COMMUNICATIONS AND MARKETING SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: July 30, 2024 - The Communications and Marketing Specialist leverages expertise in print and digital media, proficient in Adobe Creative Suite and WordPress management. Skillfully crafts compelling narratives and designs across social media platforms, ensuring robust engagement and brand consistency. Excels in project management, balancing multiple priorities with minimal supervision to advance non-profit objectives.

Essential Hard and Soft Skills for a Standout Communications and Marketing Specialist Resume
  • Graphic Design
  • Adobe Creative Suite
  • Website Management
  • Digital Marketing
  • SEO Optimization
  • Social Media Strategy
  • Content Creation
  • Data Analysis
  • Photography
  • Videography
  • Excellent Communication
  • Project Management
  • Multitasking
  • Cultural Competence
  • Collaboration
  • Problem Solving
  • Adaptability
  • Creativity
  • Detail Orientation
  • Self-Motivation

Summary of Communications and Marketing Specialist Knowledge and Qualifications on Resume

1. BA in Advertising with 4 years of Experience.

  • Experience in corporate communications, internal communications or public relations role supporting multiple clients, developing and executing strategic communications plans and tracking results
  • Strong oral and written communication skills, with demonstrated mastery of AP Style
  • Ability to understand target audiences and translate complex concepts into clear and concise messages
  • Ability to devise innovative ways to communicate, while aligning with goals and objectives
  • Ability to determine and track metrics to measure effectiveness of communications plan against intended outcomes and business objectives
  • Flexible, collaborative, deadline driven
  • Strong sense of urgency with the ability to multitask effectively to bring projects to a successful closure in a fast-paced environment
  • Experience working with senior leaders, influencing cross-functional teams across multiple departments
  • Ability to maintain confidentiality
  • Experience in Fortune 100 companies working on corporate communications or internal communications or public relations team

2. BA in Communications with 3 years of Experience.

  • Marketing communications collateral development experience.
  • Prior background in communications, public relations, marketing and/or managing tradeshows or other events management.
  • Ability to communicate and interact effectively, written and verbal, with all levels of the organization, as well as customers and vendors.
  • Strong organizational and project management skills, (start to finish of a specific project)including the ability to manage time and workload against priorities and objectives.
  • Strong attention to detail.
  • Ability to critique and improve graphic design and visual symbols in marketing collateral.
  • Problem-solving skills and the ability to adapt to new technologies.
  • Comfortable working in a fast-paced, deadline-driven environment.
  • Understanding of digital marketing and social media trends and best practices in a business-to-business environment. 
  • Proficiency in Microsoft Office products (including PowerPoint) and Adobe Acrobat 

3. BA in Marketing with 5 years of Experience.

  • Experience with or exposure to non-profit development efforts.
  • Experience with the design and production of print materials, publications, digital marketing and social media
  • Previous experience and skills with graphic design/Adobe Creative Suite.
  • Previous experience and skills with website management, preferably WordPress.
  • Excellent writing, editing, and verbal communication skills.
  • Experience with photography and videography 
  • Strong project management skills, with the ability to prioritize and multi-task, completing work with minimal supervision.
  • Highly collaborative style and cultural competence to work with all constituent groups, including staff, board members, volunteers, donors, vendors, and patients.
  • Proficient with Microsoft Word, Excel, PowerPoint, Outlook
  • Self-starter and detailed oriented, able to work independently

4. BA in Public Relations with 2 years of Experience.

  • Experience in marketing and/or public relations communications, with an emphasis in healthcare marketing communications.
  • Strong interpersonal and presentation skills and the ability to work well with creative staff, administrators and academic medical professionals
  • Demonstrated ability to manage content management systems for web purposes.
  • Knowledge of Microsoft Office, Adobe Photoshop and web site content management systems
  • Experience in marketing including communications and digital marketing, ideally within the healthcare industry
  • Strong marketing writing skills for email, web and landing page copy
  • Understanding of campaign analytics
  • Data analysis and reporting experience 
  • Ability to handle multiple responsibilities in a fast-paced environment
  • Experience in corporate marketing. Agency experience considered

5. BA in Graphic Design with 6 years of Experience.

  • Skill in writing, rewriting, copy-editing and proofreading
  • Excellent grammar and attention to detail
  • Excellent communication, and organization skills
  • Strong conceptual skills with intuitive knowledge of how copy relates to design, graphics and concept inspiration
  • Experience in copywriting and/or content development
  • Graphic design, web design, or email experience
  • Strong project management skills and an ability to meet deadlines with ease while working on multiple projects
  • Some proficiency with Adobe Creative Suite 
  • Familiarity with MS Office Suite (Word, PowerPoint, Excel)
  • Experience planning and executing marketing campaign plans

6. BA in Media Studies with 3 years of Experience.

  • Experience in digital marketing, marketing analytics, or email marketing 
  • Ability to track, measure, and report on results of marketing campaigns to determine ROI
  • Experience with marketing automation and content management systems such as HubSpot, Salesforce, Marketo, Higher Logic, etc.
  • Excellent analytical skills and ability to provide actionable insights from data
  • Experience with SEO and other content optimization tools
  • Basic knowledge of HTML and graphic design 
  • Familiarity with Adobe Design Suite 
  • Strong communication skills, oral and written and with experience in writing/editing for web and social
  • Good attention to detail, including proofreading and editing ability
  • Skilled writer and editor.

7. BA in Advertising with 3 years of Experience.

  • Proficiency in written and spoken English Chinese, Mandarin is an advantage
  • Knowledge of digital marketing tools/Adobe Illustrator/Photoshop/experience in organizing webinars is an advantage
  • Strong interpersonal skills and ability to build relationships in different organizational levels
  • Strategic thinking ability to prioritize short long term actions
  • Outgoing and creative
  • Communications experience
  • Solid copywriting, proofreading, and editing skills
  • The ability to develop and implement public relations campaigns
  • The ability to effectively collaborate with corresponding departments.
  • Creative ability and skill in managing and manipulating visual media from capture to finished file.

8. BA in Communications with 2 years of Experience.

  • Highly polished writing and editing skills, strong presentation and verbal communication skills through critical attention to detail. 
  • Strong skills to write clear, lively, engaging and compelling copy in a variety of styles appropriate to target audiences, while maintaining brand.
  • Proven skill in proofreading and correcting text for accuracy, clarity, grammar and syntax. 
  • Ability to read, interpret and employ standard industry accepted markup and proofreading symbols. 
  • Thorough research and fact verification skills.
  • Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications. 
  • Knowledge of computer applications for publishing, image handling, and/or web production.
  • High degree of proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, and Outlook). 
  • Working knowledge of collaboration platforms and customer relationship management databases.
  • Ability to use design software.

9. BA in Marketing with 4 years of Experience.

  • Strong skill in writing and copy editing a wide range of marketing materials, including: websites, emails, social media posts, videos, press releases
  • Strong skill feature articles, reports, correspondence, training manuals, calendar announcements and other types of written material.
  • Thorough knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and/or broad general audiences.
  • Demonstrates intermediate knowledge of marketing disciplines and concepts.
  • Proven success and experience working with and creating communications for diverse groups of people.
  • Demonstrated ability to conduct market research, develop surveys, and other research instruments, conduct successful interviews, and summarize findings to inform strategy.
  • Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications.
  • Knowledge and experience with Facebook, Twitter, Instagram and other social networking tools, including emerging tools.
  • Demonstrated ability to develop and assess email drip campaigns as well as A/B split tests.
  • Solid written, verbal, interpersonal communications, active listening and political acumen skills. 

10. BA in Public Relations with 1 years of Experience.

  • Marketing experience required, B2B marketing experience strongly 
  • Understanding of B2B and B2C communications practices.
  • Proficient in MS Office software, including Word, Excel, and PowerPoint; knowledge of desktop publishing software
  • Familiar with organizational social media, web content creation and management, analytics, search engine optimization, and online advertising programs.
  • Understanding of welding industry, welding markets and distribution a plus.
  • Possesses developed written and verbal communication skills as well as an ability to works effectively in a cross-functional team environment
  • Ability to speak Spanish 
  • Must be highly organized and detail-oriented with the ability to prioritize and handle multiple tasks.
  • Proven ability to work effectively with internal and external contacts at all levels of the organization.

11. BA in Graphic Design with 5 years of Experience.

  • Understanding of how to link communications activities to business strategy and goals.
  • Experience with SEO and inbound marketing principles.
  • Ability to prioritize and manage multiple tasks, changing priorities 
  • Ability to work under time pressure and adapt to changing requirements with a positive attitude
  • Effective oral and written communication skills as required for the position
  • Ability to be self-motivated, proactive and an effective team player
  • Ability to interact effectively and professionally with all levels of employees, both management and staff alike, vendors, clients, and others
  • Experience writing for the web, social networking for an organization (i.e. - Facebook, Twitter, YouTube) and developing and articulating a clear brand voice.
  • Demonstrated understanding of CISM its mission and outcomes and a solid grasp of the role it plays in the landscape of public education
  • Impeccable integrity, positive attitude, mission-driven, and takes initiative, with demonstrated passion for the CISM mission and commitment to working collaboratively with a management team of senior professionals.

12. BA in Media Studies with 2 years of Experience.

  • Experience in marketing and/or communications with experience in social media marketing.
  • In-depth knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn)
  • Proficient in MS Office (Excel, Word, PPT) and Adobe Creative Suite (InDesign, Photoshop, Illustrator, Spark)
  • Strong writing, editing, proofreading, graphic design layout, and printing/publishing skills are essential. Demonstrated ability to create cohesive design that supports communication messaging.
  • Strong project management, time management, and organizational skills, and the ability to prioritize and meet multiple, simultaneous deadlines.
  • Strong analytical, critical thinking, troubleshooting, problem-solving skills, and a high degree of accuracy and attention to detail.
  • Experience writing smart, modern, optimized, engaging social media copy, including writing headlines and social language, and selecting images with social reach potential.
  • Experience creating graphics and visuals optimized for social media.
  • Proactive problem solver, and strong instincts for when to escalate issues.
  • Strong ability to tell a story effectively through a range of media engagements (interviews, op-eds, backgrounding, speeches, videos, etc.).

13. BA in Advertising with 5 years of Experience.

  • Must have excellent computer skills with proficiency in Microsoft Office suite, including Word, Excel, PowerPoint, Outlook, Project
  • Fluent and current understanding of social media platforms.
  • Excellent written communications skills such as the ability to write clear, structured, and articulate letters. contracts, reports and persuasive proposals.
  • An enthusiastic team player, who can work effectively with peers and other associates within a collegial, yet demanding work environment.
  • Flexible and unflappable in the face of time pressures or challenging circumstances.
  • High degree of professionalism, representing CISM in a positive, friendly and competent manner with anyone and everyone. 
  • Eagerness to learn new things and grow in hard and soft skills from learning new software and new ways of organizing work 
  • Strong attention to detail and accuracy and strong work ethic, able to organize and prioritize tasks and ensure timely and excellent completion.
  • Demonstrated commitment to taking initiative and acting proactivity, exercising good judgment and a willingness and ability to “manage up” appropriately. 
  • Able to navigate a variety of constituencies, manage multiple tasks simultaneously and thrive in a complex environment with multiple priorities.

14. BA in Public Relations with 3 years of Experience.

  • Experience in marketing and communications, preferably in the science/health care field.
  • Highly organized and an effective project manager.
  • Proactive, creative, self-starter who takes initiative.
  • Strong written and oral communications skills.
  • Proficient in AP Style of writing.
  • Strong attention to detail and excellent proofreading skills.
  • Ability to work in a multi-faceted, fast-paced environment.
  • Proficiency in Microsoft Word, Excel and PowerPoint.
  • Proven track record of growing a social media presence
  • Resourceful with a can-do attitude 

15. BA in Communications with 4 years of Experience.

  • Understanding of social media communications with experience in Facebook, Twitter, LinkedIn, Instagram and Glassdoor
  • Outstanding writing, editing, proofreading and verbal communication skills
  • Polished and professional presence and the ability to interface effectively with constituents at all levels
  • Attention to detail, organization and the ability to work cross-functionally
  • Experience working with advertising and public relations agencies 
  • Salary commensurate with experience
  • Experience in digital, traditional marketing and communications.
  • Experience developing story ideas for blogs, drafting blog posts and posting and promoting content.
  • Track record of developing innovative strategies that reach target audiences.
  • Experience managing brand social media channels and public relations, ideally at an agency or B2B tech company

16. BA in Marketing with 6 years of Experience.

  • Ability to manage Association website
  • Experience in photography and videography and creating digital content
  • Prefer previous experience in media training or ability/experience guiding professionals on interacting with the media.
  • Demonstrate excellent oral and written communication skills.
  • Be part of a fast-moving, entrepreneurial, mission-driven organization that is committed to its customers, employees and corporate stakeholders.
  • Creative, detail-oriented, organized, collaborative, deadline-driven, responsive, content-centric and metrics-focused.
  • Experience working collaboratively with internal stakeholders to develop marketing solutions that help achieve objectives.
  • Must be a deadline-driven, hands-on team player with a can-do attitude who rises to meet every challenge with diligence and professionalism.
  • A solid understanding of communications/marketing for non-profit organizations
  • Strong self-management skills, including the ability to manage time and workload against priorities and objectives