WHAT DOES A COMMERCE COORDINATOR DO?
Reviewed under Editorial Standards by Lam Nguyen

Updated: Dec 03, 2024 - The Commerce Coordinator ensures all digital assets are ready and tested for launch, overseeing accurate product setups and category management. This role optimizes onsite search and promotions and maintains up-to-date store listings in collaboration with Digital Marketing and Merchandising. Additionally, the coordinator enhances site usability and performance based on client feedback and analytical insights.

A Review of Professional Skills and Functions for Commerce Coordinator

1. Commerce Coordinator Duties

  • Customer Service Efficiency: Efficiently support Customer Service by responding to daily email inquiries from e-commerce and Amazon customers in a helpful and on-brand voice.
  • Product Expertise: Gain a high degree of knowledge about products, operations, and policies in order to reply to negative and positive customer reviews on Amazon.
  • Amazon Strategy Development: Provide Amazon growth strategies for EmBeba’s products and services short term and long term.
  • Inventory Support: Work cross-functionally with Operations and Supply Chain leads to support inventory management to fulfill and forecast online orders and sample requests on DTC and Amazon sites.
  • Marketing Collaboration: Work closely with the marketing team for advertising alignment across all sales channels.
  • Amazon Communication: Communicate with Internal Representatives at Amazon to proactively solve problems related to inbound and outbound shipments.
  • Sales Audit: Help drive sales through weekly audits of Amazon listing content including titles, bullets, images, variations, etc.
  • Sales Analysis: Run weekly sales reports in Amazon Seller Central, and analyze them in Excel to identify trends on a macro & micro level.
  • Data Presentation: Create meaningful presentations to visualize reporting data from Amazon and DTC and present findings to high-level team members.
  • Market Research: Conduct market research on the competitive landscape to identify and explore new channels.
  • Promotion Scheduling: Develop and schedule promotions in accordance with e-commerce promotional calendar across Amazon & Shopify platforms.

2. Commerce Coordinator Details

  • Customer Service Support: Provide customer service team direct support related to website functionality, content, and overall user experience.
  • Cross-Functional Collaboration: Collaborate with logistics, supply chain, design, and production teams on D2C related processes including new product launches, samples, inventory, and order fulfillment.
  • Catalog Management: Maintain, update and improve the D2C website product catalog content and corresponding digital assets.
  • Content Syndication: Syndicate product-related content and assets to third-party platforms.
  • Process Improvement: Maintain, update and improve the D2C sample order process.
  • UAT Support: Support D2C website user acceptance testing (UAT).
  • Content Moderation: Assist with the moderation of user-generated content and related acquisition campaigns including but not limited to ratings and reviews.
  • Marketing Campaign Assistance: Assist with D2C marketing campaign support activities.
  • E-commerce Integration: Support service-related e-commerce integrations and activities.
  • Conversion Rate Optimization: Implement actions to improve performance and UX in Conversion Rate Optimization.

3. Commerce Coordinator Responsibilities

  • Revenue Performance Tracking: Tracking revenue performance and analyzing data to provide the General Manager with weekly and monthly updates, as well as insights and strategy recommendations.
  • Content Strategy Assistance: Using revenue insights, historical data, industry trends, and competitor analysis to help digital editors create quality commerce-led content.
  • Affiliate Partnership Management: Assisting with finding and onboarding new affiliate partners and maintaining relationships with current partners.
  • Exclusive Offers Coordination: Helping to secure exclusive offers and working with editors to ensure content execution.
  • Product Sampling: Requesting product samples.
  • Affiliate Administrative Tasks: Administrative duties including creating affiliate links, managing contracts, tracking commission rates, responding to internal inquiries, and scheduling meetings.
  • E-commerce Strategy Definition: Defining and structuring the e-commerce strategy (sales cart) with a focus on achieving sales targets on prospects.
  • Agile Collaboration with IT: Working closely with the IT team in agile mode.
  • CMS Content Management: Driving, managing, and updating content via an internal Database (CMS).
  • Online Sales Promotion Management: Following the production of project and promotional requirements for online sales.

4. Commerce Coordinator Accountabilities

  • Regional Collaboration: Partner with the region Marketing team on regional asset production to fulfill countries' needs.
  • Project Management: Manage photo shooting projects and routine design work with vendors locally.
  • Content Design Approval: Support partner’s 3rd party websites' content request and sign off on the final content design.
  • Asset Sharing: Generate storytelling asset sharing process with countries in APAC and other regions.
  • UI/UE Coordination: Coordinate between countries on global/regional UI/UE projects.
  • CMS Troubleshooting: Troubleshoot on CMS tool during countries' daily operational merchandising work.
  • Pixel Management: Manage regional pixels request to global, and coordinate on global data layer tag related project.
  • SEO Partnership: Partner with global SEO team on SEO initiatives to drive more free traffic to region stores.
  • Calendar Support: Review and support country Ecom’s commercial calendar planning and buy during the GTM process.
  • Reporting Support: Support com business function to run routine inventory health report, and also ad hoc content and marketing reporting for the business.

5. Commerce Coordinator Functions

  • Asset Readiness: Ensure homepage and digital assets are received, staged, and tested prior to go-live dates.
  • Product Setup: Own product setup, ensuring that product photography, details, navigation, and tagging are accurate.
  • Category Development: Build out and maintain new/seasonal categories, collections, and filters.
  • Data Utilization: Sequence product listing pages by leveraging category and product performance data, seasonal buys, and creative features.
  • Search Optimization: Monitor and optimize onsite search results.
  • Promotion Management: Create, test, and monitor onsite promotions.
  • Locator Accuracy: Maintain store locator for accuracy of boutique and wholesale listings.
  • Digital Marketing Collaboration: Partner closely with Digital Marketing on systems/operational needs.
  • Inventory Management: Partner with Merchandising to manage inventory/stock levels.
  • Client Feedback Integration: Partner with Client Care to identify and incorporate client feedback.
  • Site Enhancement Suggestions: Provide suggestions for onsite enhancements to improve the experience and performance.
Editorial Process

Lamwork content is developed through structured review of publicly available job postings and documented hiring trends.

Editorial operations are managed by Thanh Huyen, Managing Editor, with research direction and final oversight by Lam Nguyen, Founder & Editorial Lead. Content is periodically reviewed to reflect observable labor market changes.

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