourced revenue by 24% through targeted activation programs.
• Execute and manage integrated sales and marketing programs for key partners, optimizing quarterly promotions to improve promotional ROI by 18% across the full channel.
• Administer the MDF program with disciplined governance and performance tracking, achieving 100% fund utilization compliance and a 21% uplift in campaign effectiveness.
• Oversee end-to-end channel event participation from logistics through lead management, boosting event-sourced pipeline contribution by 19%.
• Maintain and optimize the Partner Portal including content governance, qualification, and onboarding workflows, reducing partner ramp time by 27%.
• Drive consistent partner communications and weekly performance reporting, aligning stakeholders around KPI progress and strengthening execution accountability across initiatives.

Core Skills:

• Channel Marketing
• Partner Programs
• MDF Management
• Event Marketing
• Partner Enablement
• Performance Reporting

• Cultivate influential relationships with Sales, distribution partners, and cross-functional marketing leaders to align territory priorities and expand partner-driven revenue by 26%.
• Architect annual channel marketing strategy and rolling 12-month communications roadmap, enabling coordinated execution that improves partner campaign adoption rates by 31%.
• Direct end-to-end marketing-to-marketing engagement with top-tier strategic distributors, driving co-branded lead generation, events, and promotions that increase qualified pipeline by 22%.
• Establish clear KPIs, reporting frameworks, and holistic dashboards, enhancing performance visibility and accelerating data-driven decision-making across Sales and Marketing leadership.
• Execute multiple concurrent marketing programs with disciplined prioritization, maintaining 95% on-time delivery while optimizing trade-offs for maximum commercial impact.
• Collaborate globally with Corporate, Marcomms, and Product Marketing teams to strengthen brand education, share best practices, and reinforce ZOLL’s differentiated market positioning.

Core Skills:

• Channel Marketing
• Partner Strategy
• Demand Generation
• KPI Reporting
• Cross-Functional Leadership
• Global Marketing

• Partner directly with distributors and resellers to define and execute joint marketing plans, generating 28% growth in high-quality channel leads aligned to pipeline targets.
• Develop comprehensive annual and quarterly channel marketing plans with clear goals, messaging, CTAs, and success metrics, improving partner campaign effectiveness by 24%.
• Enable partners with targeted content, toolkits, onboarding, and certification resources via the Partner Portal, reducing ramp time by 30% and accelerating demand generation readiness.
• Collaborate with Regional Sales and Channel Account Managers to coordinate training, events, and digital programs, increasing partner-influenced bookings by 19%.
• Serve as marketing subject matter expert for partners, analyzing local market needs and optimizing offline and online activations to enhance engagement and conversion rates.
• Administer quarterly channel marketing budgets and ROI tracking, ensuring disciplined investment allocation and measurable performance improvements across joint initiatives.

Core Skills:

• Channel Marketing
• Partner Enablement
• Demand Generation
• Partner Portal Management
• Budget Governance
• Campaign Planning

• Develop and implement strategic channel marketing initiatives with sales and partners, expanding market share and achieving 23% year-over-year growth across Microsoft-focused segments.
• Execute and optimize partner campaigns against defined KPIs, delivering data-driven recommendations that improve program ROI by 19% and accelerate pipeline velocity.
• Design and lead partner recruitment strategy targeting Microsoft ecosystem partners, increasing qualified partner acquisition by 27% within priority regions.
• Champion deep understanding of Microsoft Partner programs to ensure ClickDimensions’ Partner Program delivers differentiated value and strengthens ecosystem engagement.
• Collaborate with Marketing and Sales Enablement teams to create partner-focused content and education initiatives that enhance channel sales effectiveness and conversion rates by 16%.
• Support regional sponsorships and Microsoft-sponsored events while evaluating MDF requests, ensuring disciplined fund allocation and measurable performance impact.

Core Skills:

• Channel Marketing
• Partner Recruitment
• Microsoft Ecosystem
• MDF Management
• Demand Generation
• Sales Enablement

• Partner with existing channel partners and key end users to drive portfolio development and regional marketing plans, contributing to 18% revenue growth against annual financial targets.
• Plan and execute integrated physical and digital campaigns, including conferences, webinars, and roundtables, increasing partner engagement and generating 24% more qualified leads.
• Oversee A&P and MDF budgets, demo inventory, and distributor-driven forecasts, ensuring 100% on-budget execution and improving forecast accuracy by 15%.
• Collaborate with cross-functional teams and agencies to deliver PR and field marketing programs that build pipeline and enhance customer acquisition and retention performance.
• Leverage Salesforce CRM to manage opportunities, track event outcomes, and lead ROI analysis, strengthening sales alignment and improving conversion rates by 17%.
• Support execution of regional webcasts and annual Client Advisory Board initiatives, reinforcing strategic relationships and elevating brand credibility across priority markets.

Core Skills:

• Channel Marketing
• Field Marketing
• MDF Management
• Salesforce CRM
• Demand Generation
• Event Marketing

• Develop and deliver holistic quarterly and annual channel marketing plans aligned to partner objectives and corporate growth goals, increasing partner-influenced pipeline by 28% year over year.
• Design and execute joint demand generation programs including trade shows, webinars, email, direct mail, and social campaigns, expanding market share and improving qualified lead volume by 24%.
• Administer MDF budgets with disciplined governance and ROI tracking, ensuring optimized partner investment and achieving a 21% improvement in marketing-attributed revenue.
• Collaborate closely with regional Demand Generation and Sales teams to align local execution with partner marketing strategies, accelerating pipeline progression and deal velocity.
• Build trusted relationships with partner marketing teams, promoting enablement tools, portal content, and automation resources to enhance engagement and increase mindshare for CarbonCure.
• Leverage marketing automation and lead management systems to forecast, analyze, and report performance metrics, driving continuous optimization and measurable ROI improvement across programs.

Core Skills:

• Channel Marketing
• Demand Generation
• MDF Management
• Marketing Automation
• Partner Enablement
• Pipeline Analytics

• Design and execute international channel initiatives and annual marketing campaign plans, increasing partner engagement by 25% and strengthening global channel awareness.
• Coordinate cross-functional collaboration between Marketing, Channel Sales, Product, and Pre-Sales to deliver targeted programs that expand qualified pipeline by 22%.
• Lead new product launches into the channel, developing collateral, training tools, and communication strategies that achieve 95% on-time rollout and accelerate partner readiness.
• Administer channel budgets and expense tracking with rigorous lead and opportunity forecasting, improving budget-to-performance alignment and ROI visibility by 18%.
• Promote incentive programs, deal registration, and partner education initiatives, enhancing program participation rates by 30% across strategic accounts.
• Analyze market and channel trends to refine communication strategies and report measurable campaign impact, strengthening senior-level partner relationships and influencing commercial decision-making.

Core Skills:

• Channel Marketing
• Partner Programs
• Go-To-Market Strategy
• Budget Management
• Demand Generation
• Performance Analytics

• Forge strong integration with OEM regional consumer and commercial marketing engines, aligning launch roadmaps to increase sales velocity by 23% across Latin America channels.
• Synchronize AMD global OEM GTM strategy with regional marketing teams, customizing multi-channel programs that drive 19% uplift in retail and online sell-through.
• Aggregate and communicate regional launch and retail plans to global stakeholders, ensuring 97% on-time execution and seamless coordination across consumer, commercial, and graphics portfolios.
• Cultivate and expand OEM regional partner relationships, strengthening joint business planning and accelerating co-marketing participation rates by 21%.
• Support regional product events and respond to market intelligence requests, enhancing partner satisfaction scores and improving campaign responsiveness.
• Lead alignment of AMD planning cycles with OEM regional timelines, optimizing resource allocation and increasing forecast accuracy across multi-country programs.

Core Skills:

• OEM Channel Marketing
• Go-To-Market Strategy
• Partner Alignment
• Launch Management
• Demand Generation
• Cross-Functional Leadership

• Drive B2B lead generation campaigns in partnership with Business Development and Sales, producing high-impact content that increases qualified inbound opportunities by 27% across priority verticals.
• Collaborate with Sales to prioritize target industries and develop joint marketing plans with key partners, accelerating pipeline creation and improving win rates by 18%.
• Design and execute integrated content marketing programs including whitepapers, webinars, and email nurtures, lifting engagement rates by 22% and strengthening mid-funnel conversion.
• Lead customer engagement initiatives such as in-person and virtual events, workshops, and ongoing nurture campaigns, generating 24% growth in event-sourced pipeline.
• Identify and evaluate strategic trade shows and industry events, recommending ROI-maximizing participation tactics that improve cost-per-lead efficiency by 19%.
• Develop compelling sales collateral and deliver data-driven campaign reporting, enabling commercially successful mix-marketing programs that increase marketing-attributed revenue contribution.

Core Skills:

• Channel Marketing
• B2B Demand Generation
• Content Marketing
• Event Marketing
• Sales Enablement
• Marketing Analytics

• Analyze multi-country marketing performance to identify optimization opportunities, improving campaign efficiency by 20% and strengthening KPI attainment across regional channel initiatives.
• Report on core KPIs and marketing effectiveness to senior stakeholders, delivering actionable insights that enhance budget allocation and increase ROI by 17%.
• Champion best practice sharing across markets, standardizing processes and tools to accelerate campaign deployment speed by 25% and improve cross-country consistency.
• Develop and manage trade marketing assets including digital and physical POS, content, and sales collateral, elevating in-store visibility and boosting sell-through by 14%.
• Collaborate cross-functionally with Product, Brand, Content teams and external agencies to ensure brand equity is consistently reinforced across all marketing touchpoints.
• Onboard and manage external vendors with disciplined contract, budget, and KPI governance, ensuring high-quality delivery and measurable performance improvements across programs.

Core Skills:

• Channel Marketing
• Trade Marketing
• Campaign Optimization
• KPI Reporting
• Vendor Management
• Brand Governance

• Own strategic partner marketing planning and reporting processes, driving 30% growth in partner-sourced pipeline through disciplined governance and performance visibility.
• Build and execute joint marketing plans with distributors and partners, delivering integrated demand generation programs that increase qualified opportunities by 25%.
• Lead channel communication programs to strengthen partner engagement, improving campaign participation rates by 28% across priority segments.
• Administer MDF processes, including NPIT approvals, budget communications, and claim support, ensuring 100% compliance and optimizing fund utilization efficiency by 22%.
• Coordinate partner events and webinars while managing vendor purchase requisitions, achieving 95% on-time execution within approved budgets.
• Deliver weekly, monthly, and quarterly ROI reporting on joint marketing initiatives, enabling data-driven investment decisions and continuous pipeline performance improvement.

Core Skills:

• Partner Marketing
• Demand Generation
• MDF Management
• Channel Communications
• Pipeline Analytics
• Budget Governance

• Partner with Sales to gain a deep understanding of local markets, product priorities, and channel nuances, shaping country-specific marketing strategies that increase regional pipeline by 21%.
• Develop and execute tailored marketing plans per region, collaborating with Product Marketing and Editorial teams to deliver timely, compliant content that improves campaign engagement by 18%.
• Create bespoke materials for conferences, roadshows, and roundtables with cross-functional stakeholders, elevating event-driven lead generation by 23% across priority markets.
• Oversee vendor relationships, agency briefs, and regional budget allocations, ensuring 100% compliance adherence and improving budget-to-performance efficiency by 16%.
• Manage event calendars, Salesforce content coordination, and multi-portal distribution strategies, strengthening contact governance and enhancing digital reach across owned and third-party platforms.
• Monitor asset management industry trends and competitor activity, providing strategic insights that refine campaign positioning and reinforce competitive differentiation within regulated markets.

Core Skills:

• Channel Marketing
• Regional Strategy
• Event Marketing
• Marketing Compliance
• Vendor Management
• Campaign Analytics

• Conduct comprehensive customer audits to evaluate market dynamics and internal factors, shaping annual investment structures that improve trade spend effectiveness by 18% year over year.
• Design data-driven annual marketing activity plans aligning Unilever, customer, and shopper objectives, increasing joint program ROI by 21% across Food Solutions accounts.
• Develop Customer Business Plans by integrating shopper and channel marketing pillars with Joint Business Partnerships, strengthening strategic alignment and accelerating account growth by 16%.
• Lead portfolio S&OP inputs by defining volume assumptions, risks, and opportunities, enhancing forecast accuracy by 14% and mitigating supply-demand imbalances.
• Implement customized shopper and channel marketing solutions per customer profile, driving national category growth and improving in-store conversion rates by 19%.
• Validate channel launch strategies and post-launch plans against trade objectives, optimizing go-to-market execution and maximizing first-quarter sell-in performance.

Core Skills:

• Channel Marketing
• Shopper Marketing
• S&OP Planning
• Trade Strategy
• Customer Business Planning
• Category Management

• Align launch plans with customer strategies and joint marketing thrusts, increasing first-phase sell-out performance by 17% through synchronized channel execution.
• Drive JTBD frameworks for key retail chains, translating strategic pillars into actionable shopper marketing initiatives that lift category growth by 14%.
• Design and embed customer-specific shopper and channel strategies into Joint Business Plans, strengthening promotional effectiveness and improving account ROI by 19%.
• Monitor and govern the execution of marketing strategies, conducting performance reviews that optimize trade spend allocation and enhance budget efficiency by 16%.
• Develop and manage trade promotion investment strategies, aligning budgets with commercial priorities to maximize gross-to-net returns and margin contribution.
• Select and implement high-impact promotional tactics based on sell-out analytics, delivering customer-centric investment plans that accelerate velocity and sustain target achievement.

Core Skills:

• Shopper Marketing
• Trade Promotion Strategy
• Channel Planning
• JBP Development
• Budget Optimization
• Sell-Out Analytics

• Execute channel and trade plans on time while rigorously evaluating performance, generating actionable learnings that improve promotional effectiveness by 18% versus key competitors.
• Monitor ROI and post-activity evaluations, delivering structured feedback loops that optimize future campaign design and enhance investment productivity by 16%.
• Prioritize and allocate trade investments strategically to accelerate business growth, strengthening gross margin performance and increasing revenue contribution across core categories.
• Lead portfolio management strategy focused on mix optimization and core-of-core growth, improving weighted distribution and driving 14% uplift in priority SKU velocity.
• Analyze retail audits and shopper studies to identify emerging trends, uncover white-space opportunities, and inform data-driven activity planning across channels.
• Present insights and recommendations to customers and internal stakeholders, aligning commercial actions to market realities and reinforcing collaborative growth partnerships.

Core Skills:

• Trade Marketing
• Portfolio Management
• ROI Analysis
• Shopper Insights
• Retail Analytics
• Investment Strategy

• Create and lead the Partner Channel Marketing strategy for Rogers for Business, increasing partner-sourced pipeline by 27% through structured, scalable engagement programs.
• Develop and execute integrated marketing initiatives to accelerate the adoption of Rogers products and services, improving partner-led revenue contribution by 22% year over year.
• Design and approve co-marketing plans with Partner Business Managers while administering MDF governance, achieving 100% compliance and a 19% uplift in campaign ROI.
• Align and communicate with partners through mass campaigns, enablement content, and training events, enhancing engagement rates and expanding active partner participation by 30%.
• Collaborate cross-functionally with Marketing and Sales teams to deliver targeted programs and assets that drive qualified leads and support strategic account objectives.
• Revamp the Partner Program and Portal while tracking campaign analytics, implementing data-driven optimizations that strengthen program adoption and improve performance transparency.

Core Skills:

• Channel Marketing
• Partner Programs
• Demand Generation
• MDF Management
• Partner Enablement
• Marketing Analytics

• Oversee the end-to-end retail and dealer experience across product, category, training, visual merchandising, and brand development, increasing in-store engagement and driving 20% growth in channel revenue.
• Manage channel-specific marketing execution including localized collateral, advertising, promotional calendars, POS displays, and digital content syndication, improving campaign effectiveness by 18%.
• Lead cross-functional communications on merchandising, launch readiness, and product training, ensuring 95% on-time rollout and seamless alignment between Sales, Product, and Account teams.
• Collaborate with distributors and account teams to deliver tailored marketing support materials, strengthening partner relationships and expanding account penetration by 22%.
• Implement and scale Userful’s channel partner marketing strategy while managing account-level budgets and reporting to maximize ROI and performance transparency.
• Activate global technology alliances to build SI and MSP partnerships, deploying co-branded campaigns and sales incentives that accelerate lead generation and increase partner-influenced pipeline by 25%.

Core Skills:

• Channel Marketing
• Partner Enablement
• Retail Merchandising
• Go-To-Market Strategy
• Budget Management
• Alliance Marketing

• Drive implementation and roll-out of channel marketing programs, securing field adoption and increasing partner-driven revenue by 23% in alignment with regional business objectives.
• Define and manage channel agreements to strengthen cooperation and governance, improving partner compliance and accelerating joint program execution across priority accounts.
• Design revenue-focused strategies and initiatives that expand market share for channel partners, delivering a 19% uplift in competitive win rates.
• Analyze competitive programs, customer needs, and strategic advantages to refine channel positioning, aligning corporate brand strategy with local market execution.
• Collaborate with Channel Merchandising to develop and deploy integrated Marcom programs, enhancing in-store visibility and boosting sell-through performance by 16%.
• Establish go-to-market communication strategies aligned with global guidance while safeguarding Dell brand values across all channel partner activities.

Core Skills:

• Channel Marketing
• Partner Governance
• Go-To-Market Strategy
• Competitive Analysis
• Brand Management
• Revenue Growth

• Evaluate and refine existing channel marketing strategies using performance analytics, increasing campaign ROI by 21% through structured optimization and data-driven decision-making.
• Develop and implement new multi-channel marketing plans aligned to business growth objectives, expanding qualified lead acquisition by 26% across priority segments.
• Target high-impact digital channels including PPC, social media, email, SEO, and website content, improving conversion rates by 18% through audience-specific activation.
• Analyze market trends, consumer preferences, and competitor behavior to inform platform selection and strategic adjustments that strengthen competitive positioning.
• Optimize live campaigns through continuous testing and budget reallocation, enhancing cost-per-acquisition efficiency by 17% year over year.
• Aggregate campaign data and deliver executive-ready performance reports, translating insights into actionable recommendations that drive sustained marketing effectiveness.

Core Skills:

• Channel Marketing
• Digital Advertising
• SEO Strategy
• Marketing Analytics
• Campaign Optimization
• Performance Reporting

• Deploy integrated channel marketing strategies in partnership with senior leadership and cross-functional teams, driving 22% revenue growth across priority distribution segments.
• Establish and govern pricing processes, policies, and procedures, improving margin integrity by 15% while ensuring consistent commercial compliance.
• Collaborate with Marketing Communications to develop high-impact sales tools and collateral that enhance customer engagement and increase win rates by 18%.
• Partner with Sales to address customer needs and execute growth initiatives, accelerating pipeline progression and strengthening account retention metrics.
• Coordinate with Product Management on new product launches, achieving 96% on-time execution and exceeding first-quarter volume targets by 14%.
• Oversee budget execution and promotional forecasting with Demand Planning and Inventory teams while mentoring marketing staff to elevate performance and operational discipline.

Core Skills:

• Channel Marketing
• Pricing Strategy
• Product Launch Management
• Demand Planning
• Budget Management
• Sales Enablement

• Lead Channel Marketing Communications for Bell and Virgin agents across all lines of business, increasing agent-driven retention by 18% through targeted, multi-platform engagement strategies.
• Design and deploy compelling messaging across Agent Suite, Digital Screens, and Channel Newsletters, improving campaign reach and agent activation rates by 24%.
• Create high-impact incentive and hype programs during peak trading periods, boosting promotional participation by 31% across Black Friday and Boxing Day campaigns.
• Analyze channel KPIs and loyalty drivers to deliver data-backed recommendations, contributing to measurable churn reduction and improved customer lifetime value.
• Collaborate cross-functionally with Pricing, Operations, and Marketing teams to align communications with product launches and strategic business priorities.
• Represent Loyalty in cross-functional initiatives while sizing opportunities and supporting team objectives, strengthening agent alignment and enhancing overall business performance.

Core Skills:

• Channel Communications
• Customer Retention
• Incentive Programs
• KPI Analysis
• Cross-Functional Leadership
• Campaign Strategy

• Coordinate and execute integrated events and trade fairs alongside digital and offline campaigns, increasing channel-driven lead volume by 26% across priority markets.
• Own end-to-end lead flow management from creation through Sales handover, improving MQL-to-SQL conversion rates by 19% through disciplined qualification processes.
• Optimize paid advertising performance through continuous data analysis and budget reallocation, reducing cost-per-lead by 22% while expanding reach within target segments.
• Collaborate with channel partners and internal Sales and Marketing teams to design joint activation initiatives that deliver mutual revenue growth and strengthen partner engagement.
• Administer MDF processes and overall channel marketing budgets, enhancing fund utilization efficiency by 24% and ensuring transparent ROI reporting.
• Manage Partner Portal experience and lead quarterly planning sessions with key partners, improving program adoption rates and reinforcing brand loyalty across the channel network.

Core Skills:

• Channel Marketing
• Demand Generation
• MDF Management
• Paid Media Optimization
• Partner Enablement
• Marketing Operations

• Manage and deepen relationships with distributor and Tier 1 reseller marketing teams, building quarterly co-marketing and PMDF plans that increase partner-sourced pipeline by 29%.
• Proactively design and propose targeted demand generation campaigns to platinum and gold partners, accelerating Veeam business growth and improving qualified opportunity creation by 24%.
• Own end-to-end execution of joint marketing initiatives, setting clear performance goals and achieving a 21% uplift in partner campaign ROI through disciplined tracking.
• Create innovative incentive programs that boost partner engagement and loyalty, driving measurable revenue expansion across strategic cloud and hosting accounts.
• Collaborate closely with Channel Sales and Hosting Managers to align marketing activities with account targets, strengthening strategic plan execution and forecast accuracy.
• Administer partner funding governance and local event initiatives, optimizing marketing spend efficiency and fostering a connected channel community to enhance long-term growth.

Core Skills:

• Channel Marketing
• Partner Programs
• Demand Generation
• MDF Management
• Incentive Strategy
• Pipeline Analytics

• Develop and execute a strategic channel marketing strategy that expands penetration within partner client pools, increasing partner-sourced bookings by 31% year over year.
• Architect and optimize joint go-to-market plans with key strategic partners, building a predictable channel pipeline that improves forecast accuracy and accelerates revenue realization.
• Cultivate long-term, mutually beneficial partnerships through best-practice sharing and performance governance, strengthening referral conversion rates by 22%.
• Identify and pursue new channel partnership opportunities through market research and targeted outreach, successfully negotiating agreements that expand ecosystem reach.
• Collaborate with senior leadership to implement initiatives aligned to core strategic objectives, delivering comprehensive proposals and winning high-value partnership opportunities.
• Serve as primary lead for RFP responses and partner reporting, providing transparent revenue, referral, and progress insights that reinforce trust and sustained growth.

Core Skills:

• Channel Marketing
• Strategic Partnerships
• Go-To-Market Strategy
• Pipeline Development
• RFP Management
• Revenue Forecasting

• Partner with the Director of Channels to prioritize high-potential partners and co-develop tailored growth plans, increasing partner-influenced pipeline by 28% across strategic accounts.
• Design bespoke, performance-driven campaign plans for OEM and alliance partners, establishing clear success standards and improving joint marketing ROI by 23%.
• Coach and develop partners’ marketing capabilities, shaping initiatives aligned to their business goals and accelerating campaign maturity and execution quality.
• Engage and manage creative agencies to deliver innovative, high-impact partner campaigns that elevate brand visibility and strengthen competitive positioning.
• Integrate marketing into field sales pipeline strategies, enabling tighter alignment and driving a 19% uplift in partner-sourced opportunity creation.
• Administer MDF budgets and governance processes while collaborating with global and EMEA teams to embed a channel-first approach and demonstrate measurable investment impact.

Core Skills:

• Channel Marketing
• Partner Enablement
• MDF Management
• Go-To-Market Strategy
• Alliance Marketing
• Pipeline Analytics

• Oversee daily operations of key marketing platforms, optimizing content governance and vendor partnerships to increase platform utilization rates by 22% and enhance campaign deployment efficiency.
• Partner with marketing and business leaders to scope initiatives, mobilize resources, and communicate milestones, ensuring 96% on-time and on-budget delivery of critical campaign assets.
• Direct cross-functional teams and external vendors, holding stakeholders accountable to project plans and resolving escalations to maintain execution momentum.
• Continuously refine platform processes and workflows, improving production efficiency by 18% and accelerating time-to-market for field-facing marketing materials.
• Provide strategic insight on new marketing requests, prioritizing initiatives based on business value and resource capacity to maximize ROI impact.
• Deliver detailed performance reporting and analysis to stakeholders, enhancing decision-making transparency and improving overall marketing experience for the field force.

Core Skills:

• Channel Marketing
• Marketing Operations
• Vendor Management
• Campaign Execution
• Performance Reporting
• Workflow Optimization

• Develop and execute a comprehensive channel marketing plan for Non-Trading Platforms, increasing partner-driven acquisition by 20% through targeted, insight-led campaign strategies.
• Optimize live NTP campaigns through continuous performance analysis and budget reallocation, improving ROI by 24% while maintaining strict financial governance.
• Partner closely with Platform Sales to align marketing initiatives with pipeline data and commercial priorities, accelerating lead-to-conversion rates by 17%.
• Repurpose global content for regional channel deployment, reducing asset development time by 30% while preserving brand consistency and messaging accuracy.
• Govern multi-level stakeholder coordination and approval workflows, ensuring 100% compliance with legal and regulatory standards for retail-facing communications.
• Serve as primary marketing liaison for Non-Trading Platforms, collaborating with Marketing leadership and creative teams to deliver fully compliant, on-brand assets across markets.

Core Skills:

• Channel Marketing
• Campaign Optimization
• ROI Analysis
• Budget Management
• Regulatory Compliance
• Stakeholder Management

• Create and own the eCommerce channel marketing strategy, delivering an annual calendar and digital playbooks that increase online revenue by 29% across priority retailers and marketplaces.
• Lead omnichannel alignment as Emerging Channels liaison, coordinating unified messaging across internal Marketing, Communications, and retailer .com platforms to improve campaign consistency and engagement by 21%.
• Collaborate with channel leaders and eCommerce partners to execute sales-driving merchandising, promotional, and content programs that boost conversion rates by 18%.
• Own agency relationships for creative and campaign development, ensuring high-impact asset delivery while maintaining disciplined revenue and spend management aligned to ROI targets.
• Establish KPIs, dashboards, and performance tracking frameworks, optimizing marketing investments to enhance brand awareness and consumer preference for ResMed products.
• Partner cross-functionally with Sales, Legal, and Product teams to optimize digital content and launch execution, identifying emerging platforms and advocating solutions that accelerate eCommerce growth.

Core Skills:

• eCommerce Marketing
• Omnichannel Strategy
• Digital Merchandising
• Performance Analytics
• Budget Management
• Cross-Functional Leadership

• Lead creation and execution of scalable digital demand generation campaigns, increasing qualified opportunity conversions by 27% while maintaining disciplined CPL targets.
• Optimize segmentation, creative targeting, and channel mix through detailed performance analysis, improving lead quality scores and reducing cost-per-lead by 19%.
• Develop and disseminate comprehensive performance reports to stakeholders, translating campaign data into actionable insights that accelerate pipeline velocity.
• Collaborate cross-functionally with Marketing to align tactics and creative assets with brand positioning and long-term growth objectives.
• Own brand voice across outreach initiatives including content, webinars, and events, strengthening engagement rates and expanding top-of-funnel acquisition by 22%.
• Manage lead processing workflows for targeted digital programs, enhancing response times and increasing MQL-to-SQL conversion efficiency by 16%.

Core Skills:

• Demand Generation
• Digital Campaigns
• Lead Management
• Marketing Analytics
• Segmentation Strategy
• Brand Messaging

• Support and co-lead Channel Activation strategy development, driving trade mechanics and program execution that improve KPI attainment by 18% across priority regions.
• Design and launch seminar series and digital activation platforms, enabling regional Sales teams to execute effectively and increasing field engagement rates by 24%.
• Collaborate closely with Sales and Auto Channel leadership to build detailed rollout plans with defined KPIs, ensuring 95% on-time deployment and measurable market impact.
• Implement integrated online and offline activation programs, coordinating Digital Excellence, Brand, and agency partners to enhance program sustainability and adoption.
• Develop tools and micro-marketing assets with agencies and global teams, strengthening channel community participation and improving campaign responsiveness by 20%.
• Establish KPI tracking systems and ROI monitoring frameworks, continuously optimizing channel activation and training initiatives to maximize commercial performance.

Core Skills:

• Channel Activation
• Trade Marketing
• Digital Platforms
• KPI Tracking
• Micro-Marketing
• Cross-Functional Coordination

• Design and execute integrated channel marketing programs with Agent partners to drive customer acquisition and exceed revenue targets, increasing partner-influenced sales by 26% year over year.
• Develop partner-facing sales materials and competitive positioning tools in collaboration with Product Marketing, strengthening go-to-market execution and improving win rates by 18%.
• Conduct pre- and post-campaign performance analysis, translating insights into optimization actions that enhance program ROI by 21% across key retail channels.
• Serve as internal channel expert across Mass, Drug, and Food retail segments, guiding line reviews, bid processes, and pricing strategies to expand distribution and profitability.
• Partner with Sales, Brand, and Product Management to prioritize category opportunities and customer-specific initiatives, accelerating retail growth and improving margin contribution by 15%.
• Oversee customer-specific commercialization and packaging initiatives through cross-functional coordination, ensuring on-time execution and seamless partner portal enablement to support sustained channel expansion.

Core Skills:

• Channel Marketing
• Retail Strategy
• Product Commercialization
• Pricing Strategy
• Partner Enablement
• Performance Analytics

• Support development and execution of quarterly channel marketing plans for mobile operators and electrical retailers in Ireland, driving 19% growth against aligned commercial and marketing targets.
• Collaborate closely with Account Managers to achieve customer objectives, strengthening in-store execution and increasing sell-through performance by 17% across product categories.
• Maintain strong relationships within customer organizations to identify opportunities, ensuring brand visibility and premium product displays that elevate competitive positioning.
• Monitor competitor launches, retail propositions, and ATL campaigns, delivering actionable market intelligence that informs budget allocation and campaign optimization decisions.
• Manage co-op marketing budgets and NERP purchase order processes with disciplined ROI tracking, improving spend efficiency by 21% across mobile, tablet, and wearable portfolios.
• Support and execute Samsung brand and product campaigns including media bookings and PR planning, capturing measurable performance insights to maximize exposure and return on investment.

Core Skills:

• Channel Marketing
• Retail Activation
• Budget Management
• Competitive Analysis
• Brand Execution
• ROI Reporting

• Build and deploy strategic channel and brand activation programs that drive incremental sales and awareness, increasing trade channel revenue by 24% through targeted builder and plumber engagement.
• Lead nationwide product launch commercialization, developing launch materials, pre-launch communications, web assets, ad plans, and field training to achieve 96% on-time rollout.
• Partner with Sales leadership to identify growth opportunities within builder and trade segments, equipping teams with tools that improve conversion rates by 18%.
• Direct cross-functional development of marketing collateral and promotional assets, managing vendors to ensure design excellence, cost control, and 100% schedule adherence.
• Leverage performance analytics and consumer trade insights to optimize pricing, programming, and P&L outcomes, strengthening channel profitability by 15%.
• Collaborate with eCommerce, Brand, Creative, Finance, and Sales teams to align content, promotional strategy, and budget governance while mitigating channel conflict and maximizing ROI.

Core Skills:

• Channel Marketing
• Product Launch Management
• Trade Activation
• P&L Analysis
• Vendor Management
• eCommerce Strategy