COMPETITIVE INTELLIGENCE MANAGER RESUME EXAMPLE

Published: August 06, 2024 - The Competitive Intelligence Manager plays a critical role in documenting influential market movements and competitor strategies. Through diligent analysis of sales calls, partner webinars, and industry reports from prominent analysts like Gartner and Forrester, the role supports the development of competitive positioning and messaging. The manager collaborates closely with the Product Marketing and broader marketing teams to refine company messaging, enhance market understanding, and foster effective platform adoption and feature utilization.

Tips for Competitive Intelligence Manager Skills and Responsibilities on a Resume

1. Senior Competitive Intelligence Manager, Exxon Mobil Corporation, Irving, TX

Job Summary:

  • Assess competitors to understand security market dynamics and analyze existing players, 
  • Value proposition, routes to market, competitive position, and financial performance to inform corporate strategy. 
  • Assessing financial statements, analyzing market trend data, and researching long-term industry trends.
  • Develop insights using data analytics and structured problem-solving skills.
  • Conduct financial statement analysis (e.g., income statement, balance sheet and cash flow) and develop insights on business performance. 
  • Assist in exploring strategic options, developing creative solutions to complex business issues, and/or supporting decision-making.
  • Support team efforts to monitor industry trends, channel evolution, and key competitors’ strategies and tactics. 
  • Identify and evaluate issues that could potentially impact competitive position and financial performance.
  • Utilize industry analyst research, such as Gartner and IDC, to develop insights.
  • Support the development and communication of market intelligence. 
  • Synthesize and interpret data to identify security trends and emerging competitive threats. 
  • Clearly and effectively communicate findings to senior leadership.


Skills on Resume: 

  • Competitive Analysis (Hard Skills)
  • Financial Analysis (Hard Skills)
  • Market Trend Analysis (Hard Skills)
  • Data Analytics (Hard Skills)
  • Strategic Exploration (Soft Skills)
  • Industry Monitoring (Hard Skills)
  • Market Intelligence Development (Hard Skills)
  • Effective Communication (Soft Skills)

2. Competitive Intelligence Manager, McDonald's Corporation, Chicago, IL

Job Summary:

  • Responsible for analyzing business performance in EMEA
  • Work with the Business Analytics team to access data, and translate this into business actions/plans
  • Understand business drivers behind under/overperformance and come up with potential actions/solutions to fix problems as well as innovative ideas to accelerate future growth
  • Support the EMEA team with budget processes as well as P&L management
  • Ensure that business performance is in line with budget, highlighting outliers and providing context 
  • Oversee cross-functional projects that will require a strong data-driven approach, collaborating with key functional areas -  CRM, Pricing, Product, Marketing
  • Support the EMEA team with preparing analysis, presentations and additional materials that will help paint the picture about business performance
  • Keep up to date with what’s happening across the EMEA region in terms of competitive dynamics, promos and new launches. 
  • Updates to the team on market developments that may impact the business
  • Interpret findings, develop business sound, hard-hitting competitive narratives across the company, advocate for seizing product offering differentiation, IP and technology development/acquisition opportunities
  • Maintain and apply advanced knowledge of the business, its products and processes, and advanced knowledge of competitive intelligence research and analytic methodologies
  • Maintain and ensure adherence to competitive intelligence ethical standards, ensuring that all competitive intelligence is gathered from the appropriate sources and employs appropriate collection methodologies
  • Grow the function in accordance with value-add opportunities


Skills on Resume: 

  • Business Performance Analysis (Hard Skills)
  • Data Translation and Action Planning (Hard Skills)
  • Problem Solving and Innovation (Soft Skills)
  • Budgeting and P&L Management (Hard Skills)
  • Cross-functional Collaboration (Soft Skills)
  • Presentation and Reporting (Soft Skills)
  • Market and Competitive Dynamics Monitoring (Hard Skills)
  • Ethical Standards (Hard Skills)

3. Competitive Intelligence Manager, Merck & Co., Kenilworth, NJ

Job Summary:

  • Monitor and document technology trends, ecosystem developments, and competitive moves that influence customer needs.
  • Gather intelligence by listening to recordings of sales calls via Gong, competitor and partner webinars.
  • Assist with analyst relations including gathering and reviewing platform information from key stakeholders for analyst reports including the Gartner Magic Quadrant, Forrester Wave, and others.
  • Identify changes in key competitors' website messaging and work closely with Product Marketing to suggest potential changes to the BigCommerce website messaging and positioning.
  • Assist with Win/Loss including reviewing notes from win/loss calls handled by the Product Marketing team, and assist with win/loss reporting in Salesforce
  • Research specific competitor features using secondary resources
  • Assist with the creation and documentation of new competitive claims
  • Building an understanding of needs and the purchase decision process.
  • Understand and provide analysis on current market and competitive trends specific to a number of key competitors.
  • Work with Product Marketing to build compelling messaging and positioning for internal and external audiences, sales enablement, to be used across multiple touchpoints, including website, PR / comms, and sales
  • Work with the marketing team (including PR, comms, partner, acquisition, and customer engagement) to develop messaging and analysis to drive successful adoption of the platform and the features associated with the platform.


Skills on Resume: 

  • Technology and Ecosystem Monitoring (Hard Skills)
  • Intelligence Gathering (Hard Skills)
  • Analyst Relations Support (Hard Skills)
  • Website Messaging and Positioning (Hard Skills)
  • Win/Loss Analysis and Reporting (Hard Skills)
  • Competitive Feature Research (Hard Skills)
  • Competitive Claims Documentation (Hard Skills)
  • Market and Competitive Trend Analysis (Hard Skills)

4. Competitive Intelligence Manager, Chevron Corporation, San Ramon, CA

Job Summary:

  • Deliver accurate, timely, unbiased, and contextual analysis by supporting and improving on ongoing competitive research, tracking, and analysis of competitors’ products and GTM strategy. 
  • Understanding how competitive products are purchased, installed, configured, and maintained.
  • Disseminating intelligence and recommendations while maintaining complete objectivity
  • Evaluating the market landscape and monitoring changes in market dynamics
  • Get involved with the ongoing win/loss program.
  • Collaborating with marketing to develop sales-focused competitive collateral
  • Synthesizing data and identifying implications of competitive influences on PAM and Cybersecurity products
  • Validate (invalidate) product roadmap competitive gap/parity efforts
  • Drive the creation of and updates to competitive content and collateral geared towards various BeyondTrust stakeholder groups, including executive management.
  • Partner with Sales Enablement and Marketing to develop, present, and maintain content for training, webinars, and events, SWOT analysis, whitepapers, battle cards.
  • Research and the ongoing tracking and analysis of key existing PAM competitors and new/emerging competitors, threats, and trends from adjacent areas, such as IAM/IDaaS, CIEM, etc.
  • Actively provide deal support through CI engagement to sales teams.


Skills on Resume: 

  • Competitive Analysis (Hard Skills)
  • Market Landscape Evaluation (Hard Skills)
  • Data Synthesis and Insight Generation (Hard Skills)
  • Intelligence Dissemination (Hard Skills)
  • Collaboration with Marketing (Soft Skills)
  • Research and Tracking (Hard Skills)
  • Sales Support and Engagement (Soft Skills)
  • Content Development (Hard Skills)

5. Competitive Intelligence Manager, General Electric Company, Boston, MA

Job Summary:

  • Lead the global competitive analysis, market research, and product landscape analysis for current and future products
  • Develop reporting and tracking mechanisms, including tools and processes, to support effective and accurate data collection and analysis
  • Conduct forecasting and analytics related to product and pipeline planning, business development, and commercial needs
  • Provide insights support for strategic initiatives, business development proposals, and other investment opportunities
  • Partner with cross functional teams to identify market opportunities and applications of the DELFI technology
  • Act as SME in all areas of competitive intelligence and market landscapes
  • Build relationships across BeyondTrust teams, particularly with sales, marketing, and product organizations
  • Evangelize competitive intelligence function and proactively seek out collaboration opportunities.
  • Partner with senior leadership in developing competitive product strategy including assessing acquisition targets, analyzing adjacent competitors, and making strategic recommendations
  • Assist with product launches, product demonstrations, partner/customer conferences, and strategic planning sessions


Skills on Resume: 

  • Market Research (Hard Skills)
  • Data Collection (Hard Skills)
  • Forecasting and Business Analytics (Hard Skills)
  • Strategic Insight (Soft Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Stakeholder Relationship Management (Soft Skills)
  • Advanced Reporting Techniques (Hard Skills)

6. Global Market & Competitive Intelligence Manager, Cisco Systems Inc., San Jose, CA

Job Summary:

  • Maintains up-to-date knowledge of data sources, evaluating credibility and potential utility, and leverages them across the company where appropriate
  • Lead the management of the selected intelligence data platforms (selection & organization of sources, curation of news & data…), in direct contact with external suppliers
  • Identify and collect appropriate & relevant customer, competitor, market, economic, financial and/or operational data
  • Translate data into executable and effective reports, in collaboration with the rest of the Foresight team & insights (ending with multi-sources reports also referring to consumer trends, social insights…)
  • Provides market and competitive insights through presentations and reports to the Executive Leadership Team and various internal management teams to allow effective strategic and tactical decision-making and implementation
  • Proactively mine external sources and internal information to uncover trends, emerging threats, and opportunities for the business.
  • Serve as a central resource to gather and compile intelligence on competitors, including product portfolios, commercial strategies, financials, pricing, and regional strategies.
  • Gather and analyze relevant data to determine likely course of action that competitors will take, and develop and execute robust competitive response strategies in collaboration with marketing and product franchise leaders.
  • Assist in planning and conducting war gaming/strategy sessions with cross-functional groups to anticipate competitive activity and respond to changes in key market conditions.
  • Establish strong, effective relationships with critical business functions (eg. Product Marketing, Business Development, Regional Business Leaders, Strategy peers, etc.) and vendors.
  • Partner with global internal stakeholders to share knowledge and insights, including but not limited to product managers, commercial partners, and strategy peers to gather intel and position MilliporeSigma-BioProcessing for success.


Skills on Resume: 

  • Data Source Evaluation (Hard Skills)
  • Platform Management (Hard Skills)
  • Data Collection and Analysis (Hard Skills)
  • Report Generation (Hard Skills)
  • Market and Competitive Insights (Hard Skills)
  • Trend and Threat Identification (Hard Skills)
  • Competitive Intelligence (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)

7. Market & Competitive Intelligence Manager, Procter & Gamble Co., Cincinnati, OH

Job Summary:

  • Help with everything market & competitive intelligence related from analyzing market trends, competitor updates, and industry news to equipping the sales, product, and other key teams with Battlecards & assets to better understand and win in the competitive landscape
  • Expert and provide reports on trends, competitor developments & key business and market drivers
  • Design, create, & maintain internal CI assets via multiple tools & channels
  • Monitor, synthesize, and communicate the key happenings across the Media Intelligence, Public Relations, Social Media, & Influencer Marketing Industries
  • Serve as a cross-functional partner and key point of contact for market & competitive intelligence sought by all of the company’s departments
  • Assist the team with Analyst Relations research, presentations, and outreach
  • Conduct CI research, surveys, & win/loss analysis
  • Help with Learning & Development, Sales Enablement, and Product Marketing through the competitive lens
  • Be actively involved in strategic planning for upcoming product launches, competitive response activities and long-term brand planning
  • Contribute strategic insights to enhance the commercial success of marketed brands and pipeline assets (pharmaceutical and digital)
  • Contribute to the implementation of the strategic objectives


Skills on Resume: 

  • Market Analysis (Hard Skills)
  • Trend Monitoring (Hard Skills)
  • Competitive Intelligence (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Strategic Planning (Soft Skills)
  • Analytical Reporting (Hard Skills)
  • Sales Enablement (Hard Skills)
  • Communication Skills (Soft Skills)

8. Senior Competitive Intelligence Manager, PepsiCo Inc., Purchase, NY

Job Summary:

  • Formulate competitive sales strategies at Peakon, and activate them across internal and external channels to more effectively position Peakon in the market.
  • Create compelling sales materials, presentation decks, demo scripts, training materials, white papers, thought leadership content, videos, and competitive briefs to drive sales traction.
  • Create competitive narratives, playbooks, guides, sales presentations, and other internal or customer-facing assets to help sales win in competitive situations.
  • Provide deep and ongoing competitive research and analysis of competitor's products and GTM strategy, with a focus on the delivery of accurate, timely, unbiased and contextual analysis as a subject matter expert.
  • Monitor press releases, earnings reports/calls, blogs, website updates, collateral, and messaging for key competitors
  • Own and manage 3rd party competitive intelligence vendors
  • Perform win/loss analysis and reporting that informs go-to-market strategies and identifies best practices for sales teams globally.
  • Collaborate with other Product Marketing team members on competitive positioning, messaging and pricing strategies.
  • Collaborate with Product Management on technical assessments of competitors.
  • Present at company, customer or analyst events.
  • Drive and actively ensure the generation of cross-functional CI insights and implementation of conclusions on brand/ product strategies and tactics
  • Responsible for sourcing, assessing and proposing relevant vendors


Skills on Resume: 

  • Market Analysis (Hard Skills)
  • Sales Strategy Formulation (Hard Skills)
  • Content Creation (Hard Skills)
  • Competitive Research (Hard Skills)
  • Data Analysis (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Communication Skills (Soft Skills)
  • Vendor Management (Hard Skills)

9. Competitive Intelligence Manager, Oracle Corporation, Redwood City, CA

Job Summary:

  • Perform competitive intelligence for the Gastroenterology and Dermatology market and ensure that key competitive information is provided across functional teams
  • Manage or identify new external vendor(s) to proactively maintain appropriate levels of competitive intelligence coverage
  • Maintain established Competitive Intelligence portals
  • Monitor and provide insights regarding clinical trials and launch timelines of competitive programs and coordinate with cross functional stakeholders to provide in-depth analysis and summaries to stakeholders
  • Develop and collaborate in competitive assessments, on a regular basis, to illustrate the dynamics and trends of the competitive landscape and disseminate key findings to key stakeholders.
  • Participate in the development of the Market Insights Books and contribute to the Integrated Product Plans
  • Address and establish competitive information from Business Development requests
  • Collaborate with Global Business Analytics and Insights team, and utilizing market intelligence data, to formulate relevant insights to forecasting and market understanding
  • Participate or lead primary market research projects for Etrasimod including framing critical business questions, identification of information needs, 
  • Identifying considerations from other data sources, development of research/analysis plans and management of the research process to deliver an objective understanding of key customers, competitors, products and current/future market developments.
  • Ensure that the competitive analyses include market trends and external events that inform the development of the TA portfolio and are focused on the strategic objectives of the TA
  • Responsible for relevant and timely CI input to key TA/ Asset Team strategic discussions, meetings and planning processes (Integrated Brand Plans (IBP), Medico-Marketing-Market Access-Meetings (MMM), workshops, congresses, budget, etc..) as well as for strategic decisions taken by committees of important interface functions (e.g.., Research, Development, Medicine)


Skills on Resume: 

  • Competitive Intelligence (Hard Skills)
  • Vendor Management (Hard Skills)
  • Portal Maintenance (Hard Skills)
  • Clinical Trial Monitoring (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Market Analysis (Hard Skills)
  • Research Management (Hard Skills)
  • Strategic Insight Development (Soft Skills)