Job Summary:

• Monitor review platforms and engage with customers in addition to collecting product reviews and testimonials
• Help in developing customer personas, buyer motivations and translate that to customer facing assets 
• Support product launches and marketing campaigns
• Review customer facing assets
• Work with marketing team to execute and analyze ongoing customer surveys
• Collaborate with affiliate and social media marketing teams on strategies that support community and influencer engagement
• Collaborate with marketing team to segment and tailor campaigns that are designed for a specific audiences and lifecycle stages 
• Drive and develop content marketing strategy across web and social media platforms.
• Be an advocate for the voice of the customer, and ensure it is represented in new campaigns.
• Facilitate the onboarding and ongoing promotion of business partners

Skills on Resume: 

• Customer Engagement and Communication (Soft Skills)
• Marketing Strategy (Hard Skills)
• Content Creation and Review (Hard Skills)
• Data Analysis (Hard Skills)
• Collaboration (Soft Skills)
• Segmentation and Targeting (Hard Skills)
• Content Marketing (Hard Skills)
• Customer Advocacy (Soft Skills)

Job Summary:

• Work with the Audience Marketing Director to identify opportunities that grow and drive audience engagement
• Collaborate with Publishers to determine demographic and audience targets
• Create queries within the audience database to segment the best audiences for multiple campaigns
• Be a primary contact with the Directors of Strategic Accounts and Client Success Managers to assess pre-sale program viability
• Continuously outline and communicate business priorities in terms of key trends and priority audiences and conditions
• Regularly meets with marketing, data, and audience teams to weave audience-level insight into evaluating current performance and driving growth for target segments in each brand & channel
• Become an expert on customer behavior and insights at a market-level by performing analysis using customer data from internal systems external research to draw conclusions that are communicated visually and/or in digestible formats
• Developing user acquisition channels including but not limited in industry alliances, ISV/SI as networking nodes in user size scaling up
• Developing and integrating networking nodes benefits, enabling and nurturing them to acquire end-users and generate market-qualified leads
• Seeking “leads to revenue” reusable logics and co-working tightly with BD/SA and nodes partners, 
• Delivering user values, insights, scenario hands-on labs, best practices to scale up end-customers.

Skills on Resume: 

• Audience Engagement Strategy (Soft Skills)
• Demographic Analysis (Hard Skills)
• Data Segmentation (Hard Skills)
• Pre-sale Assessment (Soft Skills)
• Trend Analysis (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Market-Level Insights (Hard Skills)
• User Acquisition and Partner Development (Soft Skills)

Job Summary:

• Lead audience segment creation and management for multi-channel marketing initiatives such as retargeting, personalization, etc.
• Define and document business requirements for every campaign, including audience traits, content and call to action, channels/destinations, etc.
• Shape tactical design and measurement plan to maximize customer engagement, campaign insights, and marketing ROI
• Collaborate with Emerging Affluent Agile Studio and Audience Curation team members and subject matter experts across the enterprise to develop customer traits, profiles, and audience segments that successfully leverage 1st, 2nd, and 3rd party data
• Consult with Emerging Affluent Agile Studio and Audience Curation team members and media and agency teams on test and campaign setup, audience syndication, asset trafficking, and tag management to ensure measurability
• Derive insights and actionable recommendations from tests and campaigns
• Share results with management and peers to drive continuous improvement of digital channel performance
• Develop marketing campaign plans and execute the day to day activities
• Define performance metrics for campaigns and report on the results
• Develop buyer persona and map the buyers' journey to maximize conversion
• Generate content and collateral based on buyer persona - product playbooks, presentations, features, assets, sales tools

Skills on Resume: 

• Audience Segmentation Expertise (Hard Skills)
• Business Requirement Documentation (Hard Skills)
• Strategic Planning and Measurement (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Campaign Setup Consultation (Hard Skills)
• Data Analysis and Insights (Hard Skills)
• Performance Reporting (Soft Skills)
• Content Development and Persona Mapping (Hard Skills)

Job Summary:

• Lead overall branding strategy for AWS Greater China Region that creates pull and delivers customer acquisition and engagement goals
• Build brand awareness, salience and affinity to fuel customer growth and engagement.
• Lead the development of brand voice and personality.
• Drive 360-degree branding campaigns across channels like out-of-home, print, digital and social media.
• Responsible for end-to-end execution of campaigns from agency briefs to creative development, media planning, campaign execution and measurement.
• Collaborate effectively with cross-functional (sales/business development, customer acquisition, digital marketing, field marketing, product and services, PR, Government Affair, Legal), AWS global marketing teams and external partners (marketing agencies, 3Ps, etc.) to deliver results.
• Drive brand consistency across marketing assets
• Serve as business owner for all brand research and tracking studies partnering with Market Research teams/ agencies.
• Create and own goals and performance metrics for campaigns
• Monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement.

Skills on Resume: 

• Branding Strategy Development (Hard Skills)
• Brand Building (Hard Skills)
• Brand Voice and Personality Development (Hard Skills)
• 360-Degree Campaign Management (Hard Skills)
• End-to-End Campaign Execution (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Brand Consistency Management (Hard Skills)
• Performance Measurement and Optimization (Hard Skills)

Job Summary:

• Present to senior leadership regularly to update on key metrics and progress towards goals
• Bring big ideas to the table, obtain buy-in and effectively and efficiently implement ideas at scale
• Own branding budgets – track, forecast and drive efficiency
• Engage with marketers across AWS globally to leverage best practices for brand and performance marketing.
• Onboard, manage and drive performance of marketing agencies
• Stay abreast with latest tools, trends, and best practices, test and evaluate efficacy
• Present high quality documents to leadership
• Work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm
• Deliver results with strong bias for action in an ambiguous environment
• Monitor, analyze, report on the impact campaigns have on product and services revenue
• Act as the main POC for the internal Sales team regarding all customer acquisition, onboarding etc of product and services

Skills on Resume: 

• Effective Communication and Presentation Skills (Soft Skills)
• Strategic Thinking and Idea Generation (Soft Skills)
• Financial Management (Hard Skills)
• Collaboration and Relationship Building (Soft Skills)
• Vendor Management (Hard Skills)
• Continuous Learning and Adaptability (Soft Skills)
• Document Preparation and Quality Assurance (Hard Skills)
• Time Management and Prioritization (Soft Skills)