COPY MANAGER RESUME EXAMPLE

Published: August 20, 2024 - The Copy Manager leads and inspires a team of talented copywriters, managing workflow and delegating projects while directly engaging in high-profile initiatives to enhance product and technology presentations. Responsibilities include developing content frameworks and copy guidelines to maintain consistency in tone and creative expression and ensuring integration with SEO best practices and channel-specific requirements. Collaborative workshops are conducted to foster creativity and refine the team's copywriting capabilities, under the guidance of the Head of Copy and Team Leads.

Tips for Copy Manager Skills and Responsibilities on a Resume

1. Copy Manager, ClearPath Solutions, Boise, ID

Job Summary:

  • Write and produce copy for print and digital media channels, focused primarily on external audiences
  • Collaborate with sales and leadership to brainstorm and develop a variety of marketing materials throughout the funnel
  • Develop new and creative ideas for content strategy, along with managing the current content calendar
  • Maintain a comprehensive understanding of the ever-evolving market, industry trends, and digital innovations
  • Develop clear and concise messaging, match tone and brand voice, and deliver cohesive and consistent content across channels (email and direct mail focus)
  • Collaborate closely with subject matter experts and industry professionals to research, brainstorm, edit, and proofread content
  • Measure campaign performance/analyze copy effectiveness to improve response rates, open and click-through rates, and conversions
  • Work cross-functionally with various teams and business units to align strategies and messaging
  • Occasionally copyedit stories on other platforms
  • Provide cover when the Copy lead is absent/on leave


Skills on Resume: 

  • Copywriting (Hard Skills)
  • Content Strategy (Soft Skills)
  • Market Research (Soft Skills)
  • Brand Voice Consistency (Soft Skills)
  • Collaboration (Soft Skills)
  • Campaign Performance Analysis (Hard Skills)
  • Cross-functional Coordination (Soft Skills)
  • Copyediting (Hard Skills)

2. Copy Manager, Oakstone Media Group, Lexington, KY

Job Summary:

  • Conceptualize and write engaging content for creative initiatives, campaigns, and projects by crafting benefit- and feature-oriented messaging, ensuring on-brand consistency, and updating and maintaining existing creative assets.
  • Contribute to the development of the creative messaging strategy by keeping up with industry trends, best practices, and the competitive landscape
  • Collaborating with management, business owners, and other cross-functional stakeholders to translate business objectives into actionable marketing messages.
  • Provide supervision and development opportunities for copywriters within vertical/campaigns via training, editing work, sharing constructive feedback, assigning work, and providing support and recognition.
  • Identify and suggest improvements to existing processes to help maximize efficiencies.
  • Translate creative briefs into compelling marketing materials and editorialized assets designed to educate, inform, and inspire Walmart.com visitors. 
  • Propose alternate compelling story angles to partners when possible.
  • Collaborate with designers, often on the fly to adapt copy to work within varying layouts and accommodate stakeholder feedback.
  • Participate in the quality assurance (QA) phase of projects to help ensure all final copy has been correctly implemented.
  • Help maintain style guides by ensuring consistency and quality across assets.


Skills on Resume: 

  • Creative Copywriting (Hard Skills)
  • Content Strategy Development (Soft Skills)
  • Stakeholder Collaboration (Soft Skills)
  • Team Leadership and Mentorship (Soft Skills)
  • Process Improvement (Soft Skills)
  • Marketing Messaging (Hard Skills)
  • Quality Assurance (Hard Skills)
  • Brand Consistency (Soft Skills)

3. Copy Manager, BrightWave Digital, Raleigh, NC

Job Summary:

  • Contribute to shaping and evolving the tone of voice and personality of the brand.
  • Oversee activities and assignments by developing and maintaining relationships with key stakeholders, 
  • Supporting plans and initiatives to meet customer and business needs,
  • Communicating goals and objectives, building accountability and measuring progress, demonstrating adaptability, and promoting continuous learning and improvement.
  • Ensures all internal/agency partner output is in line with overall brand strategy and objectives.
  • Stay up to date on social media trends
  • Coordinate content development projects on time and within budget
  • Implements content strategy including oversight of content management system
  • Monitor and respond to online reviews


Skills on Resume: 

  • Brand Voice Development (Soft Skills)
  • Stakeholder Relationship Management (Soft Skills)
  • Project Coordination (Soft Skills)
  • Goal Setting and Progress Tracking (Soft Skills)
  • Social Media Trend Analysis (Hard Skills)
  • Content Strategy Implementation (Hard Skills)
  • Content Management System Proficiency (Hard Skills)
  • Online Reputation Management (Hard Skills)

4. Copy Manager, Lumina Creative, Madison, WI

Job Summary:

  • Write and edit content for multiple platforms
  • Increase and facilitate the creation of multimedia content (e.g., videos) by working with department experts to support production
  • Support the development of messaging strategy for multiple audiences with a focus on key message development
  • Serve as department social media coordinator for multiple accounts
  • Maintain and execute against a social media editorial calendar
  • Develop original content
  • Monitor news feeds and curate relevant content
  • Analyze metrics for content optimization
  • Coordinate with other enterprise social media coordinators for content sharing
  • Respond to queries via social channels


Skills on Resume: 

  • Content Writing and Editing (Hard Skills)
  • Multimedia Content Creation (Hard Skills)
  • Messaging Strategy Development (Soft Skills)
  • Social Media Management (Hard Skills)
  • Editorial Calendar Management (Soft Skills)
  • Content Curation (Soft Skills)
  • Content Performance Analysis (Hard Skills)
  • Social Media Engagement (Soft Skills)

5. Copy Manager, Lumina Creative, Madison, WI

Job Summary:

  • Coordinate marketing campaigns including digital advertising
  • Maintain and manage marketing communications project calendar
  • Develop and execute against gantt charts
  • Communicate with key stakeholders including subject matter experts, graphic designers and web developers
  • Manage vendor relationships and freelancers
  • Provide quality assurance for marketing communications materials and other assets
  • Ensure quality of content via guidelines, standards and style sheets
  • Reinforce consistent look, tone, feel and editorial voice
  • Secure appropriate confirmation and substantiation of all content claims
  • Copyedit department publications
  • Evaluate the effectiveness of existing material and inform the creation of new content


Skills on Resume: 

  • Marketing Campaign Coordination (Soft Skills)
  • Project Calendar Management (Soft Skills)
  • Gantt Chart Development (Hard Skills)
  • Stakeholder Communication (Soft Skills)
  • Freelancer Management (Soft Skills)
  • Quality Assurance (Hard Skills)
  • Copyediting (Hard Skills)
  • Content Evaluation (Soft Skills)

6. Copy Manager, Horizon Marketing Group, Eugene, OR

Job Summary:

  • Produce compelling marketing copy, including single banner ads to large-scale marketing campaigns and conceptualize seasonal campaigns for a specific family of business.
  • Develop and manage team of mid- to senior-level copywriters to help them grow their skills and further their professional development. 
  • Ensure consistency and adherence to Bloomingdale’s copy and legal standards.
  • Partner with the SEO manager to create best-in-class SEO guides that increase site traffic
  • Deliver high-performing, brand-aligned copy editing. 
  • Sweep for spelling, and grammar with brand voice.
  • Create original content including marketing blogs, in-product copy, marketing, and transactional emails.
  • Ensure a consistent brand experience for Egencia prospects and customers, whether engaging with marketing or using products.
  • Lead the organization in best copy practices, becoming the go-to person across teams for copy knowledge
  • Identify trending topics in the media that we could respond to via copy with the goal of joining relevant macro-level customer conversations.


Skills on Resume: 

  • Marketing Copywriting (Hard Skills)
  • Team Leadership and Development (Soft Skills)
  • Brand and Legal Compliance (Hard Skills)
  • SEO Content Optimization (Hard Skills)
  • Copyediting and Proofreading (Hard Skills)
  • Content Creation (Hard Skills)
  • Brand Consistency (Soft Skills)
  • Strategic Copywriting (Soft Skills)

7. Copy Manager, Pinecrest Communications, Des Moines, IA

Job Summary:

  • Lead and inspire a team of talented copywriters, help shape and develop their craft skills and creative ideas into world-beating content.
  • Manage the team’s workflow and delegate relevant projects to writers.
  • Take the lead on high-profile projects and flex own copywriting skills to bring concepts and products and tech to life.
  • Interpret and understand insights and on-site customer journeys to help shape and develop the messaging throughout the site.
  • Develop tone of voice and be the guardian of it across the Retail department.
  • Proof and feedback on the team’s copy, working closely with the Head of Copy and Team Leads for sign-off.
  • Work closely with other creative teams to ensure copy and video scripts are consistently on brand and on brief.
  • Create and develop content frameworks, copy formulas and guidelines to help the team protect tone of voice and creative consistency.
  • Ensure all copy adheres to channel and SEO best practices.
  • Deliver collaborative workshops for the team to encourage new ideas and creative development.


Skills on Resume: 

  • Team Leadership and Mentorship (Soft Skills)
  • Project Management and Delegation (Soft Skills)
  • Advanced Copywriting (Hard Skills)
  • Customer Journey Mapping (Soft Skills)
  • Copyediting and Quality Assurance (Hard Skills)
  • Creative Collaboration (Soft Skills)
  • SEO Best Practices (Hard Skills)

8. Copy Manager, Riverstone Media, Fort Collins, CO

Job Summary:

  • Champion the Advance Auto brand voice and style throughout all channels.
  • Collaborate with writers and creative teams on the ideation and production of copy. 
  • Review copy for tone, voice, clarity and consistency of messaging.
  • Write and edit copy-driven vehicles including emails, in-app, blog posts, landing pages, product naming and education materials, long- and short-form articles, internal presentations, and social media copy.
  • Develop and maintain the brand voice standards, style guides, and messaging strategy to drive brand consistency and evolution.
  • Continuously optimize existing copy to increase impact and conversion.
  • Partner with the Customer Insights team to understand the Customer Decision Journeys and to set goals associated with each segment of that journey. 
  • Work with the Advertising & Media team to place the right message at the right time to the right customer.
  • Integrate marketing campaigns and strategic priorities with vendor promotions and, ultimately, relevant moments in the motorists’ lives.
  • Analyze copy marketing data to identify trends and anticipate consumer needs. 


Skills on Resume: 

  • Brand Voice Development (Soft Skills)
  • Copywriting Collaboration (Soft Skills)
  • Quality Assurance (Hard Skills)
  • Multichannel Content Creation (Hard Skills)
  • Style Guide Development (Hard Skills)
  • Copy Optimization for Conversion (Hard Skills)
  • Customer Journey Analysis (Soft Skills)
  • Marketing Data Analysis (Hard Skills)

9. Copy Manager, SilverLeaf Creative, Grand Rapids, MI

Job Summary:

  • Identify key messages
  • Analyse content metrics
  • Defining and executing content strategy as part of a wider marketing strategy
  • Create a content marketing calendar and execute it accordingly
  • Responsible for community management and setting tone of voice
  • Editorial requirements include basic SEO understanding, content categorization and structure
  • Creating varied types of content such as long-form copy, VLOGs, creative image etc
  • Present to business partners.
  • Work with the manager of copy to develop a strong tone of voice for both brands.
  • Manage a team of 4-5 in-house copywriters and/or contractors


Skills on Resume: 

  • Message Development (Soft Skills)
  • Content Metrics Analysis (Hard Skills)
  • Content Strategy Execution (Hard Skills)
  • Content Calendar Management (Soft Skills)
  • Community Management (Soft Skills)
  • SEO Knowledge and Content Structuring (Hard Skills)
  • Multimedia Content Creation (Hard Skills)
  • Team Leadership and Management (Soft Skills)

10. Copy Manager, BlueSky Publishing, Charleston, SC

Job Summary:

  • Utilize their proven copy skills and experiences to deliver best-in-class copy for store experience, CR, social media, customer communications and advertising.
  • Develop ideas and write engaging, inspiring and on-brand copy for all channels, especially social.
  • Follow and interpret copy direction to ensure that deliver compelling and differentiating 'on brand' copy for daily, weekly and seasonal campaigns.a
  • Find inspiring, innovative and creative ways to bring the TK and Homesense brands to life.
  • Inspire and innovate within the creative team.
  • Overseeing the day-to-day creation and timely delivery of work to briefs.
  • Working closely with the manager of copy to develop and define, differentiating and compelling tone of voice and engaging relevant content.
  • Review and optimize all creative copy on an ongoing basis.
  • Innovate and maintain up-to-date knowledge of other brands and competitors.
  • Collaborate with external agencies.


Skills on Resume: 

  • Creative Ideation and Innovation (Soft Skills)
  • Brand Voice Development (Soft Skills)
  • Campaign Copy Development (Hard Skills)
  • Team Collaboration and Leadership (Soft Skills)
  • Copy Review and Optimization (Hard Skills)
  • Competitive Analysis (Soft Skills)
  • Agency Collaboration (Soft Skills)

11. Copy Manager, RedPeak Communications, Tucson, AZ

Job Summary:

  • Working with the manager of copy and AVP of creative to define 'creative team' processes, ensuring that they are efficient and integrated.
  • Identify opportunities for continuous improvement of creative processes.
  • Maintain a record of the ‘costs’ of creative for the Copy Manager to help control and monitor the creative budget.
  • Contribute to the definition and development of copy style and technical guidelines.
  • Copy to learn, interpret, and assess results of campaigns against business objectives.
  • Embody a positive and creative attitude at all times.
  • Create a positive and innovative culture within the creative copy team.
  • Develop junior copywriters within the team to deliver all copy within budget, on time, and to the required standards.
  • Maintain and develop strong relationships with the TJX Core Brand and Marketing team, E-commerce teams, and business functions to help facilitate the TJX omnichannel vision.
  • Utilize their own experiences and unique skills to mentor and develop the team’s copy knowledge and skills.


Skills on Resume: 

  • Creative Process Improvement (Soft Skills)
  • Budget Monitoring and Cost Management (Hard Skills)
  • Technical Guideline Development (Hard Skills)
  • Campaign Performance Analysis (Hard Skills)
  • Positive Team Leadership (Soft Skills)
  • Mentorship and Team Development (Soft Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Creative Culture Building (Soft Skills)

12. Copy Manager, Summit Copyworks, Little Rock, AR

Job Summary:

  • Write ALL copy for organic and paid social channels, direct response ads, and mobile proximity ads.
  • Write Instagram Stories, approximately 15-20 per month
  • Write copy for signage, packaging, taglines, promo jobs, DR, and Pinterest.
  • Write copy for DMs: 2-3 per month, including lookbooks and cards for special events like Cardmember Appreciation Month.
  • Write/edit copy for DM-related signage.
  • Write copy for seasonal PR packages and notes, plus PR-related responses to mentions on social channels.
  • Review/comment on all mobile ads and sponsored articles with websites such as PopSugar, Refinery29, and PureWow.
  • Brainstorm the focus of each Instagram Story
  • Write copy for store closure emails and mobile ads.
  • BTB w/ SF copy team weekly to share current social copy and align with online/email copy.
  • Meet weekly with social/brand management to align on product messaging


Skills on Resume: 

  • Social Media Copywriting (Hard Skills)
  • Direct Response Copywriting (Hard Skills)
  • Multichannel Content Creation (Hard Skills)
  • Campaign Brainstorming and Ideation (Soft Skills)
  • Copyediting and Review (Hard Skills)
  • PR and Brand Communication (Soft Skills)
  • Content Strategy and Execution (Hard Skills)
  • Creative Adaptability (Soft Skills)