• Develop and lead overall communications strategy, built on top of brand strategy and inclusive of typical public relations, media relations, crisis communications, and internal communications functions. 
• Identify and build the stories bring to life through competitive advantages: deep consumer insights and data.
• Architect and implement high impact, compelling PR and communications campaigns
• Leverage platforms through relationships and influence, including a segmentation of media landscape. 
• Hire, coach, and support team and collaborate with cross-functional teams. 
• Implement processes, standards, and infrastructure to have maximum impact. 
• Lead the partnership with the PR agency to deliver results. 
• Establish key metrics to ensure Communications accomplish business and brand objectives. 
• Define the consumer marketing strategy that drives awareness, engagement, traffic, revenue and builds brand
• Deeply understand consumer personas and competition to build marketing strategy and plans, the value propositions, and the branding/messaging

Skills: Strategic Communication, Storytelling, Campaign Management, Media Relations, Team Leadership, Process Optimization, Agency Coordination, Marketing Strategy

• Lead the brand marketing, community engagement, experiential marketing, and owned digital media functions to establish and evangelize the Apeel brand on regional, national, and international stages.
• Partner with internal People & Culture team to ensure the brand and values are brought to life internally and as part of employer brand.
• Develop original campaign concepts that will help generate thought-leadership, and creatively stoke consumer demand for Apeel’s food-waste-fighting fruits and vegetables worldwide.
• Work cross-functionally with PR and the Apeel Design team to develop highly integrated experiential and guerilla campaigns to drive national headlines, social media engagement, and consumer/customer/influencer trust, demand, and loyalty.
• Oversee the integrated consumer marketing process for brand campaigns throughout the year – while partnering with other marketing disciplines across shopper marketing and sales enablement to ensure a cohesive brand story.
• Leading the Integrated Agency function across partner agencies.
• Manage the annual brand marketing budget and identify internal and external resources to make campaigns a reality.
• In partnership with the VP of Marketing and design team, refine Apeel’s brand strategy, positioning and visual systems to drive excellence and consistency across all internal/external online/offline touchpoints.
• Work with strategy lead to measure the impact of consumer marketing campaigns against multi-audience objectives and business goals.

Skills: Brand Marketing, Community Engagement, Campaign Development, Cross-functional Collaboration, Experiential Marketing, Agency Management, Budget Oversight, Resource Allocation

• Define and deliver a marketing strategy to expand market share.
• Lead and inspire a team across the full mix including digital, planning, research, advertising, events, communications and public relations.
• Management of a multi-million pound marketing budget.  
• Own performance marketing strategy.
• Lead a unified approach to the design and aesthetic of online and offline client experience.
• Oversee 3rd party supplier relationships.
• Analyze consumer behavior and determine customer personas.
• Identify opportunities to reach new market segments.
• Oversee annual events calendar and manage product launches.
• Run multiple projects with Board level stakeholders.

Skills: Strategic Marketing Management, Team Leadership, Budget Management, Performance Marketing, Brand Design Coordination, Supplier Relationship Management, Consumer Behavior Analysis, Project Management

• Manage significant media budget with a focus on ROI, channel optimization, precision targeting and innovative thinking
• Leading the development of Direct to Consumer marketing initiatives
• Leading the consumer digital ecosystem including website, CRM, social, video, display, search, patient testimonial and other paid media
• Shape in-office educational materials, including point-of-care activation, to support patients as they start treatment
• Lead communication, PR and advocacy strategy
• Effectively collaborate with other patient brand leads and digital governance board to ensure best practice sharing
• Lead the ongoing assessment of the evolving competitive landscape and develop innovative and differentiated approaches to promote brands to patients
• Contribute to budget, annual business and strategic plans
• Develop comprehensive go-to-market plans with clear communications strategies that reinforce brand positioning and drive growth
• Influence the product roadmap by working closely with Product
• Work with Digital, Growth, Social, Creative, CRM and PR to create holistic marketing plans with breakthrough advertising
• Lead the annual marketing planning and budgeting process and optimize that plan and spend throughout the year

Skills: Budget Management, Marketing Leadership, Digital Management, PR Strategy, Cross-functional Collaboration, Strategic Planning, Market Strategy, Holistic Planning

• Acts as the company’s expert in the retail and consumer products industry
• Understands the key trends in digital marketing and e-commerce within the apparel and footwear, health and beauty, and general merchandise categories
• Defines the messaging and positioning specific to retail and consumer products including buyer personas, ideal customer profile, competitive differentiation, use cases, and expected benefits
• Packages ID.me’s products and services into outcome-oriented solution offerings designed to address the key challenges experienced by challenger brands and established, industry leaders
• Identify product gaps and collaborate with product management to drive industry-specific roadmap
• Collaborates with sales and customer support organizations to understand the pain points and business challenges of key accounts
• Participates in sales cycles, on-boarding, and throughout the customer lifecycle to share best practices, case studies, and lessons learned
• Leads industry specific advisory boards and user groups
• Collaborate with partners to build brand awareness and drive leads through webinars
• Acts as an evangelist and spokesperson at conferences as well as with analysts, partners, media, and standards organizations
• Contributes to content publications such as webinars, videos, podcasts, and blogs

Skills:  Industry Expertise, Digital Marketing Knowledge, Strategic Messaging, Solution Packaging, Product Development Collaboration, Customer Lifecycle Management, Leadership and Advisory, Partnership Development

• Deep digital experience in either B2B or B2C campaign management, email marketing and marketing automation
• Must have experience marketing to consumers (B2C.)
• Experience shaping marketing strategies with a history of delivering highly successful user acquisition and engagement activations
• Experience in building, growing, and managing highly effective teams with a focus on coaching and development
• Ability to quickly understand the essence of a product, and the value it delivers and then craft compelling messages for different channels
• An ability to serve as the connective link between the consumer, product, marketing, and other business teams to develop marketing tactics across owned, earned and paid channels to increase lead pipeline and velocity
• An entrepreneurial spirit with the ability to develop and execute creative solutions to complex problems
• Strong written communication skills, presentation delivery, and interpersonal skills to be effective in a team environment
• A solid compliance mindset and demonstrated integrity on the job

Qualifications: BA in Public Relations with 7 Years of Experience

• Consumer marketing experience
• Experience using consumer insights and research to drive consumer marketing strategies
• Account management or business development experience
• Experience using brand management, content strategy and planning to meet consumer engagement goals
• Experience navigating matrix organizational structures
• Experience influencing and collaborating with others (not necessarily direct reports)
• Exceptional presentation skills
• Exceptional PowerPoint experience
• Ability to be flexible and work with ambiguity
• Healthcare marketing experience
• Exceptional planning and organizational skills

Qualifications: BA in Advertising with 8 Years of Experience

• Marketing or other relevant commercial experience
• Demonstrated leadership experience
• Brand management experience, including demonstration of scientific knowledge and competitive knowledge within therapeutic areas and individual assets
• Consumer marketing experience – media planning and execution, campaign development, identifying and applying insights, agency leadership
• Able to lead (consumer) strategy while working closely with broader brand team to ensure it lines up to broader brand approach
• Ability to financially track tactical performance and make appropriate data-driven decisions
• Marketing or other relevant commercial experience 
• Thorough knowledge and understanding across organizational functions
• Experience effectively collaborating and influencing colleagues in the global commercial organization, both in-person and remotely

Qualifications: BA in Communications with 6 Years of Experience

• Strong understanding that both the customer (Account) as well as the consumer (customer) are at the heart of all strategic planning and business decision making.
• Should have a National understanding of the consumer-packaged goods industry as well as experience in the mass-retail environment.
• A creative and entrepreneurial mindset and ability to be extremely flexible in an ever-changing environment.
• Strategic and analytical thinker with the ability to turn data into insights and identify new opportunities to grow the business.
• Ability to interact and present to senior leaders.
• Team-player with a willingness to lead other team members through projects.
• Consumer Products background
• Experience working with mass-retail in a sales, marketing, or category management capacity.
• Ability to project manage

Qualifications: BA in Business Administration with 5 Years of Experience

• Product management experience
• Aesthetics experience and product launch experience 
• Experience with DTP / DTC campaign development and execution
• Knowledge of health care and or pharmaceutical industry
• Solid knowledge of marketing areas including product positioning, marketing plan development and execution, strategic communications, product launch, public and private payer reimbursement environment and life-cycle management
• Understanding of direct-to-patient marketing
• Public Relations experience 
• Analytical skills and presentation skills
• Strong creative and conceptual thinking skills

Qualifications: BA in Marketing with 7 Years of Experience