WHAT DOES A COMMERCE MANAGER DO?

Updated: Dec 03, 2024 - The Commerce Manager oversees the enhancement of the company's e-commerce platform, ensuring seamless functionality and introducing innovative features. Responsibilities include daily system monitoring to enhance user experience and managing strategic marketing efforts across various digital channels. This role is pivotal in executing promotions, optimizing online sales, and maintaining robust customer communication.

A Review of Professional Skills and Functions for Commerce Manager

1. Commerce Manager Duties

  • MVA Commercial Leadership: MVA adoption champion, primary contact for markets for MVA commercial performance & activities, and MVA Commercial Product Lead.
  • Market Engagement: Engage with markets to understand commercial performance of MVA through such metrics as call center reduction, goal completion rate, and customer effort score.
  • App Capability Analysis: Deep dive with all markets on app capability and experience to identify best practices.
  • Churn Analysis: Deep dive with all markets on app churn to identify techniques to engage with customers to increase usage of MVA.
  • Best Practices Sharing: Knowledge sharing of best practices across markets.
  • Strategic Roadmap Support: Support strategic roadmap of app capability development and improvement.
  • Value Framework Ownership: Ownership and definition of MVA value framework.
  • Commercial Framework Agreement: Market engagement to agree on measurement & reporting methods of MVA commercial value framework.
  • Commercial Strategy Alignment: Engage with Group Strategy, CVM & marketing teams to ensure MVA commercial value framework is well positioned and aligned with overall VF commercial objectives.
  • App Store Management: Ownership and management of MVA apps store clean-up workstream.

2. Commerce Manager Details

  • Strategic Coordination: Effectively operate as a central coordination point for strategic Amazon support across the agencies.
  • Network Building: Build a virtual Amazon specialist network across the Groupe.
  • Best Practices Development: Create and coordinate a shared library of Amazon ‘best practices’ including process guides and case studies.
  • Innovation Support: Support teams with product innovation updates and roadmaps.
  • Partner Liaison: Liaise with the relevant partner contacts to ensure fluid information sharing.
  • Client Consultation: Directly consult client teams on Amazon and Online Marketplaces.
  • Practice Support: Support the Head of Online Marketplaces in the delivery of key Publicis Commerce practice objectives.
  • E-Retail Strategy: Build integrated E-Retail propositions across Retail Media, E-Content, and SEO.
  • Campaign Planning: Provide Retail Media campaign planning support (activation within agency brands).
  • Client Project Engagement: Potential short term attachment to client business on a project basis.
  • Pitch Support: Support New Business pitches across the Publicis Groupe.
  • Industry Insight Provision: Provide relevant trade and industry insights for the Online Marketplaces team.

3. Commerce Manager Responsibilities

  • Commercial Team Leadership: Lead commercial team to develop new business for online customers.
  • Sales Generation: Generate sales and delivery activities with the aim of positioning BV as a strategic partner for key customers and generating profitable revenues.
  • E-commerce Team Leadership: Lead e-commerce service team including customer service and client solution.
  • Service Execution Design: Design, plan and execute the service on board, including testing, auditing, inspection and other value-added services.
  • Lab Support: Support the lab operation to make sure the service delivery to fulfill online business need.
  • E-commerce Skill Enhancement: Driving ecommerce across B&C accounts upskilling Sales Marketing & Category.
  • Digital Integration: Digital integration on ecommerce platforms (the top of the consumer funnel) working closely together with all brand managers & category leads.
  • Account and P&L Management: Account management and management of the P&L for Pure Players & Quick-Commerce.
  • New Model Support: Supporting new model execution of central led initiatives.
  • Management Supervision: Daily management of one direct report.

4. Commerce Manager Accountabilities

  • Website & Platform Development: Responsible for maintenance and development of company website & e-business platform.
  • E-Channel Initiatives: Initiating e-channel and e-commerce new features and development/upgrade of the App or website as customer’s preferable self-service channel.
  • System Monitoring: Daily monitoring eShop system and performance ensuring good customer/user experience.
  • Customer Communication: Publish regular customer communication in the case of any changes with the e-shop outage and company’s operations.
  • Issue Resolution: Work closely with IT/vendor to report and fix all eShop related issues and UAT.
  • Online Sales Driving: Provide guidance and be responsible for driving online sales ratio and usage for targeted customers.
  • Promotion Management: Work with business owners to propose and execute eShop promotion/loyalty program.
  • Lead Generation Support: Support leads generation development & support via various local online channels.
  • Strategic Marketing Ownership: Ownership of the company's strategic marketing plan & direction.
  • Campaign Management: Manage paid marketing campaigns across SEO, PPC, and Social.

5. Commerce Manager Functions

  • E-commerce Platform Management: Manages and Oversees the day to day operations of the brand's E-commerce Platforms.
  • Campaign Coordination: Manage E-commerce Operations and marketing campaigns: work with internal and external partners on campaign set up.
  • Sales Strategy Formulation: Determines plans of action for increasing sales and profitability of the business.
  • Internal Liaison: Liaise with various Internal departments regarding proper product assortment, promotions, acquisitions as well as administrative/logistical preparations for prospective platform before roll out.
  • Performance Analysis: Analyze the performance of products, promotions and categories on a regular basis and formulates recommendations to stakeholders in order to boosts its performance on the site.
  • Promotion Execution: Liaise with external vendors in executing various promotions and monitors result.
  • Opportunity Identification: Identifies and recommends opportunity areas.
  • Marketing Collaboration: Work with marketing to promote the E-commerce platform via different communication channels.
  • Data Analysis: Gathers and analyzes data in Improving the online business user behavior, campaign data and optimization, competitor and market analysis, customer acquisition, conversation rate.
  • User Experience Testing: Testing new e-commerce and customer experiences.
Relevant Information
What Does A Commerce Coordinator Do?