Updated: July 31, 2024 - The Channel Marketing Specialist develops and implements channel marketing strategies for key retailers and distributors, ensuring alignment with corporate goals and local market needs. This role involves engaging actively with teams across headquarters and regional offices to synchronize efforts and enhance channel performance. The specialist also monitors sales targets in real-time, identifies supply and marketing risks, and proactively addresses them to sustain market growth.
Tips for Channel Marketing Specialist Skills and Responsibilities on a Resume
1. Channel Marketing Specialist, Quantum Solutions, Springfield, IL
Job Summary:
- Evaluating and improving existing channel marketing strategies
- Developing new channel marketing strategies and implementing marketing plans
- Establishing and nurturing relationships and pushing engaging content/campaigns out, keeping Poly at the front of mind at all times
- Targeting specific channels to promote products and services, including PPC, social media, emails, web content, SEO strategies, online/offline events, SPIFF days etc.
- Developing and optimizing Partner Program (PPP)
- Gathering marketing campaign data with the use of CRM platforms to evaluate the impact of strategies and effectively reporting results
- Working collaboratively with local UK&I channel sales team to co-ordinate quarterly planning and reviews to achieve sales targets
- Managing channel marketing budget to effectively drive market share for all Poly products and solutions
- Managing content and creative of Poly assets through the Global Poly team
- Acting as local brand ambassador for all Poly assets
- Attending account meetings, internal meetings, and training sessions
- Continually analyzing market data, trends, consumer preferences and competitor behavior to optimise marketing strategies
Skills on Resume:
- Channel Marketing Strategy Development (Hard Skills)
- Marketing Plans (Hard Skills)
- Relationship Building (Soft Skills)
- Partner Program Development (Hard Skills)
- Data-Driven Marketing Insights (Hard Skills)
- Collaboration (Soft Skills)
- Budget Management (Hard Skills)
- Market Analysis and Trend Identification (Hard Skills)
2. Channel Marketing Specialist, Green Energy Corp, Reno, NV
Job Summary:
- Responsible for driving alignment, planning and execution of Autodesk’s marketing programs within partner
- Plan and organize quarterly marketing briefings with partners
- Roll out marketing enablement sessions and programs to partners, encouraging participation
- Develop good relationships with partner managers, demand gen and internal teams to drive partner success
- Actively support partner marketing planning process
- Create and manage communications with channel partners to drive awareness of campaigns, product updates, and business news
- Prepare and present quarterly marketing plans and summaries for internal audience
- Development, delivery, analysis, and interpretation of data-based dynamic dashboards aligned with strategic areas of opportunity
- Review and evaluate marketing programs from an ROI and risk perspective.
- Provide analysis, reporting and recommendations on the programs that are influencing and driving the behavior and business of the partner ecosystem.
Skills on Resume:
- Strategic Planning and Execution (Hard Skills)
- Relationship Management (Soft Skills)
- Marketing Enablement (Hard Skills)
- Communication (Soft Skills)
- Data Analysis and Reporting (Hard Skills)
- Marketing Strategy Evaluation (Hard Skills)
- Presentation Skills (Soft Skills)
- Collaboration and Teamwork (Soft Skills)
3. Senior Channel Marketing Specialist, Advanced Tech Systems, Birmingham, AL
Job Summary:
- Management and reporting for the Co-op/MDF platform (Vistex)
- Develops quarterly/monthly activity analysis and communications to deliver insights into activities and increase visibility to marketers, sales, and BUs.
- Responsible for overall co-marketing fund platform management
- Acts as a general SME providing training and guidance on optimizing fund utilization, partner/contact set-up
- Monitoring fund expirations and any platform issues or disputes beyond the Vistex support team.
- Liaises with the Global Channel Strategy team on program and platform updates, modifications, and enhancements
- Support continued and streamlined program and performance.
- Maintains an approved list of activities for the various co-marketing funds and their standing as OPEX or CONTRA
- Maintains a clear set of guidelines for proof of performance, proof of cost, and ROI measurements required for claiming.
- Management and reporting for the Sell and Win Club Channel Sales Rep Incentive program as the platform SME
- Collaborating with the program owner for annual planning, reporting and optimization of program performance
Skills on Resume:
- Platform Management (Hard Skills)
- Data Analysis and Insights (Hard Skills)
- Training and Guidance (Hard Skills)
- Program Management (Hard Skills)
- Communication and Liaison (Soft Skills)
- Performance Monitoring and Reporting (Hard Skills)
- Guideline Development (Hard Skills)
- Strategic Planning and Optimization (Hard Skills)
4. Channel Marketing Specialist, River Tech, Madison, WI
Job Summary:
- Manage the strategy and initiatives that align with the Channels, Sales, and Marketing team goals
- Communicate between the Sales, Field Marketing, and Channels teams
- Develop and carry out marketing programs and sales campaigns to promote demand generation, product awareness, and market share
- Collaborate with Red Hat’s marketing teams to develop and carry out activities to achieve marketing KPIs and promote business success
- Guide delivery plans to reach agreed-upon targets, including digital marketing, relationship marketing, and media strategy
- Support the development and implementation of launch plans for offerings
- Develop sales enablement materials like brochures, data sheets, case studies, competitive comparisons, etc.
- Collaborate with cross-functional teams at Red Hat to promote solutions and cross-sell and upsell programs
- Identify, communicate, and use new and planned marketing activities focused on target account and prospective customer acquisition
- Grow services marketing by ensuring the integration of consulting and training into global programs
- Track campaign and event results by measuring program success and reporting metrics through Salesforce.com (SFDC)
- Take responsibility for managing the budget for marketing activities
Skills on Resume:
- Strategic Planning and Execution (Hard Skills)
- Cross-Functional Communication (Soft Skills)
- Marketing Campaign Management (Hard Skills)
- Collaboration and Teamwork (Soft Skills)
- Sales Enablement (Hard Skills)
- Project and Launch Management (Hard Skills)
- Budget Management (Hard Skills)
- Analytics and Reporting (Hard Skills)
5. Channel Marketing Specialist, Summit Industries, Topeka, KS
Job Summary:
- Implement and coordinate the strategy for multi-channel personalization and dynamic content
- Deliver scorecards and metrics for channel performance with a keen eye on highlighting specific trends/insights
- Identify, modify, tag and place all assets for multi-channel, dynamic delivery onto the appropriate platforms
- Assist with the development of service line campaigns and marketing assets
- Catalog assets, including copy and images, into a searchable database
- Perform a content audit, identify gaps and prioritize new asset creation
- Work with the digital, creative and content teams to modify assets so that they are optimized for each delivery channel and funnel stage
- Create new content where needed for purposes of email marketing
- Proactively ensure all assets maintain the highest standards of quality, ethics, and legal compliance
- Assist with editing and QA of copy
- Assist with image selection, resizing, cropping and optimization for each delivery channel
Skills on Resume:
- Multi-channel Personalization Strategy (Hard Skills)
- Performance Metrics and Analysis (Hard Skills)
- Asset Management (Hard Skills)
- Campaign Development (Hard Skills)
- Asset Cataloging and Management (Hard Skills)
- Content Audit and Creation (Hard Skills)
- Content Optimization (Hard Skills)
- Content Creation (Hard Skills)
6. Channel Marketing Specialist, Pinecrest Technologies, Asheville, NC
Job Summary:
- Recommend more efficient ways to deliver multi-channel, personalized consumer experiences and apply best practices efficiently across all campaigns
- Leveraging the capabilities of the Marketo and Sitefinity platforms
- Recommend ways to make all online touchpoints more engaging, higher performing, and more efficient
- Proactively ensure all digital communications (email, direct mail, SMS, etc.)
- Maintain the highest standards of quality, ethics and legal compliance, including HIPAA, ADA, California Consumer Privacy Act and GDPR
- Ensure seamless, multi-channel user experience and tracking between marketing assets and web properties
- Innovate on and expand existing marketing automation programs and technology stack with more sophisticated journeys, optimized solutions and new features
- Assist department leaders with presentations and ad hoc requests
- Take responsibility for supporting both consumer and b2b tactics
Skills on Resume:
- Campaign Optimization (Hard Skills)
- Platform Expertise (Hard Skills)
- Engagement Enhancement (Hard Skills)
- Compliance Management (Hard Skills)
- User Experience (UX) Integration (Hard Skills)
- Marketing Automation Innovation (Hard Skills)
- Presentation Skills (Soft Skills)
- Consumer and B2B Support (Soft Skills)
7. Channel Marketing Specialist, Blue Ridge Networks, Cheyenne, WY
Job Summary:
- Support day-to-day digital and promotional activities related to strategy, execution and reporting.
- Assist with the project management of multiple concurrent components of marketing and communications campaigns
- Participate in discussions on marketing planning, campaign development, and program execution.
- Provide best-in-class service to field agents.
- Partner with the creative team to create marketing assets and copy for assigned campaign work.
- Adhere to established processes and workflows related to end-to-end campaign and communication strategies and execution.
- Participate in campaign analytics reporting review, help create plans based on previous results/learnings.
- Inform management of potential competitive threats and propose corrective actions
- Perform Business reviews and provide improvements
- Monitor and manage expenses within the allotted marketing budget
- Provide excellent customer service to ensure customer satisfaction and retention
Skills on Resume:
- Project Management (Hard Skills)
- Campaign Development (Hard Skills)
- Creative Collaboration (Hard Skills)
- Process Adherence (Hard Skills)
- Analytics and Reporting (Hard Skills)
- Competitive Analysis (Hard Skills)
- Business Reviews and Improvement (Hard Skills)
- Budget Management (Hard Skills)
8. Channel Marketing Specialist, Cedar Solutions, Fargo, ND
Job Summary:
- Assist in the thoughtful creation of marketing briefs and creative requests to support objectives of product launches and marketing initiatives
- Collaborate with cross-functional teams including product management, creative, sales and supply chain to plan and execute product launches to budget and on time
- Complete merchandising estimates for product launches
- Solicit and compile feedback from field sales teams and use to improve marketing tactics and messaging
- Compile competitive information and maintain competitive comparison documents
- Assist in planning for and creating collateral for tradeshows and other selling events
- Identify training needs for specific channels and/or customers, collaborate with the training team to execute and market training events and webinars
- Maintain and update digital resources on the SharePoint website and customer-facing portals
- Assist in the creation of PowerPoint presentations for internal and external customers
- Compile content for field sales and customer email communications
- Deploy email communications and track metrics to optimize open and click rates
- Support channel marketing team with ad hoc projects
Skills on Resume:
- Project Coordination (Hard Skills)
- Cross-functional Collaboration (Hard Skills)
- Market Research and Analysis (Hard Skills)
- Event Planning and Execution (Hard Skills)
- Training and Development (Hard Skills)
- Digital Resource Management (Hard Skills)
- Presentation Skills (Hard Skills)
- Email Marketing and Analytics (Hard Skills)
9. Channel Marketing Specialist, Highland Tech, Boise, ID
Job Summary:
- Manage digital and promotional activities related to strategy, execution and reporting.
- Execute campaigns to drive growth strategies for assigned products and channels.
- Partner with Sales, Marketing, and Product to define goals and key performance indicators.
- Perform campaign analytics reporting and review, help create plans based on learnings, and translate them into actionable plans
- Evaluate program effectiveness using qualitative and quantitative methods.
- Report on productivity, priorities, issues, and opportunities for improvement.
- Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance and troubleshooting
- Identify and recommend new processes and workflows
- Collaborate with cross-functional leaders to ensure the delivery of superior customer service and operational excellence.
- Serve as an internal escalation point for campaign-related issues.
Skills on Resume:
- Campaign Management (Hard Skills)
- Campaign Execution (Hard Skills)
- Analytics and Insights (Hard Skills)
- Reporting and Review (Hard Skills)
- Process Optimization (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Operational Excellence (Hard Skills)
- Customer Focus (Soft Skills)
10. Channel Marketing Specialist, Maple Leaf Computing, Charleston, WV
Job Summary:
- Organise quarterly meetings with client business executives to review regional strategic priorities to ensure the marketing plan is aligned
- Identify and update key strategic accounts to support account-based marketing (ABM) initiatives
- Ensure inclusion in the target audience for relevant marketing campaigns
- Report on marketing metrics from campaigns delivered and provide updates on forthcoming activity
- Identify and communicate CBU feedback including challenges and support required to relevant stakeholders within the global marketing organization
- Identify and recommend industry trade events to participate in based on a comprehensive analysis of delegate demographics and alignment with strategic priorities
- Manage digital and live events overseeing contract negotiations and logistics
- Compose project plans, build project management teams, allocate roles and responsibilities
- Ensure milestones are delivered on time and within budget
- Create Salesforce campaigns and ensure sales leads are captured
- Monitor and measure event performance to support the decision-making process for future events
- Collaborate with marketing operations to review post-event lead nurture campaigns and lead status
Skills on Resume:
- Strategic Account Management (Hard Skills)
- Project Management (Hard Skills)
- Event Management (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Marketing Analytics (Hard Skills)
- Event Marketing (Hard Skills)
- Salesforce Campaign Management (Hard Skills)
- Strategic Alignment (Soft Skills)
11. Channel Marketing Specialist, Redwood Digital, Santa Fe, NM
Job Summary:
- Develop channel marketing programs for sales growth and revenue enhancement
- Design and implement pricing strategy
- Provide proposals, quotations and pricing to partners
- Ensure the customers are up-to-date with new products and enhancements
- Stays current on market trends and industry standards
- Address sales-related issues and conflicts on time
- Manages sales contracts and agreements with channel customers
- Provides product requirements for channel to Product Management for development
- Work with team in executing marketing plan to support product positioning and branding initiatives
- Maintain marketing collateral such as whitepapers and case studies
- Maintain templates for sales proposals, whitepapers and reports
- Stay current on market trends, industry standards and competitors
Skills on Resume:
- Channel Marketing Development (Hard Skills)
- Pricing Strategy (Hard Skills)
- Proposal and Quotation Management (Hard Skills)
- Product Knowledge and Enhancement (Hard Skills)
- Market Awareness (Hard Skills)
- Conflict Resolution (Soft Skills)
- Contract and Agreement Management (Hard Skills)
- Collateral and Content Management (Hard Skills)
12. Channel Marketing Specialist, Silverline Dynamics, Columbia, SC
Job Summary:
- Build strong relationships with their partners and create individual marketing plans for their partners.
- Ensure all partners are kept informed, engaged and excited about product launches, brand and collaboration
- Liaise with local sales on how to support growth and retention through channel/trade and customer lead generation campaigns
- Support the sales funnel with trade activities including focus days, trade sales floor events, incentives, promotions etc
- Manage the creation of marketing materials and ensure all campaigns are rolled out in the channel
- Ensure ROI on channel initiatives are improved, evaluated and reports collated from their partners on all activities
- Be the brand ambassador in the channel, ensuring material developed by partners are according to brand guidelines
- Manage the local marketing budget for channel and trade
- Develop local channel and partner strategy with the global and regional marketing teams
- Provide input in the development of global marketing campaigns
Skills on Resume:
- Relationship Building (Soft Skills)
- Marketing Strategy (Hard Skills)
- Communication (Soft Skills)
- Sales Support (Hard Skills)
- Campaign Management (Hard Skills)
- ROI Evaluation (Hard Skills)
- Brand Management (Soft Skills)
- Budget Management (Hard Skills)
13. Channel Marketing Specialist, Ironclad Tech, Little Rock, AR
Job Summary:
- Build quarterly marketing plans with partners. Present to NetSuite sales and marketing management for approval.
- Create integrated multi-touch campaigns that may include email, online programs, social media, events and/or webinars
- Create a content plan for each partner that supports their campaigns.
- Define & manage lead follow-up strategy with partners
- Take responsibility for managing a new partner budget
- Conduct regular meetings with partners to ensure successful campaign execution
- Work closely with marketing operations and marketing communications to develop campaign components
- Recommend and manage 3 rd party vendors to support activities
- Create scorecards and perform business reviews to report on campaign metrics
Skills on Resume:
- Strategic Planning (Hard Skills)
- Presentation Skills (Hard Skills)
- Campaign Management (Hard Skills)
- Content Strategy (Hard Skills)
- Lead Management (Hard Skills)
- Budget Management (Hard Skills)
- Relationship Management (Soft Skills)
- Collaboration and Coordination (Soft Skills)
14. Channel Marketing Specialist, Prairie Systems, Lincoln, NE
Job Summary:
- Manage channel marketing campaigns and giveaways, and all necessary items for event execution, metrics, and documentation.
- Coordinate event plans including activations, live streams, partner training, and in-person (in the future, when safe to do so).
- Manage vendor relationships and ensure delivery of renderings and billing.
- Ensure the broader value of channel marketing activities are maximized and communicated through social media, PR, blog content as appropriate.
- Coordinate campaign assets (copy, images, banners) and requirements between the Product Marketing Manager teams and Sales.
- Review partner's merchandising of products and/or campaigns for accuracy.
- Communicate with B2B, EDU, and Retail partners.
- Enter and maintain customer data and upkeep.
- Take responsibility for processing sales orders
Skills on Resume:
- Event Coordination (Hard Skills)
- Vendor Management (Hard Skills)
- Channel Marketing Management (Hard Skills)
- Communication Skills (Soft Skills)
- Content Coordination (Hard Skills)
- Data Management (Hard Skills)
- Sales Support (Hard Skills)
- Analytical Skills (Hard Skills)
15. Channel Marketing Specialist, Coastal Innovations, Dover, DE
Job Summary:
- Responsible for email schedule planning, maintenance and performance analytics specific to the market.
- Brief creative, production and operations team with input from other departments, including Go-to-market and pricing.
- Work cross-functionally with members of the team, analytics, creative, and technology groups to build, develop and execute email marketing strategies for customers.
- Monitor and report on key performance indicators (KPIs) including financial performance and email engagement.
- Primary liaison with the ROE market team.
- Sharing global content calendar, promotional campaigns and best practices.
- Project lead and execute ad-hoc email strategies and campaigns.
- Oversee the development of media relationships and PR activations.
- Manage and track brand marketing budgets.
- Provide strategic thought leadership in all areas of responsibility.
Skills on Resume:
- Email Marketing Strategy Development (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Performance Analytics (Hard Skills)
- Project Management (Hard Skills)
- Market Liaison and Coordination (Soft Skills)
- Budget Management (Hard Skills)
- Media Relations and PR (Soft Skills)
- Thought Leadership (Soft Skills)
16. Channel Marketing Specialist, Oakwood Digital, Concord, NH
Job Summary:
- Execute marketing campaigns that generate awareness, engagement and revenue through multiple touch-points along the customer journey.
- Use marketing analytics to measure campaign success and guide optimizations for continued growth.
- Work closely with internal and external teams to develop content that aligns with overall brand and product strategy.
- Coordinating tradeshow development and marketing materials
- Manage marketing calendar, including all marketing campaigns and promotions, brand stories, email, etc.
- Build a Brand Ambassador program.
- Lead social media effort to grow and engage brand audience.
- Create content strategy and development to support the brand and products with SEO best practices in mind.
- Create visual content through photography and video recording.
- Develop collateral and content to support e-commerce, product and sales teams.
- Gain insights into customer use and engagement of brand and products to define buyer personas and untapped growth opportunities.
Skills on Resume:
- Marketing Campaign Execution (Hard Skills)
- Marketing Analytics (Hard Skills)
- Content Development (Hard Skills)
- Event Coordination (Tradeshows) (Hard Skills)
- Marketing Calendar Management (Hard Skills)
- Brand Ambassador Program Management (Hard Skills)
- Social Media Management (Hard Skills)
- Content Strategy and SEO (Hard Skills)
17. Channel Marketing Specialist, Beacon Technologies, Augusta, ME
Job Summary:
- Manage the strategy for Electrify America business verticals that support sales funnel growth, brand awareness, and sales
- Develop prospect marketing initiatives to increase sales funnel leads that results in lead conversations
- Work closely with key stakeholders to gather business requirements
- understand business needs understand project scope and translate these to technical product requirements
- Responsible for creating the marketing strategy, executing various marketing campaigns to support various business verticals and then scaling the strategy
- Work with the wider Marketing team, as well as other Marketing cross-functional stakeholders
- develop and execute complex marketing strategies in priority areas of business.
- Develop insights to identify opportunities and feed business strategies
- Track and measure the impact of programs and use insights/learnings to optimize initiatives for better impact continuously
- Accountable for the successful delivery of multiple, simultaneous projects from briefing and design through completion and delivery
- Oversee creative development and photoshoots
- Oversee optimization of “Electrify” vertical website platforms
Skills on Resume:
- Strategic Marketing Management (Hard Skills)
- Prospect Marketing (Hard Skills)
- Stakeholder Engagement (Hard Skills)
- Marketing Strategy Development (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Insights and Strategy Alignment (Hard Skills)
- Project Management (Hard Skills)
- Website Optimization and Creative Oversight (Hard Skills)
18. Channel Marketing Specialist, Alpine Solutions, Montpelier, VT
Job Summary:
- Work with website vendor to bring updates (creative, copy, meta-tags, etc.) to production
- Accountable for delivering upon Key Performance Indicators by business unit
- Present findings/suggestions to internal stakeholders in an educational capacity while helping to steer and influence the customer-centric journey
- Take responsibility for managing the day-to-day operations
- Effectively communicate opportunities, issues, risks and dependencies with project stakeholders, where it apply to the area of responsibility
- Research and analyze data to distill customer trends, acting as a consultant and stakeholder in the holistic customer experience
- Advise on prioritization, design, and measurement of key outcomes
- Work closely with the backend database management team to ensure smooth delivery of campaigns to the intended target audience
- Work with the Salesforce team to ensure that data, analytics, insights, and tools are leveraged and understood throughout the organization
- Responsible for strategy and execution of tagging on the website (Google Tag Manager), and overseeing budget
- Working cross-functionality, developing pitch materials for sales meetings
- Manage creative agencies to develop plans & create marketing deliverables that support vertical growth
Skills on Resume:
- Project Management (Hard Skills)
- Data Analysis and Research (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Operational Management (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Strategic Planning (Hard Skills)
- Marketing and Creative Expertise (Hard Skills)
- Analytics and Tools Management (Hard Skills)
19. Channel Marketing Specialist, Creek Technologies, Jefferson City, MO
Job Summary:
- Develop channel-specific marketing campaigns to help MSP partners market and sell Life Sciences-focused software product
- Maintain strategic relationships with existing channel partners
- Creation/Curation of content to help support campaigns including Webinars, Blogs, content for Social, Newsletter, emails, etc.
- Help train MSP sellers how to qualify and position Egnyte’s Life Sciences software in the market
- Contribute to the quarterly newsletter to current partners
- Tracking and reporting results against pipeline targets
- Demonstrated ability to lead programs/projects
- Developed and executed marketing programs in a B2B marketing organization
- Understanding of channel sales and partnership dynamics
- Developed and executed demand-focused campaigns in a B2B marketing organization
Skills on Resume:
- Channel Marketing Campaign Development (Hard Skills)
- Relationship Management (Soft Skills)
- Content Creation and Curation (Hard Skills)
- Sales Enablement (Hard Skills)
- Newsletter Management (Hard Skills)
- Performance Tracking and Reporting (Hard Skills)
- Project Leadership (Soft Skills)
- B2B Marketing Expertise (Hard Skills)
20. Channel Marketing Specialist, Orchard Enterprises, Annapolis, MD
Job Summary:
- Develop and execute best-in-class marketing strategy and plans
- Drive awareness, leads, customer adoption, and usage of the MySQL offers through different types of partners
- Create innovative programs to scale efforts to support the JAPAN partner ecosystem
- Work with sales and business development teams
- Ensure that the Channel Team has the right technical, marketing and sales content needed to present to/with partner ecosystem
- Ensure consistency between global directions and country-specific implementation choices
- Ensure and Monitor marketing development funds’ campaigns on a geographical basis
- Maintain necessary contact with major suppliers, agencies, and partners to achieve marketing objectives.
- Identify and deliver the most effective assets for partners in the region
- Travel within the region to execute partner marketing & enablement initiatives
- Process/Assist channel team with required processes related to MDF Execution on time within guidelines
Skills on Resume:
- Strategic Marketing Planning (Hard Skills)
- Partnership Marketing (Hard Skills)
- Program Innovation (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Content Management (Hard Skills)
- Global and Local Alignment (Hard Skills)
- Campaign Management (Hard Skills)
- Partner Relationship Management (Soft Skills)
21. Channel Marketing Specialist, Twilight Tech, Hartford, CT
Job Summary:
- Create, develop and communicate regional channel marketing plans
- Ensure lead generation (Salesforce, database…) for countries
- Ensure partner communications & long-term relationships
- Provide Partners with guidance and set clear expectations with peers, and partners that are not under the direct control
- Manage Channel Marketing budgets
- Ensure channels are effectively following up on leads and achieving success against goals
- Manage the development and documentation of the channel marketing program as applicable to the region
- Evangelize and champion channel mission, purpose, and needs internally
- Leverage Customer references & testimonies
Skills on Resume:
- Strategic Planning (Hard Skills)
- Lead Generation Management (Hard Skills)
- Relationship Management (Soft Skills)
- Effective Communication (Soft Skills)
- Budget Management (Hard Skills)
- Performance Management (Hard Skills)
- Program Development (Hard Skills)
- Internal Advocacy (Soft Skills)
22. Channel Marketing Specialist, Evergreen Systems, Salt Lake City, UT
Job Summary:
- Driving, Coordinating & Reporting Business Performance
- Promoting a strategic focus by linking business and financial plans to strategic goals, key Performance Indicators (KPI’s) and tracking the execution of strategy
- Developing presentations, memos, and reports including data-driven, actionable insights for the Sales team
- Creating analytical or financial models, including complex formulas, macros, pivots, and conditional formatting
- Developing actionable narratives and implementing them through in-depth analysis, Strong Project management and organizational skills
- Develop an understanding of the general mission/objectives of the organization
- Participate in the department’s budget planning, preparation, execution, and tracking of expenditures and providing variance analysis
- Managing two department-level budgets
- Tracking accruals, allocations, variances, and balances monthly and working with SVP to manage
Skills on Resume:
- Financial Analysis and Reporting (Hard Skills)
- Data Analysis and Insights (Hard Skills)
- Financial Modeling (Hard Skills)
- Strategic Alignment (Hard Skills)
- Project Management (Hard Skills)
- Budget Management (Hard Skills)
- Financial Oversight (Hard Skills)
- Collaboration and Communication (Soft Skills)
23. Channel Marketing Specialist, Bayside Tech, Olympia, WA
Job Summary:
- Develop and deliver channel marketing strategy for key retailers and distributors
- Work closely with different teams in HQ and local office
- Follow up and monitor the channel sale out target in real-time, to maintain a positive growth
- Be aware of the potential supply and marketing risks, and take action against them
- Communicate and collect sales predictions from channel partners periodically
- Create and execute lifecycle marketing strategy for new products
- Perform research analysis on markets and competitors, assess market movements, and predict and track client/customer preferences
- Assist Inventory Management, process all invoices, and work with Accounts Receivables to reconcile customer payments
- Create promotion materials for distributors and retails
- Conduct surveys to understand customer and distributor satisfaction level
- Coordinate and participate in promotional activities and trade shows
- Work with the product team, event team and strategic partnerships team to market products and services
- Proactively contribute to ongoing projects and other strategic initiatives
Skills on Resume:
- Channel Marketing Strategy Development (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Sales Performance Monitoring (Hard Skills)
- Risk Management (Hard Skills)
- Market Research and Analysis (Hard Skills)
- Lifecycle Marketing (Hard Skills)
- Inventory and Financial Management (Hard Skills)
- Promotional Strategy and Execution (Hard Skills)