Published: Dec 30, 2024 – The Ecommerce Product Manager drives collaboration across teams to identify and prioritize high-impact opportunities that enhance customer experience and business growth. This position leads product lifecycle management by gathering requirements, defining user stories, and ensuring alignment with strategic goals through data-driven decision-making. The manager continuously researches market trends, evaluates innovations, and optimizes performance to maintain competitive advantage in the eCommerce space.

Tips for Ecommerce Product Manager Skills and Responsibilities on a Resume
1. Ecommerce Product Manager, Green Leaf Tech, Portland, OR
Job Summary:
- Own business objectives for products and their associated key metrics, including user engagement and customer retention
- Own the market requirements document, build a hypothesis for new features and support all initiatives with data and a strong business case
- Fully internalize the product vision and translate it into tangible, actionable plans
- Develop and effectively prioritize the product backlog according to the product roadmap and strategic business initiatives
- Identify problems and creative solutions based on product funnel data, customer feedback, and intuition
- Perform customer and market research activities to identify, quantify, prioritize and define requirements
- Align internal stakeholders to product strategy, new opportunities, risks, and performance against business goals
- Partner with cross-functional teams of engineering and design to identify growth hacks that align with key business levers
- Work closely with the digital marketing teams to identify and drive web, landing page and additional digital optimizations to improve conversion rates within the product funnel
- Become an industry expert and maintain deep knowledge of the evolving technology landscape and the competition
- Develop intimate knowledge of customers through qualitative and quantitative metrics and research
- Create and communicate product plans, benefits, roadmaps and results for new products and releases
- Continuously evolve, A/B test, improve, and set the direction for the product
- Ensure products meet quality and industry compliance standards
- Help establish product management best practices
- Lead product-specific planning activities
Skills on Resume:
- Roadmapping (Hard Skills)
- Data Analysis (Hard Skills)
- Research (Hard Skills)
- Alignment (Soft Skills)
- Prioritization (Hard Skills)
- Collaboration (Soft Skills)
- Problem Solving (Soft Skills)
- Optimization (Hard Skills)
2. Ecommerce Product Manager, Redstone Ventures, Denver, CO
Job Summary:
- Responsible for the strategy of the e-commerce products and functions including roadmap, backlog, product documentation, product reporting and KPIs
- Take on the development of strategy and go-to-market plans for products, services, and solutions
- Utilize market data and research to guide the business on ways to best enhance products
- Balance business needs versus technical and operational constraints when recommending product enhancements or distilling business goals into product requirements
- Work with stakeholders to gather requirements, create use cases, and support all other needs related to e-commerce
- Act as the SME of the products working across many teams within the organization to further drive the product
- Maintain ownership and responsibility for the support and operation of the e-commerce environment after implementation.
- Work closely with technical platform owners to ensure long-term sustainability.
- Act as the conduit between business and technical teams for platform-related work
- Collaborate with key stakeholders, engineers and designers to define a winning strategy
- Maintain a prioritized product backlog
- Design and run quantitative and qualitative tests and iterate
- Define and communicate product requirements and specifications by thinking creatively about how to solve complex multi-user problems
Skills on Resume:
- Strategy (Hard Skills)
- Roadmapping (Hard Skills)
- Research (Hard Skills)
- Stakeholder Management (Soft Skills)
- Requirements (Hard Skills)
- Collaboration (Soft Skills)
- Testing (Hard Skills)
- Documentation (Hard Skills)
3. Ecommerce Product Manager, Blue Sky Innovations, Austin, TX
Job Summary:
- Develop e-commerce business requirements and document these enhancements and developments from a strategic business perspective.
- Drive business requirements and product feature definition for each product portfolio to ensure a seamless end-to-end digital customer experience
- Define and assign features to specific releases to meet key business objectives and serving customer expectations
- Sets product prioritization and ensures appropriate delivery through a cross-functional team
- Active team member in business and IT teams to drive business objectives through product market fit
- Serves as a key integration point with Technology development, business process, architecture, and business leadership
- Provides product vision and direction for digital experiences that drive consumer engagement, reinforce the brand, and ultimately grow and improve the omnichannel experience
- Establishes and monitors customer satisfaction and other KPIs to define the success of digital experiences
- Identifies and leads efforts to analyze results and continuously improve performance through product improvements
- Continuously improve product engagement through active customer development and testing
- Understand changing consumer trends to apply strategies and product roadmaps that deliver added value
- Generates new product ideas, researching and analyzing for feasibility and business impact
- Act as an escalation path for any e-commerce business operational issues, as well as any technical priority issues.
- Ensure communications are clear and frequent.
- Attend all e-commerce project meetings and reviews/sprints to ensure delivery on time and within the requirements of the business.
- Ensure strong collaboration and communication across the company and serve as a primary point of contact for stakeholders
Skills on Resume:
- Requirements (Hard Skills)
- Roadmapping (Hard Skills)
- Prioritization (Hard Skills)
- Collaboration (Soft Skills)
- Testing (Hard Skills)
- Stakeholder Management (Soft Skills)
- KPI Monitoring (Hard Skills)
- Communication (Soft Skills)
4. Ecommerce Product Manager, Horizon Digital, Raleigh, NC
Job Summary:
- Coordinate the product strategy and roadmap established by the Executive team
- Deliver MRDs and PRDs with prioritized features, corresponding justification and known dependencies
- Work with external third parties to ensure coordination and execution of all deliverables
- Run beta and pilot programs with early-stage products and samples
- Create and deploy training programs with documentation for any new systems, tools, or features
- Be an expert concerning the competition
- Communicate effectively with all internal and external contacts
- Examples and at least one sample of an effective document delivered in the past
- Initial projects will pertain to DTC [drop ship to consumer], ERP enhancements, new content tools, financing options program integration and process optimization
- Foster and manage relationships with key technology partners including partner selection, contract negotiation, pricing validation and managing service level agreements.
- Coordinate with IT and Project Management teams to ensure Digital product enhancements are integrated into backend systems per requirements and delivered on schedule and within budget.
- Continuously act as a thought leader on emerging technologies and their application to the digital product roadmap
- Develop specific business cases to support digital product priorities and organizational value of initiatives (financial, NPS, experiential).
- Deliver reports and presentations on operational and customer KPIs throughout the product life cycle)
- Consistently analyze customer and partner needs, competitive offerings, cross-functional input, and technology advancements.
Skills on Resume:
- Roadmapping (Hard Skills)
- Documentation (Hard Skills)
- Coordination (Soft Skills)
- Training (Soft Skills)
- Competitive Analysis (Hard Skills)
- Communication (Soft Skills)
- Partner Management (Soft Skills)
- KPI Reporting (Hard Skills)
5. Ecommerce Product Manager, Oceanic Goods, Seattle, WA
Job Summary:
- Respectful and family-oriented working environment with strong company values.
- Define the downstream business strategies and processes that are required to successfully drive top-line sales, customer experience and cost savings.
- Represent the business needs and requirements to drive feature implementation & development through collaboration with Business Stakeholders, UX/UI, and IT delivery teams.
- Understand, communicate, and support the implementation of market-based product strategy and requirements within the delivery team.
- Maintain a prioritized feature backlog based on business value ROI, alignment with Product Strategy, and resource capacity.
- Build and leverage solid working relationships with business and product stakeholders.
- Inspire and guide the organization toward product feature implementation.
- Pull together all necessary tools and assets, building a repository of information to be able to leverage in the future, creating repeatable processes that support the digital efforts.
- Identify and adjust customer-facing features, according to changing business environments to ensure the highest impact.
- Measure ongoing impacts of delivered processes, features, and capabilities to enhance future iterations and enable a true omni-channel experience.
- Drive the strategy and planning process with the cross-functional team, ensuring both total store goals and online goals are planned, aligned and executed.
- Work to ensure communication back to the total business is upheld.
- Work with internal and external providers to ensure all necessary technical upgrades, changes and new functionality are scoped, on track, and delivered according to the deliverable timeline.
- Work closely with all TDG's digital properties on daily execution and process improvement initiatives.
- Participate in the development of business cases for the adoption of new web technologies and applications to support product expansion online and offline.
- Work in partnership with the business analysts to support requirement writing, testing and release management
Skills on Resume:
- Strategy (Hard Skills)
- Backlog Management (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Communication (Soft Skills)
- Process Improvement (Soft Skills)
- Feature Prioritization (Hard Skills)
- Testing (Hard Skills)
- Relationship Building (Soft Skills)
6. Ecommerce Product Manager, Summit Solutions, Salt Lake City, UT
Job Summary:
- Create business models and analyze the e-commerce competitive landscape
- Develop product concepts and build products from scratch
- Conduct User research, build Roadmap, user story, IA, user flow, etc.
- Oversee UI/UX design process
- Collaborate with Sales, Marketing, Merchants, etc. to build a comprehensive product strategy
- Monitor, analyze, and provide necessary reports on Users and products.
- Conduct User surveys to improve site functions.
- Mentor employees to help them achieve individual & team objectives
- Lead a cross-functional team of Engineers, Experience Designers, and other stakeholders to ensure build high quality, iterative solutions
- Define user stories and acceptance criteria, as well as prioritize and refine the team’s backlog
- Defining the digital platform product strategy roadmap
- Improving site performance through consumer research, reporting, analysis, testing and optimization of new enhancements,
- Streamlining the execution of enhancements and functionality through prioritizing business requirements, collecting product data and metrics, synthesizing customer research, and gathering stakeholders' input
Skills on Resume:
- Roadmapping (Hard Skills)
- User Research (Hard Skills)
- UI/UX Oversight (Hard Skills)
- Collaboration (Soft Skills)
- Analysis (Hard Skills)
- Mentorship (Soft Skills)
- Backlog Prioritization (Hard Skills)
- Optimization (Hard Skills)
7. Ecommerce Product Manager, UrbanCraft Products, Chicago, IL
Job Summary:
- Build the business case for the agile product roadmap, and measure and report to key partners on the impact of the product within the market
- Be responsible for product performance including continuously improving both product and process.
- Manage the entire product life cycle from strategic planning to tactical execution.
- Keep up to date on the latest standard methodologies, strategies, technologies, and industry changes
- Present and align the roadmap with the leadership team regularly
- Drive execution and remove roadblocks by prioritizing and descoping features, stepping in as an individual contributor for others, and making swift judgment calls when teams are at an impasse
- Research and identify new opportunities for Procter and Gamble to innovate on behalf of the consumers
- Analyze consumer research to develop key brand insights
- Challenging problems that will redefine the consumer packaged goods industry
- Ensure that all departments are prepared for new product releases and that all items are completed to launch the product.
- Manage cross-functional project deliverables, including website consolidation and preparations for internationalization and vertical expansion.
- Manage product roadmaps to and key phases of deliverables for the product.
- Coordinate dependencies and communication with partnering teams, including Engineering, Marketing, Sales, and Customer Support and Operations.
Skills on Resume:
- Roadmapping (Hard Skills)
- Product Lifecycle (Hard Skills)
- Consumer Research (Hard Skills)
- Cross-Functional Coordination (Soft Skills)
- Process Improvement (Soft Skills)
- Decision-Making (Soft Skills)
- Market Analysis (Hard Skills)
- Communication (Soft Skills)
8. Ecommerce Product Manager, Nova Retailers, Phoenix, AZ
Job Summary:
- Lead the project planning, scope management, project execution, quality management, cost, and risk management.
- Serve as the main business point of contact between Simpson Strong-Tie and external development partners and vendors
- Collaborate with IT PMO to create detailed work plans, schedules, project estimates, resource plans, and status reports.
- Ensure integration of multiple projects and report project status, timing, and budgets, based on the requirements of the business.
- Lead teams and collaborate with other managers to deliver on an overall project plan.
- Participate with stakeholders in the project ideation process and development of business cases for new projects.
- Bring relevant implementation experience to bear in estimating proposed project costs, risks, and benefits.
- Demonstrate up-to-date expertise in project management and apply this to the development, execution, and improvement of action plans.
- Resolve issues and make recommendations for improvements to existing processes.
- Interact regularly with key business stakeholders, leaders and executives.
- Ensure ongoing communication of progress against program objectives.
- Manage the entire product development lifecycle from ideation, and requirements definition, to launch and optimization.
- Work with stakeholders to identify solutions and assist in the gathering/defining of requirements including requirements analysis, and documentation, functional specification creation, review, and approval, technical specification creation and review
- Overall coordination with stakeholders and development of documentation by the SDLC process.
- Identify and prioritize product opportunities by leveraging and analyzing business intelligence, web analytics, competitive research, and user research.
- Develop, drive and evaluate key ecommerce strategies to meet and exceed business KPIs.
Skills on Resume:
- Project Planning (Hard Skills)
- Risk Management (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Budget Management (Hard Skills)
- Team Leadership (Soft Skills)
- Requirements Analysis (Hard Skills)
- Process Improvement (Soft Skills)
- Vendor Management (Soft Skills)
9. Ecommerce Product Manager, Starway Enterprises, San Diego, CA
Job Summary:
- Lead cross-functional collaboration with stakeholders to identify high-value areas impacting customer and business opportunities.
- Collaborate with finance, analytics, and operational teams on business cases for each opportunity, then lead the prioritization with stakeholders to create clear, data-driven strategies.
- Research and identify new opportunities to innovate in eCommerce.
- Looks outward to research, market, competitive set, and vendors to identify new opportunities and present to team and stakeholders.
- Evaluate ideas and drive the adoption of leading ideas.
- Consistently tracks key business metrics to optimize internal business operations.
- Lead the end-to-end life cycles of complex products spanning multiple feature areas.
- Participates in day-to-day tactical work, including gathering requirements, writing effective user stories, defining acceptance criteria for items in the backlog, prioritizing the backlog, and attending product management meetings
- Ensures that all decisions related to product support business and customer objectives.
- Continuously drive the product's performance towards committed goals, customer needs, and operational excellence to achieve the desired results.
- Maintains knowledge of current systems, applications, and functionality
- Maintains knowledge of the competitive landscape and digital innovations
- Product knowledge of e-commerce, particularly in a B2B environment, and general customer engagement.
- Collaboration with development teams to define scope and processes within Agile Framework.
- Understand complex business and technical considerations and make appropriate decisions to ensure positive results.
- Research and write detailed requirements that capture the business needs of the platform.
Skills on Resume:
- Cross-Functional Collaboration (Soft Skills)
- Business Case Development (Hard Skills)
- Market Research (Hard Skills)
- Product Lifecycle Management (Hard Skills)
- Agile Framework (Hard Skills)
- Requirement Gathering (Hard Skills)
- Stakeholder Prioritization (Soft Skills)
- Performance Optimization (Soft Skills)