Job Summary:

• Defining/refining messaging and positioning for ThingWorx DPM based on industry trends, solution enhancements, and customer feedback
• Working with stakeholders across Commercial Marketing to develop marketing and sales enablement content to support DPM demand generation, field marketing, and strategic pursuit programs
• Communicating marketing plans and performance cross-functionally, improving understanding of impact for stakeholders outside of Marketing
• Analyzing marketing performance and identifying areas of opportunity for improved collaboration, increased agility, and refined messaging and campaign tactics
• Managing spend against targets, prioritizing resource allocation in support of segment strategies, business priorities, and marketing goals
• Define, develop and implement modern marketing processes including digital marketing, design thinking, marketing automation, predictive analytics and omnichannel program delivery.
• Foster relationships with customers, clients, patients, partners, providers and internal stakeholders.
• Ensure compliance with global brand standards in a locally relevant manner.
• Identify, create and report on metrics and milestones to measure success, determine return on investments (ROI) and find opportunities to drive improvement.
• Attract, develop and inspire a high-performing team.
• Drive commercial product go-to-market brand and marketing strategy, working with Marketing/Creative teams and external agencies to develop key assets including brand identity, videos, websites, sales decks and more.
• Develop product brand positioning recommendations, guide market research analysis, and define brand elements and tone.

Skills on Resume: 

• Strategic Messaging (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Data Analysis (Hard Skills)
• Marketing Process Implementation (Hard Skills)
• Resource Management (Hard Skills)
• Relationship Management (Soft Skills)
• Brand Management (Hard Skills)
• Team Leadership (Soft Skills)

Job Summary:

• Develop the go-to-market plans and lead the execution to achieve product, business and market share goals.
• Bridge the gap between the sales, marketing and product teams
• Translating features into benefits and constantly improving the USP.
• Be an expert on market definition, market sizing, the competitive landscape, and reasons why we win/lose.
• Create clear and concise positioning and messaging for  products.
• Work closely with product management, solutions marketing, demand gen., PR, sales, and customer success teams to increase market awareness, understanding, and presence to build pipeline and revenue.
• Leverage product promotions and pricing to drive business strategy and results.
• Conduct gap analysis on competitor offerings.
• Develop insight and understanding of the buyer personas and buying process to inform product and marketing plans.
• Collaborate with product and sales teams to develop high-impact product demos.
• Work with creative teams to map content to the buying committee for each stage of the buyer journey. 
• Ensure content is fresh, relevant and engaging.

Skills on Resume: 

• Go-to-Market Strategy (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Product Positioning (Hard Skills)
• Market Analysis (Hard Skills)
• Messaging (Hard Skills)
• Team Collaboration (Soft Skills)
• Pricing Strategy (Hard Skills)
• Buyer Persona Development (Hard Skills)

Job Summary:

• Establish the product Go-To-Market (GTM) strategy for the different channels and build the operational marketing plan
• Ensure that product marketing actions are in line with the expectations of the customers
• Participate in the development of the commercial strategy to contribute to the promotion and sale of the product
• Develop promotional tools and sales pitches for the Sales and other teams to promote the product
• Contribute to the content of events and innovative campaigns organized by the marketing team to drive demand
• Research the evolution of market behaviours related to the product
• Research the positioning of competitors and the promotional strategy they use to stay ahead
• Propose action plans and product developments based on research with the support of the Product Owner.
• Enable executives to collaborate effectively with customers, position new products, align on strategic initiatives, and receive feedback
• Lead the planning, development, and execution of holistic and integrated customer communications that supports Applied Material’s growth
• Drive collaboration across sales, business development, and technology to ensure consistent storytelling and strategic alignment
• Engage with senior executives to promote strategic initiatives, new product positioning, channel for feedback
• Develop high-quality marketing materials such as meeting scripts, speeches, keynotes, Q&A, presentations
• Develop and manage business processes to enhance coordination and alignment to customer event calendar

Skills on Resume:  

• Go-To-Market Strategy (Hard Skills)
• Customer Alignment (Soft Skills)
• Commercial Strategy (Hard Skills)
• Sales Enablement (Hard Skills)
• Event and Campaign Contribution (Soft Skills)
• Market Research (Hard Skills)
• Action Planning (Hard Skills)
• Executive Collaboration (Soft Skills)

Job Summary:

• Create and drive the core product messaging and positioning throughout the organization
• Drive go-to-market strategy and deliver the positioning, personas, use cases, pricing and packaging, competitive analysis, and sales plays to accelerate revenue growth
• Hire, coach, develop, and inspire a team of high-performing product marketers
• Build relationships across the organization and drive alignment on priorities and strategy
• Lead the creation of sales tools and collateral (e.g., presentations, data sheets, website, papers, demos) that support all stages of sales process
• Lead impactful product launches and continuously improve launch process, ensuring alignment between product roadmap and sales and marketing initiatives
• Work closely with Content and Growth Marketing teams to execute cohesive campaigns across the marketing funnel to drive customer demand
• Represent the voice of the customer throughout the organization, be an expert on the customer buying decision, competitors, and fast-evolving landscape
• Deeply understand and be an evangelist for the Moveworks product
• Own and further develop the global brand strategy to establish Brand as a driver for growth at Blinkist
• Ensure brand consistency across all consumer touchpoints (e.g. Performance MKT, CRM, Product)
• Lead the development and implementation of global and local brand campaigns, from creative concept to media buying    
• Responsibility for driving brand perception, new signups & engagement with the help of a 7-digit brand budget 

Skills on Resume: 

• Product Messaging (Hard Skills)
• Go-To-Market Strategy (Hard Skills)
• Team Leadership (Soft Skills)
• Cross-functional Collaboration (Soft Skills)
• Sales Enablement (Hard Skills)
• Product Launches (Hard Skills)
• Campaign Execution (Hard Skills)
• Customer and Market Knowledge (Hard Skills)

Job Summary:

• Understand the product positioning, the market of Visual Management for large Lean-Agile organizations, challenges and the buyer persona structure
• Develop impactful marketing messaging for market as a first priority that attracts and converts prospects and leads
• Be responsible for the Website and its content
• Create and maintain sales material
• Build the value proposal framework to support the sales team
• Conduct other associated content like white papers, product video
• Support marketing campaign content (online and offline)
• Provide competitive intelligence to give the company a deep understanding of the market
• Create launch plans that outline how the product should be promoted and sold
• Participate in go-to-market and positioning strategies
• Depending on performance the role may grow into larger responsibilities

Skills on Resume: 

• Product Positioning Knowledge (Hard Skills)
• Marketing Messaging (Hard Skills)
• Website Management (Hard Skills)
• Sales Material Creation (Hard Skills)
• Value Proposition Framework (Hard Skills)
• Content Creation (Hard Skills)
• Marketing Campaign Support (Hard Skills)
• Competitive Intelligence (Hard Skills)

Job Summary:

• Create and own the product marketing strategy and execution
• Own and drive product marketing positioning and ongoing market awareness through all market segments and partners
• Lead development and ongoing updates of marketing content toolkit (e.g. year one plan, templates, etc.) for Financial Institutions and relying parties to ensure consistent messaging and drive solution awareness
• Build and maintain strong relationships with a diverse set of internal and partner constituencies including marketing teams, legal, finance, and sales
• Define and manage the co-marketing budget to optimize program impact and results across partners
• Act as key marketing liaison, including working with partners to coordinate market research, public relations, social media, and marketing plans
• Work closely with partners and Early Warning’s brand strategy team to ensure consistent messaging and branding
• Initiate development of performance and tracking reports for partner marketing programs, consolidating information and providing end-to-end metrics visibility
• Partner across the company to align corporate marketing, product management, sales, and brand marketing
• Work with sales to ensure positioning and messaging is appropriate for target market opportunities
• Provides effective leadership and develops and manages a highly engaged, high-performance team
• Support the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data

Skills on Resume: 

• Product Marketing Strategy (Hard Skills)
• Market Positioning (Hard Skills)
• Marketing Content Development (Hard Skills)
• Relationship Management (Soft Skills)
• Co-Marketing Budget Management (Hard Skills)
• Marketing Liaison (Soft Skills)
• Brand Consistency (Hard Skills)
• Team Leadership (Soft Skills)

Job Summary:

• Support CBO leadership with the execution of new partnership announcements
• Collaborate with partner managers’ priorities to build long-term marketing programs
• Develop, plan and execute a go-to-market strategy & plan with marketing, sales, sales enablement, alliances, sales support and product teams
• Partner with product management to understand product roadmap and provide customer feedback around product direction
• Work cross functionally internally to evangelize strategic partnerships, from product to sales to customer success
• Support internal teams on partnership priorities to ensure alignment on marketing execution outside team
• Develop messaging and ensure its implementation across all channels (online, web, events, field sales, customer success)
• Mine and analyze data to identify top customers. 
• Build relationships with account teams and key customer partners to evangelize customer success
• Champion and evangelize partnerships and new features with marketing, sales, support, professional services, partners and customers
• Mentor, coach, and develop other Product Marketing 

Skills on Resume: 

• Partnership Execution Support (Soft Skills)
• Marketing Program Development (Hard Skills)
• Go-To-Market Strategy (Hard Skills)
• Product Feedback (Soft Skills)
• Cross-Functional Evangelism (Soft Skills)
• Messaging Implementation (Hard Skills)
• Data Analysis (Hard Skills)
• Team Leadership (Soft Skills)

Job Summary:

• Follow the latest news, and distill important information related to competition throughout the organization by crafting insights & analysis to assess current & emerging competitive trends.
• Perform platform research, both qualitative and quantitative, to deeply understand the competitive landscape and offerings, roadmaps, strategy,pricing, positioning & messaging, and go-to-market strategies.
• Attend key competitor/industry events & webinars, analyze press coverage and announcements, and report on relevant findings
• Create a framework for evaluating all competitors and how Criteo Commerce Media Platform differentiates, including SWOT analyses and battle cards for sales that they will use to win in the field.
• Partner with sales and customer enablement to understand where & why Criteo wins andlosesin market,create a framework for Win/Loss Analysis,and work with the rest of the product marketing team to alter messaging & positioning to enable Criteo to win.
• Create a tracking framework against competition
• Develop all competitive landscape content, includingsales trainings and videos,presentations & decks,demos and other assets, as well as working with marketing on website pages andother communications copy.
• Generate consumer insights together with the Creative team
• Be a key stakeholder in the Product innovation process 
• Lead, hire and develop 3 teams such as Brand Management, Offline Media, Social Media
• Reporting line to VP Marketing
• Develop a communication strategy with co-branded products that involve strategic partners.
• Build playbooks for product go-to-market across functions, including Legal, Marketing, Comms and more.

Skills on Resume: 

• Competitive Analysis (Hard Skills)
• Platform Research (Hard Skills)
• Event and Webinar Analysis (Hard Skills)
• SWOT and Battle Cards (Hard Skills)
• Win/Loss Analysis (Hard Skills)
• Competitive Tracking (Hard Skills)
• Content Development (Hard Skills)
• Team Leadership (Soft Skills)

Job Summary:

• Contribute to creating a product that adds value and is in high demand by target audience.
• Providing the direction for marketing new features of Obsidi.com and driving mass adoption including listening to members via the various feedback mechanisms.
• Collaborating with the Product and Customer Experience teams to facilitate changes in the platform to meet member expectations.
• Develop campaigns and programs for existing customers to adopt new features and products, ensuring we are providing additional value that deepens relationship with audience.
• Ensure that we create demand and mass adoption of new products/features via GTM strategies by working with product management, engineering, sales, marketing, and customer experience.
• Analyze marketing performance, sales data, and channel information and create plans to improve product/feature adoption using marketing and sales techniques.
• Serve as an advocate for the audience and takes a mix of strategic and tactical work, as well as sharing vision of the future of the product with engineering, marketing, sales, and customer experience.
• Create the go-to-market roadmap to capture and coordinate the timing of all the cross-functional activities required to release a new customer experience.
• Analyze product usage data and develop strategies to increase customer engagement, feature adoption, and drive new opportunities.
• Drive alignment with customer lifecycle marketing principles to optimize the effectiveness of communications, applying stringent segmentation rules to protect the user experience.

Skills on Resume: 

• Product Value Creation (Hard Skills)
• Feature Adoption (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Campaign Development (Hard Skills)
• Go-To-Market Strategy (Hard Skills)
• Marketing Performance Analysis (Hard Skills)
• Audience Advocacy (Soft Skills)
• Customer Engagement Strategy (Hard Skills)