Published: July 30, 2024 - The Communications and Marketing Specialist develops engaging content for both internal and external stakeholders, utilizing platforms such as Sky, email, social media, and web. Serves as a consultant to internal teams, crafting targeted communication strategies to achieve organizational objectives effectively. Drives innovative marketing and communications initiatives, maintaining consistent brand voice across all channels and measuring the impact to continuously enhance engagement and effectiveness.
Tips for Communications and Marketing Specialist Skills and Responsibilities on a Resume
1. Communications and Marketing Specialist, Green Horizons Media, Austin, TX
Job Summary:
- Responsible for the development, management, and growth of the Agency’s digital presence.
- Creates, monitors, manages and develops the Agency’s digital presence, including website, e-mail communications, e-newsletters and digital advertising.
- Serves as the point person and implementor for all digital communications needs.
- Work collaboratively within the integrated development and communications department to develop messaging and increase visibility through digital and traditional marketing and communications.
- Develop multimedia content and maintain the Agency’s website and digital presence, including generating visual content for campaigns, online features and social media posts, digitizing materials such as the annual report, and designing advertisements.
- Track, interpret, and provide regular reports on the web and social analytics and provide metrics for regular internal reports.
- Develop and update design templates for digital and print collateral (emails, invitations, infographics, e newsletters, etc.) to create ease of use for internal partners, and brand cohesion for external users.
- Write content (including blog posts, website copy, ebooks and more) as needed to support content marketing, influencer marketing and thought leadership programs.
- Support additional brand and content marketing programs
- Collect input for and drafting award submissions, regular reporting, and coordinate day-to-day media activities with public relations agency.
- Conduct ongoing monitoring of engagement/trends and regular reporting on performance.
Skills on Resume:
- Digital Strategy Development (Hard Skills)
- Content Management Systems (Hard Skills)
- Social Media Analytics (Hard Skills)
- Multimedia Content Creation (Hard Skills)
- Graphic Design (Hard Skills)
- Collaborative Project Management (Soft Skills)
- Analytical Reporting (Soft Skills)
- Creative Writing (Soft Skills)
2. Communications and Marketing Specialist, Summit Public Relations, Denver, CO
Job Summary:
- Coordinate and execute marketing strategy for the organization including Development, Admissions, Human Resources, Research and the ACE Application
- In conjunction with CDO and Public Relations Consultant, assist in development and execution of strategic external communications/public relations to promote NECC’s mission, vision and success
- Manage branding initiatives by ensuring consistency
- Define and evolve the brand to align with evolving market conditions
- Maintain NECC website with current information and updates
- Develop and execute a strategic social media plan, across the entire organization, with a focus on network and affiliation growth, leveraging NECC’s intellectual expertise and brand development including Facebook, Twitter, LinkedIn, Instagram and Glassdoor
- Promote appropriate social media practices throughout the organization and perform regular monitoring of NECC’s online reputation
- Increase awareness of NECC’s local as well as global commitment to communities through programming and services
- Help create and implement social media and content plan
- Provide digital support for internal communications and the web presence of the organization’s programs through templated web pages.
- In conjunction with the sr. director of marketing, execute key public relations tactics, including writing press releases/bylines
Skills on Resume:
- Marketing Strategy Development (Hard Skills)
- Brand Management (Hard Skills)
- Web Content Management (Hard Skills)
- Social Media Strategy (Hard Skills)
- Public Relations Execution (Hard Skills)
- Reputation Monitoring (Hard Skills)
- Strategic Communication (Soft Skills)
- Digital Coordination (Soft Skills)
3. Communications and Marketing Specialist, Blue Sky Communications, Orlando, FL
Job Summary:
- Work with the Program Director to lead the coordination and implementation of the Child Care Alliance
- Scope of Work related to Communications and Marketing as part of QSLA, the Registry, and additional agency-wide needs.
- Help implement comprehensive, strategic communications activities that advance CCALA and its program’s communications and marketing goals.
- Develop and execute communications strategies for CCALA, QSLA, and the Registry, across various media platforms
- Be responsible for supporting the internal and external communications of the agency, its mission and programs.
- Develop materials to support consistent branding and brand recognition for CCALA and its programs including QSLA and the Registry for use across multiple media platforms and for internal and external use.
- Manage and create all internal and external communications
- Help put together proposals for the sales team and all promotional pieces
- Evaluate marketing project opportunities and present recommendations to the leadership team for approval
- Manage the planning and execution of 15+ tradeshow events annually
- Manage and create content for brand social media channels in support of overall strategy
Skills on Resume:
- Strategic Planning (Hard Skills)
- Media Strategy (Hard Skills)
- Brand Management (Hard Skills)
- Content Creation (Hard Skills)
- Proposal Development (Hard Skills)
- Event Coordination (Hard Skills)
- Project Evaluation (Soft Skills)
- Team Collaboration (Soft Skills)
4. Communications and Marketing Specialist, River Tech Solutions, Seattle, WA
Job Summary:
- Work with the VP of Sales and Marketing to contribute to the overall strategy and allocation of the annual marketing budget
- Plan execute all web, SEO/SEM, database marketing, email, social media, and display advertising
- Use an analytical approach to evaluate the effectiveness and ROI for all marketing efforts
- Identify trends and insights and optimize spend and performance based onthe insights
- Brainstorm new and creative growth strategies through digital marketing
- Strong understanding of segmentation, target audience, demographics and personalization
- Work with third-party supplier for web development, printing, advertising, and sample manufacturing
- Manage and support team growth (Creative Coordinator & Sample team members).
- Develop team by providing information, education opportunities, and experiential growth opportunities
- Planning/managing the internal and 3rd party manufacturing, distribution, and inventory of customer sample programs.
- Focus on sharing story externally and nurturing reputation to ultimately drive brand awareness and strengthen position as a thought leader.
- Managing key marketing communications channels (social media, media outreach, etc.), creating relationships with key influencers, developing interesting, high-impact content.
Skills on Resume:
- Budget Management (Hard Skills)
- Digital Marketing (Hard Skills)
- Data Analytics (Hard Skills)
- Market Trend Analysis (Hard Skills)
- Web Development Coordination (Hard Skills)
- Team Leadership (Soft Skills)
- Creative Strategy (Soft Skills)
- Influencer Collaboration (Soft Skills)
5. Communications and Marketing Specialist, Bright Future Strategies, Atlanta, GA
Job Summary:
- Collaborate within the marketing team and across the enterprise to develop marketing and communications plans that address CAE Healthcare’s short- and long-term marketing targets as outlined by company and marketing leadership.
- Serve as the marketing liaison to the product development team, collaborating with to increase awareness and adoption of existing and new products.
- Leverage metrics, competitive insights and market analyses to drive marketing and communications plans for assigned products and services.
- Develop launch plans and promotional campaigns for new products, updated products, software releases and more.
- Work with the broader team to create an annual marketing and communications content calendar that includes social media posts, advertorial copy, case studies, white papers and other pieces that can be leveraged across a range of platforms and increase acquisition, retention and contribution.
- Ensure content is consistent with the brand and its voice and visual principles.
- Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach.
- Work to promote a constructive culture and a safe work environment within client.
- Create an overall marketing strategy
- Work with cross-functional teams to help create and brand the whole company for the future
Skills on Resume:
- Product Marketing (Hard Skills)
- Metrics Analysis (Hard Skills)
- Campaign Development (Hard Skills)
- Content Strategy (Hard Skills)
- Brand Management (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Strategic Planning (Soft Skills)
- Cultural Leadership (Soft Skills)
6. Communications and Marketing Specialist, Clear Vision Marketing, Las Vegas, NV
Job Summary:
- Assist with implementing strategic marketing initiatives that elevate the company’s brand presence and help it attain its sales targets across a range of channels, including earned, owned, shared and paid.
- Work collaboratively with the Marketing team to proactively support and execute a robust marketing strategy, while exploring innovative ways to amplify brand narrative, increase brand awareness, drive engagement and generate leads across a broad portfolio of platforms.
- Assist in developing and implementing marketing and communication plans and campaigns by collaborating with work-groups and key staff members
- Define needs in order to develop integrated solutions, ensuring communications are accurately targeted and effective.
- Write articles and press releases for various mediums including email, websites, and newsletters.
- Create presentations for community meetings and conferences.
- Assist in the writing, design, and development of marketing collateral and promotional materials.
- Research digital media platforms and tactics to support contract goals.
- Lead social media engagement strategy by coordinating content calendars, distribution, analysis and assist with monitoring and responding to questions, needs, and comments.
- Ensure communication materials comply with company, customer, and regulatory standards by following editorial standards for communication content.
Skills on Resume:
- Strategy Implementation (Hard Skills)
- Marketing Communication (Hard Skills)
- Digital Content Creation (Hard Skills)
- Social Media Management (Hard Skills)
- Regulatory Compliance (Hard Skills)
- Project Collaboration (Soft Skills)
- Creative Problem-Solving (Soft Skills)
- Communication Skills (Soft Skills)
7. Communications and Marketing Specialist, Heritage Media Group, Raleigh, NC
Job Summary:
- Organize exhibit tables and workshops at statewide meetings of medical professionals, public health officials, consumers, and other stakeholders to promote the Consortium.
- Work collaboratively with the Consortium to keep abreast of news and opportunities and to coordinate media announcements and responses
- Conduct target audience, background, and bench-marking research for effective communications design.
- Develop and produce content using a variety of multimedia assets to support the Consortium's efforts, including newsletters, infographics, emails, press releases, and web graphics.
- Craft a quarterly newsletter, highlighting new research findings and Consortium activities to others, and ensure that such findings reach local Medical Marijuana providers and patients.
- Manage the Consortium's web presence to ensure a comprehensive, strategic approach to website communications, including overseeing website organization, designing attractive and user-friendly webpages, and creating compelling new content using the WordPress platform.
- Technical support through UF Creative Works is available, but the overall organization and vision should be coordinated by the communication specialist.
- Collaborate with UF Creative Works to create the Researcher Spotlight Series by coordinating schedules, leading interview sessions, and reviewing video drafts.
- Produce visual aids like charts, diagrams, and icons for reports and presentations.
- Design posters, brochures, visual abstracts and infographics to summarize research and findings from the consortia data.
- Support the planning and execution of the annual Cannabis Clinical Outcomes Research Conference (CCORC).
- Create a strategic communications plan to promote activities and attendance for the conference.
- Design and disseminate marketing materials including flyers, emails, news briefs through proper channels and to targeted audiences.
Skills on Resume:
- Event Coordination (Hard Skills)
- Media Relations Management (Hard Skills)
- Research and Analysis (Hard Skills)
- Multimedia Content Creation (Hard Skills)
- Web Design and Management (Hard Skills)
- Strategic Communication Planning (Hard Skills)
- Collaborative Teamwork (Soft Skills)
- Creative Problem-Solving (Soft Skills)
8. Communications and Marketing Specialist, Echo Media Agency, Portland, OR
Job Summary:
- Produce a creative and engaging communications strategy designed to reach each of these key audiences.
- Assured writer and editor and be able to create a comprehensive communications approach that can stretch across a range of communication platforms.
- Manage a web site, coordinate several email list-serves, monitor lists of potential collaborators, and develop a wide-array of communications and marketing materials.
- Maintain a cohesive visual 'brand' for the Consortium, as well as a common tone and voice.
- Develop and implement the Consortium's strategic communications plan to enhance the reputation and to promote the mission and activities of the Consortium.
- Coordinate programs and strategies to increase awareness of the Consortium and opportunities related to medical marijuana research among researchers and the stakeholder community.
- Develop fresh story ideas by conducting interviews and background research related to the Consortium and its research activity.
- Organize and maintain several listservs that will communicate with different types of partners, collaborators, and those with general interests.
- Collaborate on the development of the Consortium annual report detailing research activities and programs.
- Ensure appropriate use of terminology related to medical marijuana, research and infrastructure and objective accounts of research findings in all communications.
- Manage the exhibitor process, including the identification and confirmation of exhibitors.
- While most support will be for the Medical Marijuana Consortium, the Communications Specialist will also provide some support (and receive partial salary support) to work on similar activities for the Department of Pharmaceutical Outcomes and Policy and the Center for Drug Evaluation and Research.
Skills on Resume:
- Content Strategy Development (Hard Skills)
- Writing and Editing (Hard Skills)
- Web Management (Hard Skills)
- Brand Management (Hard Skills)
- Strategic Communication Planning (Hard Skills)
- Project Coordination (Soft Skills)
- Collaborative Teamwork (Soft Skills)
- Adaptive Communication (Soft Skills)
9. Communications and Marketing Specialist, Northern Lights PR, Minneapolis, MN
Job Summary:
- Develop communications for internal and external stakeholders across various platforms, including Sky, email, social media, web and print.
- Serve in a consultative role to internal stakeholders; assist in developing targeted communication programs and tactics to meet communication objectives.
- Participate in marketing and communications strategy development for client.
- Drive targeted internal and external communication programs to address specific business needs and meet specified objectives.
- Maintain communication systems and channels, including email and social media dissemination platforms, the client blog, designated channels on Sky, Sharepoint, O365 and others as directed.
- Generate reports to gauge the effectiveness of communications and then develop action plans to continuously improve and innovate client’s marketing and communications.
- Serve as a critical checkpoint for process development, improvement and analysis, as well as for technological enhancements, impacting client’s customers and employees.
- Champion employee engagement, change readiness and technology adoption through successful change communication techniques.
- Provide logistic and messaging support for internal events and meetings.
- Provide consistent brand voice and tone across all mediums.
Skills on Resume:
- Content Development (Hard Skills)
- Social Media Management (Hard Skills)
- Data Analysis (Hard Skills)
- Strategic Planning (Hard Skills)
- Consultative Skills (Soft Skills)
- Change Management (Soft Skills)
- Problem Solving (Soft Skills)
- Adaptability (Soft Skills)