Published: Jun 2, 2025 - The Copywriter collaborates with cross-functional teams to develop compelling and brand-aligned copy across diverse platforms, including campaigns, social media, packaging, and digital content. This role involves delivering impactful creative concepts and executions that resonate with target audiences while maintaining consistency in brand voice and messaging. The copywriter also drives customer engagement and loyalty by crafting culturally relevant, shareable content and ensuring strong communication across all touchpoints.

Tips for Copywriter Skills and Responsibilities on a Resume
1. Copywriter, Blue Horizon Media Group, Charleston, SC
Job Summary:
- Writing and adapting descriptions of products that the company uploads to the store every week.
- Improving and fine-tuning the descriptions of best-selling products in coordination with the SEO team.
- Content marketing such as social media posts, blogs, email campaigns, and magazine articles.
- Writing press releases and coordinating with various PR contacts.
- Participating in team brainstorming and ideation sessions to create new ideas.
Skills on Resume:
- Product Writing (Hard Skills)
- SEO Coordination (Hard Skills)
- Content Marketing (Hard Skills)
- Social Content (Hard Skills)
- Press Releases (Hard Skills)
- PR Coordination (Soft Skills)
- Teamwork (Soft Skills)
- Idea Generation (Soft Skills)
2. Copywriter, Green Leaf Marketing Solutions, Tempe, AZ
Job Summary:
- Conceive an exciting and effective communication strategy for the content of all media touchpoints.
- Write compelling marketing and promotional copy for different brands and consumer categories.
- Collaborate with creative, product, marketing, and legal teams to assess project needs and help with messaging.
- Understand brand strategy, tone of voice, and personality to maintain consistency in the brand’s voice while exploring category-relevant ways to engage consumers.
- Participate and contribute to ideation sessions for developing creative marketing solutions.
- Drive brand consistency across all company communications.
- Edit and proofread work to ensure high editorial standards are met across all content outputs.
Skills on Resume:
- Communication Strategy (Hard Skills)
- Copywriting (Hard Skills)
- Cross-Team Collaboration (Soft Skills)
- Brand Consistency (Hard Skills)
- Brand Understanding (Hard Skills)
- Ideation (Soft Skills)
- Editing (Hard Skills)
- Proofreading (Hard Skills)
3. Copywriter, Urban Edge Creative Studio, Dayton, OH
Job Summary:
- Write top-quality editorial copy for site, email, and social, ensuring voice and marketing messages are compelling and consistent across channels
- Maintain the highest editorial standards for all copy and ensure that it conforms to the evolving brand voice
- Work with leadership and design partners to concept content that reflects brand expression and storytelling
- Manage copy deliverables to schedule
- Work cross-functionally to ensure all brief objectives are met
- Present a copy at review meetings
- Collaborate closely with design partners
- Operate a computer and communicate via telephone
Skills on Resume:
- Editorial Copywriting (Hard Skills)
- Editorial Standards (Hard Skills)
- Content Concepting (Hard Skills)
- Copy Management (Hard Skills)
- Cross-functional Work (Soft Skills)
- Copy Presentation (Soft Skills)
- Design Collaboration (Soft Skills)
- Computer Operation (Hard Skills)
4. Copywriter, Lighthouse Content Partners, Mobile, AL
Job Summary:
- Creating emotional, impactful, objective-oriented content for one of the many brands that Vayner-X services
- Mastering the ability to turn any branded content into a volume of social gold (clips, gifs, graphics, photos, stories, copy, etc.)
- Working with a wide range and quality of video and static imagery, from a collection of photography to short video clips, and turning them into content assets built for individual platforms and audiences
- Collaborating with creative and strategy teams to create and manipulate video, a plethora of photography, social copy, GIFs, short clips, streaming stories, etc.
- Honing design, editing, and blurb writing skills utilizing standard industry software and social platforms
- Wrangling and rolling with teammates to service rapid turnaround times, capture trending moments, deliver and receive feedback, all while keeping a clear, enthusiastic, and proactive attitude towards content creation
Skills on Resume:
- Emotional Content (Hard Skills)
- Social Content Creation (Hard Skills)
- Content Adaptation (Hard Skills)
- Team Collaboration (Soft Skills)
- Video Editing (Hard Skills)
- Blurb Writing (Hard Skills)
- Feedback Handling (Soft Skills)
- Proactive Attitude (Soft Skills)
5. Copywriter, Golden Peak Branding, Des Moines, IA
Job Summary:
- Manage and create all copy deliverables for assigned projects (i.e., emails, postcards, landing pages, blog posts, event invitations)
- Edit and proofread all copy/content (i.e., thought leadership articles, white papers, client releases), including content from agencies and freelance writers
- Ghostwrite technical content for subject matter experts (white papers, case studies, etc.)
- Use storytelling skills to help technical employees create more engaging, creative content
- Work with Operations/Traffic to upload and update proofs to the online project management system, and make edits according to client and Marketing management feedback
- Sign off on digital and print proofs for final approvals
- Work with outside agencies/contractors on large projects to ensure brand guidelines are being met, and that they have the resources they need
- Attend Kickoff Meetings and assist internal clients with determining requested copy elements and identity
- Brainstorm and develop creative concepts with the Marketing Manager and the Graphic Designer
- Pitch creative concepts to the Marketing Team and internal clients (includes presenting concepts, discussing creative reasoning, fielding questions, championing and supporting ideas, and finding agreeable solutions)
- Give progress updates to the Marketing Team and internal clients at regular intervals
- Manage the ongoing company-wide editorial calendar
- Update Marketing Team and internal clients as projects are added/removed
Skills on Resume:
- Copy Management (Hard Skills)
- Editing Proofreading (Hard Skills)
- Ghostwriting (Hard Skills)
- Storytelling (Hard Skills)
- Project Coordination (Hard Skills)
- Brand Compliance (Hard Skills)
- Creative Brainstorming (Soft Skills)
- Concept Pitching (Soft Skills)
6. Copywriter, Riverbend Communications, Spokane, WA
Job Summary:
- Provide strategic ideas and concepts that solve client problems, both for assigned work and proactively.
- Ensure the presentation is correct and aligns with the brand messages and position.
- Review and comprehend analytics and other category-related information, provide guidance and creative solutions for copywriting, including proper sourcing of references.
- Deliver expertise on assigned business, understand the wants and needs of the target audience, business needs, and the competitive landscape of assigned clients.
- Collaborate with appropriate staff members in all areas (strategy, creative, media) to achieve memorable concepts and copy that drives success for clients and makes them the envy of their category.
- Ensure compliance with client and industry regulations and standards.
- Provide back-up writing and editing support.
Skills on Resume:
- Strategic Ideation (Hard Skills)
- Brand Alignment (Hard Skills)
- Analytics Review (Hard Skills)
- Audience Insight (Hard Skills)
- Cross-Team Collaboration (Soft Skills)
- Regulation Compliance (Hard Skills)
- Writing Support (Hard Skills)
- Creative Solutions (Soft Skills)
7. Copywriter, Maple Lane Advertising, Worcester, MA
Job Summary:
- Write engaging, creative copy across multiple channels and formats (social posts, web copy, blogs, articles, internal comms emails)
- Edit and proofread copy for multiple teams, ensuring that the copy is both grammatically correct and in the proper tone of voice
- Brainstorm creative editorial ideas for social campaigns, blogs, articles, etc.
- Research stories providing fresh angles, and proactively find ways to better deliver the content
- Assists and helps Senior Writer lead client relationships effectively to exceed the client’s expectations and align internal and external stakeholders
Skills on Resume:
- Creative Copywriting (Hard Skills)
- Copy Editing (Hard Skills)
- Idea Brainstorming (Soft Skills)
- Content Research (Hard Skills)
- Client Assistance (Soft Skills)
- Stakeholder Alignment (Soft Skills)
- Tone Consistency (Hard Skills)
- Content Delivery (Hard Skills)
8. Copywriter, Crescent Moon Digital, Knoxville, TN
Job Summary:
- Actively and consistently support all efforts to simplify and enhance the customer experience
- Develop written content for all promo scripts/copy.
- Utilize briefs from marketing to incorporate strategy and copy points into scripts.
- Work with creative leadership to develop and populate all creative pitches.
- Participate in brainstorm sessions and work with creative leadership to assign concept executions to members of the team.
- Blend an array of ideas and concepts into a single cohesive message while maintaining the voice of the business.
- Maintain and support all company standards.
- Revise, edit, and proofread content according to style and accessibility guidelines.
- Communicate effectively with team members to seek information and resolve questions regarding any aspect of the project.
Skills on Resume:
- Customer Experience (Soft Skills)
- Content Development (Hard Skills)
- Strategic Copywriting (Hard Skills)
- Creative Pitching (Hard Skills)
- Brainstorm Participation (Soft Skills)
- Message Cohesion (Hard Skills)
- Content Editing (Hard Skills)
- Team Communication (Soft Skills)
9. Copywriter, Sun Valley Content Studio, Boise, ID
Job Summary:
- Develop and maintain Jiffy's Tone of voice
- Write clear, attractive copy with a distinct voice for all channels, including social media, emails, pushes, product, promotions (online and offline)
- Cooperate with the Brand Lead and designer to develop creative ideas and projects (be able to present ideas in storyboards or presentations)
- Concept big ideas (and small ones), from campaigns to taglines to social activations
- Stay current on trends and competitors within the editorial sphere
Skills on Resume:
- Tone Development (Hard Skills)
- Copywriting (Hard Skills)
- Brand Collaboration (Soft Skills)
- Idea Concepting (Hard Skills)
- Storyboarding (Hard Skills)
- Campaign Creation (Hard Skills)
- Trend Awareness (Hard Skills)
- Competitor Research (Hard Skills)
10. Copywriter, Red Oak Media Services, Bloomington, IN
Job Summary:
- Continually raise the bar on creativity, writing fresh copy that connects with the young 4-H audience and drives action and engagement.
- Comfortably vary voice, style, and other characteristics demanded by the target audience at hand.
- Maintain up-to-date knowledge of communication and client-related industry trends.
- Stay updated on appropriate style guidelines and brand voice for consistency in messaging.
- Research and understand the 4-H brand voice to develop copy that cuts through target audiences through online best practices, reviews of existing research, interviews with subject matter experts, and in-person meetings.
- Write original copy and edit content for various B2C and B2B marketing and communications materials.
- Collaborate with a team of account managers and creative designers/agencies from concept development to delivery of final products.
- Revise the copy based on team feedback and direction.
Skills on Resume:
- Creative Writing (Hard Skills)
- Voice Adaptation (Hard Skills)
- Trend Awareness (Hard Skills)
- Brand Consistency (Hard Skills)
- Brand Research (Hard Skills)
- Copy Editing (Hard Skills)
- Team Collaboration (Soft Skills)
- Feedback Implementation (Soft Skills)
11. Copywriter, Skyview Creative Works, Lincoln, NE
Job Summary:
- Craft relevant stories and digital content in collaboration with multiple teams - brand, ecommerce, video, strategy, and more
- Adhere to specific brand guidelines and styles when writing branded content
- Flex between long and short form copy to fit the assignment’s needs - some days writing blog-style articles, other days crafting product support materials
- Become an expert on product details, as well as adjacent topics
- Develop creative that is relevant to the consumer throughout their shopping journey
- Apply working knowledge of SEO and keyword usage
- Spin technical information into consumer-friendly product or feature copy
- Collaborate closely with the broader team to ensure the work is completed to high standards
- Present work to clients with thoughtful rationale, both independently and as part of a team
- Manage time and efforts according to the size and scope of the project (with manager support)
- Proofread and edit materials before client reviews and final project release/publication
- See projects through from concept to delivery, keeping key stakeholders in tune with a project’s progress
Skills on Resume:
- Storytelling (Hard Skills)
- Brand Adherence (Hard Skills)
- Copy Flexibility (Hard Skills)
- Product Expertise (Hard Skills)
- Consumer Relevance (Hard Skills)
- SEO Knowledge (Hard Skills)
- Technical Simplification (Hard Skills)
- Team Collaboration (Soft Skills)
12. Copywriter, Seaside Storytelling Agency, Wilmington, NC
Job Summary:
- Originate compelling written brand and marketing content for travelers and vacation rental homeowners across blog posts, emails, digital ads, case studies, newsletters, and much more
- Create and edit owner-facing and guest-facing Help Center articles
- Write to brand voice and standards across all organizational communications
- Leverage data to craft communications that ladder up to business goals
- Proofread and edit outgoing copy
- Prioritize and manage multiple projects simultaneously
- Partner with the Creative team on new brand directions and editorial standards
- Participate in conceptual brainstorming to solve business problems, generate new ideas, and improve creative quality
- Collaborate with other departments and leaders to execute announcements, presentations, trade show materials, and other internal projects
Skills on Resume:
- Brand Content (Hard Skills)
- Help Articles (Hard Skills)
- Voice Consistency (Hard Skills)
- Data-driven Writing (Hard Skills)
- Copy Editing (Hard Skills)
- Project Management (Soft Skills)
- Creative Partnership (Soft Skills)
- Brainstorming (Soft Skills)
13. Copywriter, Oak Tree Marketing Co., Rockford, IL
Job Summary:
- Responsible for writing English master copy for use across digital marketing channels, including CRM, social media, and display campaigns.
- Responsible for idea proposal and copywriting for all growth marketing campaigns.
- Solve strategic and creative challenges with the emphasis on messaging, narrative, brand voice, tone and innovative thinking.
- Provide insightful, inspiring creative oversight and influence during digital marketing campaign productions through brainstorming, conceptual development and pitching stages.
- Ensure copy and ideas are up to brand tone and standards, as well as marketing goals.
- Create messages and themes that succeed across mediums, formats and all digital campaign types, including display, social media and CRM.
- Collaborate with content strategists to develop messaging maps across multiple channels to ensure the right message is getting to the right consumer at the right time.
- Take highly technical information and turn it into something resonant, emotional and motivating.
Skills on Resume:
- Master Copywriting (Hard Skills)
- Campaign Ideation (Hard Skills)
- Creative Problem-solving (Soft Skills)
- Creative Oversight (Hard Skills)
- Brand Consistency (Hard Skills)
- Message Development (Hard Skills)
- Channel Strategy (Hard Skills)
- Technical Simplification (Hard Skills)
14. Copywriter, Brightpath Copy Solutions, Wichita, KS
Job Summary:
- Partner with the department’s strategy leads and creative team to execute on-brand marketing copy for "Call of Duty®: Warzone™", "Call of Duty: Black Ops Cold War", and new releases.
- Proactively work with external stakeholders to maintain informational accuracy and set a standard for high-quality, engaging content and messaging
- Write for a variety of player-facing communications, including in-game messaging, email campaigns, Call of Duty Companion App, Push notifications, and SMS
- Assist teams with creative copy direction, deliver on-brand copy according to production deadlines, and implement feedback received from other cross-functional teams
- Work closely with the broader CRM team and external agencies to help build high-quality creative and ensure timely campaign delivery.
Skills on Resume:
- Marketing Copywriting (Hard Skills)
- Stakeholder Coordination (Soft Skills)
- Player Communications (Hard Skills)
- Copy Direction (Hard Skills)
- Brand Consistency (Hard Skills)
- Deadline Management (Soft Skills)
- CRM Collaboration (Soft Skills)
- Campaign Delivery (Hard Skills)
15. Copywriter, Evergreen Editorial, Eugene, OR
Job Summary:
- Write copy for 1-3 accounts, learning the various brand strategies, and helping develop a steady stream of terrific marketing solutions and great creative work
- Concept and brainstorm with an art partner to create innovative, compelling, and strategically aligned brands and tactics
- Quickly absorb scientific subject matter and synthesize concise, clear, and persuasive copy
- Ensure all tactical executions are accurately written and supported with evidence (annotations)
- Participate in ongoing new-business activities and pitch work
- Report to and work directly with the Group Copy Supervisor
Skills on Resume:
- Account Copywriting (Hard Skills)
- Brand Concepting (Hard Skills)
- Scientific Synthesis (Hard Skills)
- Evidence Annotation (Hard Skills)
- New Business Pitching (Soft Skills)
- Art Collaboration (Soft Skills)
- Supervisor Reporting (Soft Skills)
- Strategic Creativity (Hard Skills)
16. Copywriter, Coral Reef Agency, Sarasota, FL
Job Summary:
- Create compelling copy and content across channels that support the client and brand moments, including website and blog copy
- Develop concepts that are relevant to, and that resonate with, the target audience
- Develop new content for templated and non-templated materials
- Juggle several projects at once and be comfortable in a fast-paced environment
- Create content that aligns with editorial guidelines
- Edit and proofread work to ensure a high level of editorial, grammatical, and creative standards
- Become familiar with the Addepar platform and personas
- Provide best practices for content optimization across different channels
Skills on Resume:
- Copy Creation (Hard Skills)
- Audience Relevance (Hard Skills)
- Content Development (Hard Skills)
- Multitasking (Soft Skills)
- Editorial Alignment (Hard Skills)
- Editing Proofreading (Hard Skills)
- Platform Familiarity (Hard Skills)
- Content Optimization (Hard Skills)
17. Copywriter, Sandstone Media House, Amarillo, TX
Job Summary:
- Build compelling content from scratch according to the creative briefings
- Perform keyword research and landing pages optimizations
- Ensure an appropriate and consistent brand voice, tone, and style across all copies
- Perform quality assurance checks to ensure content accuracy, consistency, and project coordination
- Work closely with the SEO team and other internal team members.
- Manage multiple projects with firm deadlines based on an editorial calendar
Skills on Resume:
- Content Building (Hard Skills)
- Keyword Research (Hard Skills)
- Brand Consistency (Hard Skills)
- Quality Assurance (Hard Skills)
- SEO Collaboration (Soft Skills)
- Project Coordination (Hard Skills)
- Multitasking (Soft Skills)
- Deadline Management (Soft Skills)
18. Copywriter, Horizon Line Creative, Billings, MT
Job Summary:
- Confidently juggle several writing projects at once, from pitch decks to marketing copy to branding projects
- Help shape and evolve the tone and voice across brands and creative campaigns
- Work closely with the in-house team to formulate messages and stories that activate the consumer
- Digest and understand briefs, and turn that information into innovative, creative copy and campaign concepts
- Pitch concepts to internal stakeholders and creative brand partners
Skills on Resume:
- Project Multitasking (Soft Skills)
- Tone Development (Hard Skills)
- Team Collaboration (Soft Skills)
- Brief Interpretation (Hard Skills)
- Concept Pitching (Soft Skills)
- Creative Copywriting (Hard Skills)
- Brand Messaging (Hard Skills)
- Campaign Ideation (Hard Skills)
19. Copywriter, Harborlight Content Studio, Erie, PA
Job Summary:
- Provide both copy and conceptual expertise.
- Understand the nuances of developing ideas through conversation-sparking earned lens
- Partner with an Art Director to develop creative concepts that meet the project's overall objectives
- Implement and incorporate the strategy from the Brief and direction from the Creative Director
- Work with the Creative Director, strategist, and broader team to conceive, sell, and execute bold, persuasive messages for clients
- Periodically attend brainstorming and creative planning sessions
- Ensure concepts contain tasteful, creative, and beautifully crafted art direction, and with material accuracy
- Prepare and refine concepts for internal and client presentations and provide rationale behind these concepts
- Participate in project update/status meetings with the project team
- Keep up to date and informed on the best work within the industry, both at home and abroad, and continue to hone ideation and executional skills
Skills on Resume:
- Copy Expertise (Hard Skills)
- Conceptual Development (Hard Skills)
- Earned Media Understanding (Hard Skills)
- Art Partnership (Soft Skills)
- Strategy Implementation (Hard Skills)
- Creative Messaging (Hard Skills)
- Brainstorming (Soft Skills)
- Presentation Prep (Soft Skills)
20. Copywriter, Clearstream Marketing, Fargo, ND
Job Summary:
- Develop conceptual themes, headlines and supporting copy for presentations, videos and campaigns
- Support UK and Global clients in editing copy to support their bids and tenders and marketing plans
- Collaborate with the conceptual lead, motion graphics designer and designers in idea generation
- Responsible for developing all account copy, ensuring consistency and accuracy across all messaging to the agreed briefs and established brand values
- Follow and help build a tone of voice consistent with the client throughout all copy and proactively make recommendations for the direction of client projects
- Undertake research and develop an understanding of the client’s target audience and competitor products
- Form close relationships with clients and project teams to source product information and unique selling points of products to support in copy development
- Generate engaging, customer-focused content to add value to the customer’s experience
- Use briefs to create original on-brand copy across a variety of channels to a high standard, sticking to tight deadlines
- Work across global products and markets
Skills on Resume:
- Concept Development (Hard Skills)
- Copy Editing (Hard Skills)
- Idea Collaboration (Soft Skills)
- Account Copywriting (Hard Skills)
- Tone Consistency (Hard Skills)
- Audience Research (Hard Skills)
- Client Collaboration (Soft Skills)
- Customer-focused Content (Hard Skills)
21. Copywriter, Whispering Pines Communications, Duluth, MN
Job Summary:
- Write, edit, and produce clear and compelling marketing content in a variety of formats, including sales presentations, fact sheets, brochures, video scripts, campaign landing pages, emails, case studies, and other assets
- Collaborate closely with product marketing and others to develop clear, concise, on-point messaging
- Partner closely with brand, creative, digital marketing, product marketing, social media, compliance, and others to bring content assets to life
- Ensure brand consistency, voice, and quality in all content across all media
- Optimize published content for search engines (SEO) to maximize reach
- Track and report on content usage and impact metrics against established KPIs
- Measure, analyze, and optimize sales/product marketing collateral, evolving offerings to meet the changing needs of sales and customers.
Skills on Resume:
- Content Production (Hard Skills)
- Messaging Development (Hard Skills)
- Cross-Team Partnership (Soft Skills)
- Brand Consistency (Hard Skills)
- SEO Optimization (Hard Skills)
- Content Analytics (Hard Skills)
- Performance Tracking (Hard Skills)
- Collateral Optimization (Hard Skills)
22. Copywriter, Monarch Valley Media, Lexington, KY
Job Summary:
- Work with the Communications Director and Product Owners to establish, enhance, and expand each brand voice within Launchpad
- Work with the Designer and Communications Director to generate provocative, impactful ideas for everything from campaigns to point-of-sale materials to social ads, and see them through production
- Act as the owner of the written word for all projects, adapting language and tone based on audience, channel, and brand
- Develop, write, and edit copy across multiple customer touch points such as social posts, taglines, manifestos, brand video scripts, radio, OOH, packaging, emails, website, product descriptions, and marketing materials
- Develop integrated marketing and advertising campaigns and conceptualize and execute creative copy and content
- Work with the Designer and agency partners day-to-day
- Present concepts and copy clearly and effectively to the Communications Director and cross-functional partners
- Play an active role in the production and editing processes
- Work with cross-functional partners to understand and execute on varying business needs and objectives, ensuring creative ideas are insightful, thoughtful, and on brief
- Create and own the social voice for multiple brands’ Social Channels (FB, Twitter, IG, etc.)
- Ideate, plan, and execute social media content of all kinds to make a brand relevant and part of the conversation
- Help drive impactful creative at the speed of culture
- Concept big, earned media ideas such as social stunts, digital partnerships, and shareable posts
- Build relationships and drive customer loyalty by delivering excellent customer connections
Skills on Resume:
- Brand Voice Development (Hard Skills)
- Idea Generation (Hard Skills)
- Copy Adaptation (Hard Skills)
- Content Creation (Hard Skills)
- Campaign Concepting (Hard Skills)
- Partner Collaboration (Soft Skills)
- Concept Presentation (Soft Skills)
- Social Content Planning (Hard Skills)