ECOMMERCE MARKETING ANALYST RESUME EXAMPLE

Published: Dec 23, 2023 - The Ecommerce Marketing Analyst oversees alexiaadmor.com, enhancing user interaction and maximizing ROI through site development and digital marketing strategies. Manages brand consistency across all online platforms and coordinates the digital content calendar. Cultivates and maintains relationships within the brand’s community, supporting growth through strategic partnerships and affiliate programs.

Tips for Ecommerce Marketing Analyst Skills and Responsibilities on a Resume

1. Ecommerce Marketing Analyst, Lakeshore Concepts, Austin, TX

Job Summary: 

  • Maintain reporting and forecasting for all e-commerce channel KPIs including the revenue, digital marketing channels, and customer analytics to actively inform cross-functional teams of performance and opportunities
  • Support on marketing attribution and forecasting for all digital media channels and e-commerce revenue reporting
  • Partnering with acquisition, retention, e-commerce, and all other marketing channels to build reporting cadence and analytics, focusing on accuracy and iterations
  • Responsible for weekly, monthly, quarterly, and annual reporting establishing these reporting standards and sharing regular insights with key stakeholders
  • Managing all reporting requests with external analytics consultants including QA, prioritization, and driving additional insights and requests
  • Collaborate closely with the Planning team to analyze upcoming Marketing plans vs. Inventory availability/strategy
  • Assist with reporting in digital marketing platforms to build out reporting and data sources
  • Assist with tactical follow-ups from key insights including site merchandising and content updates
  • Collaborate with Acquisition, Retention, Media, Merchandising/Planning, Technology, and Design to provide insights
  • Work closely with the Director of E-Commerce to monitor channel performance to forecast and identify and build reporting to KPIs. 
  • Lead optimization of Boar's Head's presence online, including product images, nutritional and product information and other content relevant to the consumer purchase decision.
  • Utilize online tools/systems (like CXH, Content Analytics system, RPT assessments) daily to identify online content gaps, enhance content, and measure progress/compliance with different retailer partners
  • Own process to add new products online via partnering with BH Commercialization and the Syndigo processing facility


Skills on Resume: 

  • E-commerce Analytics (Hard Skills)
  • Digital Marketing Reporting (Hard Skills)
  • Data Forecasting (Hard Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Strategic Planning (Soft Skills)
  • Stakeholder Communication (Soft Skills)
  • Project Management (Soft Skills)
  • Quality Assurance (Hard Skills)

2. Ecommerce Marketing Analyst, Green Leaf Innovations, Seattle, WA

Job Summary: 

  • Day-to-day oversight and ownership of alexiaadmor.com, including operations and site development, enhancing the online customer experience and maximizing site usability, performance, and ROI.
  • Managing all earned, owned, and paid marketing channels for the brand, including paid search, retargeting, email, paid social, and organic social
  • Owning the brand look and brand voice across all digital consumer touch-points to ensure a consistently high-quality user experience.
  • Owning the digital editorial, campaign, and product launch calendar. 
  • Develop copy for product pages, blogs, email, homepage banners, social channels, and all other copy-writing needs.
  • Producing weekly reporting, analyses, and recommendations stemming from those analyses.
  • Building, managing, and leveraging Alexia Admor's customer database.
  • Bringing expertise in how can innovate existing platform
  • Maintain relationships with Alexia Admor's close-knit community of photographers, creatives and develop new relationships with influencer partners across social media and the blogger world.
  • Managing the company’s affiliate program.
  • Track monthly results and trends for business forecasting
  • Resolve escalated customer complaints


Skills on Resume: 

  • Website Management (Hard Skills)
  • Digital Marketing (Hard Skills)
  • Brand Management (Soft Skills)
  • Content Strategy (Hard Skills)
  • Copywriting (Hard Skills)
  • Data Analysis (Hard Skills)
  • Relationship Management (Soft Skills)
  • Business Forecasting (Hard Skills)

3. Ecommerce Marketing Analyst, Summit Retail Solutions, Atlanta, GA

Job Summary: 

  • Project management of the new tool rollout, including data collection, QA, and gathering all local requirements.
  • Localise system training and creation of workflows to get actionable insights
  • Support Division and Local Teams to provide actionable analysis and insights on performance
  • Project management of system enhancements to increase value to internal stakeholders
  • Support the Colgate-Palmolive Content Studio Team by partnering with Brand Teams to ensure best-in-class eCommerce content is created for all Brands. 
  • Establish content testing to improve conversion metrics. 
  • Support Global eCommerce team with rollout of enhanced PIM/DAM tool and content rolling reporting.
  • Take ownership of the content briefing timeline & standards
  • Identify content opportunities from performance metrics
  • Establish a content testing framework to improve content standards
  • Management of packshot creation process and standards
  • Partner with Global eCommerce team to prioritize PIM/DAM enhancements
  • Manage central EU content library
  • Support retail media transformation by providing ad-hoc analysis and reporting of performance metrics.
  • Use multiple data sources to create performance reports and contribute ideas to improve metrics


Skills on Resume: 

  • Project Management (Hard Skills)
  • Data Analysis (Hard Skills)
  • Quality Assurance (Hard Skills)
  • Stakeholder Engagement (Soft Skills)
  • Content Creation (Hard Skills)
  • Workflow Development (Hard Skills)
  • Performance Metric Analysis (Hard Skills)
  • Testing and Optimization (Hard Skills)

4. Ecommerce Marketing Analyst, Coastal Edge Products, Miami, FL

Job Summary: 

  • Influence the roadmap through the presentation of data-based recommendations
  • Enable effective decision-making by retrieving and aggregating data from multiple sources and compiling it into a digestible, actionable format
  • Define key product metrics and track KPIs to analyze what really matters
  • Work closely with eCommerce product managers and software engineers to ensure the right data is collected that produces relevant business insights
  • Understand end user behavior and identify opportunities to help influence key metrics by making suggestions to optimize, change, or modify eCommerce products to improve overall experience
  • Implement strategies to measure and drive adoption and engagement of eCommerce products, down to individual features and feature updates
  • Create effective data visualizations to communicate insights to the product teams, internal and external customers
  • Introduce data analytics by providing craft guidance, championing best practices, and ensuring the correct tools are available
  • Update content for small/medium accounts (connect with retailer contact, send content via links, develop & execute plans for enhanced content)
  • Track eCommerce growth across retailers, including sales and other business metrics
  • Complete other related marketing and eCommerce tasks as requested by the manager


Skills on Resume: 

  • Data Analysis (Hard Skills)
  • Decision Support (Hard Skills)
  • KPI Management (Hard Skills)
  • Collaboration (Soft Skills)
  • User Behavior Analysis (Hard Skills)
  • Strategy Implementation (Hard Skills)
  • Data Visualization (Hard Skills)
  • Data Analytics Implementation (Hard Skills)

5. Ecommerce Marketing Analyst, Twilight Commerce Group, Denver, CO

Job Summary: 

  • Enable data visualization for business users ranging from day-to-day management to executive-level dashboards. 
  • Work with the eCommerce team to establish data needs and deliver dashboards and reports to support tactical and strategic decision-making. 
  • Deliver complex data sets in a digestible and accessible format and manage ad-hoc reporting requests and deep dives.
  • Build and maintain the marketing technology stack to enable data-driven business strategies and operations. 
  • Evaluate current systems and measurement tools against Garden of Life's eCommerce strategy and create a plan to address gaps, creating efficiencies and actionable insights. 
  • Partner with eCommerce, Marketing, Finance, and IT Teams to establish requirements for a systems roadmap and lead implementation and execution. 
  • Collaborate with Marketing, Product Manager, IT, and vendors on tech strategy, architecture, and processes to deliver personalized consumer experiences across digital touch points. 
  • Drive proper data collection, storage, and application across the consumer buying journey.
  • Establish measurement protocols and KPI standards including but not limited to setting analysis standards/protocols for promotions, campaigns and operations and integrating eCommerce KPIs and reporting into company-level channel reporting. 
  • Lead weekly, monthly, and quarterly analysis of eCommerce business results.
  • Act as the eCommerce data champion and subject matter expert, keeping up with industry trends and new technology. 
  • Collaborate with data gurus to ensure data integrity and access, and promote its use for decision-making. 


Skills on Resume: 

  • Data Visualization (Hard Skills)
  • Dashboard Creation (Hard Skills)
  • Data Management (Hard Skills)
  • MarTech Management (Hard Skills)
  • System Planning (Hard Skills)
  • Collaboration (Soft Skills)
  • Strategy Development (Hard Skills)
  • KPI Development (Hard Skills)

6. Ecommerce Marketing Analyst, Crystal Sky Marketing, Minneapolis, MN

Job Summary: 

  • Building and maintaining analytics environments in order to monitor and identify opportunities to improve client performance
  • Designing and developing custom reports that highlight performance trends in different segments of a client's eCommerce business and support performance improvement initiatives
  • Consult with client services to assess client requests and adequately define and implement solutions that improve business performance
  • Assist in designing, executing, measuring, and optimizing digital marketing strategies across all free and paid traffic channels
  • Analyzing customer preferences, defining customer segments, and executing strategies to increase customer acquisition and retention
  • Verifying and reconciling numbers across many datasets by reviewing discrepancies to produce credible data or additional context for business teams
  • Assist in designing, executing, measuring, and optimizing SEM and SEO marketing strategies across all free and paid traffic channels
  • Monitoring revenue and delivering quantifiable recommendations that inform revenue and pricing strategy
  • Conducting market/consumer research and competitive landscape analyses to identify growth opportunities
  • Set up of products/services through new channels to fall in line with business objectives
  • Administer clear communications to the customer that are material to needs and life stage
  • Initiate weekly reviews with key stakeholders, get budgetary sign-off, and report back on ROI


Skills on Resume: 

  • Analytics Development (Hard Skills)
  • Report Design (Hard Skills)
  • Client Consultation (Soft Skills)
  • Digital Marketing (Hard Skills)
  • Customer Segmentation (Hard Skills)
  • Data Verification (Hard Skills)
  • SEM/SEO Optimization (Hard Skills)
  • Market Research (Hard Skills)

7. Ecommerce Marketing Analyst, Golden Horizon Strategies, Phoenix, AZ

Job Summary: 

  • Support marketing head to build a strong EC lead insight database including consumer behavior, sales performance and competitor dynamics
  • Shape and close follow-up on innovation launch step by step timeline and manage the delivery for EC connecting with MKT, TM, and EC sales respectively
  • Plan and lead monthly date review mags.
  • Data sources from desk research of market intelligence, consumer reviews, sales data base and ad-hoc quantity and quality research
  • Supporting NPD launch: Business growth acceleration by supporting the new EC lead launch
  • Coordinate project meetings and follow up Meeting Recap
  • Lead small scale research: Shaping mini ad-hoc research brief and analysis
  • Secure that the Ecommerce plan is executed according to plan and within budget
  • Promote, introduce, create, and oversee long-term & short-term ecommerce & promotional campaigns
  • Work together with product and operational teams to identify key opportunities to elevate the customer journey & experience
  • Spur more insight and analysis into the effectiveness of CRM initiatives


Skills on Resume: 

  • Database Management (Hard Skills)
  • Project Management (Hard Skills)
  • Data Analysis (Hard Skills)
  • Market Research (Hard Skills)
  • NPD Support (Hard Skills)
  • Meeting Coordination (Soft Skills)
  • Budget Management (Hard Skills)
  • CRM Analysis (Hard Skills)