WHAT DOES A COMMERCE COORDINATOR DO?

Updated: Dec 03, 2024 - The Commerce Coordinator ensures all digital assets are ready and tested for launch, overseeing accurate product setups and category management. This role optimizes onsite search and promotions and maintains up-to-date store listings in collaboration with Digital Marketing and Merchandising. Additionally, the coordinator enhances site usability and performance based on client feedback and analytical insights.

A Review of Professional Skills and Functions for Commerce Coordinator

1. Commerce Coordinator Duties

  • Customer Service Efficiency: Efficiently support Customer Service by responding to daily email inquiries from e-commerce and Amazon customers in a helpful and on-brand voice.
  • Product Expertise: Gain a high degree of knowledge about products, operations, and policies in order to reply to negative and positive customer reviews on Amazon.
  • Amazon Strategy Development: Provide Amazon growth strategies for EmBeba’s products and services short term and long term.
  • Inventory Support: Work cross-functionally with Operations and Supply Chain leads to support inventory management to fulfill and forecast online orders and sample requests on DTC and Amazon sites.
  • Marketing Collaboration: Work closely with the marketing team for advertising alignment across all sales channels.
  • Amazon Communication: Communicate with Internal Representatives at Amazon to proactively solve problems related to inbound and outbound shipments.
  • Sales Audit: Help drive sales through weekly audits of Amazon listing content including titles, bullets, images, variations, etc.
  • Sales Analysis: Run weekly sales reports in Amazon Seller Central, and analyze them in Excel to identify trends on a macro & micro level.
  • Data Presentation: Create meaningful presentations to visualize reporting data from Amazon and DTC and present findings to high-level team members.
  • Market Research: Conduct market research on the competitive landscape to identify and explore new channels.
  • Promotion Scheduling: Develop and schedule promotions in accordance with e-commerce promotional calendar across Amazon & Shopify platforms.

2. Commerce Coordinator Details

  • Customer Service Support: Provide customer service team direct support related to website functionality, content, and overall user experience.
  • Cross-Functional Collaboration: Collaborate with logistics, supply chain, design, and production teams on D2C related processes including new product launches, samples, inventory, and order fulfillment.
  • Catalog Management: Maintain, update and improve the D2C website product catalog content and corresponding digital assets.
  • Content Syndication: Syndicate product-related content and assets to third-party platforms.
  • Process Improvement: Maintain, update and improve the D2C sample order process.
  • UAT Support: Support D2C website user acceptance testing (UAT).
  • Content Moderation: Assist with the moderation of user-generated content and related acquisition campaigns including but not limited to ratings and reviews.
  • Marketing Campaign Assistance: Assist with D2C marketing campaign support activities.
  • E-commerce Integration: Support service-related e-commerce integrations and activities.
  • Conversion Rate Optimization: Implement actions to improve performance and UX in Conversion Rate Optimization.

3. Commerce Coordinator Responsibilities

  • Revenue Performance Tracking: Tracking revenue performance and analyzing data to provide the General Manager with weekly and monthly updates, as well as insights and strategy recommendations.
  • Content Strategy Assistance: Using revenue insights, historical data, industry trends, and competitor analysis to help digital editors create quality commerce-led content.
  • Affiliate Partnership Management: Assisting with finding and onboarding new affiliate partners and maintaining relationships with current partners.
  • Exclusive Offers Coordination: Helping to secure exclusive offers and working with editors to ensure content execution.
  • Product Sampling: Requesting product samples.
  • Affiliate Administrative Tasks: Administrative duties including creating affiliate links, managing contracts, tracking commission rates, responding to internal inquiries, and scheduling meetings.
  • E-commerce Strategy Definition: Defining and structuring the e-commerce strategy (sales cart) with a focus on achieving sales targets on prospects.
  • Agile Collaboration with IT: Working closely with the IT team in agile mode.
  • CMS Content Management: Driving, managing, and updating content via an internal Database (CMS).
  • Online Sales Promotion Management: Following the production of project and promotional requirements for online sales.

4. Commerce Coordinator Accountabilities

  • Regional Collaboration: Partner with the region Marketing team on regional asset production to fulfill countries' needs.
  • Project Management: Manage photo shooting projects and routine design work with vendors locally.
  • Content Design Approval: Support partner’s 3rd party websites' content request and sign off on the final content design.
  • Asset Sharing: Generate storytelling asset sharing process with countries in APAC and other regions.
  • UI/UE Coordination: Coordinate between countries on global/regional UI/UE projects.
  • CMS Troubleshooting: Troubleshoot on CMS tool during countries' daily operational merchandising work.
  • Pixel Management: Manage regional pixels request to global, and coordinate on global data layer tag related project.
  • SEO Partnership: Partner with global SEO team on SEO initiatives to drive more free traffic to region stores.
  • Calendar Support: Review and support country Ecom’s commercial calendar planning and buy during the GTM process.
  • Reporting Support: Support com business function to run routine inventory health report, and also ad hoc content and marketing reporting for the business.

5. Commerce Coordinator Functions

  • Asset Readiness: Ensure homepage and digital assets are received, staged, and tested prior to go-live dates.
  • Product Setup: Own product setup, ensuring that product photography, details, navigation, and tagging are accurate.
  • Category Development: Build out and maintain new/seasonal categories, collections, and filters.
  • Data Utilization: Sequence product listing pages by leveraging category and product performance data, seasonal buys, and creative features.
  • Search Optimization: Monitor and optimize onsite search results.
  • Promotion Management: Create, test, and monitor onsite promotions.
  • Locator Accuracy: Maintain store locator for accuracy of boutique and wholesale listings.
  • Digital Marketing Collaboration: Partner closely with Digital Marketing on systems/operational needs.
  • Inventory Management: Partner with Merchandising to manage inventory/stock levels.
  • Client Feedback Integration: Partner with Client Care to identify and incorporate client feedback.
  • Site Enhancement Suggestions: Provide suggestions for onsite enhancements to improve the experience and performance.
Relevant Information
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