DIRECTOR OF ACQUISITION JOB DESCRIPTION

Acquisition is where marketing spend turns into measurable customer growth. The Director of Acquisition owns the strategy that moves prospects across paid, owned, and earned channels into new and repeat buyers, judged on customer acquisition cost, lifetime value, and conversion rate rather than reach alone. The seat reports to senior commercial leadership and sets the attribution model that decides how budget flows. It demands fluency in both creative direction and the unit economics that finance teams scrutinize.

When you present this blend of creative direction and unit economics on a resume, worked examples show how to make both legible to hiring teams.

As the Director of Acquisition, you set and execute the multi-channel strategy that grows the new customer base while holding acquisition cost and return on ad spend to plan. You lead the acquisition function, manage media budgets, and partner with sales, analytics, and finance to forecast demand and defend spend decisions.

Career Impact: Owning CAC, LTV, and ROAS targets at the director level establishes you as a commercial marketing leader rather than a channel specialist.

Business Impact: Your funnel decisions directly determine new-buyer volume and repeat-purchase rate, the inputs that the revenue forecast depends on.

Growth Opportunity: Building attribution models and managing multimillion-dollar media budgets opens the path toward VP of Marketing or Growth.

• Define the multi-channel acquisition strategy spanning paid search, paid social, display, and video to grow new customers.
• Manage the acquisition media budget, forecasting spend, and reconciling actuals to protect return on ad spend.
• Build attribution models and dashboards that map conversion across owned, paid, and earned touchpoints.
• Optimize conversion funnels through A/B testing of landing pages, creative, and offers to lower acquisition cost.
• Partner with sales and finance to forecast demand, volume, and revenue targets for acquisition programs.
• Mentor the acquisition team, setting KPI-based goals and developing channel expertise across the group.
• Monitor competitor activity and emerging channels, recommending new platforms that expand qualified reach.
• Report acquisition performance and unit economics to executive leadership, translating metrics into spend recommendations.

• Bachelor's degree in marketing, business, economics, or equivalent work experience.
• Seven or more years of acquisition or performance marketing experience, with budget ownership.
• Proven track record of lowering customer acquisition cost or improving conversion across paid and organic channels.
• Strong command of marketing KPIs, attribution methodology, and return-on-investment measurement.
• Experience leading and developing a marketing or growth team.
• Analytical fluency in segmentation, forecasting, and A/B test design.
• Excellent written and verbal communication for executive and cross-functional audiences.

Since postings expect attribution methodology and A/B test design at a set depth, the posted requirements lay out what each qualification looks like by level.

• Experience managing annual media budgets in the multimillion-dollar range.
• Background in subscription, ecommerce, or SaaS customer acquisition models.
• Familiarity with SQL or business-intelligence analysis for funnel diagnostics.
• Experience integrating brand and performance marketing to drive top-line growth.

• Customer acquisition cost, measuring spend efficiency against new-buyer volume.
• Return on ad spend, reflecting how profitably the media budget converts.
• Conversion rate across managed funnels, tracing to funnel optimization work.
• New and repeat buyer growth, showing acquisition and reactivation impact.
• LTV: CAC ratio, indicating sustainable unit economics of acquired customers.
• Media budget variance to plan, measuring forecasting accuracy.
• Typical tools: ad platforms (commonly Google Ads or Meta); analytics (commonly Google Analytics); collaboration (commonly Asana).

Beyond these KPIs, the wider career guide covers Marketing Manager pay benchmarks, Google Ads and Meta certifications, and the climb toward VP of Growth.

• Base Salary Range: $140,000 to $200,000, depending on market and company size
• Bonus: 15 to 30 percent of base tied to acquisition and revenue targets
• Equity: Common at venture-backed and public companies; RSUs or options
• Health Benefits: Medical, dental, and vision with employer contribution
• PTO: 15 to 25 days plus standard holidays
• Common Perks: Remote flexibility, learning budget, home-office stipend

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available to applicants with disabilities throughout the application and interview process upon request. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. Offers of employment are contingent on successful completion of a background check, and all candidates must be authorized to work in the United States.

Match these CAC, ROAS, and attribution duties to a resume that earns a first interview.

The Director of Acquisition owns the North American marketing strategy for the Makeup category, leading 360-launch plans across budget, merchandising, sampling, and account-specific activations to drive topline growth, market share, and rank. Reporting into the broader Makeup Marketing and Central Marketing structure, the role partners with Sales, Education, and Key Account Managers to maximize launch impact and retailer visibility.

Key Responsibilities

• Lead and implement North American marketing strategies for the Makeup category with a focus on topline growth, market share, and rank.
• Lead, plan, and execute launch programs, including adapting launches for the North American market, forecasting launch quantities, and managing 360-launch plans covering budget, visual weeks, merchandising, sampling, and account-specific activations.
• Partner with cross-functional teams on execution of PR, education, events, media support, and co-op programming.
• Work with the Makeup Marketing team to develop a seasonal marketing calendar to maximize launches and maintain strategic focus on ongoing priorities.
• Communicate regularly with the Central Marketing team to outline market-specific needs and provide feedback on launches, including category analysis covering shades, claims, name, formula, competition, trends, and gaps or opportunities in the product portfolio.
• Issue quarterly trend reports, including monthly competitive information on new product launches and social media trends.
• Lead and drive merchandising initiatives across all distribution channels, including counters, launch glorifiers, and new makeup bar units.
• Work closely with Key Account Managers to customize programming per retailer to maximize sales and visibility.
• Build and revise the annual promotional budget, and reconcile monthly actuals to budget to ensure spending is on target.
• Develop accurate and strategic forecasts for new products in collaboration with the Sales team, and recommend adjustments to basic business forecasts based on new product projections.
• Take a proactive approach to saleable and non-saleable inventory through monthly updates, ensuring correct inventory of line items to minimize out-of-stocks and excesses.
• Track retail sales monthly and overall product performance to anticipate and react to changing conditions, including forecasting testers and merchandising units according to usage and budget.
• Partner with Education to evolve the marketing strategy and its implementation in seasonal seminars.
• Prepare and present the product marketing calendar, support programs, and seasonal marketing programs to Sales Conferences and all retailers twice per year.
• Spearhead all procedures, analyses, and reports critical to the execution of marketing plans, propose retail-pricing recommendations for new products and existing SKUs, and liaise with the Operations team to ensure all programs arrive on time.

Required Qualifications

• 10+ years of marketing experience in the beauty industry, specifically in a North American local affiliate market, working with product development teams abroad.
• Prestige makeup experience preferred.
• Proven and successful people-management track record.
• Highly analytical, with strong forecasting and budget experience, and strong NPD analytical skills preferred.
• Strong oral and written presentation skills.
• Advanced computer skills, including Excel and PowerPoint.
• Proactive with the ability to handle multiple projects simultaneously.
• Highly organized and detail-oriented, with the ability to use discretion and judgment when handling confidential information.
• Strategic thinker and strong team player.

Reporting into the Peer-to-Peer team, the Director of Acquisition delivers revenue goals for Sleep Out and DIY fundraising programs by building social media acquisition plans, training, and digital-centric recruitment communications. Working closely with corporate partnerships, marketing, and communications teams alongside a personal portfolio of participants, the Director of Acquisition maximizes recruitment and fundraising results across all programs.

Core Functions

• Play a central role on the Peer-to-Peer team to achieve revenue goals for Sleep Out and DIY fundraising programs.
• Develop comprehensive social media acquisition plans, resources, and trainings for the Peer-to-Peer team.
• Analyze historical and current data to generate strategies, provide recommendations, and track progress toward goals with a focus on digital tactics.
• Design and create digital-centric recruitment and fundraising communications, including email, social media assets, participant materials, marketing materials, and website content.
• Work directly with a personal portfolio of participants to coach and support all recruitment and fundraising efforts.
• Provide subject matter expertise leveraging social media platforms, including LinkedIn, Facebook, Instagram, TikTok, Twitch, and other streaming platforms.
• Utilize Peer-to-Peer best practices and emerging trends to maximize recruitment and fundraising results across all programs.
• Stay current with peer and competitor digital activities and innovations, and share insights with colleagues.
• Collaborate with the corporate partnerships team to solicit, advance, and improve sponsorship opportunities, and cultivate and manage corporate relationships as needed.
• Coordinate with marketing and communications teams to identify opportunities for earned media and strategize around paid media.
• Test and optimize nationwide Peer-to-Peer social media campaigns in real time to maximize ROI, cost per click, cost per lead, and cost per conversion.

Qualifications & Experience

• Experience creating social media campaigns and fundraising, particularly with Meta and streaming platforms.
• Experience planning, leading, and managing projects, including coordinating with peers to achieve outcomes and reporting progress to senior managers.
• Ability to organize complex programs using project management tools, manage deadlines, and ensure strong communication between internal teams and vendor partners.
• Agile and creative connector able to identify or create Peer-to-Peer fundraising opportunities, especially in social media and the digital space.
• Uniquely people-oriented, with a natural desire to connect and build relationships, and the ability to excite supporters about the mission.
• Excellent writer with the ability to adapt style for different audiences.
• Effective public speaker with outstanding communication skills in groups of all sizes and one-on-one, with an ability to include data persuasively.
• Effective fundraising coach with the ability to adapt strategies based on individuals' capacity and experience, and the instinct to identify scalable techniques.
• Strong team orientation and work ethic are essential for a demanding environment that strives for excellence, efficiency, and innovation.
• Capable fundraiser willing to engage in a minimum of one Peer-to-Peer fundraiser per year, with availability to work a flexible schedule, including weekends, evenings, and nights as needed.

Embedded within the media activation team, the Director of Acquisition shapes paid digital media campaigns that drive upper-funnel awareness and consideration across social, display, and video channels. Working closely with the performance marketing team and the MACS team, the Director of Acquisition optimizes brand campaigns intra-flight and against ROAS targets to meet business objectives.

Primary Duties

• Oversee the planning and building of paid digital media campaigns, driving upper-funnel awareness and consideration goals across paid channels, including social, display, and video.
• Plan and build digital media campaigns using planning tools such as Nielsen or comScore, building for reach and frequency across target audiences.
• Set up and present Brand Lift Studies in connection with paid campaigns, collecting and presenting findings to the media activation team and internal partners.
• Present media plans and recommendations with supporting rationale and insights.
• Serve as a point of contact for the MACS team, communicating campaign updates, incorporating collaborator feedback, and speaking to insights and recommendations.
• Stay current on new paid media platform updates and features, and provide recommendations on new opportunities and trends.
• Lead and oversee campaign brand optimizations, intra-flight and wrap-up reporting based on goals and benchmarks, working closely with the performance marketing team to feed back audiences and insights.
• Adjust and optimize marketing campaigns and plans to meet changing market and competitive conditions and hit ROAS targets, using feedback from senior leadership.
• Come up with creative approaches to meet business needs, assessing opportunities for incremental audience growth, and contribute to ideas and solutions to meet business objectives.
• Monitor competitor activities, provide industry trends, and takeaways.

Education & Experience

• Bachelor's degree or technical degree in Economics, Mathematics, Engineering, Statistics, or a related field preferred.
• 7+ years of paid digital advertising and marketing experience, preferably including paid acquisition campaigns across paid search, paid social, programmatic, or display.
• Account management experience with the ability to communicate across teams and effectively move projects forward.
• Experience using advertising management tools such as Google Marketing Platforms, Google AdWords Editor, Bing Ads Editor, Acquisio, Kenshoo, Marin Software, SA360, Wordstream, MOJO SEM, Webtrends, or DoubleClick Campaign Manager.
• Experience with agency accounts or client management is a plus, and comfort using collaborative software such as Basecamp or Asana.
• Strong understanding of common marketing KPI metrics, their calculation, and their relevance to marketing success.
• Excels in a dynamic, data-driven, metrics-oriented environment.
• Self-motivated with the ability to work with regular check-ins and communicate progress and updates.
• Strong work ethic, proactive in communication and work delivery, with strong attention to detail to minimize errors.
• High proficiency in Microsoft Word, Excel, and PowerPoint, Google Drive, and Google Docs.

Sitting at the intersection of data analytics and ecommerce marketing, the Director of Acquisition leads consumer segmentation strategies that drive acquisition efficiency, customer loyalty, and reengagement across email, paid search, display, affiliate, and social channels. Operating across the online promotion calendar and marketing asset deployment, the Director of Acquisition monitors key metrics, including customer acquisition cost, lifetime value, and repeat rate, to grow brand awareness and sales.

Duties

• Gather accurate and timely knowledge of ecommerce trends, data needs, and strategic pivots.
• Analyze and leverage performance data and analytics to develop a comprehensive understanding of online consumers and incorporate those learnings to develop and implement consumer segmentation strategies, driving the efficiency of consumer acquisition, customer loyalty, and reengagement campaigns.
• Monitor key business metrics, including sales, profit, campaign performance, customer acquisition costs, customer lifetime value, and repeat rate.
• Assist in the creation and deployment of bulk and segment-specific email blasts, as well as trigger emails, for multiple customer lists.
• Work with email content providers within the organization to ensure on-time deployment of emails.
• Create, develop, and execute new campaigns and tests, and provide reporting for all email-related promotional activity.
• Make recommendations to continually improve email performance by analyzing internal results, competitive data, and industry trends.
• Extend and enhance the ability to drive brand awareness, reach new audiences, and increase sales by identifying and conceptualizing traditional and non-traditional marketing opportunities with online retail partners.
• Manage the development and execution of the online promotion calendar, including regular and seasonal offers, weekly and daily specials, flash sales, private promotions, and new product introductions.
• Oversee the development and deployment of marketing assets supporting campaigns across email, paid search, display, affiliate, social, and offline or print channels, while monitoring competitor activities and trends in the online marketplace.

Requirements

• 5+ years of consumer marketing experience with at least 3 years of related ecommerce experience.
• Thorough understanding of website metrics, with hands-on experience in data analysis and reporting.
• General understanding of SEM, SEO, banner ad or display advertising, and affiliate marketing.
• Proven track record of increasing customer engagement and loyalty and/or decreasing customer acquisition costs.
• Ability to react quickly and pivot as needed, with strong self-awareness and relentlessly high standards.
• Proficient in Microsoft Office Suite, with proficiency in Business Intelligence Analytics a plus.
• Excellent written and oral communication skills, with attention to detail and accuracy.
• Strong team orientation and collaborative work style.
• Entrepreneurial spirit with the desire to learn quickly and continually, and unwavering commitment to maintaining and growing knowledge in the ecommerce retail industry.

A key member of the Americas regional marketing team, the Director of Acquisition leads multi-channel campaigns across email, advertising, social, and website content to position KYC, AML, and Compliance solutions as a market leader. Collaborating across sales, events, and outreach teams, the Director of Acquisition builds brand awareness and drives new business opportunities throughout the region.

Accountabilities

• Plan and execute marketing and campaign activities for the Americas region, designing and managing campaigns across multiple channels, including emails, brochures, advertising, and website content.
• Provide content editing and proofreading support for articles and white papers.
• Plan and oversee social media campaigns against key metrics across channels such as Twitter and LinkedIn.
• Drive projects that deliver compelling, brand-consistent marketing communications to achieve strategic communication objectives for specific target audiences.
• Plan and develop traditional and digital marketing and advertising campaigns for the region.
• Work with the sales team to ensure customers are engaged and aware of the value proposition, build brand awareness, and help drive new business opportunities across the region.
• Prepare messaging and campaign strategy for sales enablement, and oversee the development of materials to help sales communicate the value proposition and support the selling process and lead generation.
• Work closely with events and outreach teams to position KYC solutions within the region as a market leader, and suggest opportunities for optimizing events and industry associations as channels.
• Manage the development of regional and country-specific marketing collateral, promotional emails, and other assets to support customer and market engagement, including content translated into local languages where necessary.

Skills & Qualifications

• Undergraduate degree required; post-graduate qualification in Business or Marketing advantageous.
• 7+ years of experience in successful B2B multi-channel marketing, designing and running integrated pan-regional and country-specific go-to-market programs with proven results.
• Deep knowledge of traditional and digital marketing planning, combined with the ability to deliver a broad range of marketing tactics.
• Knowledge of market, customer, and business intelligence, with demonstrated use of these as key inputs to regional and country marketing planning.
• Experience planning for a global brand that needs to adapt to local market cultures.
• Experience in or strong interest in KYC, AML, and Compliance.
• Strong English language skills required.
• Ability to communicate in multiple languages advantageous.
• Excellent verbal and written communicator with strong presentation skills.
• Proven ability to collaborate with others and contribute as a strong individual contributor.
• Extremely organized, with the ability to deliver under tight deadlines across multiple deliverables simultaneously.

Healthcare growth depends on the Director of Acquisition, who develops fact-based marketing plans and market development tactics in collaboration with clinical and operational leadership while managing programs, budgets, and calendars to on-time, on-quality, and on-budget delivery. Serving across legal, medical, community affairs, and public affairs colleagues, the Director of Acquisition directs creative campaign development and ensures brand identity across all plans and projects.

Areas of Ownership

• Develop marketing plans and set marketing strategy and market development tactics in collaboration with clinical and operational leadership.
• Manage marketing research programs related to specific areas of responsibility, analyze research results, and develop comprehensive, fact-based business plans presented to division colleagues, senior management, support departments, and development teams.
• Define and manage marketing programs, budgets, and calendars, ensuring on-time, on-quality, and on-budget delivery of objectives and KPIs.
• Direct the creative development of marketing programs and advertising campaigns, managing relationships with agencies and related resources.
• Work regularly with legal, medical, and clinical leadership to approve and ensure the accuracy and appropriateness of advertising and materials.
• Manage and coordinate media planning, buying, and analysis.
• Analyze program performance and ROI for optimization and learning, and develop innovative ideas to optimize marketing programs.
• Support retention, loyalty, and customer experience initiatives.
• Work collaboratively with marketing, community affairs, and public affairs colleagues to coordinate the external affairs agenda and ensure brand identity across all plans and projects.
• Provide marketing consultation services to other areas of the organization, and develop and implement specific marketing programs and plans as needed.
• Oversee the specific annual marketing budget and its process, including recruitment, selection, orientation, and performance management of employees in assigned areas.

Education & Experience

• Master's degree preferred.
• A bachelor's degree from a recognized college or university is required.
• Minimum 10+ years of marketing experience with a corporation or advertising agency.
• Digitally savvy, with hands-on experience delivering digital marketing programs.
• Healthcare experience and/or understanding.
• Strong analytical skills and experience managing data and KPIs.
• Proven managerial skills with demonstrated people management success.
• Outstanding interpersonal and communications skills, with a proven track record of success and the ability to work directly and independently with physicians and other healthcare professionals.

As the Director of Acquisition, this role builds the multi-family, mixed-use, and value-add development pipeline by identifying sites in select submarkets and leading market analysis, contract negotiation, and due diligence. The Development Team relies on this work to source viable acquisitions, with the Director of Acquisition serving as liaison with Design and cultivating relationships across brokers, property owners, and local municipalities.

Role Responsibilities

• Identify potential multi-family, mixed-use, and value-add multi-family opportunities and sites for development in select submarkets, assisting in site evaluation, market analysis, contract negotiation, and due diligence.
• Assist in managing the acquisition database of third-party brokers, consultants, landowners, development pipelines, and prospective sites.
• Identify specific markets, submarkets, and acquisition opportunities that meet strategic growth plans.
• Develop strong relationships with the brokerage community, property owners, and local municipalities.
• Gather necessary market data to underwrite potential site or value-add acquisitions, and prepare preliminary feasibility analyses.
• Contact landowners or brokers to confirm site availability, and contact governmental agencies or staff to assess the probability of developmental approvals.
• Assist in the preparation of project proformas, letters of intent, and purchase and sale agreements.
• Prepare and manage the pre-development budget, and conduct or coordinate the selection of market research reports.
• Serve as liaison with Design and the Development Team, with frequent travel around Florida and its submarkets as required.

Position Requirements

• Strong understanding of the acquisitions and development process, with the ability to perform acquisition analysis and prepare acquisition packages.
• Ability to interact and coordinate with executive management, real estate brokers, consultants, and landowners regarding acquisition activities.
• Strong working knowledge of Microsoft Office, with advanced Excel skills.
• Ability to work independently and collaboratively, prioritize work, and seek clarification when necessary.
• Ability to work under pressure with tight time constraints and manage frequent interruptions, unresolved situations, change, delays, or unexpected events.
• Ability to keep sensitive information highly confidential.
• Excellent written and verbal communication skills, with strong interpersonal skills and the ability to deal professionally with clients, vendors, and co-workers.
• Excellent organizational and time management skills, with strong attention to detail, a sense of urgency, and the ability to carry multiple projects through to completion.

Director of Acquisition builds the marketing communications strategy, lead nurturing strategy, and digital PR tied to target business outcomes while defining and managing the master brand vision, positioning, and budget. Success in the position means generating demand through market segmentation, ICP and persona development, and acquisition, retention, and reactivation across regions and markets.

Strategic Responsibilities

• Develop the marketing communications strategy, lead nurturing strategy, content strategies, and digital PR in relation to target business outcomes.
• Plan and execute the overall direction of the master brand, defining and managing the marketing vision, strategy, positioning, and budget.
• Generate demand for products and services by segmenting markets, developing ICPs and personas, and driving acquisition, retention, and reactivation with digital and social activities across regions and markets.
• Manage strategic initiatives and execute trade fairs, congresses, webinars, seminars, and other events to gain brand presence and acquire new clients.
• Analyze data, develop actionable insights, continuously improve results, and regularly update management on progress and challenges.
• Lead and empower the marketing team by instilling structure and processes to develop and maximize team performance.

Experience & Qualifications

• 7+ years of experience building integrated marketing strategies and driving demand generation, ideally in a start-up or biotech environment.
• 3+ years of experience directly leading dynamic marketing teams, with a proven ability to attract and retain talent.
• Well-developed people leadership skills with a history of building and leading high-performing teams.
• Significant project management skills with the ability to manage and prioritize multiple projects focused on maximizing ROI.
• Expertise in digital marketing, with a solid understanding of customer segmentation, lead generation, marketing automation systems, and WCMS/CRM fundamentals.
• Entrepreneurial mindset with high passion for impact, high tolerance for ambiguity and rapid course shifts, and a hands-on mentality.
• Excellent communication skills in English at C-level writing and speaking standard.
• Willingness to travel; fully remote arrangements are not available.

The Director of Acquisition produces cross-channel digital marketing performance plans and investment decisions across SEM/PPC, Comparison Shopping Engines, Product Listing Ads, Remarketing, Affiliate Marketing, and Paid Social to support ecommerce and retail businesses. Reporting into senior leadership, the Director of Acquisition mentors the Digital Marketing team and partners with agencies to generate profitable demand both online and in stores.

Key Deliverables

• Mentor, coach, and develop the Digital Marketing team while collaborating with cross-functional partners.
• Create and manage an annual operating budget that promotes growth and profitability.
• Manage cross-channel digital marketing performance plans, investment decisions, and cross-channel efficiencies to support ecommerce and retail businesses.
• Manage programs to drive sales online and in stores, achieving financial plans and consumer strategies through investments in SEM/PPC, Comparison Shopping Engines, Product Listing Ads, Remarketing, Affiliate Marketing, and Paid Social Media Advertising.
• Develop and deliver on the performance plan, maximizing potential to generate profitable demand.
• Develop and optimize consumer-first strategies and KPI-based marketing goals.
• Find new opportunities to grow, innovate, and stay competitive through digital marketing channel strategies and investments.
• Serve as a digital marketing channel subject matter expert in cross-functional, high-priority growth workstreams.
• Manage the organic search channel through prioritization of key technical and growth initiatives to improve ranking for relevant, traffic-driving keywords.
• Partner with and manage agencies to ensure the scope and quality of work are delivered.

Education & Experience

• Bachelor's degree required in Business or a related field.
• 10+ years of experience in the digital marketing field.
• Excellent written and oral communication skills, with the proven ability to communicate with all levels, including management and retail partners.
• Ability to build strong partnerships and influence across the business.
• Strong analytical, prioritization, vendor management, and negotiation skills.

Reporting to business leaders, the Director of Acquisition develops recruiting targets across all business functions and uses data analysis to right-size the team, plan for growth, and ensure a 95% service rate for functions in scope. Partnering with hiring managers and a team of Talent Acquisition Managers, the Director of Acquisition manages executive-level sourcing and drives process improvement initiatives.

Leadership Responsibilities

• Own accountability for recruiting targets for all business functions, working closely with business leaders.
• Use data analysis to right-size the team, plan for growth, and ensure a 95% service rate for functions in scope.
• Manage a team of Talent Acquisition Managers by defining functional area assignments, monitoring performance, providing feedback and coaching, and continuously upgrading team performance.
• Work with hiring managers to develop effective job descriptions, define target candidate profiles, and design screening processes.
• Manage the complete sourcing and screening process for executive-level positions.
• Engage external parties to supplement internal capacity and meet business targets.
• Propose and implement Talent Acquisition process improvement initiatives.

Requirements

• 6–12 years of experience in a headhunting or recruiting role.
• 4+ years of experience with data analysis, strategy, or operations management, with the ability to handle complex data to support decision-making.
• 2+ years of experience managing a team.
• Experience with LinkedIn Recruiter and ATS systems.
• Excellent communication and stakeholder management skills.
• Ability to thrive in a fast-paced environment, with experience in a high-growth or tech company.
• Fluency in English at the C2 level.

Sitting at the intersection of demand marketing and digital strategy, the Director of Acquisition crafts the new customer acquisition strategy across all performance channels, geographies, and acquisition stages using an attribution model across distinct communication channels. Operating across owned, paid, and earned media and reporting to the Consumer VP of Sales & Marketing, the Director of Acquisition owns operating metrics including conversion, traffic, new and repeat buyers, and customer acquisition cost.

Areas of Ownership

• Understand buyer personas by working with the product marketing group, address pain points and buying criteria, and develop user journey mapping across all touchpoints and communication channels.
• Build, execute, and manage the digital planning strategy, driving growth of the new customer base, acquisition sales, and traffic while optimizing costs.
• Develop and maintain automated dashboards and reports to monitor marketing channel performance and conversion touchpoints, presenting results with actionable solutions and recommendations.
• Use marketing analytics tools to answer key business questions while monitoring data integrity and validity, and manage ongoing and ad hoc analyses for Marketing and C-suite teams, including LTV: CAC, customer segmentation, KPI analysis, A/B testing, and business cases.
• Calculate ROI for each program and make recommendations to increase sales, opt-ins, average order value, and traffic.
• Manage daily and monthly sales with forecasting and planning, and develop and manage the advertising budget for acquisition programs.
• Forecast and deliver on volume, cost, and revenue targets for all acquisition programs, and drive continuous improvement through strategic enhancements to business systems and workflows.

Professional Experience

• 7+ years of experience in direct and digital marketing with a proven track record.
• Strong skills in strategy and planning, budget and P&L management, and marketing and vendor selection and management.
• Proven leadership and team management skills.
• Creative and analytical problem-solving thinker with experience in a dynamic, high-growth, and fast-paced environment.
• Strong written, verbal, and analytical skills with the ability to handle multiple priorities.
• High proficiency in Microsoft Office.

The Director of Acquisition manages the acquisition strategy and marketing of products and services to specific Small Business industry verticals, ensuring solutions are positioned to sell through Inside Sales and Field Sales teams. The work directly supports the go-to-market strategy and value propositions developed alongside Product, Finance, and Technology to position Clover in the marketplace across events, print, streaming media, social, digital, and email.

Functions

• Develop success metrics and ROI measurement, and supervise the results of all marketing initiatives.
• Work directly with Sales management to ensure proper lead quality and sales lead management for best conversions, executing campaigns and efforts across digital and social media, email, branding, product launches, acquisition, and cross-sell programs, sales collateral, templates, interactive sales enablement tools, offer creation and tracking, webinars, events, and tradeshows, and collaboration with PR and Communications teams.
• Execute large pivotal initiatives and multiple small projects simultaneously.
• Coordinate activities of a larger project team, including market research and analysis, financial analysis, competitive assessments, segmentation definition, customer and data analytics, program implementation, Sales training playbooks, and standard operating procedures for marketing campaigns.
• Coordinate with marketing operations on project status reporting and post-rollout review.
• Evaluate and communicate the progress of each project at the appropriate level, depending on the marketing initiative.

Technical Qualifications

• Progressive marketing or product management experience in a B2B or B2B2C environment at a Fortune 250 company or a marketing or digital agency managing such clients for acquisition or cross-sell campaigns.
• Marketing program management experience with demonstrated success in planning and executing campaigns with positive results.
• Experience working with Sales and Sales Operations, with high proficiency in sales tracking, reporting, and financial outcome reporting.
• Experience translating technical product information into external, benefits-focused materials.
• Experience in digital marketing, including email marketing, SEO, digital media, and social media.
• Experience with vendor selection and management, including scorecard development, gap analysis, and contract negotiation support.
• Experience building business development justifications and measuring ROI.
• Experience managing cross-functional team projects and using a CRM such as Salesforce or Microsoft Dynamics for tracking and reporting.
• Experience writing and editing marketing messages and materials, including headlines, key benefits, and calls to action for digital and print.
• Experience negotiating with senior management using fact-based data points to support business cases.
• Experience prioritizing multiple parallel projects to deadlines in a cross-functional environment.
• Experience creating PowerPoint presentations that tell a story.
• Experience with data flows, parameter tracking, and their relationship to ROI tracking.
• Experience in both strategy planning and executing marketing programs from start to finish.

Reporting into Roofstock's institutional acquiring program, the Director of Acquisition leads all aspects of institutional acquiring and underwriting, working with institutional investors to establish investment theses and acquisition criteria across portfolio and individual asset purchases. Partnering with sell-side sourcing, Underwriting Optimization, Product, Engineering, and Data Science teams, the Director of Acquisition manages risk, ensures underwriting accuracy, and delivers expected returns at scale.

Strategic Initiatives

• Oversee the institutional acquisitions team to ensure internal and client-level objectives are met.
• Collaborate with the sell-side portfolio sourcing team and independently source proprietary single-family rental portfolios that meet clients' buying criteria, leveraging a strong network of local contacts.
• Oversee the process of identifying and validating investment opportunities that meet clients' acquisition strategy.
• Oversee all underwriting and due diligence to manage risk, ensure underwriting accuracy and integrity, and deliver expected returns.
• Prepare investment proposal details for client investment committees on larger portfolio transactions.
• Oversee the team in producing effective offer and negotiation strategies that convert at a high rate.
• Gather feedback from Asset Management and Property Management teams on underwriting accuracy, identify problems and opportunities, and lead continuous improvement efforts.
• Partner with Underwriting Optimization, Product, Engineering, and Data Science teams to improve tools and processes for acquiring at scale with highly accurate underwriting.
• Select, train, mentor, and develop a strong acquisitions team, providing leadership through setting expectations, delegating work, monitoring progress, and giving performance feedback and training.

Minimum Qualifications

• Bachelor's degree required.
• Master's degree preferred.
• Minimum 10–12 years of experience in real estate investment sourcing, underwriting, and acquisitions, with at least 3–5 years specifically in single-family rentals.
• At least 3–5 years of experience in a leadership or management role.
• Demonstrated track record of sourcing market and off-market transactions in target markets.
• Strong understanding of single-family rental markets across the United States, with a strong existing network of target market owners and brokers.
• Strong knowledge of real estate investment finance and real estate principles; experience working with institutional real estate investors preferred.
• Outstanding analytical skills with advanced proficiency in Excel, Argus, Word, and PowerPoint.
• Excellent data-driven problem-solving skills and results-oriented attitude.
• Ability to leverage process and technology to enable efficiency and effectiveness across a team; exposure to Product, Engineering, and Data Science teams preferred.
• Strong verbal and written communication skills.

A key member of the broader HR team, the Director of Acquisition develops customized recruitment strategies and leads the Talent Acquisition function while managing the full recruitment lifecycle from sourcing through offer. Collaborating across HR Business Partners and HR Operations, the Director of Acquisition coaches the recruiting team while actively running multiple searches to attract the best talent to the organization.

Ownership Areas

• Lead the Talent Acquisition team with a focus on continual process and strategic enhancements.
• Manage the full recruitment lifecycle, including sourcing, reviewing resumes, conducting initial interviews, and managing the recruitment process.
• Partner with hiring managers to build a robust recruitment strategy for each active position, gaining a strong understanding of role requirements and how each position fits within the organization.
• Collaborate with hiring managers to create compelling job descriptions that accurately promote each position.
• Proactively source candidates from a variety of channels with a focused attention on attracting a diverse candidate pool.
• Conduct initial interviews with candidates, focusing on proper assessment of relevant experience and skill sets, and guide candidates through the recruiting and hiring process consistently, accurately, and holistically.
• Engage with hiring managers and senior leadership to proactively understand future hiring needs and build candidate pipelines accordingly.
• Advance Talent Acquisition reporting capabilities, ensuring accuracy and enhancing data metrics.
• Work in close partnership with HR Business Partners and HR Operations on strategic initiatives to enhance and elevate Human Resources.

Background & Experience

• Experience recruiting in-house, with at least 2+ years focused on Technology Recruiting, plus experience at an insurance or insurtech company.
• Experience in effectively managing others and nurturing their talents.
• Bachelor's degree in HR, Business, or a related field.
• Proven success running searches using internal and web-based tools, with experience building trusted candidate and client relationships.
• Extensive experience with Talent Acquisition data reporting and enhancements.
• Advanced Excel and PowerPoint skills.
• Demonstrated thought leadership and strategic thinking skills.
• Superb written and verbal communication skills, with strong relationships with other HR groups to enable collaboration.
• Strong analytical and problem-solving skills, professional judgement, and the ability to multi-task in a fast-paced environment with strong attention to detail.
• Experience with Lever ATS is a plus.

A key member of the growth and acquisition organization, the Director of Acquisition delivers customer acquisition and growth by optimizing campaigns across paid and organic channels, including search, social, display, app store, and video. Collaborating across Finance, Analytics, brand marketing, and Executive teams, the Director of Acquisition manages marketing spend and performance forecasting to drive predictable top-line growth.

Scope of Work

• Lead the customer acquisition team and develop a creative and cohesive marketing strategy to scale customer acquisition across all paid and organic digital marketing campaigns, including search, social, display, app store, and video.
• Use data, customer insights, and usability best practices to identify and prioritize key growth initiatives and improve key conversion funnels to unlock user growth, subscription growth, and revenue growth.
• Uncover new growth opportunities, including new platforms, channels, and advertising and integration opportunities, and improve conversion through A/B testing, optimizing paid media campaigns, organic initiatives, and conversion rate optimization.
• Work with the Analytics team to evolve analytics platforms to support growth team needs.
• Take a customer-oriented approach to growth, report on key metrics and KPIs for the acquisition team, and present progress to executive leadership.
• Serve as a hands-on contributor by writing copy and creative briefs, running data analysis, and engaging with details.
• Integrate closely with the brand marketing team to improve efforts across channels and drive top-line growth.
• Manage the budgeting process for customer acquisition, including forecasting and ROI assessments.

Experience & Qualifications

• 7+ years of experience in an acquisition-focused marketing role and 2+ years of experience managing a team.
• Experience with SaaS or subscription-based products.
• Experience establishing paid media programs consisting of integrated tactics of search, display, SEO, and social.
• Experience managing annual media budgets of approximately $5M+.
• Experience working in a cross-functional role or organization.
• Full-funnel understanding with the ability to drive growth through a blend of product improvements and marketing initiatives.
• Strong analytical insight and data-driven decision-making approach, with hands-on experience designing and implementing A/B and multivariate tests.
• Proficiency in SQL and data analysis.
• Deep understanding of marketing's relationship to overall financials, budget forecasting, and ROI assessment and tracking.
• High level of independence with the ability to execute across the marketing stack, paired with an understanding of the psychology of what works in marketing.

Reporting to the Senior Director on the Literary Acquisitions team, the Director of Acquisitions manages a high volume of deals for audio original and book-based content with literary agents, authors, writers, and publishers, while contributing to strategic development affecting Audible's overall business. Partnering across Editorial, Creative, Marketing, PR, Content Services, and Content Creation teams, the Director of Acquisition handles full lifecycle deal generation from evaluating submissions through negotiation and marketing.

Activities

• Prepare projects for internal support and valuation through the collection of data and preparation of budgets, profit and loss statements, and proposed deal terms.
• Structure, negotiate, and enter into new deals with content creators, agents, and business development partners.
• Grow and maintain strong relationships with existing and potential partners, including authors, agents, managers, and publishers.
• Manage and execute high-volume deal flow against specific metrics, and track and communicate deal terms within the organization, providing first-line enforcement of deal terms as necessary.
• Work closely with key stakeholders across Editorial, Creative, Marketing, PR, Content Services, and Content Creation teams.
• Coordinate closely with members of the content teams to maintain consistency in messaging and policy.

Education & Experience

• College degree required.
• Master's or other advanced degree a plus.
• Experience and proven success in book publishing or in a content, media rights, or digital media department or company.
• Ability to work with cross-functional teams under aggressive deadlines.
• Previous experience in the traditional book space and the audio space, including acquiring or selling audio rights, preferred.
• Strong analytical, decision-making, and problem-solving skills.
• Strong negotiation skills and relationship management.
• Solid organizational and project management skills, with a solid understanding of intellectual property rights.
• Strong verbal and written communication skills, with the ability to communicate complex concepts simply across different levels of an organization.
• Resourceful self-starter with an independent attitude and focus on excellence, able to operate in a high-energy, rapidly evolving environment.
• Passionate about storytelling, the evolution of audio, and consuming audio content.
• Strong proficiency in Excel, Word, PowerPoint, Salesforce, and project management tools.

The Director of Acquisition creates and controls employment and staffing policy and program execution while managing a combination of direct and indirect reports, including one Talent Acquisition Manager and up to 15 experienced professionals based out of Reston. Reporting to the operational leader, the Director of Acquisition manages recruiting operations and oversees new recruiting tactics to ensure a timely, quality response to internal customer needs.

Job Functions

• Plan, organize, direct, and control employment and staffing policy and program execution.
• Manage overall resources to ensure timely and quality response to internal customer needs.
• Manage the selection and training of staff.
• Provide metrics and reporting to the operational leader on a regular basis.
• Manage recruiting operations, oversee implementation of new recruiting tactics, and recommend process improvements.

Knowledge, Skills & Abilities

• Bachelor's degree and 12+ years of relevant experience, including a minimum of 7 years of proven successful track record managing Talent Acquisition teams across multiple locations and business areas in the defense, DOD, or similar industry; additional years of relevant experience considered in place of a bachelor's degree.
• Strong understanding of analytics with the ability to create reports from multiple data sources and use them to design and execute solutions.
• Demonstrated experience in driving recruiting strategies.
• Demonstrated analytical aptitude supporting metrics development and management, with a proven track record of leading high-performance teams.
• Knowledge of employment branding strategies and candidate management techniques.
• Savvy in using social media to attract passive candidates and build pipelines.

Reporting to the Vice President of People Attraction, the Director of Acquisition guides all facets of recruitment and staffing throughout assigned businesses within a high-growth, sales-oriented organization, owning recruiting initiatives, leadership relationships, and dedicated and matrixed recruiting teams. Partnering with business leaders across People Attraction, Business, and Corporate management, the Director of Acquisition develops local and national recruiting plans to ensure the organization hires the best possible talent.

Strategic Responsibilities

• Partner with business leaders to anticipate and meet evolving departmental needs and to deliver the best talent to the organization.
• Develop and implement strategic initiatives for recruiting diverse talent in a multi-site organization.
• Develop internal talent capabilities throughout the recruiting, sourcing, and onboarding teams, building a pipeline for future roles across the organization.
• Work with hiring managers and interview teams to ensure job requirements and expectations are clearly understood, and that candidates are assessed against appropriate criteria, including skills assessments and behavioral assessments.
• Track and report key metrics designed to measure and predict staffing activity, and conduct regular follow-up with hiring managers and candidates to ensure the timeliness of the recruitment process.
• Partner closely with business leaders to understand business strategy and talent needs, and leverage deep recruiting knowledge to develop plans to attract top talent.
• Partner with senior leaders for full-cycle recruiting efforts for critical senior roles, including identifying capability and knowledge requirements, sourcing a diverse candidate slate, executing the candidate assessment process, and facilitating the offer process.
• Manage, build, and develop a team of high-performing recruiters, achieving exceptional levels of client and partner satisfaction.
• Participate in process improvement projects as a talent consultant to build and deliver best-in-class Talent Acquisition services, building high-trust relationships with internal and external clients and partners.
• Provide direction and consultation to management on strategic and emerging staffing trends, and maintain the integrity and upkeep of functional recruiting systems and processes.
• Track and analyze talent acquisition metrics to monitor and improve performance, and ensure compliance with audit, regulatory, and legal requirements.

Education & Experience

• Bachelor's degree and minimum 5 years of experience recruiting or staffing in a fast-paced environment, with a strong understanding of and ability to recruit across all levels of the organization.
• HR certification preferred.
• Clear understanding of the end-to-end recruitment lifecycle processes.
• Knowledge of employment laws in the United States and Puerto Rico.
• Experience mapping and sourcing resumes from all sources, and maintaining files, processing paperwork, data entry, and related recruitment administrative processes.
• Excellent verbal and written communication skills with exceptional listening skills and strong customer service delivery.
• Strong work ethic, professional behavior, vendor management skills, organizational and time management skills, and attention to detail.
• Ability to prioritize multiple projects simultaneously, exercise sound judgment and extreme confidentiality, problem-solve, and take initiative with minimal supervision.
• Ability to conduct presentations with senior management teams.
• Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.
• Reliable, dependable, and team-oriented, with the ability to travel as needed.

The Director of Acquisition develops people and processes to drive an industry-leading prescription acquisition team, building improved effectiveness at obtaining prescription refills from prescribers and entering them into the adjudication platform with timely, high-quality results. Reporting into ExactCare leadership over a largely remote team of supervisors and leads, the Director of Acquisition maintains key performance indicators for Service, Quality, and Cost while advancing the company's Patient Promise.

Operational Focus

• Build and drive increasingly improved performance of teams acquiring prescription refills, transferring prescriptions from other pharmacies, and entering prescriptions into the adjudication platform.
• Manage a team of supervisors and leads in the attainment of daily goals and improved productivity.
• Lead the development of methods to drive improved skill levels and performance from largely remote leadership and front-line teams.
• Develop and maintain key performance indicators for Service, Quality, and Cost of the Prescription Acquisition team.
• Drive increased levels of employee satisfaction, engagement, and retention.
• Develop and execute continuous improvement plans resulting in significant increases in yield on effort in obtaining refills, as well as improved cost and quality of data entry.

Education & Experience

• Bachelor's degree in Pharmacy, Business Administration, or a related healthcare field required; MBA preferred.
• At least 5 years of experience in healthcare, pharmacy operations, insurance, or other transactional process management with increasing levels of responsibility.
• Demonstrated track record of analyzing processes, determining critical improvement variables, establishing procedures, training staff, and driving individual behavior to achieve targeted outcomes.
• High level of expertise in developing and maintaining key performance indicators, performance management systems, and continuous improvement plans.
• Experience in a call center environment and driving improvement in call center KPIs is a plus.
• Six Sigma Certification preferred.

The Director of Acquisition manages all aspects of commercial acquisitions, including sourcing, underwriting, due diligence, financing, and potential disposition or refinancing across office, industrial, and flex investments throughout major Texas markets. Working in close collaboration with senior management, the Director of Acquisition oversees financial analysis using Excel and Argus Enterprise, prepares investment memoranda, and manages transaction closings with title and escrow companies.

Core Responsibilities

• Evaluate all industrial and flex acquisition opportunities, both on and off market, throughout major Texas markets, maintaining strong broker and owner relationships.
• Oversee the financial analysis and underwriting of potential acquisition opportunities using Excel and Argus Enterprise, prepare cash flow models to value real estate investments, and maintain market awareness through direct research and third-party research.
• Work with mortgage brokers to source debt for each acquisition, including preparation of financing packages, and assist with lender due diligence and closing.
• Prepare investment memoranda for recommended acquisition opportunities, and oversee due diligence by collecting, reviewing, and summarizing property reports, leases, and other due diligence documents.
• Oversee transaction closings, working closely with title and escrow companies.

Required Qualifications

• Bachelor's degree in real estate, finance, economics, or another business discipline.
• Minimum 8 years of prior acquisitions experience at a real estate investment firm.
• Strong quantitative and analytical skills, with advanced proficiency in Excel, PowerPoint, and Word.
• Argus experience preferred, with enterprise knowledge a plus.
• Motivated and results-driven, with a strong work ethic and exceptional attention to detail.
• Superior organizational skills with the ability to manage multiple complex, diversified workstreams in a fast-paced environment.
• Flexible team player who takes initiative, is dedicated and hard-working, and thrives in a collaborative environment.