CHANNEL MARKETING EXECUTIVE SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Nov 12, 2024 - The Channel Marketing Executive with proven marketing expertise and proficiency in MS Office. Must excel in analytics, research, segmentation, and the ability to analyze market data from diverse sources. Essential skills include strong communication, negotiation, and the capacity to manage multiple campaigns effectively under pressure.

Essential Hard and Soft Skills for a Standout Channel Marketing Executive Resume
  • Data Analysis
  • CRM Software Proficiency
  • Budget Management
  • Marketing Automation Tools
  • Digital Marketing
  • SEO/SEM
  • Channel Strategy Development
  • Performance Metrics Analysis
  • Content Creation
  • Market Research.
  • Communication
  • Leadership
  • Adaptability
  • Strategic Thinking
  • Problem-Solving
  • Relationship Building
  • Teamwork
  • Negotiation
  • Creativity
  • Attention to Detail.

Summary of Channel Marketing Executive Knowledge and Qualifications on Resume

1. BA in Marketing with 3 years of Experience

  • Proven experience in a marketing role
  • Strong analytical skills and capability in research and segmentation
  • Knowledge of the 7 P’s marketing and the ability to execute through the mix
  • Strong written, communication and negotiation skills
  • Able to work at pace under pressure
  • Proficient in MS Office applications Word, Excel, Power Point & Outlook , IT literate
  • The ability to demonstrate solid planning and execution of multiple campaigns
  • Good level of Maths and English
  • Ability to analyse market data (Sg Customs, AC Nielsen, Internal Sales Data)
  • Experience in a Marketing field

2. BA in Business Administration with 3 years of Experience

  • Adept in Technology - thorough understanding of computer software (Microsoft Office applications such as MS Excel, Word, and PowerPoint), Google Office Suite, browsers, and operating systems in order to perform the job
  • Excellent understanding and background in B2B lead gen marketing
  • Familiar with channel marketing 
  • Familiar with productivity tools such as Trello, Slack, MS Teams or equivalent
  • Working experience in using CRM tools, such as Salesforce or equivalent 
  • Good organisational skills and the ability to think laterally to find creative solutions in the face of unique challenges in a deadline-driven work environment
  • Excellent verbal and written communication skills
  • Well-developed sense of urgency and follow through
  • Meticulous as strongest attribute, and accuracy in performance
  • Able to work in high-stress environment to meet project deadlines.
  • Excellent communication and presentation skills in English

3. BA in Communications with 2 years of Experience

  • Should be comfortable with numbers and swift with reports
  • Strong Interpersonal & Analytical skills
  • Good presentation and confident communication skills
  • Good team player and thrives in a fast-paced environment
  • Proficiency in Microsoft Excel & PowerPoint tools
  • Experience in marketing, channel marketing, customer marketing, or brand management.
  • Excellent communication and project/ time management skills.
  • Ability to build strong relationships, influence, and work collaboratively with others.
  • Experience in the advanced skills in the range of Microsoft office/ MAC software.
  • Track record of creativity, flair, and a willingness to innovate by proactively seeking out new customer solutions.
  • Ability to build and scale in a fast growing company with a focus on execution 

4. BA in Advertising with 4 years of Experience

  • Experience in B2B Channel Marketing role and Cloud SaaS experience 
  • Zoho or similar CRM software must be familiar with the principles of design and management of a customer database 
  • Direct experience with marketing automation software e g Zoho or work experience in an active B2B marketing communications team 
  • Proficient in SEM email marketing SEO display and social media advertising and affiliate marketing 
  • Strong data evaluation skills with the ability to extract and interpret data from various sources to drive creative marketing solutions 
  • Proven expertise in effective predictable lead generation for inside sales teams 
  • Experience creating enterprise case studies white papers and client stories 
  • Must be a self-starter with initiative and drive capable of executing rapidly with limited strategic direction 
  • Must have an exceptional eye for quality in marketing collateral and an unwillingness to compromise on the quality of both messaging and design 
  • Ability to work under pressure and adhere to tight deadlines while never sacrificing quality 
  • Strong communication skills including copy writing presentation skills and negotiation 
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