Updated: Aug 3, 2024 - The Channel Marketing Program Manager role involves designing promotional terms and conditions, defining and executing operational workflows for channel campaigns, and coordinating marketing asset creation. This position also focuses on developing relationships with key stakeholders and managing communication channels to drive continuous improvement and strategy execution. Additionally, the manager ensures alignment of channel tools and processes with Acronis Cyber Systems and supports the Renewals team in partner communication and promotional activities.
Tips for Channel Marketing Program Manager Skills and Responsibilities on a Resume
1. Channel Marketing Program Manager, BlueSky Innovations, Sacramento, CA
Job Summary:
- Establish scalable and effective programs which enable sustainable growth
- Build global marketing programs for the many smaller to mid-size channel partners
- Help accelerate the on-boarding, enablement and engagement in Veeam ProPartner Network
- Build and maintain a constant dialog with Regional channel marketing teams offering support to major initiatives and scaling those to other GEOs.
- Recommend and monitor measurement and metrics to demonstrate the success of marketing tactics and campaigns delivered
- Develop effective channel marketing programs, tailored to meet the needs of Veeam’s different channel partner profiles and that drive channel sales velocity
- Develop a portfolio of professional materials and tools for channel partners
- Built-in cooperation with Marketing Communications, Web team, Sales & Channel Acceleration
- Work in close collaboration with Channel Program, Channel Sales, Pricing, and Operations
- Equip partners with relevant content and tools
- Work with Product Marketing teams to integrate the communication to Partners of all product-related news
Skills on Resume:
- Program Development (Hard Skills)
- Global Marketing Strategy (Hard Skills)
- Partner Relationship Management (Soft Skills)
- Cross-regional Coordination (Soft Skills)
- Performance Measurement (Hard Skills)
- Marketing Campaign Design (Hard Skills)
- Material and Tool Creation (Hard Skills)
- Collaborative Project Management (Soft Skills)
2. Channel Marketing Program Manager, NextGen Solutions, Miami, FL
Job Summary:
- Lead the work of setting a shared vision, understanding value and prioritization of work around building a scalable digital channel CX roadmap with the Marcom teams.
- Develop a deep understanding of global partners eCommerce capabilities
- Help identify asset and content requirements to improve customer experience and increase conversion.
- Create and drive process improvement in which assets are prioritized, tracked, and delivered to internal Apple teams and external partners.
- Through the use of technology, driving the improvement of scaling and go to market of assets and other digital programs that improve sales and the customer experience.
- Work closely with Marcom teams to manage constant prioritization of requests for new eCommerce assets and content
- Develop CX standard methodologies playbook and drive ongoing updates of the playbook with new use cases implemented around the world.
- Responsible for leading and managing regular CX roadmap and update communicates to cross functional partners and leadership.
- Serve as solution spokesperson internally (sales, marketing) and externally (analysts, press, customers, industry events)
- Report regularly on the success of global channel marketing and partner enablement programs
Skills on Resume:
- Strategic Planning (Hard Skills)
- Process Improvement (Hard Skills)
- Project Management (Hard Skills)
- Technology Utilization (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Content Management (Hard Skills)
- Customer Experience Optimization (Hard Skills)
- Reporting and Analytics (Hard Skills)
3. Channel Marketing Program Manager, GreenTech Dynamics, Austin, TX
Job Summary:
- Formulate demo hardware, element and kit quantities for channel points of sales by analyzing and cross-referencing SFO data, vendor reports and WW NSO and Brand Marketing inputs.
- Develop merchandising plan for the day of launch
- Provide multiple vendors detailed refresh element and kit requirements for the purposes of quoting materials, labor for capacity planning and budget planning
- Compose and submit element and kitting labor PRs to Finance for processing.
- Collaborate with product marketing, sales, marcom, sales finance & operations teams to optimize launch results and sales impact
- Manage 9 different regional teams for NPI readiness - champion regional feedback on critical operational and store executional differences
- Work daily with suppliers managing element requirements and coordinating the organization of kits and kit contents.
- Analyze risk, develop risk mitigation plans, and provide weekly readiness updates
- Correspond with multiple suppliers and/ or freight forwarders to track shipments and communicate status to respective vendors and geo leads.
- Drive process improvement activities after every major launch
Skills on Resume:
- Data Analysis (Hard Skills)
- Merchandising Planning (Hard Skills)
- Budget Management (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Project Management (Hard Skills)
- Supplier Coordination (Hard Skills)
- Risk Management (Hard Skills)
- Process Improvement (Hard Skills)
4. Channel Marketing Program Manager, Quantum Strategic Partners, Atlanta, GA
Job Summary:
- Support key events for messaging, customer meetings and as a SME for the team
- Develop, manage and own Forescout’s go-to-market plans for key solution areas, such as Zero Trust, Segmentation and Compliance
- Establish differentiated value proposition and marketing messages for solutions
- Collaborate closely with Product Management and Sales to understand solution capabilities and benefits, create customer and partner-facing content, and provide insight into market and competitive trends
- Develop content, such as solution briefs, blogs and whitepapers, that highlight key messages, use cases and customer benefits
- Work cross-functionally with marketing and sales teams to create and execute marketing programs
- Drive worldwide awareness and demand for Forescout solutions
- Identify new growth areas, new technology and emerging product/service opportunities
- Research and understand market and competitive trends, analyst reports
- Create and deliver sales and partner training and enablement materials
- Develop Veeam ProPartner portal as the center of communication tool for Partners and measure traffic for constant improvement in supporting
Skills on Resume:
- Go-to-Market Strategy Development (Hard Skills)
- Value Proposition Development (Hard Skills)
- Content Creation (Hard Skills)
- Market Research (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Sales Enablement (Hard Skills)
- Partner Relationship Management (Soft Skills)
- Competitive Analysis (Hard Skills)
5. Channel Marketing Program Manager, Apex Digital Networks, Seattle, WA
Job Summary:
- Partnering with Product and Engineering to develop compelling content assets, customer-facing selling assets and internal sales enablement materials
- Partner with Datadog’s Marketing teams to build and execute integrated marketing campaigns focused on these sales plays to generate New Business Meetings
- Develop, manage and own Nutanix’s go-to-market plans for key solution areas, such as Service Providers, Big Data Analytics, ROBO and Edge
- Establish differentiated value proposition and marketing messages for these key solutions
- Work cross-functionally with other marketing teams to create and execute innovative programs and initiatives to drive worldwide awareness and demand for Nutanix solutions
- Create and adapt Nutanix solutions focused programs, content and activities for field and channel consumption and re-use
- Identify new growth areas, new technology and emerging product/service opportunities
- Oversee market research, monitor competitive activity and identify customer needs
- Develop effective, target-based content for training, awareness, thought leadership, education and decision-making
- Work with different sales teams to evangelize solutions, develop opportunities and brief customers
Skills on Resume:
- Content Creation (Hard Skills)
- Campaign Management (Hard Skills)
- Go-to-Market Strategy (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Market Analysis (Hard Skills)
- Value Proposition Development (Hard Skills)
- Competitive Intelligence (Hard Skills)
- Stakeholder Engagement (Soft Skills)
6. Channel Marketing Program Manager, Pioneer Business Systems, Denver, CO
Job Summary:
- Develop a wide range of product and solution marketing content and become an expert on the Ping Identity Platform
- Communicate solutions, product features, capabilities and benefits through PowerPoint presentations, solution briefs, whitepapers, graphics/ illustrations, videos, webinars, blog posts, and more.
- Coordinate product and solution launches including messaging and positioning, internal communications, website, email newsletter, analyst briefings, and field/ event marketing.
- Develop and deliver sales training content to improve sales performance.
- Collect market requirements, support analyst briefings, and conduct research to assist with the design and creation of new solutions.
- Present at events and webinars as a spokesperson for customer identity and access management products and solutions.
- Develop a strong understanding of enterprise customer identity use cases.
- Work with sales, product management, engineering and other teams to develop high impact solutions marketing content.
- Develop a detailed understanding of the CTO and CIO persona, and role GTM strategy
- Build Enterprise-specific sales plays targeted to these CxO personas
Skills on Resume:
- Content Development (Hard Skills)
- Public Speaking (Soft Skills)
- Market Research (Hard Skills)
- Cross-functional Coordination (Soft Skills)
- Sales Training (Hard Skills)
- Product Positioning (Hard Skills)
- Relationship Management (Soft Skills)
- Strategic Communication (Soft Skills)
7. Channel Marketing Program Manager, Visionary Tech Solutions, Raleigh, NC
Job Summary:
- Designing channel promotions terms and conditions
- Defining operational framework and workflow for channel promotions and campaigns, driving those to execution
- Involving relevant stakeholders in design and approval process
- Coordinating respective marketing and business assets creation
- Creating a new framework of analytic reports, identifying the outcomes, creating new plan of actions
- Creating and monitoring KPI’s for channel promotions and campaigns
- Developing relationships and communication channels with key stakeholders, general managers, business unit leaders and influencers with a significant focus on continuous discovery, gap analysis and improvement
- Working on strategy with the Channel Marketing Team
- Coordinating cross-business unit’s activities and resolving high-level issues within the project
- Coordinating implementation with channel tools and processes with Acronis Cyber Systems
- Provide marketing support to Renewals team to ensure the partner-facing element of communication and promotional activities is kept and timely delivered
Skills on Resume:
- Stakeholder Management (Soft Skills)
- Strategic Planning (Hard Skills)
- Campaign Design (Hard Skills)
- Data Analysis and Reporting (Hard Skills)
- Relationship Building (Soft Skills)
- Workflow Coordination (Hard Skills)
- Problem Solving (Soft Skills)
- Performance Monitoring (Hard Skills)
8. Channel Marketing Program Manager, Sterling Communications, Minneapolis, MN
Job Summary:
- Align with channel management on priority partners and go-to-market targets
- Set strategy and metrics for the role and execute towards goals
- Identify varying partner relationships and establish appropriate tools to support each category of partner
- Conduct research with Channel Managers and Partners to better understand areas of opportunity to better enable partners and collaborate on co-marketing opportunities
- Collaborate with partners and Payscale Marketing team on co-marketing opportunities and measure success to share with partners
- Enable partners with easy-to-use tools and resources that ensure success, collaborate in creating co-branded marketing materials and serve as point of contact for partners for collateral creation.
- Speaking with partners to understand goals and ensuring have developed the appropriate tools to help support goals
- Attend and play an active role in cross-functional sessions to understand business and keep a pulse on product strategy, process updates, and impacts on channel partners.
- Attend quarterly business reviews with partners for observation and to incorporate feedback
Skills on Resume:
- Channel Management (Hard Skills)
- Strategic Planning (Hard Skills)
- Partner Relationship Management (Hard Skills)
- Market Research (Hard Skills)
- Co-Marketing Management (Hard Skills)
- Communication (Soft Skills)
- Cross-Functional Collaboration (Soft Skills)
- Feedback Integration (Soft Skills)
9. Channel Marketing Program Manager, Liberty Marketing Group, Las Vegas, NV
Job Summary:
- Partner with channel and marketing teams in creating marketing communications and resources that grow and enable its partner community, as well as the execution of channel events
- Create and manage communication structure and campaigns that build mindshare by marketing to and through the channel partner.
- Develop ways to measure, analyze, and report on channel marketing activities to drive improvement in programs and ROI
- Work with across the organization (product management, segment marketing, field marketing)
- Convert campaign and product launch materials into partner marketing resources
- Create marketing kits, tools, and resources to enable marketing of the portfolio through partner community
- Work with channel partners and sales to understand the value proposition of solutions to increase attach rate, cross-sell, and up-sell opportunities
- Manage channel partner database, engagement, and work with sales and partners to grow the database and expand the reach into channel partner organizations
- Liaison for industry associations and affiliations.
- Strategy and execution of programs for the WhatsApp partnerships org to enable regional partnerships teams to accelerate growth
Skills on Resume:
- Channel Marketing Strategy (Hard Skills)
- ROI Analysis (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
- Content Conversion (Hard Skills)
- Marketing Resource Development (Hard Skills)
- Sales Enablement (Hard Skills)
- Database Management (Hard Skills)
- Strategic Partnerships Management (Hard Skills)
10. Channel Marketing Program Manager, Elite Strategies Corp, Nashville, TN
Job Summary:
- Launch and manage the global channel partner program in coordination with matrixed stakeholders
- Develop, execute, and manage program development process designed to scope, prioritize, develop, socialize, refine, launch, and manage new and/or update existing programs in the near future
- Collaborate with cross functional resources in developing and updating programs, critical business policies/ processes and develop associated documentation for internal selling and external partner use
- Conceive new programs ideas or identify program updates utilizing key financial, program and partner metrics and eliciting feedback from internal and partner constituents globally to evolve WhatsApp partner programs
- Socialize and execute program updates with appropriate messaging for channel sales and channel marketing to communicate to partners in timely fashion
- Conduct ongoing reviews to ensure current & new programs are performing optimally and properly aligned with partner strategy
- Track partner progress and results as well as WhatsApp performance against partner expectations across all programs by leveraging multiple platforms (CRM, various internal databases)
- Create useful reporting and dashboards that quickly analyze and identify partner status, health, and opportunities for growth
- Meet with WA Channel Partners for the solicitation of partner feedback and confirmation\validation of proposed program changes
- Performing analysis and identifying opportunities for new Channel promotions and campaigns
Skills on Resume:
- Global Program Management (Hard Skills)
- Program Process Management (Hard Skills)
- Team Collaboration (Soft Skills)
- Program Design (Hard Skills)
- Strategy Communication (Soft Skills)
- Performance Reviews (Hard Skills)
- Data Reporting (Hard Skills)
- Feedback Integration (Soft Skills)