DIRECTOR OF CATERING SALES RESUME EXAMPLE

Published: Nov 26, 2024 - The Director of Catering Sales actively seeks out new business opportunities and cultivates relationships with potential clients through personal sales visits and cold calling. Strategically develops and executes performance reviews, maintains a dynamic list of prospective clients, and continuously scouts for new venues to secure preferred or exclusive status. Stays abreast of industry trends and emerging products, introducing innovative menu options through tastings, and works closely with commissary team leaders to meet established profit margin objectives.

Tips for Director of Catering Sales Skills and Responsibilities on a Resume

1. Director of Catering Sales, Vista Events, Sacramento, CA

Job Summary: 

  • Provide regular feedback on performance, write and execute performance reviews
  • Seek out prospective customers and business opportunities with new client base
  • Makes personal sales calls and cold calls at customer sites and on the phone on a regular basis
  • Find multiple new venues annually, at a minimum with preferred status, ideally exclusive
  • Build strong relationships with potential clients
  • Develop strategy for cold calling to procure new corporate clients
  • Meet profit margin objectives as established by management
  • Compile and maintain an accurate list of prospective clients for use as sales leads based on sources such as newspapers, business directories, industry ads, trade shows, websites and others.
  • Stay current on existing and emerging products and technologies as well as industry trends to identify potential opportunities for growth
  • Introduce and demonstrate new products to potential clients through visits and menu tastings
  • Develop an effective and productive working relationship with commissary team leaders
  • Understand market trends and identify areas that can assist with the development of growth strategies.


Skills on Resume: 

  • Performance Evaluation (Hard Skills)  
  • Client Prospecting (Hard Skills)  
  • Cold Calling (Hard Skills)  
  • Venue Procurement (Hard Skills)  
  • Relationship Building (Soft Skills)  
  • Sales Strategy Development (Hard Skills)  
  • Market Research (Hard Skills)  
  • Product Demonstration (Soft Skills)  

2. Director of Catering Sales, Elite Catering Co, Nashville, TN

Job Summary: 

  • Sales, Financial Planning and Accountability, such as budgets, forecasts, goals, maintain accurate financial records, complete event proformas, etc.
  • Directing and planning of onsite QPA events and small group dining, to include: Assisting clients with menu planning, hosting site visits, coordinate the proper execution of the event and follow up.
  • Coordinate and execute offsite caterings and events, attend site visits, coordinate vendors and rentals, maintain and recruit a roaster of service staff, create estimates, budgets, and invoices.
  • Oversee load in and load out offsites, execution, management, and clean-up
  • Coordinate marketing of private dining program and services
  • Oversee group dining programming at each of the restaurants
  • Create and maintain an effective organizational structure and sales standards for negotiated contract sales.
  • Develop sales including catering and special events to achieve budgetary goals
  • Direct the planning and implementation of the catering sales program with all designated catering sales associates.
  • Assist in the yearly individual operating location revenue plan process with specific tasks related to catering sales planning.
  • Lead and develop catering sales associates and support the revenue management operating procedures.


Skills on Resume: 

  • Event Planning (Hard Skills)  
  • Vendor Coordination (Hard Skills)  
  • Budget Management (Hard Skills)  
  • Marketing Coordination (Hard Skills)  
  • Team Leadership (Soft Skills)  
  • Sales Strategy Development (Hard Skills)  
  • Operational Oversight (Hard Skills)  
  • Staff Recruitment (Soft Skills)  

3. Director of Catering Sales, Summit Catering Services, Denver, CO

Job Summary: 

  • Partner with operations and field marketing to identify and leverage current off premise relationships by targeting high potential, high return markets.
  • Daily Interface with Operations Team about upcoming events
  • Partner with Operations to help leverage the strategic direction of CPK's national Off-site sales business and develop marketing and sales strategies to drive sales, deliver on brand promise and grow
  • Ensures CPK's brand strategy and operational excellence are upheld in all aspects of the sale process and event
  • Partner with Operations to drive Off-site and On-site sales, negotiation and receivable.
  • Interacts effectively with guests/clients, sales and kitchen, vendors, competitors, local community, catering associations, attend events personally to support operations (setup, service, and breakdown), and other departments in order to monitor and ensure guest satisfaction
  • Responsible for follow-up customer service calls with every customer every day to ensure satisfaction and to service future needs
  • Partner with Procurement to review and implement catering packaging options
  • Partner with Culinary and Operations to review catering and off-premise menu options and enhance offerings


Skills on Resume:

  • Market Analysis (Hard Skills)  
  • Operational Collaboration (Soft Skills)  
  • Sales Strategy Development (Hard Skills)  
  • Brand Management (Hard Skills)  
  • Negotiation Skills (Soft Skills)  
  • Client Interaction (Soft Skills)  
  • Customer Service (Soft Skills)  
  • Procurement Coordination (Hard Skills)  

4. Director of Catering Sales, Premier Event Planners, Orlando, FL

Job Summary: 

  • Develop off-site strategies, plans, and forecasts for achieving set sales targets
  • Grow CPK's off premise sales in the marketplace
  • Responsible for annual budget and meeting all key performance indicators as measured by sales growth, profitability and departmental G and A
  • Managing sales activities and catering efforts (return on investment)
  • Solicit, Grow and Maintain Existing Off-site Sales
  • Develop, drive and establish key corporate and community partnerships
  • Creatively seeks new business opportunities by building new relationships and distributing samples of menu offerings, catering packages, including tastings to increase awareness.
  • Setup sales calls with new and existing customers to showcase seasonal menu offerings and to plan recurring and future events
  • Looks for opportunities to implement new products and services to support off premise growth and guest retention.
  • Keeps abreast of and advises guest and staff on current Off-site trends and products.


Skills on Resume: 

  • Sales Strategy Development (Hard Skills)  
  • Market Expansion (Hard Skills)  
  • Budget Management (Hard Skills)  
  • Sales Activity Management (Hard Skills)  
  • Partnership Development (Soft Skills)  
  • Business Relationship Building (Soft Skills)  
  • Customer Engagement (Soft Skills)  
  • Product Innovation (Hard Skills)  

5. Director of Catering Sales, Lakeside Banquets, Minneapolis, MN

Job Summary: 

  • Develop strategy and annual plan to meet or exceed annual events and catering sales targets
  • Determine resource needs to accomplish
  • Recruit, hire and train associates 
  • Work closely with in house marketing team on materials needed to drive sales growth
  • Build a pipeline of sales that is 12 - 18 months out
  • Lead the sales team members
  • Ensure that the budgeted sales goals are achieved each quarter and fiscal year
  • Set sales goals by period and quarter to achieve annual objectives
  • Motivate sales associates to achieve goals
  • Hold accountable those associates that fall short of sales goals
  • Stay abreast of competition, particularly in and around Philadelphia and establish a cadence for analyzing and reporting
  • Executes sales efforts in an ethical and professional manner, ensuring a favorable impression of self and company


Skills on Resume: 

  • Strategic Planning (Hard Skills)  
  • Resource Planning (Hard Skills)  
  • Recruitment and Training (Soft Skills)  
  • Marketing Collaboration (Soft Skills)  
  • Sales Pipeline Development (Hard Skills)  
  • Team Leadership (Soft Skills)  
  • Goal Setting (Hard Skills)  
  • Competitive Analysis (Hard Skills)