Job Summary: 

• Drive the company’s brand strategy, including overall brand architecture, personality, naming, definition of key channels, tactics, and measures
• Build overall market leadership and value for the category and company products
• Work across the company to create a differentiated brand experience and seamless execution across all touchpoints
• Partner with the People team to ensure the company continues to be an exemplar of a purpose-driven employer brand
• Leverage brand channels (including social, media, events, partnerships, and influencers) to drive top-of-funnel awareness and demand
• Drive engagement and affinity with the brand by guiding the strategy and development of exceptional brand campaigns
• Directly lead the creative, community, partnerships, and events teams
• Drive for excellence in creative thinking, innovation, and execution
• Measure, track, and report on category and brand performance

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Market Leadership (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Employer Branding (Soft Skills)
• Social Media Marketing (Hard Skills)
• Campaign Management (Hard Skills)
• Team Leadership (Soft Skills)
• Performance Reporting (Hard Skills)

Job Summary: 

• Leverage company vision, mission, goals, and strategies to help manage the brand growth and equity within national and regional markets.
• Monitor how the brand is translating in the market and crystallize targeted consumer insights to amplify the brand’s consumer-centricity
• Partner with Creative, Content, Product, Growth Marketing, Sales Optimization, L&D, and Sales to ensure a cohesive cross-channel brand experience across the end-to-end user journey
• Contribute to Innovation strategy through consumer and competitor research to test, validate, and advance new product ideas and develop product positioning
• Coordinate various Innovation initiatives including rollout strategies and multi-team alignment
• Use data and insight to steer communication planning within the extended joint Marketing organization – Comms, Content, Creative, Growth, and external Agencies. 
• Work with Growth Marketing and Sales Optimization teams to connect brand actions and brand advertising to a full-funnel approach to campaign development
• Assist in the documentation of campaign strategy for delivery to senior management as well as detailed tactics to be handed off to the Marketing Project Manager
• Establish methodologies for longitudinal tracking of brand efforts and their correlation to CX and business performance.
• Proactively gather, analyze, and apply customer and cultural insights and data to build and measure effective campaigns
• Partner with Marketing Analytics to measure campaign results with a high degree of analytical rigor. 
• Develop and implement a test-and-learn approach to systematically establish standard methodologies for brand campaigns.

Skills on Resume: 

• Brand Management (Hard Skills)
• Consumer Insights (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Innovation Strategy (Hard Skills)
• Communication Planning (Hard Skills)
• Campaign Development (Hard Skills)
• Strategy Documentation (Hard Skills)
• Performance Analytics (Hard Skills)

Job Summary: 

• Work with the Integrated Marketing Director and Analytics team to optimize campaigns and creative executions
• Conduct competitive analysis, and post-mortem reporting on plan execution
• Present campaign results to leadership at regular junctures.
• Communicate in a way that is easily understood and visually compelling, telling stories that move senior leaders from insight into action
• Establish the systems and infrastructure, and own the perpetual management of the program
• Translate brand marketing questions, hypotheses, and knowledge gaps into timely and impactful research plans
• Effectively collaborate with the Analytics team to fulfill research projects
• Drive recurring and ad hoc qualitative and quantitative brand research projects, e.g. Brand Equity Tracker
• Use statistical and analytical techniques to generate actionable insight
• Manage external research vendors
• Use both survey-based data as well as first-party customer data and data science to deepen understanding of customers and the impact of brand actions and advertising.
• Bring great energy and innovation to how insights are surfaced, delivered, communicated, and implemented

Skills on Resume: 

• Campaign Optimization (Hard Skills)
• Competitive Analysis (Hard Skills)
• Data Storytelling (Soft Skills)
• Program Management (Hard Skills)
• Research Planning (Hard Skills)
• Brand Research (Hard Skills)
• Statistical Analysis (Hard Skills)
• Vendor Management (Hard Skills)

Job Summary: 

• Develop and execute brand marketing campaigns to educate people about the problem
• Work with the founders on the vision of strategy and translate that into brand positioning, messaging, visual identity, communications, and storytelling
• Build and manage brand marketing budget while owning reporting and performance metrics
• Oversee how the brand shows up and interacts in the world in all relevant channels (e-mail, content, social, paid, affiliate, PR, etc)
• Manage PR firm and handle communications and how we tell the brand story
• Work closely with the growth marketing team and co-develop and execute full-funnel marketing campaigns and initiatives
• Manage creative asset production (photoshoots, videos, print collateral, packaging, brand assets, etc.)
• Recruit, develop, and manage content, social, and partnership teams
• Manage strategy, positioning, and launch of new product lines

Skills on Resume: 

• Brand Campaign Execution (Hard Skills)
• Brand Strategy Development (Hard Skills)
• Budget Management (Hard Skills)
• Channel Management (Hard Skills)
• PR and Communications (Soft Skills)
• Full-funnel Marketing (Hard Skills)
• Creative Asset Production (Hard Skills)
• Team Leadership (Soft Skills)

Job Summary: 

• Serves as brand lead on key marketing activities, including media planning and budgeting
• Leads development of annual communications plan
• Leads process to create best-in-class advertising for several product lines in a business unit
• Works across business segments with other key stakeholders to merge into LG's broader marketing communication plans, specifically in support of new product introductions (NPI)
• Mentor junior marketers on the team to build and enhance their functional marketing and leadership skill set
• Lead cross-functional integrated marketing team for NPI development
• Supervise several groups/teams, ensure compliance to goal setting and performance management process, coach and develop employees
• Ideate, refine, and execute brand marketing strategy and how brand and product (events) are conveyed to the world.
• Determine the voice, style, and character of the brand in a way that garners mass consumer adoption
• Work alongside C-Suite and senior management to drive growth amongst B2B and B2C audience
• Collaborate with CRO to help manage in-house marketing efforts (newsletter, website, strategic partnerships, demand generation, paid media)
• Provide ideas for brand positioning, collaborations, and unique opportunities.
• Ensure events are consistently compelling (food, service, venues, music, decor, etc.). 
• Ideate and test casual and premium events, including the first-ever tent-pole event
• Manage communication with venue partners for ticketed events and press/influencer opportunities
• Manage external agencies for content creation and digital advertising.
• Manage full-time Marketing Associates and any Marketing Freelancers

Skills on Resume: 

• Media Planning and Budgeting (Hard Skills)
• Communications Planning (Hard Skills)
• Advertising Development (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Mentorship and Leadership (Soft Skills)
• Brand Strategy Execution (Hard Skills)
• Event Management (Hard Skills)
• Agency and Team Management (Soft Skills)

Job Summary: 

• Train, empower, and hold 5-6 direct reports accountable across innovation, base business, packaging, shopper marketing, and trade marketing pillars for the highest brand execution standards through ongoing coaching and development.
• Lead Brand strategy, including the development, setting, and consistent execution of brand vision, brand positioning, value proposition, and communication for short as well as long term.
• Develop brand portfolio strategy and oversee the go-to-market execution of innovation and base portfolio efforts.
• Identify key growth strategies and propose execution plans, informed by data and guidance of GT, to increase user base and consumption.
• Drive cross-functional collaboration to optimize outcomes
• Ensure consistency of brand initiatives (Sales, Operations, Supply Chain, HR, and Marketing are key stakeholders)
• Build strong relationships with the Sales organization to maximize program impact and sales support initiatives
• Assess and build business solutions from a marketing perspective.
• Works cross-functionally to help inform innovation and brand execution.
• Sets and manages budget for the brand team to accomplish key strategic brand and business opportunities.

Skills on Resume: 

• Team Leadership (Soft Skills)
• Brand Strategy Development (Hard Skills)
• Portfolio Management (Hard Skills)
• Growth Strategy Execution (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Stakeholder Management (Soft Skills)
• Business Solution Development (Hard Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Develop and drive the brand strategy, based on strong consumer, customer, category, and market landscape insights, with a compelling vision for the future of the company that brings sustained category growth.
• Ensure consistency of brand communication principles, consumer benefit language, and a creative strategy across multiple marketing channels.
• Establish and maintain core elements of brand strategy and identity including positioning, value propositions, packaging presentation of brand, visual and verbal identity as well as experience principles, with the ability to optimize for resonance with multiple audiences
• Unlock brand through grassroots marketing, event marketing, pop-up-retail strategy, introducing the brand to new audiences in targeted local markets
• Develop and drive PR and Communications strategy and execution leveraging agency and freelance partners
• Drive audience research and segment definition, developing a comprehensive picture of the consumer and their path to purchase, and communicating that definition and priorities throughout the business
• Informing brand positioning, identity, and core messaging, building a strong presence, and driving adoption with its target audiences
• Manage the execution of strategic brand partnerships as well as manage creative agency partners
• Lead Crisis Management Communications by developing, implementing, and maintaining crisis communication plans
• Establish and track brand KPIs across the customer journey, such as awareness, engagement, satisfaction, referrals, and overall sentiment

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Brand Communication (Hard Skills)
• Brand Positioning (Hard Skills)
• Event Marketing (Hard Skills)
• PR Strategy (Hard Skills)
• Audience Research (Hard Skills)
• Partnership Management (Soft Skills)
• Crisis Communication (Hard Skills)