CHANNEL MARKETING SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Nov 11, 2024 - The Channel Marketing Specialist with extensive experience in technology marketing and public relations excels in strategizing for B2B buyers' journeys using advanced tools. Possessing a strong command of ad platform metrics and reporting, this role requires adept at managing multiple projects and delivering insightful business reviews to senior management. With a results-driven mindset, excellent analytical abilities, and unwavering integrity, the specialist embodies transformational leadership, ensuring long-term business growth.

Essential Hard and Soft Skills for a Standout Channel Marketing Specialist Resume
  • Digital Marketing
  • SEO/SEM
  • Data Analysis
  • CRM Software Proficiency
  • Market Research
  • Content Creation
  • Campaign Management
  • Budgeting
  • Social Media Marketing
  • Email Marketing
  • Communication
  • Creativity
  • Adaptability
  • Problem-Solving
  • Team Collaboration
  • Strategic Thinking
  • Negotiation
  • Organizational Skills
  • Client Relationship Management
  • Leadership

Summary of Channel Marketing Specialist Knowledge and Qualifications on Resume

1. BA in Marketing with 3 years of Experience

  • E-commerce, direct-to-consumer experience
  • Experience with Mass Merchant customers (i.e. Costco, Home Depot, Wayfair, Amazon, etc.)
  • High proficiency level in Microsoft Office products such as MS Word, MS Excel, and MS PowerPoint.
  • The ability to perform data analysis
  • Experience working within an ERP system
  • Excellent communication skills with the ability to interact with all levels within the organization
  • The ability to present information to co-workers, supervisors, managers, or high-level executives.
  • Ability to work well independently with minimal supervision, as well as within a strong team environment.
  • Knowledge of Wrike or has worked with a similar project management tool
  • Working experience in channel marketing and supporting partners in relevant markets.

2. BA in Business Administration with 5 years of Experience

  • Experience in a corporate marketing environment with a preferred focus on channel/retail and shopper marketing
  • Experience working with Home Depot, Lowe’s, and/or Menard’s
  • Specific work experience in marketing, sales, advertising, project management, administrative support operations, written communications, and documentation management
  • Must be able to create, execute and manage comprehensive integrated marketing campaigns.
  • Able to build strong relationships with a wide range of people.
  • Demonstrated success in developing and implementing dynamic new channel/market strategies.
  • Exceptional verbal and report presentation abilities.
  • Strong project management and collaboration skills.

3. BA in Communications with 2 years of Experience

  • Related industry experience in marketing, public relations, and/or customer engagement, technology company experience
  • Experience with B2B buyer's journey and related marketing strategy
  • Expertise in ad platform metrics and reporting
  • Working experience using Marketo and Demandbase
  • Results-oriented with a take charge, self-starter attitude.
  • Strong project management skills, ability to manage multiple projects at once
  • Ability to prepare and contribute to business reviews and plans for the senior management team
  • Strong analytical and problem-solving skills
  • Long-term transformational behavior—not transaction oriented
  • Must display the highest integrity at all times
  • Skilled in Microsoft Office products

4. BA in Digital Media with 4 years of Experience

  • Demonstrated experience with channel marketing
  • Demonstrated experience working within cross-functional teams
  • Ability to work independently, manage multiple projects and prioritize work to align with business needs
  • Excellent planning and organizational skills. 
  • Ability to organize and complete work on multiple projects concurrently.
  • Excellent written and verbal communication skills
  • Solid problem-solving and decision-making skills.
  • PC experience and working knowledge of software including Word, Excel, PowerPoint, and Access.
  • Microsoft Sharepoint working experience
  • Marketing Automation Platform (Eloqua) and/or CRM Platform (Oracle on Demand), Sprinkrl Social Media, experience
  • Must know the creativity process and how to request creative and audio production materials.

5. BA in Advertising with 6 years of Experience

  • Experience in channel marketing, working with B2B channel partners
  • Excellent verbal and written communication skills 
  • Good understanding and passion for B2B business and channel marketing
  • Experience with Salesforce and Hubspot, managing the TLMS E-learning platform
  • Customer and account management principles, proficient analytical skills with Excel and PowerPoint
  • Strong team player with a positive attitude and a strong sense of accountability
  • Proactive, self-motivated, and able to work independently and prioritize projects to achieve goals more effectively
  • A dual-minded approach, highly creative, yet commercial
  • A passion and strong understanding of the industry and the business' mission
  • Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics
  • The ability to conceptualize and think creatively.
  • Experience with IT Channels and the IT Industry

6. BA in Market Research with 5 years of Experience

  • Detail-oriented with exceptional organizational skills
  • Excellent follow-up and time management skills
  • Effective negotiating and problem-solving skills
  • Strong interpersonal and collaboration skills
  • An ability to communicate at all levels of an organization
  • Ability to manage and prioritize multiple events at the same time
  • Ability to work in a fast-paced environment
  • Maintaining a strong focus on execution and results
  • High energy and engaging personality
  • Proficient in Microsoft Office suite (Word, Excel, Outlook, PowerPoint)
Relevant Information
Communications and Marketing Specialist Skills, Experience, and Job Requirements
Content Marketing Specialist Skills, Experience, and Job Requirements
Customer Marketing Specialist Skills, Experience, and Job Requirements
Database Marketing Specialist Skills, Experience, and Job Requirements