SENIOR CHANNEL MARKETING MANAGER RESUME EXAMPLE

Updated: Aug 3, 2024 - The Senior Channel Marketing Manager drive strategic marketing initiatives with partner teams to align with company goals and maximize revenue. Develop, drive, and implement channel marketing activities across various channels, including automotive retailers, warehouse distributors, and convenience stores. Collaborate closely with product and brand marketing teams, as well as the sales team, to execute tailored marketing plans, key account programs, and promotional campaigns aimed at expanding market share and driving growth.

Tips for Senior Channel Marketing Manager Skills and Responsibilities on a Resume

1. Senior Channel Marketing Manager, Pacific Tech Innovations, San Diego, CA

Job Summary: 

  • Lead the Retail Marketing team to support the delivery of strategic consumer and sales objectives
  • Develop executable retail activation strategies and plans that deliver Consumer Plan / Marketing campaigns in the Retail Channel (cross c44,000 retail outlets)
  • Work closely with the Marketing and Commercial teams, ensuring the consumer and sales strategy is delivered with maximum effectiveness in the Retail Channel
  • Use consumer, shopper and retailer insight to underpin retail activation strategies
  • Improve consumer communications in-store and measure performance of POS
  • To identify and convert new opportunities in retail to improve in-store presentation of brands for consumers, and lead a team to deliver 'best in class' integrated retail marketing plans.
  • To create and deliver new consumer led Permanent Point of Sale solutions 
  • Improve consumer satisfaction, enable play, drive sales and unlock new retail sectors
  • Reports into the Head of Marketing Strategy & Activation
  • Manage and support channel trade shows
  • Provide strategic leadership in the areas of market intelligence, and sales analysis 


Skills on Resume:

  • Retail Activation (Hard Skills)
  • Insight Utilization (Hard Skills)
  • Team Leadership (Soft Skills)
  • Consumer Communications (Hard Skills)
  • POS Performance (Hard Skills)
  • Market Intelligence (Hard Skills)
  • Sales Analysis (Hard Skills)
  • Strategic Collaboration (Soft Skills)

2. Senior Channel Marketing Manager, Horizon Retail Solutions, Austin, TX

Job Summary: 

  • Engage partner marketing teams to create best in class strategic marketing plans that align to company goals and aim to maximize revenue
  • Responsible for developing, driving and implementing channel marketing activity for the channels served by OWI which include automotive retailers, warehouse distributors, convenience stores, big box, grocery, hardware, distributors, fleets and OE’s.
  • Work closely with the product and brand marketing teams to develop channel specific marketing plans
  • Oversee day to day communication with the sales team to execute channel specific needs
  • Work closely with all aspects of the business to gather product and channel insights
  • Work closely with product and brand marketing teams to develop channel specific marketing plans
  • Take the lead with sales team to execute key account programs, promotions, point of sale signage, trade shows and sales presentations
  • Implement channel campaigns in order to expand market share and pursue aggressive growth targets
  • Utilize data and shopper insights to provide recommendations to drive category distribution and market share
  • Drive engagement, growth and performance improvements across all channels 
  • Drive Blount sales and margin levels with the National Sales Team through the conversion of new business, promotional/ pricing programs, merchandising execution, and special project campaigns. 


Skills on Resume:

  • Strategic Planning (Hard Skills)
  • Channel Marketing (Hard Skills)
  • Product Collaboration (Soft Skills)
  • Sales Communication (Soft Skills)
  • Insight Gathering (Hard Skills)
  • Key Account Management (Hard Skills)
  • Campaign Implementation (Hard Skills)
  • Data Utilization (Hard Skills)

3. Senior Channel Marketing Manager, Summit Distribution Group, Denver, CO

Job Summary: 

  • Lead the development and execution of a best in class 'always on' and integrated HomeServe branded social and content strategy, that drives a positive interaction between the Customer and brand, eventually leading to an increase in online engagement 
  • Lead the management and optimisation of own brand communication channels (including Twitter, Facebook, Instagram, YouTube, Pinterest) 
  • Continually review content & performance across channels to ensure campaigns (inc. content and creative assets) work as hard as possible 
  • Champion a culture of sharing best practice - pro-actively stay up-to-date with current social media marketing, digital and creative trends & developments
  • Help inform and develop exciting and innovative response to briefs 
  • Work collaboratively with the Senior Media Manager to maximise the effectiveness of paid and organic media in these channels 
  • Work with the Senior Brand Manager and DLC representatives to develop and embed a social tone of voice across all touch points (including ‘service’ responses) 
  • Introduce and manage any campaign insight & reporting tools and manage those agency partnerships
  • Own the budget, monthly forecast & spend for all activity 
  • Reach target personas inside Salesforce (Chatter Groups, Emails, Newsletter, Salesforce Community, Salesforce Blogs, etc)
  • Work across the Forestry, Lawn & Garden business segments. 


Skills on Resume:

  • Social Strategy Development (Hard Skills)
  • Channel Management (Hard Skills)
  • Performance Optimization (Hard Skills)
  • Best Practice Sharing (Soft Skills)
  • Creative Collaboration (Soft Skills)
  • Media Effectiveness (Soft Skills)
  • Tone of Voice Development (Soft Skills)
  • Budget Management (Hard Skills)

4. Senior Channel Marketing Manager, Evergreen Marketing Concepts, Portland, OR

Job Summary: 

  • Building the direct marketing plan and editorial calendar for the product, across all channels: AMP program, AppExchange listing & activation, Salesforce field events, joint webinars with Salesforce, etc. 
  • Build the editorial calendar and manage different communication channels 
  • Building strong relationships with Salesforce’ Partner and Product marketing teams globally to get visibility on sponsorship and collaboration opportunities. 
  • Build the plans to make the most out of these programs, and execute on with alliances team and the rest of the marketing team. 
  • Building and managing integrated marketing campaigns with Salesforce and sales team to reach targeted lists of accounts
  • Build activation and referral programs for Salesforce sellers that align to overall pipeline development objectives. 
  • Closely monitor funnel and pipeline trends for the product, and adapt strategies based on channels and routes to market that are best performing. 
  • Working with the National Accounts Team to establish long-range goals, strategies, plans and policies for Blount’s mass merchant and online sales channels. 
  • Manage category initiative roadmap. 
  • Lead line review planning process and provide business inputs to other functional groups to implement product plans. 
  • Monitor and analyze sales performance, execute stated goals, and work cross-functionally with the National Accounts Sales Team, Product Marketing, Brand Marketing, Marketing Operations, Operations, and Finance.


Skills on Resume:

  • Marketing Plan Development (Hard Skills)
  • Editorial Calendar Management (Hard Skills)
  • Relationship Building (Soft Skills)
  • Program Execution (Hard Skills)
  • Integrated Campaigns (Hard Skills)
  • Activation Programs (Hard Skills)
  • Funnel Monitoring (Hard Skills)
  • Sales Performance Analysis (Hard Skills)

5. Senior Channel Marketing Manager, TechNova Solutions, Austin, TX

Job Summary: 

  • Develop and manage an assigned set of Armis Channel partners and prospective Channel partners.
  • Support development of a best-in-class global partner program
  • Work to create and implement a partner marketing on - boarding process including handbooks, announcements, and initial marketing materials
  • Engage with partners to understand sales and marketing strategy, where we fit, and how we can amplify market leadership and sales through joint marketing
  • Establish relationships with partner marketers with the aim of supporting key joint marketing plans
  • Elevate the Armis brand via partner communications to ensure expanded brand awareness and credibility globally
  • Identify key partner events/conferences to elevate the Armis brand and accelerate demand generation
  • Track a partner MDF program and budget


Skills on Resume:

  • Partner Management (Hard Skills)
  • Program Development (Hard Skills)
  • Marketing Onboarding (Hard Skills)
  • Joint Marketing (Hard Skills)
  • Brand Elevation (Soft Skills)
  • Event Identification (Hard Skills)
  • MDF Tracking (Hard Skills)
  • Partner Engagement (Soft Skills)

6. Senior Channel Marketing Manager, InnovateEdge Marketing, San Diego, CA

Job Summary: 

  • Collaborate with IT, Demand Gen, and Sales Ops
  • Manage and maintain PartnerPortal (PRM)
  • Manage and track Partner Pipeline in Salesforce
  • Facilitate timely and relevant communications, promotions and education for new product, solution, and feature launches to partners
  • Assist in building out, engagement and success of Partner Sales and Technical Certification program
  • Identify competitive opportunities and gaps in the partner program
  • Possess an in-depth knowledge of each channel partner’s business and what drives success. 
  • Demonstrate value by aligning a relevant value proposition from Armis with the partner's strategy and objectives.


Skills on Resume:

  • Cross-Functional Collaboration (Soft Skills)
  • Partner Portal Management (Hard Skills)
  • Pipeline Tracking (Hard Skills)
  • Partner Communications (Soft Skills)
  • Certification Program Development (Hard Skills)
  • Competitive Analysis (Hard Skills)
  • Partner Business Insight (Soft Skills)
  • Value Proposition Alignment (Soft Skills)