Job Summary: 

• Gather and analyze customer insight from primary and secondary sources.
• Propose and take calculated risks based on data-driven analytics.
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization to drive product awareness and engagement
• Nurture and enrich all external perceptions of the company and market share growth
• Engage consumers on social media, growing subscription numbers across all active social media platforms
• Conduct social media audits to ensure best practices are implemented
• Collaborate with high-profile licensors to develop online B2C marketing strategies including web promotions and consumer contests
• Develop partnerships and affiliate programs with all licensors, brands, foundations, and other organizations to drive e-commerce
• Prepare and develop video presentations targeting B2C channels for designated key products to impact sell in and premium placement
• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities
• Coordinate and attend author events and trade shows when needed, including managing vendors and agencies for high profile consumer events such as Comic Con, Star Wars Celebration, Disney D23 and other identified trade show opportunities
• Oversee the creation and delivery of press releases, advertisements, video trailers and other marketing materials
• Lead all areas of brand and product marketing, content generation and production across all media platforms

Skills on Resume: 

• Data Analysis (Hard Skills)
• Risk Management (Soft Skills)
• Media Relations (Soft Skills)
• Brand Enhancement (Soft Skills)
• Social Media Engagement (Hard Skills)
• Social Media Auditing (Hard Skills)
• Strategic Partnerships (Soft Skills)
• Event Coordination (Soft Skills)

Job Summary: 

• Drive multi-channel growth strategy for eCommerce to include, but not limited to SEO/ASO, SEM, social paid and community/influencer development, email marketing, mobile, etc.
• Enhance customer engagement utilizing digital platforms and online marketing campaigns to ensure excellent customer experience while driving sales growth targets.
• Drive conversion of offline customers towards eCommerce platform and online engagement/transaction
• Oversee conversion performance optimization. 
• Lead the development of content and optimize checkout funnel metrics and effectiveness of promotional campaigns.
• Establish processes to optimize media spend across digital channels, including SEM (Paid Search), Product Listing Ads, Display, Native, Video and Paid Social Media.
• Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability in alignment with KPI’s.
• Identify and drive enhancements to digital marketing campaigns that maximize eCommerce conversion rates and growth of the digital channel.
• Lead the in-house advertising strategy and operations to deliver sales results while achieving advertising efficiency goals. 
• Builds strategies and programs to drive consideration and awareness with mid-funnel tactics such as display, affiliates, direct response, and paid social advertising. 
• Identifying, recruiting, and developing talents and strengthening the bench.

Skills on Resume: 

• Multi-channel Strategy (Hard Skills)
• Customer Engagement (Soft Skills)
• Customer Conversion (Hard Skills)
• Conversion Optimization (Hard Skills)
• Content Development (Hard Skills)
• Media Spend Optimization (Hard Skills)
• Sales Initiative Development (Hard Skills)
• Advertising Strategy (Hard Skills)

Job Summary: 

• Create a Best-in-Class Customer experience all the way through the purchase journey
• Responsible for working with Google/Social marketing teams on Paid Search, Display, Prospecting, Retargeting, Email, & Affiliate campaigns
• Responsible for ensuring projects and tasks are completed on time.
• Institute and tracks metrics, KPIs, and other valuations of performance for each campaign and provide direction to cross function partner to ensure success
• Partner with other divisions to ensure creative vision for Brand is cohesive across all channels
• Calendar management of imagery, copy, and approach to monthly product introductions
• Enhance partnerships with 3rd party agencies to improve performance and customer experience
• Responsible for reporting performance senior management and providing insights on way to drive future performance
• Manage the e-commerce platform on a day-to-day basis, and develop the vision for the channel
• Make front-end updates including, merchandising updates, etc
• Responsible for the accuracy of inventory on all channels
• Responsible for UX experience from landing page to check-out
• Launching products as well as overseeing new product postings

Skills on Resume: 

• Customer Experience Management (Hard Skills)
• Digital Marketing (Hard Skills)
• Project Management (Soft Skills)
• Performance Analysis (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Calendar Management (Hard Skills)
• Agency Coordination (Soft Skills)
• E-commerce Management (Hard Skills)

Job Summary: 

• Lead all digital marketing efforts for the company
• Develop strong opinions through research and experimentation and argue dispassionately for them
• Report KPIs and be accountable, manage outside agencies
• Uphold brand quality and creative direction
• Own lead-gen, com store (getfreewrite.com), and future crowdfunding campaigns
• Led team to deliver digital experience.
• Spearheaded plans and growth initiatives for sales, online traffic, new customer acquisition and site experiences that deliver monthly and annual revenue goals.
• Create and maintain ecommerce KPI metrics and reports
• Create site experience with refreshes of promotions, merchandising, product page creation and creative updates.
• Paid media strategy and planning.
• Develop a comprehensive online marketing strategy
• Oversee SEO/ SEM & digital advertising campaigns

Skills on Resume: 

• Digital Marketing Leadership (Hard Skills)
• Research and Experimentation (Hard Skills)
• KPI Reporting (Hard Skills)
• Brand Management (Soft Skills)
• Campaign Management (Hard Skills)
• Team Leadership (Soft Skills)
• Strategy Development (Hard Skills)
• Paid Media Planning (Hard Skills)

Job Summary: 

• Manage the paid acquisition efforts on Amazon, including the optimization of product listings, creation of A+ content, managing AMS advertising campaigns and optimizing keywords, bid levels and product targeting on an ongoing basis.
• Manage and grow digital marketing programs to increase traffic and conversion on websites, including all updates and implementation of promotions, deals, content, and custom licensor/partner programs.
• Work with other Marketing and Publicity staff to develop execute Web Site promotion calendar and develop B2C marketing strategies for all new releases and key evergreen products
• Create, execute and optimize B2B and B2C email marketing programs.
• Work with internal partners to create, optimize and maintain online listings across e-commerce platforms.
• Own day-to-day management of paid search campaigns including keyword generation, ad copy testing, bid management, landing page optimization, budget management, etc
• Implement search engine optimization strategies to improve traffic and performance for Google and YouTube
• Identify and test new user acquisition channels and partnerships
• Manage and optimize social marketing activities and channels.
• Analyze POS and trend data to draw key recommendations to enhance product portfolio, eCommerce and website optimization, email marketing and business development opportunities
• In partnership with the sales teams, maintain a dashboard tracking product sell through, sales velocity and competitive ranking
• Recommend, create and maintain a metrics dashboard tracking the effectiveness of all marketing programs and campaigns.

Skills on Resume: 

• Amazon Marketing (Hard Skills)
• Digital Marketing (Hard Skills)
• Web Promotion Strategy (Hard Skills)
• Email Marketing (Hard Skills)
• E-commerce Optimization (Hard Skills)
• Paid Search Management (Hard Skills)
• SEO Strategy (Hard Skills)
• Data Analysis (Hard Skills)

Job Summary: 

• Lead and deliver the long-term marketing strategy with a digital-centric approach
• Deliver sales & profit targets in line with the 5-year growth plan
• Drive the team to hit deadlines and communicating progress
• Responsible for growing, developing, and shaping the team
• Setting budgets, defining KPIs and objectives, monitoring workflow, identifying and filling resource gaps, and implementing and refining processes
• Elevate excellent customer experience, optimize conversion, and provide exceptional after-sales support
• Establishing and monitoring key metrics, spend, placement and channel mix
• Provide relevant and timely reporting to stakeholders

Skills on Resume: 

• Digital Marketing Strategy (Hard Skills)
• Sales Target Achievement (Hard Skills)
• Team Leadership (Soft Skills)
• Team Development (Soft Skills)
• Budget Management (Hard Skills)
• Customer Experience Management (Hard Skills)
• Performance Monitoring (Hard Skills)
• Stakeholder Reporting (Hard Skills)