COMMERCE SPECIALIST RESUME EXAMPLE

Published: July 25, 2024 - The Commerce Specialist specializes in crafting and executing e-commerce marketing strategies for B2B customers, aligning campaigns with current market trends and customer behaviors to optimize engagement and profitability. This position oversees the integration and management of SAP Marketing Cloud with e-commerce platforms, enhancing digital marketing communications and loyalty programs. This role coordinates the development and management of e-commerce websites, including SEO activities and the implementation of Shopify features, to drive continuous growth and revenue maximization.

Tips for Commerce Specialist Skills and Responsibilities on a Resume

1. Commerce Specialist, Amazon, Seattle, WA

Job Summary:

  • Accelerate the adoption of B2B e-commerce platform in the market through customer marketing and commercial initiatives
  • Responsible of increasing B2B sales, tool productivity and net sales share in assigned territory.
  • Support the launch of B2B exclusive brands and product packs according to B2B platform calendar based on targets assigned.
  • Visit assigned panel of clients (active and sleeping customers) to enlarge market share and to guarantee high coverage of brand portfolio according to go-to-market strategy.
  • Develop, execute and monitor customer engagement initiatives, balancing traditional and digital go-to-market (B2B e-commerce) for local key brands in the portfolio
  • Manage customer’s segmentation to develop ad hoc B2B marketing plans by customer’s clusters
  • Highlight Customer and business intelligence insights to promote new and effective commercial initiatives
  • Define and implement B2B e-commerce promotional initiatives by brand and customer’s profile
  • Support local change management in adopting a new hybrid business model
  • Be the local touchpoint for the CRM & B2B e-commerce HQ team


Skills on Resume: 

  • B2B Sales Strategy Development (Hard Skills)
  • Customer Marketing and Engagement (Soft Skills)
  • Product Launch Coordination (Hard Skills)
  • Market Expansion and Coverage (Hard Skills)
  • Customer Segmentation and Marketing Plans (Hard Skills)
  • Business Intelligence and Insight Analysis (Hard Skills)
  • Promotional Initiative Implementation (Hard Skills)
  • Change Management and CRM Coordination (Soft Skills)

2. Commerce Specialist, eBay Inc., San Jose, CA

Job Summary:

  • Operate existing e-commerce platform to achieve revenue target.
  • Analyze business data, find the insight and plan/adjust business plan.
  • Expand e-commerce channels and dig new business opportunities.
  • E-commerce website maintenance and optimization
  • Work with the agency to ensure the e-commerce website’s stability and upgrade the platform
  • Optimize e-commerce website user interface and functionality to better accord customer’s requirements.
  • Responsible for e-commerce product management, such as adding new product and removing obsolete products.
  • Work with sales operation team and logistic partner to manage inventory, warehouse, ordering and billings.
  • Work with service team to manage e-commerce customer service tasks.
  • Develop e-commerce yearly promotion plan, design and execute campaigns, track, and analyze the results.


Skills on Resume: 

  • E-Commerce Platform Management (Hard Skills)
  • Data Analysis and Insight Generation (Hard Skills)
  • Business Development and Channel Expansion (Hard Skills)
  • Website Optimization and User Experience (Hard Skills)
  • Product Management (Hard Skills)
  • Inventory and Logistics Coordination (Hard Skills)
  • Customer Service Management (Soft Skills)
  • Campaign Planning and Execution (Hard Skills)

3. Commerce Specialist, Shopify, New York, NY

Job Summary:

  • Responsible for the achievement of the net sales target, for forecasting and for the allocated budget
  • Develop regional Webshop Strategy for TENA
  • Implement and monitor regional Webshop approach in alignment with E-Business Specialist colleagues
  • Expand strategic relationships with EOS customers together with sales colleagues in Benelux to build the Essity brands and secure profitable growth
  • Set up yearly plans for EOS and drive business targets and prepare customer visits
  • Propose and execute the yearly promotional plan, price setting and an assortment
  • Extract and analyze on-line shopper insights and customer needs for the country to find improvement areas, create opportunities and manage risks
  • Implement E-Commerce KPIs, follow up and analyze performance and execute corrective actions where necessary
  • Ensure SEM for Webshops/EOS (SEO, PPC and Content)
  • Know and easily learn CMS systems
  • Ensure alignment with European/country legislation
  • Ensure coordination and alignment with country Consumer Goods E-commerce initiatives (E-Retail such as retail generalists on-line shops and pure players)
  • Participate in regional projects and represent the needs of the countries, run local E-Commerce projects.
  • Train/support local countries in the implementation of E-Commerce tools and methods.


Skills on Resume: 

  • Sales Forecasting and Budget Management (Hard Skills)
  • E-Commerce Strategy Development (Hard Skills)
  • Relationship Building (Soft Skills)
  • Data Analysis and Insight Extraction (Hard Skills)
  • Performance Measurement (Hard Skills)
  • Search Engine Marketing (SEM) (Hard Skills)
  • Content Management Systems (CMS) (Hard Skills)
  • Compliance and Coordination (Hard Skills)

4. Commerce Specialist, BigCommerce, Austin, TX

Job Summary:

  • Developing and implementing of e-commerce marketing campaigns for B2B customers in line with market needs and trends,
  • Continuously track and analyze the customer shopping and browsing behaviors in ecommerce and take actions to develop campaign performance,
  • Development and implementation of actions related to the loyalty marketing strategy for ecommerce business,
  • Collaborate effectively with sales department to increase and profitability,
  • Working with key merchants to add new merchants to the marketplace to ensure healthy growth and maximize revenue,
  • Monitor performance, bringing the analytical insights that will help support the ecommerce sales and marketing objectives,
  • Manage the development of SAP Marketing Cloud, responsible for the integration with e-commerce platforms, SAP Commerce, SAP Sales and Services Cloud,
  • Implementing Digital marketing tools to communicate ecommerce campaigns and loyalty programs,
  • Development of ecommerce website and SEO activities.
  • Coordinate and manage all website (Shopify) data, apps, features, enhancements


Skills on Resume: 

  • E-commerce Marketing Strategy (Hard Skills)
  • Customer Behavior Analysis (Hard Skills)
  • Loyalty Marketing Development (Hard Skills)
  • Sales Collaboration (Soft Skills)
  • Merchant Relationship Management (Soft Skills)
  • Analytical Insights and Performance Monitoring (Hard Skills)
  • SAP Integration and Management (Hard Skills)
  • Digital Marketing Tools and SEO (Hard Skills)

5. Commerce Specialist, Magento, Los Angeles, CA

Job Summary:

  • Responsible for site merchandising
  • Create and analyze reports to optimize e-commerce assortments and product performance on all company websites
  • Provide support to online merchants, vendor partners, and cross-functional teams
  • Audit, clean up data and perform retail and data analysis
  • Responsible for the direct e-commerce business for all brands
  • Develop and execute plans to increase traffic and revenue, site conversion, and customer acquisition/retention
  • Generate necessary reporting and product grouping activities
  • Work independently and autonomously on projects
  • Participate in product page content enrichment projects
  • Edit, copy, create and publish rich online content as per company guidelines
  • Coordinate and track work to be done with third-party services providers
  • Update and maintain standards for digital content in assigned categories


Skills on Resume: 

  • E-Commerce Optimization (Hard Skills)
  • Data Analysis and Reporting (Hard Skills)
  • Vendor and Cross-Functional Team Support (Soft Skills)
  • Data Management and Auditing (Hard Skills)
  • Content Creation and Management (Hard Skills)
  • Project Management (Hard Skills)
  • Digital Marketing and Customer Acquisition (Hard Skills)
  • Product Page Enrichment (Hard Skills)

6. Commerce Specialist, Salesforce, San Francisco, CA

Job Summary:

  • Oversee the quality and completeness of partner retailer product submissions, following up to address any and all issues.
  • Act as the central hub of the product detail page content, setting standards and processes for all retail partner websites and ensuring A+ execution.
  • Translate all content through expert SEO voice, while obsessing over keywords and character counts.
  • Leverage Excel reports, Google Sheets, and 3rd party reporting platforms to compile daily, weekly, monthly, and lifetime reports to quantify results and communicate them to the Global Swann team
  • Oversee the strategy, execution, and monitoring of purchased media to ensure advertisements appear as planned across retail partner sites and evaluate success.
  • Handling E-commerce platforms operations, logistics processes.
  • Providing professional guidance and resolving problems for customers by optimizing internal process.
  • Driving E-commerce sales by providing quality service, increasing customer satisfaction and customer loyalty.
  • Focusing on delivering a consistently exceptional customer experience through Tmall platform.


Skills on Resume: 

  • Content Management and Optimization (Hard Skills)
  • SEO Expertise (Hard Skills)
  • Data Analysis and Reporting (Hard Skills)
  • Media Strategy and Execution (Hard Skills)
  • E-commerce Operations Management (Hard Skills)
  • Customer Service and Problem Resolution (Soft Skills)
  • Sales Enhancement and Customer Experience (Soft Skills)
  • Strategic Planning and Execution (Hard Skills)

7. Commerce Specialist, Adobe Systems, San Jose, CA

Job Summary:

  • Set up sales strategy, planning for E-commerce channel co-work with sales and marketing team
  • Accelerate sales volume and market share of Eucerin in E-commerce
  • Lead digital shelf development and optimize digital content on eCom platforms
  • Eucerin eMall (Pictures, Description, Ratings, Reviews, etc.)
  • Lead the E-commerce promotion (Year/Quarter/Month) including eMall
  • Drive POS activation linking to brand digital campaigns/programs
  • Lead the promotion page (including design) considering the platform's character and customer's needs
  • Manage internal S&OP process for eCom
  • Analysis of market trends and making recommendations about the channel with the next action plan
  • Pre and post-promotion review and sales analysis to find out customer needs and sales opportunity


Skills on Resume: 

  • E-Commerce Strategy Development (Hard Skills)
  • Digital Content Optimization (Hard Skills)
  • Promotion Planning and Execution (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Market Analysis and Trend Identification (Hard Skills)
  • Internal Process Management (Hard Skills)
  • Design and Development of Promotion Pages (Hard Skills)
  • Sales Analysis and Review (Hard Skills)

8. Commerce Specialist, Walmart eCommerce, Bentonville, AR

Job Summary:

  • Lead the execution of all experiments, and then present findings and next steps
  • Deliver clear and actionable reporting on a weekly basis
  • Work directly with marketing teams and be responsible for managing, testing, and implementing conversion points in the marketing funnel.
  • Provide support for ad-hoc projects
  • Develop and manage all B2C email marketing, from segmentation and testing to scheduling and deployment
  • Develop and manage sales plans and targets by brand and product type
  • Maintain site content calendars, partnered with marketing team on main messaging and product focus for digital flagships and email marketing
  • Implement and ensure the quality of site content updates
  • Improving and optimizing online user experience, with a focus on eCommerce conversions
  • Combine processes with flexibility, data with wise iteration, and curiosity with perseverance.


Skills on Resume: 

  • Experimentation and Data Analysis (Hard Skills)
  • Reporting and Communication (Soft Skills)
  • Marketing Funnel Management (Hard Skills)
  • Project Support and Flexibility (Soft Skills)
  • Email Marketing Management (Hard Skills)
  • Sales Planning and Target Management (Hard Skills)
  • Content Calendar and Site Management (Hard Skills)
  • User Experience Optimization (Hard Skills)

9. Commerce Specialist, Target Corporation, Minneapolis, MN

Job Summary:

  • Understand the role of E-commerce and its linkage with the overall Castrol brand strategy
  • Work with the BD E-commerce/Sales Team to develop the annual E-commerce marketing plan and deliver excellent execution including pricing
  • Find opportunities to continuously improve Castrol power brand exposure and consumer engagement on E-commerce channels using traffic and efforts from other digital marketing programs and latest E-commerce marketing tools
  • Manage E-commerce performance and the yearly marketing spend (ASP), in line with plans
  • Drive innovation and integration of brand communication, variant product/service package/offer and latest digital models/tools through relevant and high efficient Digital platforms (E-commerce, O2O, etc.) to shorten consumer journey (from awareness to purchase intention )
  • Daily management & maintenance of product portfolio- and related content, in order to keep information up to date and provide visitors the best experience possible.
  • Take the lead in solving incidents and provide support to other teams
  • Work closely with the wider business to support solutions and products that drive improvements to key causes of customer pain points.
  • Optimize experiences that meet customers’ expectations to bring user-friendliness, and accessibility and to maximize engagement and sales opportunities in close cooperation with UX designers.
  • Create and maintain test environments for further development and participate in testing.
  • Write and maintain work instructions.


Skills on Resume: 

  • E-Commerce Strategy Development (Hard Skills)
  • Digital Marketing Expertise (Hard Skills)
  • Performance Management (Hard Skills)
  • Innovation and Integration (Hard Skills)
  • Content Management (Hard Skills)
  • Problem-solving and Support (Soft Skills)
  • User Experience Optimization (Hard Skills)
  • Testing and Documentation (Hard Skills)