CHANNEL MARKETING EXECUTIVE RESUME EXAMPLE

Updated: July 31, 2024 - The Channel Marketing Executive oversees and optimizes channel marketing programs for the General Trade segment, managing budgets and resource allocation to enhance investment outcomes. Responsibilities include coordinating with internal teams and external vendors to ensure promotional program excellence, maintaining brand consistency across all platforms, and engaging consumers effectively. This role demands innovation in marketing strategies to stay ahead in the beer category, along with strong organizational skills for logistical and promotional support.

Tips for Channel Marketing Executive Skills and Responsibilities on a Resume

1. Channel Marketing Executive, Vertex Innovations, Atlanta, GA

Job Summary: 

  • Write and execute briefs into key business partners including Digital, Creative, Legal, and Compliance teams
  • Work closely with the sales and service teams 
  • Build messaging and support materials for teams in retail stores, and outbound sales teams
  • Development and management of sign off for collateral and advertisements
  • Deliver regular detailed campaign performance and analytics to inform the acquisition strategy and demonstrate the return on investment
  • ATL advertising and creative development working closely with Agency Partners and internal Brand teams
  • Work with creative agency partners to develop compelling communications to drive a direct response & test various messages to develop creative insights for future performance
  • Be the resident expert in managing and implementing digital performance media programs (SEM, Display, Social)
  • Manage all performance reporting for campaigns, delivering to senior leadership, with direct insights and outcomes of success
  • Manage  the Acquisition Marketing budget and ongoing management of campaign budgets, plus governance and storage of all campaigns, creative assets, and PIRs
  • Evaluate marketing activity, sharing insight and recommendations for continual improvement. 


Skills on Resume:

  • Campaign Brief Execution (Hard Skills)
  • Collateral and Advertisement Management (Hard Skills)
  • Campaign Performance Analysis (Hard Skills)
  • Digital Media Program Management (Hard Skills)
  • Interdepartmental Collaboration (Soft Skills)
  • Creative Development Coordination (Soft Skills)
  • Performance Reporting (Soft Skills)
  • Marketing Evaluation (Soft Skills)

2. Channel Marketing Executive, Apex Dynamics, Austin, TX

Job Summary: 

  • Developing the B2B distribution approach and managing its organic growth chain
  • Sell In / Sell Out campaigns and Consumer promotions
  • Implementation of consumer/ end-user experience at POS to achieve both distribution & company objectives
  • Identification of appropriate sales development levers to answer specific distribution and brand objectives
  • Assessment of efficiencies, and in particular promotions (performance volume, value, profitability)
  • Share the analysis with the managers of key accounts and customers
  • Planning and analysis of digital, channel-specific campaigns
  • Creation and implementation of innovative in-store promotional campaigns
  • Responsible to create, plan and execute innovative Social Media, PR and marketing communications programs that will increase awareness and positive perception of the hotel, services and personnel. 
  • Develop and generate awareness of the hotel through all media.
  • Establish a reporting framework against agreed KPIs and analyse Return on Investment.


Skills on Resume:

  • B2B Distribution Strategy (Hard Skills)
  • Campaign Implementation (Hard Skills)
  • POS Experience Implementation (Hard Skills)
  • Promotion Assessment (Hard Skills)
  • Sales Strategy Identification (Soft Skills)
  • Analytical Reporting (Soft Skills)
  • Digital Campaigns Analysis (Soft Skills)
  • Innovative Campaign Creation (Soft Skills)

3. Channel Marketing Executive, Quantum Solutions, Portland, OR

Job Summary: 

  • Detailed sales analysis of various brands.
  • Assistance of Sales Managers for different channels to develop, plan
  • Execute channel strategies and trade promotions for key accounts and trade channels to achieve sales objectives.
  • Monitoring of competitor activities and submission of monthly analysis.
  • Working with Demand Planner to improve accuracy of sales forecast.
  • Identifying sales gaps and working with the respective Channel Sales Managers to propose close gap measures.
  • Monitoring and evaluation of the effectiveness of trade promotions and in-store promotions.
  • Monitoring and implementing price surveys on selected competitive brands.
  • Supporting new product launches with detailed rollout plans and interaction with Brand Principals.
  • Requirements Key Skills Plan Digital Campaigns Planning and executing digital channel specific campaigns is a key part of a channel marketing manager's role 
  • Day to day management of the Private Client marketing budget ensuring value for money, timely processing of invoices and close tracking of spend throughout the year


Skills on Resume:

  • Sales Analysis (Hard Skills)
  • Channel Strategy Execution (Hard Skills)
  • Forecast Accuracy Improvement (Hard Skills)
  • Competitor Monitoring (Hard Skills)
  • Sales Gap Identification (Soft Skills)
  • Promotion Effectiveness Evaluation (Soft Skills)
  • New Product Launch Coordination (Soft Skills)
  • Digital Campaigns Management (Soft Skills)

4. Channel Marketing Executive, Streamline Operations, Omaha, NE

Job Summary: 

  • Work closely with sales team to plan, execute, monitor and evaluate results of year-round channel marketing programs for General Trade segment.
  • Budget management and resource allocation for investment optimization.
  • Coordinate with internal operation team and manage external vendors
  • Ensure execution excellence in promotion programs, trade activities and visibility projects.
  • Coordinate with brand marketing team and principal to streamline the right brand message
  • Engage consumers and act as gatekeeper in brand compliance with support of all BTL and social activities to achieve business objectives.
  • Support team for logistic arrangements of POSM and draught equipment
  • Provide other promotion support for market
  • Generate new marketing ideas to keep up with market trends as pioneer in beer category
  • Conduct internal reports for regular channel marketing presentations and support ad hoc project  
  • Develop support material for conversations with customers, also manage the AdZu platform ensuring collateral is always up to date.


Skills on Resume: 

  • Channel Marketing Program Execution (Hard Skills)
  • Budget Management (Hard Skills)
  • Vendor Management (Hard Skills)
  • Promotional Program Execution (Hard Skills)
  • Brand Message Coordination (Soft Skills)
  • Consumer Engagement (Soft Skills)
  • Logistic Support (Soft Skills)
  • Innovative Marketing (Soft Skills)

5. Channel Marketing Executive, Catalyst Marketing, Tampa, FL

Job Summary: 

  • Working with the Private Client and Marketing teams, create and deliver the Private Client marketing plan to promote services to target client segments
  • Strategic planning of external third-party industry conferences and proprietary events, working in tandem with the Events Manager on coordination and execution.
  • Collaborate with business development to develop high quality marketing material articulating Sarasin's unique capabilities and selling points
  • Ensure core material is kept up to date, 100% accurate and compliant. Use client feedback, internal and competitor insight to make informed recommendations to proactively continually enhance and evolve materials
  • Produce tailored content, thought pieces and articles for Private Clients' target audiences. 
  • Leverage content produced by the Central Marketing team 
  • Work closely with the Central Investment Content team to align with overall firm messaging.
  • Deliver email campaigns, from copy writing to build and test, sharing results and making recommendations for improvement
  • Work with the Central Marketing team to deliver effective marketing activity (PR, online and physical events, video, collateral).
  • Ensure marketing materials are best in class and meet all regulatory requirements


Skills on Resume:

  • Marketing Plan Development (Hard Skills)
  • Event Coordination (Hard Skills)
  • Content Creation (Hard Skills)
  • Email Campaign Management (Hard Skills)
  • Collaborative Development (Soft Skills)
  • Feedback Utilization (Soft Skills)
  • Regulatory Compliance (Soft Skills)
  • Strategic Recommendations (Soft Skills)

6. Channel Marketing Executive, Summit Corp, Phoenix, AZ

Job Summary: 

  • Developing overall campaign timelines and deliverables.
  • Support creative approval reviews for Original series asset development.
  • Support coordinating access to talent/production for all required marketing/publicity assets eg. set for photo and video shoots as well as PR opportunities.
  • Overseeing the creation of inservice deliverables, static and AV.
  • Working closely with the European marketing teams to provide guidance on all in-service requirements and timings.
  • Close liaison with D+ marketing operations to ensure efficient asset management and localisation.
  • Act as the main point of contact with agencies.
  • Track industry trends and making recommendations.
  • Tracking costs, Raising POs, invoices and contracts.
  • Go through targeted communications plan and marketing campaigns and assists in the development of all marketing and advertising initiatives.
  • Work closely with the Sales and Retail enablement teams 


Skills on Resume:

  • Campaign Management (Hard Skills)
  • Asset Coordination (Hard Skills)
  • Financial Tracking (Hard Skills)
  • Marketing Analytics (Hard Skills)
  • Cross-Cultural Collaboration (Soft Skills)
  • Agency Coordination (Soft Skills)
  • Creative Oversight (Soft Skills)
  • Strategic Planning (Soft Skills)

7. Channel Marketing Executive, Pinnacle Promotions, Charlotte, NC

Job Summary: 

  • Partnering with internal paid media and automation teams to devise and execute targeted, account-based marketing initiatives
  • Support customers journey from awareness through to retention.
  • Create and share plans and activities to ensure the efficient and timely deployment of all campaigns, deliver with exceptional attention to detail and accuracy
  • Compiling clear campaign plans and reports and presenting these to internal stakeholders
  • Ensure that all communications are technically accurate, include key messages and connect with customers in an engaging way.
  • Copywriting skills, creativity and excellent communication skills with a customer-focused mindset.
  • Support team in liaison with production companies to deliver all key marketing and PR deliverables.
  • Act as a central cross-functional liaison amongst internal teams 
  • Ensure effective exchange of campaign information for all UK and EMEA Originals.
  • Develop and maintain positioning documents for each Original series and ensure cross functional teams have visibility and input.


Skills on Resume:

  • Account - Based Marketing Execution (Hard Skills)
  • Customer Journey Facilitation (Hard Skills)
  • Campaign Deployment (Hard Skills) 
  • Technical Communication (Hard Skills)
  • Campaign Reporting (Hard Skills)
  • Copywriting (Hard Skills)
  • Production Coordination (Soft Skills)
  • Cross-Functional Collaboration (Soft Skills) 

8. Channel Marketing Executive, Vortex Media, Madison, WI

Job Summary: 

  • Allocate marketing budget in consultation with management
  • Developing and growing Elixir's digital initiative to reach larger audiences through new tools and techniques
  • Develop marketing programs and design systems to introduce new products to the targeted end customers.
  • Work with vendors to design and develop E-commerce website for the company  
  • Handling all incoming customer queries from digital initiatives and tracking and concluding through regional sales team.
  • Designing and developing digital communications to grow inbound sales channels for customers and drive demand from end users
  • Extract its insights from analytics data that helps the company better understand its customers and inform business and marketing decisions
  • Research and analyze customer data, market research to come up with a sales page development strategy
  • Make a detailed plan to execute the ideas/requirements: describe the product features (user flow, concept, wireframe, specs)
  • Coordinate with departments (Dev, UI/UX, Graphic, Sales Policy, Brand) to ensure the project is completed on schedule
  • Provide excellent customer services to ensure customer satisfaction and retention 


Skills on Resume:

  • Budget Allocation (Hard Skills)
  • Digital Marketing Innovation (Hard Skills)
  • Product Marketing Development (Hard Skills)
  • E-commerce Development (Hard Skills)
  • Customer Query Handling (Soft Skills)
  • Digital Communication Design (Hard Skills)
  • Data Analytics (Hard Skills)
  • Project Coordination (Soft Skills)

9. Channel Marketing Executive, Fusion Strategies, Las Vegas, NV

Job Summary: 

  • Act as the custodian of the brand ensuring brand image and positioning is kept in line with brand and marketing guidelines.
  • Plan and execute and update the creatives and seasonal thematic at POS including generic, seasonal, promotional campaigns. 
  • Work alongside the Marketing Manager to plan and approve all Media plans, budget and media buying for all campaigns.
  • Work closely with the graphic and studio team in managing and executing the briefs for shoots, advertising campaigns, marketing collaterals and all brand content requirements.
  • Lead market research (including competitor analysis) to assess brand positioning and awareness and collate competitive research on marketing activities, sales promotions and offers.
  • Collaborate with influences and key opinion leaders for securing tie-ups on gift and barter basis.
  • Maintain brand website and digital assets.
  • Circulate monthly press release to the press list.
  • Scan the market for opportunities and develop SWOT, Market strategy and actions for implementation.
  • Analytical mindset to understand and elaborate data points and propose actions to management.


Skills on Resume:

  • Brand Management (Hard Skills)
  • Creative Campaign Execution (Hard Skills)
  • Media Planning and Acquisition (Hard Skills)
  • Graphic Design Collaboration (Soft Skills)
  • Market Research and Analysis (Hard Skills)
  • Influencer Partnership Management (Soft Skills)
  • Digital Asset Management (Hard Skills) 
  • Strategic Data Analysis (Hard Skills)

10. Channel Marketing Executive, Spectrum Ventures, Boise, ID

Job Summary: 

  • Understanding services and performing market research
  • Developing and maintaining a database 
  • Working in coordination with the team to generate leads
  • Building a rapport amongst students and promoting events
  • Plan, develop and execute key marketing strategies and plans for ATL, TTL, and BTL campaigns for the brands.
  • Support in building and enhancing the image of the brands in line with brand and business objectives through marketing and promotional strategies and plans.
  • Plan monthly and annual consumer promotion plans for retail and distributors in consultation with retail, operations, Brand Managers and distributors.
  • Work toward enhancing and increasing the digital footprint of brands on retailer digital and social media, and across various digital platforms.
  • Evaluate marketing investments for effectiveness and suggest strategies to increase return on marketing investment.
  • Plan monthly social media content, thematic, content calendar and copy for use in brand and distributor social media platforms in line with the brand guidelines.


Skills on Resume:

  • Market Analysis (Hard Skills)
  • Database Management (Hard Skills)
  • Lead Generation (Hard Skills)
  • Event Promotion (Soft Skills)
  • Marketing Strategy Development (Hard Skills)
  • Digital Marketing Proficiency (Hard Skills)
  • Investment Evaluation (Hard Skills)
  • Collaborative Teamwork (Soft Skills)

11. Channel Marketing Executive, Pulse Marketing Group, Salt Lake City, UT

Job Summary: 

  • Serve as channel program support between distributors/ channel partners and client.
  • Follow up and track progression of marketing programs with distributors and channel partners on a monthly basis to ensure MDF are being utilised effectively.
  • Actively remind distributors and channel partners on executing channel marketing programs and submission of MDF claims as per schedule.
  • Develop strong relationships with distributors and channel partners across SEA regions and provide with insight into marketing strategies and best practices.
  • Update client on status of channel marketing programs on a monthly basis, provide feedback to distributors on marketing plans 
  • Ensure processes and guidelines of channel programs are followed and documented.
  • Coordinate with distributors/ channel partners and client on incentive claim submissions and necessary logistic arrangements.
  • Maintain project tracking spread sheets and ensure the accuracy and up-to-dateness of deadlines and schedules
  • Implement and maintain workflow processes that ensure consistent performance of routines and best practices in channel program management
  • Update and follow up on delegated tasks to ensure progress to deadlines


Skills on Resume:

  • Collaborative Teamwork (Soft Skills)
  • Strategic Planning (Hard Skills)
  • Analytical Proficiency (Hard Skills)
  • Data Management (Hard Skills)
  • Process Implementation (Hard Skills)
  • Effective Communication (Soft Skills)
  • Problem Solving (Soft Skills)
  • Attention to Detail (Soft Skills)

12. Channel Marketing Executive, Insight Marketing Solutions, Columbus, OH

Job Summary: 

  • Executes all tactical activity, product launches, communications, tools and growth campaigns for existing retail channels.
  • Supports growth of new channel initiatives particularly digital through research, improvement projects and analysis of market and competitor landscape.
  • Contributes to growth, customer retention and performance of channels
  • Executing growth plans, performance campaigns, and improvement of customer interactions and engagement.
  • Meets the required level of knowledge of products, offers and solutions through external research, regular voice of customer and strong relationships and communication with key business experts such as, product, sales and central marketing.
  • Review editorials / advertorials against brand guidelines
  • Monitor and manage expenses within the allotted marketing budget 
  • Briefing agencies on merchandising requirements, requesting quotes, approving creatives and organising distribution
  • Purchase Order raising in close collaboration with CMM
  • Provides market and customer intelligence and research
  • Contributing to strategic plans and insightful decision making.


Skills on Resume:

  • Tactical Execution Skills (Hard Skills)
  • Digital Channel Growth Skills (Hard Skills)
  • Customer Retention Skills (Soft Skills)
  • Performance Campaign Skills (Hard Skills)
  • Market Research Skills (Hard Skills)
  • Budget Management Skills (Hard Skills)
  • Agency Coordination Skills (Hard Skills)
  • Market Intelligence Skills (Hard Skills)

13. Channel Marketing Executive, Optimal Marketing, Virginia Beach, VA

Job Summary: 

  • Focused on driving sales of the clients products and services, including game consoles, Surface, Office, Windows devices and PC accessories. 
  • Build marketing plans in close collaboration with other CCMS team members and retail partners. 
  • Support the execution and monitoring of the game console marketing activities.
  • Support Channel Marketing Managers in the execution and tracking of marketing activity with selected retail accounts
  • Manage asset creation and delivery for all retail partners on the game console.
  • Complete Proof of execution activity for purchase orders for all categories
  • Complete product sales sheets / catalogue placement forms as required for all categories
  • Conduct website audits to agreed rhythm for all categories
  • Manage production and communication of Release Schedules - ensuring correct recipients and content
  • Manage the clients FTP library for all categories to ensure assets are up to date


Skills on Resume:

  • Sales Strategy Development (Hard Skills)
  • Marketing Plan Execution (Hard Skills)
  • Channel Marketing Support (Hard Skills)
  • Asset Management (Hard Skills)
  • Proof of Execution Verification (Hard Skills)
  • Product Information Management (Hard Skills)
  • Website Audit (Hard Skills)
  • Release Schedule Management (Soft Skills)

14. Channel Marketing Executive, Dynamic Marketing, Sioux Falls, SD

Job Summary: 

  • Implementation and delivery of promotional and experiential activation within the on-premise channel, in collaboration with the Sales, marketing and the Insights team. 
  • Ensuring all activations are within brand guidelines.
  • Manage budgets to optimize investment effectiveness for each program- including sourcing competitive pricing from third party suppliers.
  • Foster a collaborative relationship with the Sales & Marketing functions (Channel Marketing sits between the two) to drive alignment between internal stakeholders.
  • Manage the agency briefing process for all activities from start to finish, including budget management, execution, creative design, experiential, production, digital amplification, and merchandising.
  • Establish and develop strong business relationships with key customers, suppliers, and agencies through effective planning, communication, and collaboration.
  • Embrace change and continuously strive to optimise processes and ways of working.
  • Evaluate all activations to determine the level of impact and effectiveness of each program against a pre-determined and mutually agreed set of objectives.
  • Monitor competitor activity and ensure that Brown-Forman maintains a superior presence and competitive edge, delivering on the business vision “Nothing better in the Market”.
  • Support the Channel Marketing Managers with the annual planning process including strategy and market research.


Skills on Resume:

  • Promotional Activation Skills (Hard Skills)
  • Budget Management Skills (Hard Skills)
  • Stakeholder Alignment Skills (Soft Skills)
  • Agency Management Skills (Hard Skills)
  • Relationship Management Skills (Soft Skills)
  • Change Management Skills (Soft Skills)
  • Program Evaluation Skills (Hard Skills)
  • Competitive Analysis Skills (Hard Skills)

15. Channel Marketing Executive, Horizon Partners, Tulsa, OK

Job Summary: 

  • Work closely and manage 3rd party agencies such as events, creative and point-of-sale activation, premiums and gifts vendors to achieve optimal value for brands.
  • Perform and adhere to procurement protocols for initiatives which require purchase of items
  • Administrative level support for budgeting & financial accountability.
  • Prepare joint trade promotional plan for key account customers.
  • Coordinate communication of price, pack, and product changes.
  • Support the formulation of yearly commercial reviews and brand planning
  • Support in inventory management for the channel
  • Determining which media platform to advertise on and how to adapt campaigns to suit the channel being used on Perform 
  • Market Research Staying ahead of the curve and following the latest digital trends and searches as well as the newest technologies 
  • Carry out competitor research to monitor what other companies are doing 


Skills on Resume:

  • Agency Management (Hard Skills)
  • Procurement Protocols Adherence (Hard Skills)
  • Financial Management (Hard Skills)
  • Promotional Planning (Hard Skills)
  • Communication Coordination (Hard Skills)
  • Strategic Review Support (Soft Skills)
  • Inventory Management (Hard Skills)
  • Market Research (Hard Skills)

16. Channel Marketing Executive, Nexus Marketing Agency, Louisville, KY

Job Summary: 

  • Prioritise market segments with the brand and sales teams to deliver optimal placement of brands/ pack types/ formats according to sub-trade channel potential, size and consumer/drinker profile.
  • Develop trade and sales kits to ensure Picture of Success execution at the Point-of-Purchase.
  • Conduct market visits and work closely with CSPL On-Trade sales teams and the Maybev salesforce.
  • Track competitor activities and learn to recommend action steps.
  • Track campaign/program development and success.
  • Co-formulate trade marketing strategies and objectives
  • Working closely with brand and sales teams to ensure timely execution of activities.
  • Develop, Create Adapt BTL communications to consumers at point of purchase with clear and concise Call to action within regulatory and brand guidelines.
  • Plan to achieve positive marketing ROI, initiate execution with the sales teams
  • Remain on - course to meet key corporate objectives of Market Share, Net Sales Revenue and EBIT.


Skills on Resume:

  • Market Analysis Skills (Hard Skills)
  • Trade Marketing Strategy Skills (Hard Skills)
  • Sales Kit Development Skills (Hard Skills)
  • Competitive Intelligence Skills (Hard Skills)
  • ROI Calculation Skills (Hard Skills)
  • Cross-functional Collaboration Skills (Soft Skills)
  • Communication Skills (Soft Skills)
  • Project Management Skills (Soft Skills)

17. Channel Marketing Executive, Ascent Marketing, Albany, NY

Job Summary: 

  • Develop marketing strategy in partnership with leadership team to identify qualify and deliver sales leads as required for all markets 
  • Plan create and execute multi channel marketing campaigns and nurturing cadences and proactively communicate progress and results to stakeholders Supervise marketing team
  • Plan and conduct campaigns participate in conferences and other promotional events 
  • Manage the integration of CRM and Marketing Automation platforms and monitor performance
  • Ensure precise targeting of campaigns and cadences to appropriate audiences with correct coding 
  • Tracking In partnership with senior leadership team design and maintain automated reporting on marketing KPIs and other business metrics reporting results and learnings on a monthly quarterly and campaign basis 
  • Ensure that customers and channel partners are up to date with new products and enhancements 
  • Evaluate existing marketing programs and recommend changes for improvements 
  • Develop profitable marketing plan based on industry trends and competitor activities Inform management on potential competitive threats and propose corrective actions 
  • Developing and promoting a marketing toolkit consisting of overview slides credentials decks corporate decks and brand templates for use by Cloud Assert marketing leads 


Skills on Resume:

  • Strategic Planning (Hard Skills)
  • CRM Integration (Hard Skills)
  • Marketing Automation (Hard Skills)
  • Data Analysis (Hard Skills)
  • Campaign Management (Hard Skills)
  • Leadership (Soft Skills)
  • Communication (Soft Skills)
  • Adaptability (Soft Skills)