• Partner with Product Management, Marketing and Sales teams to align efforts and effectively position and message portfolio of products by demonstrating unique value propositions to customer segments across US and global markets
• Be the voice of the customer within the organization and an expert on the target market and customer segments
• Recruit, build and manage a team of direct reports
• Collaborate closely with the Product team to intimately understand the vision and business objectives for products
• Drive Marketing product launch strategies and plans for new and existing products
• Identify opportunities to accelerate product adoption and usage
• Provide guidance to the Content team tasked with copywriting assets and the Creative team designing assets. 
• Work with cross-departmental stakeholders
• Build on existing buyer and user personas and champion the use of these personas across the organization
• Build out and manage a repository for industry research, customer insights, transaction win/loss analysis and competitive analysis/playbook and establish communication plans to effectively socialize across the organization
• Help drive market and competitive research initiatives including the ability to identify RFP, recommend, and manage agency resources
• Provide strategic guidance and collaborate with Marketing teams on the development and execution of marketing plans

Skills: Cross-functional Collaboration, Customer Insights, Product Launch Strategy, Team Leadership, Competitive Analysis, Communication Management, Strategic Planning, Content Oversight.

• Setting of any one of the products ( Treasury, Risk, Working Capital and, Payments) “go to market” strategy and aligning the firm to execute against it. 
• Defining the target market and constructing messaging to maximize product strengths and positioning those with different personas and market segments. 
• Providing the content to ensure Kyriba is aligned and equipped to go to the market and for synthesizing market feedback to inform the future product and go to market direction.
• Define and maintain Go To Market Strategy and associated campaigns including Target Addressable Market, product differentiators & personas
• Prioritize and run product launches and campaigns such as embedding strategy, content, and intelligence internally and externally
• Build core marketing content for each segment of Go To Market strategy
• Provide content to the sale team on major competitors and how we position for success against them
• Build a ‘Voice of the customer’ view from marketing analytics, and customer engagements/surveys and be an internal champion to represent those voices as Kyriba take strategic decisions
• Collaborate cross-functionally to gain valuable insight and feedback on the product and go-to-market strategy as they experience it
• Be a voice to market the product/s engaging analysts, partners and strategic consultants on positioning, capability and future product direction, relevant executive profile and mind share with corporate advisors
• Serve as a stakeholder in determining product portfolio licensing, pricing and packaging strategies
• Track and report quantifiable results on an ongoing basis

Skills: Go-to-Market Strategy, Target Market Definition, Market Feedback Synthesis, Product Launch Management, Competitive Positioning, Voice of the Customer, Cross-functional Collaboration, Marketing Performance Tracking.

• Work with Product Marketing Managers to create content that will promote the company's newest features, and maximize impact with the audience/community that they are targeted to.
• Work with the Product Management team to define priorities, prepare upcoming go-to-market activities, and define team objectives.
• Build the positioning, the stories, and the pitches to highlight what products enable, and how the latest developments can further empower Development teams in writing great code.
• Define and drive launch activities for upcoming product releases. 
• Lead and maintain a consistent Product Marketing message across all channels. 
• Protect the company's overall offering with a clear pitch that uniquely positions the various products, and the plans & pricing for each product.
• Foster continuous delivery within this team, of authentic content and stories which resonates with a specific audience (i.e. Developers and DevOps audience)
• Perform hiring manager responsibilities to ensure growth within the Product Marketing team.
• Keep the company's Value Proposition continuously up-to-date with the latest developments and offerings.
• Follow Agile principles, work in sprints, and deliver through timeboxes and iterations.

Skills: Content Creation, Go-to-Market Planning, Product Positioning, Product Launch Management, Messaging Consistency, Audience Engagement, Team Leadership, Agile Methodology.

• Lead and grow the team. 
• Build an org that drives immediate impact but is built for scale.
• Partner for industry and product teams to lead GTM strategy, get close to trends and customer needs, identify new target markets for Checkr, and build differentiated solutions as a partner to product leaders
• Develop clear, relevant and easy-to-digest differentiation and value drivers. 
• Build out industry messaging with SMEs in the industry team.
• Build this muscle and create a buzz with product and feature launches. 
• Build world-class content to support demand generation and drive opportunities/pipelines for the sales team
• Lead product marketing programs such that sales teams and partner organizations are properly informed about product details, messaging, sales tools and collateral, pricing, and release schedules
• Develop high-impact and creative go-to-market plans and programs to drive customer acquisition in partnership with sales
• Develop and communicate the value proposition of the solution to the target audience across all industries
• Ensure content gets to the value of what we do, what we are about and what customers care about
• Present to small groups and large audiences to promote solutions
• Work closely with product management, sales and solution consultants to drive competitive differentiation, articulate the business value of solution and highlight customer wins
• Educate the analyst community such that understand how to properly communicate Clumio value propositions to clients and accurately represent Clumio relative to the competition

Skills: Team Leadership, Go-to-Market Strategy, Value Proposition Development, Industry Messaging, Product Launch, Sales Enablement, Customer Acquisition, Analyst Relations.

• Own the positioning and messaging of EasySend product lines.
• Be the voice of product releases no matter the format (emails, release notes, brochures, videos, webinars, in-product solutions).
• Translate products and features to customer use cases and value externally to customers and internally to the Sales and Marketing teams globally.
• Create campaigns designed to raise awareness of products, increase adoption, improve conversion rates and drive thought leadership.
• Research and understand buyers and the competitive landscape to ensure every product is designed and delivered to create value for them.
• Use analytics to identify strengths and weaknesses to continually improve content and funnel.
• Creating a cross-channel content plan and managing its full execution
• Supporting the entire sales funnel by creating and optimizing sales enablement assets and monitoring influence on the funnel
• Hire, manage and develop a high-performing team
• Develop portfolio-level product strategies as well as build global go-to-market strategies that support major revenue and adoption goals
• Drive alignment across product and business teams for the purpose of unifying vision and goals for catalog and merchant tools across the Family of Apps
• Partner with cross-functional team leaders to develop go-to-market plans globally and quarterback launches to drive the adoption of advertising solutions
• Inspire action through data-driven insights and execute with operational rigor and efficiency

Skills: Product Positioning, Campaign Development, Customer Use Case Translation, Market Research, Funnel Optimization, Content Planning, Sales Enablement, Team Leadership.

• Knowledge of how customers use cloud native technologies like Kubernetes, Prometheus, public cloud services, etc.
• Knowledge of monitoring and observability systems within those areas.
• Knowledge of Application Performance Monitoring (APM) would be helpful, but we will prefer candidates with more of a focus on cloud-native and microservice areas.
• Product marketing experience, ideally for enterprise-focused software products.
• Demonstrated results of planning and executing new product launches and go-to-market activities such as Product launch, social media, blogger, PR, and AR strategy.
• Experience driving prospect engagement activities such as seminars, webinars, events, integrated PR campaigns etc, especially within an ABM approach to customer engagement.
• Outstanding written, presentation, and public speaking skills
• Strong interpersonal skills, with great ability to work across organizations
• Experience managing product marketing teams
• Experience in VMware, public cloud or with Managed Services Providers.
• Excellent writing skills, a passion for storytelling and digital content
• Experience developing product marketing campaigns (messaging, whitepapers, eBooks, application notes, videos, and webcasts)
• Experience working with a SaaS solution

Qualifications: BA in Marketing with 7 years of Experience

• Product marketing experience with a multi-product, B2B SaaS background
• Experience building and leading a team of individual contributors and managers
• A strong point of view on the Product Marketing operation from insights to GTM to adoption
• Demonstrated ability to influence leaders across the company including product and international teams
• A proven track record of partnering with product management to contribute to product strategy
• Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion
• Experience developing segments, personas and ICPs
• Understanding of data and how to use data to perform analysis and make informed decisions
• Developed the positioning and messaging for products that serve multiple use cases and personas
• Self-aware teammate with highly developed emotional intelligence
• Ability to clearly set and juggle priorities to focus on the most important issues
• Extraordinary communication and partnering skills, including prior experience communicating to senior-level executives
• Excellent written, verbal, and visual communication skills

Qualifications: BS in Business Administration with 8 years of Experience

• Knowledge of Agile marketing
• Dedicated, passionate and energetic leader with the ability to “get things done” through the power of influence.
• Strong interpersonal skills with a proven track record of forging excellent relationships.
• Ability to articulate a vision and motivate the team.
• Strong results-orientation and execution characteristics.
• Ability to understand the bigger picture and translate strategy into action.
• Strong ability to market a wide range of technically complex products in a matrixed, fast-paced, rapidly changing environment.
• Strong business acumen and commercial knowledge.
• Proven experience translating digital marketing activity into meaningful growth opportunities.
• Strategic thinker, analytical and results-oriented with experience working across functional and organizational boundaries.
• Strong written and verbal communication skills.
• Project management experience and organizational skills.
• Comfortable working with and briefing teams at multiple levels (executive, department head, working group, and sales) in both customer and Xylem organizations.

Qualifications: BA in Communications with 7 years of Experience

• Expert knowledge of modern product marketing concepts and techniques, with a passion for educating others on the value PMM brings to a startup organization
• People development and influencing skills, able to build and drive extended and virtual teams
• Ability to innovate in our approach to product marketing
• Self-starter who enjoys working in a dynamic, collaborative, innovative, and fast-paced environment
• Ability to seamlessly alternate between ‘coach’ and ‘player’, leading a team with vision and support while also rolling up sleeves to directly drive campaign strategy and execution for our largest launches
• Ability to work side-by-side, and speak fluently, with both product and marketing leaders
• Track record of creating and managing scalable processes in a rapid-growth environment
• An extreme attention to detail and utilizing this skill ensure all possible outcomes are accounted for with marketing activities
• Experience owning or partnering with others to drive organizational design
• Ability to to flawlessly communicate cross-functionally, with various teams and departments
• A comprehensive background in semiconductor design to evaluate product tradeoffs for performance, manufacturing cost, power and total development cost. 
• Familiarity with key system elements of data center connectivity, optical transceiver and optical engines in order to evaluate product tradeoffs

Qualifications: BA in Economics with 8 years of Experience

• Experience with a solid understanding of optical communication and components.
• Proven track of record in managing and lead a team, and developing the organization
• Excellent communication, interpersonal and presentation skills to all levels of the corporation, internal, partner and customer.
• Can-do self-starter with strong cross-functional leadership skills.
• Strategic analytic mind who has had success in the conception and launch of new products.
• Demonstrated product life-cycle management across the whole semiconductor product NPI process.
• Ability to create and drive a funnel with sales.
• Ability to gain respect and work effectively with Engineering organizations.
• Strong product management experience including defining products, developing MRDs, and driving design and package engineering analysis
• Experience in a customer-facing role. 
• Communication skills and experience to be able to interface effectively and manage product expectations of customers.
• Experience in optical IC market and Product Marketing, Business Analysis. 
• Experience in the laser driver and TIA products

Qualifications: BS in Advertising with 9 years of Experience