Job Summary: 

• Develop and implement the ecommerce strategy to drive brand awareness, sales and profit objectives.
• Manage development agency as well as owning product roadmap and mange end to end delivery of technical projects.
• Own the promotional calendar and manage the end-to-end delivery of promotional activity.
• Manage digital agency to deliver the set KPIs for all online channels including SEO, PPC, affiliates and paid social.
• Work with external CRO team to drive the optimisation strategy through continuous AB and multivariant testing. Use learnings to shape the development roadmap.
• Drive forward existing technical projects
• Collaborate with Marketing to drive brand awareness through tactical digital campaigns.
• Collaborate with Graphics and Brand to create digital assets that support all planned activity and are in line with the campaign objectives.
• Support with direct mail activity through an external direct mail specialist, ensuring robust testing plans are in place and results are thoroughly analyzed.
• Reporting of weekly/monthly/annual trade using Google Analytics and Power BI.
• Own the Ecommerce P&L.

Skills on Resume:

• Ecommerce Strategy (Hard Skills)
• Project Management (Hard Skills)
• SEO/PPC Expertise (Hard Skills)
• Data Analytics (Hard Skills)
• Financial Oversight (Hard Skills)
• Team Collaboration (Soft Skills)
• Testing & Optimization (Hard Skills)
• Cross-Functional Communication (Soft Skills)

Job Summary: 

• Detailed maintenance and improvement of listings (title, description, images, reviews, prices, product specs, customer questions, etc.) to improve product presentation and buyer experience
• Place great emphasis on creating customer loyalty by ensuring the highest value of service is always provided and by delivering on commitments to the customer
• Generate email marketing campaigns optimized to increase engagement metrics
• Drive traffic and execute marketing campaigns to increase listing visibility and revenue through marketplace tools such as Facebook and Instagram AD, Google Paid campaigns, Promotions, Internal Banner and Video Ads
• Create and manage promotions and social ad campaigns, being sure to integrate with the company’s overall marketing campaign plan and channels
• Schedule promotions with Merchandisers
• Create partnerships with affiliate partners
• Measure and report on results of online marketing efforts by utilizing web analytics dashboards and creating other reports to support the business needs
• Identify product trends across all marketplace channels. 
• Provide recommendations for the development of new products and categories to drive incremental sales growth
• Collaborate with cross-functional teams to maintain and improve service metrics and customer experience

Skills on Resume:

• Listing Optimization (Hard Skills)
• Customer Loyalty (Soft Skills)
• Email Marketing (Hard Skills)
• Digital Advertising (Hard Skills)
• Campaign Management (Hard Skills)
• Promotional Scheduling (Hard Skills)
• Performance Analysis (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary: 

• Lead, empower, motivate, and develop the current eCommerce team.
• Champion the delivery of world class customer service through the online team and the platforms they work within.
• Successfully implement new integrations, policies and procedures within a designated timeline. Identify and resolve issues and opportunities early.
• Liaise between departments, taking initiative in arranging calls and meetings to address business challenges and opportunities.
• Structure meaningful and measurable KPIs and hold team accountable to them.
• Collaborate with eCommerce team to review and plan shipping strategies and operations.
• Manage supplier and service provider relationships and hold them accountable to service level agreements, improvements and upgrades – Gorgias, SAP, ShipStation, Purolator, etc.)
• Operate as the primary point of contact with warehouse network facilitating communication between the business and the fulfillment locations. 
• Create visibility to inventory, logistics and fulfilment related metrics through dashboard creation and KPI reporting with SAP B1.
• Implement and apply inventory and fulfillment optimization initiatives on an ongoing basis and communicate with senior team on recommendations.

Skills on Resume:

• Team Leadership (Soft Skills)
• Customer Service Excellence (Soft Skills)
• Project Implementation (Hard Skills)
• Interdepartmental Coordination (Soft Skills)
• KPI Management (Hard Skills)
• Logistics Strategy (Hard Skills)
• Vendor Management (Hard Skills)
• Inventory Optimization (Hard Skills)

Job Summary: 

• Works cross functionally to shape the business strategy
• Collaborates and acts as SME on how technology can drive the business objectives and sets expectations about the process and people needed to execute
• Leads the operations and site development teams to maintain and optimize for best-in-class process and tools to enable scale and speed
• Considers long term vision by developing solutions that anticipate and enable Charlottes Web to address current and future needs
• Serves as the voice of the customer, understanding the customer's needs and how to craft a best-in-class shopping experiences that meet needs and drives purchase
• Develops and defends the business case for a new product feature or set of features, works with finance to create detailed financial models
• Runs Weekly Ecommerce Operations Reviews to monitors ecommerce KPIs to ensure success metrics are being met, prioritizes options for improvement or enhancement
• Guides internal and external development and QA teams
• Ensure proper documentation of requirements and testing, maintains SOX compliance and accurate and consistent integration with ERP and financial reporting tools
• Develop strategy & roadmap based on shopping behaviors, consumer intent, business priorities, executional complexity to deliver incremental sales by new and repeat shoppers. 

Skills on Resume:

• Strategic Planning (Hard Skills)
• Technology Integration (Hard Skills)
• Team Leadership (Soft Skills)
• Visionary Thinking (Soft Skills)
• Customer Advocacy (Soft Skills)
• Financial Modeling (Hard Skills)
• Performance Monitoring (Hard Skills)
• Compliance Management (Hard Skills)

Job Summary: 

• Lead and Develop an E-commerce Team with excellent communication skills
• Manage, crunch, and own customer data and convert insights into actions
• Plan, execute and evaluate efficient and effective promotions and activations
• Sharply zoom in on customer journey and enable the best possible user experience and presentation in shop
• Revenue and value chain management to drive the right dynamic pricing
• Leading and challenging a team of 8 performance marketing experts
• Overall responsibility for the social strategy & content across Instagram, Facebook, LinkedIn & TikTok.
• Lead partnerships & brand collaborations with suitable partners.
• Drive awareness, engagement, and conversion.
• Own ideation, requirements, prioritization, stakeholder communication and the development cycle
• Establish contract terms, manage spends by month & quarter, reporting and recalibration monthly budgets

Skills on Resume:

• Team Leadership (Soft Skills)
• Data Analysis (Hard Skills)
• Promotion Management (Hard Skills)
• Customer Experience Optimization (Hard Skills)
• Revenue Management (Hard Skills)
• Social Media Strategy (Hard Skills)
• Partnership Management (Hard Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Create a vision, roadmap, and plan for growing and improving programs
• Identify opportunities for improvement through analysis of KPIs, knowledge of industry best practices and familiarity with the competitive landscape
• Strategically plan product collections, pages, content updates and featured shops based on inventory needs and marketing priorities
• Analyze site traffic, the effectiveness of marketing strategies and examine sales-related metrics for product appearance
• Coordinate and direct the in-house staff in matters of data entry, visual and functional configuration of the online store, and customer service
• Collaborate with external partners in issues, software programming, SEO, ADWORDS etc., to ensure the careful adherence to predetermined strategies, to achieve the respective goals
• Work closely with external social team to create frameworks that turn social media into high-end platforms profitability, but also updates around product launches, collaborations, selling reports
• Create promotional offers and control development
• Check the security of purchase integration pages and payment procedures
• Develops and presents communications for senior leadership, communicating the desired message, at the appropriate level, for the right recipient

Skills on Resume:

• Strategic Visioning (Hard Skills)
• KPI Analysis (Hard Skills)
• Product Planning (Hard Skills)
• Marketing Effectiveness Analysis (Hard Skills)
• Team Coordination (Soft Skills)
• Partner Collaboration (Soft Skills)
• Social Media Strategy (Hard Skills)
• Security Oversight (Hard Skills)

Job Summary: 

• Responsible for the continued growth of SA’s core e-Commerce business, leading and coordinating revenue generating initiatives and explore adjacent areas of growth using data analytics and customer insights.
• Own the eCommerce revenue targets and be tasked with converting, and retaining customers through continual A/B testing and improving conversion metrics.
• Responsible for delivering the eCommerce reach and revenue targets of SA Store 
• Responsible for eCommerce reputation growth, define and measure the impact of changes to existing and new features and how it impact sutomer satisfaction (CSAT) and Voice of Customer (VOC) score
• Map out all of the customer journeys to improve and optimise the eCommerce sales funnel in collaboration with Product and Marketing
• Managing the ongoing lifecycle of existing customers to retain (e.g. contact strategy and plan)
• Define and drive strategies & plan across the funnel to grow user conversions and reduce cost of acquisition through new product, channels, features, and experiences
• Use site analytics to plan and develop initiatives to improve engagement, maximise conversion, increase site traffic, achieve sales goals and eCommerce growth
• Lead the process to understand the results, learnings, insights and follow-on experimentation through data
• Report findings with data visualisations and trend analysis. 

Skills on Resume:

• Revenue Growth Management (Hard Skills)
• A/B Testing Proficiency (Hard Skills)
• Customer Retention Strategies (Hard Skills)
• Customer Journey Mapping (Hard Skills)
• Conversion Strategy Development (Hard Skills)
• Data Analytics (Hard Skills)
• Strategic Leadership (Soft Skills)
• Reporting and Visualization (Hard Skills)

Job Summary: 

• Partner and support property teams (GM, Revenue Management, Sales, and Marketing Manager) to identify and implement revenue impacting strategies for need periods and groups designated by the hotels
• Develop comprehensive website and media strategy reporting package
• Liaison and provide direction to digital agencies
• Oversee the building of new eCommerce site and maintaining existing ones
• Analyze paid digital marketing ROI and effectiveness to provide recommendations for optimizations
• Evaluate competitor positioning in the market to identify points of differentiation and opportunities
• Liaison with F&B teams to develop digital strategies to drive outlet awareness and revenues
• Assist in CRM strategy, execution and reporting
• Support rollout of new technology and content initiatives such as third-party website integration and collaboration with web development agencies.
• Assist in developing and monitoring eCommerce budgets

Skills on Resume:

• Revenue Strategy Implementation (Hard Skills)
• Strategy Reporting (Hard Skills)
• Agency Coordination (Soft Skills)
• eCommerce Management (Hard Skills)
• ROI Analysis (Hard Skills)
• Competitive Analysis (Hard Skills)
• Digital Strategy Development (Hard Skills)
• Budget Monitoring (Hard Skills)

Job Summary: 

• Using Google Analytics to analyze website traffic, optimize customer experience and minimize customer drop offs
• A/B testing of new/existing features and content on the site with the help of internal developer
• Overall project management and prioritization of Development and UX/UI Design
• Research and optimize 3rd party apps, analyze ROI
• Work with marketing team and paid media team to create landing pages, analyze and optimize
• Manage, review and update website automations and flows to improve acquisition and retention metrics
• Research current trends in e-commerce design along with competitor trends
• Product merchandizing and optimization
• Ongoing Merchandizing of the entire site to keep current and on season
• Coordinate with Marketing team to implement strategy for new product launches including engaging site content, unique storytelling, and cross/upselling
• Manage day to day operations of e-commerce website
• Building out a new customer experience process that enhances the entire purchasing lifecycle.

Skills on Resume:

• Google Analytics Proficiency (Hard Skills)
• A/B Testing (Hard Skills)
• Project Management (Hard Skills)
• ROI Analysis (Hard Skills)
• Landing Page Optimization (Hard Skills)
• Automation Management (Hard Skills)
• Trend Research (Hard Skills)
• Cross-functional Collaboration (Soft Skills)

Job Summary: 

• Optimize & drive growth in sales and revenue mix across Digital Partners by being accountable for the partnership sales flow from research, conversion, operations, and activation.
• Accountable for the development and successful delivery of the strategy to drive growth in Online Sales channels for digital partners, identifying new growth opportunities, and optimizing existing.
• Understand customer behaviour and drive consistent and compelling sales and research experiences that enable and entice customers to purchase through partnership portals.
• Act as a crucial link between the Digital Partners Squad and non-Agile broader business units
• Communicating requirements, dependencies, impacts and recommendations to delivering a world-class digital and omni-channel digital partnership experience for customers.
• Accountable for the engagement and delivery on behalf of the Partners portfolio
• Ensures transversal consistency of product-based knowledge regarding Digital Partners
• Meets and exceeds standards for skillset and best-practice sales techniques across digital and traditional channels
• Executes with excellence to meet and exceed business and customer expectations
• Ensures compliant, low-risk, and customer-first executions through high quality and ethical delivery of sales initiatives

Skills on Resume:

• Sales Strategy Development (Hard Skills)
• Online Sales Optimization (Hard Skills)
• Customer Behavior Analysis (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Omni-channel Experience Management (Hard Skills)
• Stakeholder Engagement (Soft Skills)
• Product Knowledge Consistency (Hard Skills)
• Compliance and Quality Assurance (Hard Skills)

Job Summary: 

• Drives culture of experimentation and continuous improvement in self and squad
• Accountable for the Online Sales target, and its achievement across Partners
• Accountable for the Performance of the Digital Partnership Portals including but not limited to; Sales performance (new customers and existing)
• Revenue generation (outright and accessory sales)
• Partnership integration and alignment
• Accountable for accurate and quality data to be driven to downstream systems including partner systems and teams for effective and efficient processing
• Ensuring the best possible outcome for Online sales actualisation and customers.
• Drive improved customer experience and growth outcomes in Digital and physical channels. 
• Understanding gaps in performance and implementing mitigation strategies to rectify these gaps.
• Digital thought leadership at strategic and tactical level, for Partners
• Finding opportunities and initiatives to drive an outstanding Customer Experience

Skills on Resume:

• Experimentation Culture (Soft Skills)
• Sales Target Management (Hard Skills)
• Performance Analysis (Hard Skills)
• Data Quality Management (Hard Skills)
• Integration Coordination (Hard Skills)
• Customer Experience Enhancement (Hard Skills)
• Problem Resolution (Hard Skills)
• Digital Strategy Leadership (Hard Skills)

Job Summary: 

• Drive business results and relevant KPIs by leveraging data both for driving change and measuring the impact of delivery. 
• Forecasting and managing the marketplace inventory, pricing and related needs to deliver to the sales and IGM plan.
• Responsible for ongoing working knowledge of strengths/weaknesses, competitive advantages/disadvantages, key vendors/players, whitespace opportunities.
• Partners with senior management and stakeholders to manage the marketplace portfolio, define key strategies, and create roadmaps that will enable the company to achieve its annual business objectives.
• Develops clear and complete business cases and requirements and presents to senior management the information necessary to make informed approval, prioritization and tradeoff decisions.
• Collaborates with creative, marketing, and merchandising to refine and continually evolve the Marketplace experience against the competitive landscape. 
• Ensures all relevant parties and key stakeholders are informed of project status from concept through launch.
• Assesses new marketplace business development opportunities, provides insightful analysis and recommendations to reach the consumer in new ways.
• Validate and analyze all third-party tracking
• Mange and implement SEO strategies and initiatives

Skills on Resume:

• Data-Driven Decision Making (Hard Skills)
• Inventory and Pricing Management (Hard Skills)
• Competitive Analysis (Hard Skills)
• Strategic Planning (Hard Skills)
• Business Case Development (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Stakeholder Communication (Soft Skills)
• SEO Strategy Implementation (Hard Skills)