BRAND MARKETING MANAGER JOB DESCRIPTION

Plan a month's work for a Brand Marketing Manager and the calendar fills fast: a product launch brief lands Monday, a post-campaign ROI review is due Thursday, and a retailer co-op asset package ships Friday. Brand ownership in consumer goods and retail is that concrete. This role holds the marketing strategy for assigned product lines or brand portfolios, spanning awareness through conversion across in-store, digital, and paid media channels. Within omni-channel retail structures, the Brand Marketing Manager answers to a Director or CMO and is the day-to-day authority on how a brand shows up to shoppers.

As the Brand Marketing Manager, you develop and execute go-to-market campaigns that move product portfolios from launch through sustained shelf and digital performance, ensuring brand consistency across every consumer touchpoint. You sit within the broader marketing organization, collaborating closely with Product Development, Creative Services, Channel teams, and external agencies to deliver measurable awareness and revenue outcomes.

Career Impact: Deep experience owning 360-degree IMC plans across CPG or retail gives Brand Marketing Managers a track record that transfers to senior brand leadership roles, including Senior Brand Manager and Director of Marketing.

Business Impact: The campaigns this role produces determine whether new products reach awareness thresholds at launch and whether seasonal promotions convert at shelf and online, directly affecting sell-through rates and retailer relationships.

Growth Opportunity: Managing agency partners, trade marketing budgets, and cross-functional workstreams builds the strategic and operational range needed to advance into portfolio-level or general marketing leadership within consumer goods.

• Lead 360-degree campaign development for assigned product lines, covering awareness, consideration, and conversion across paid and owned channels.
• Define brand positioning and messaging for new product launches, translating product attributes into clear consumer value propositions.
• Manage agency partners and internal creative teams to produce on-brief assets across digital, social, print, OOH, and retail environments.
• Develop and maintain the marketing calendar, coordinating launch windows, seasonal programs, and promotional offers with merchandising and sales teams.
• Monitor live campaigns and analyze performance data to make real-time optimizations and produce post-campaign ROI assessments.
• Partner with Product Development to communicate innovation strategy and assess new product potential based on competitive landscape and sales data.
• Oversee trade marketing and in-store execution, including retail fixtures, sampling programs, display sets, and partner co-marketing assets.
• Report campaign findings and brand health metrics to senior marketing leadership on a weekly and monthly cadence.

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
• 5 or more years of brand marketing or brand management experience, with demonstrated ownership of multi-channel consumer campaigns.
• Proven ability to develop go-to-market plans and execute product launches from creative brief through post-campaign analysis.
• Experience using quantitative marketing data and sales reports to inform strategy and optimize campaign performance.
• Strong project management skills, including the ability to manage multiple workstreams, agency relationships, and stakeholder timelines simultaneously.
• Solid understanding of omni-channel marketing mix fundamentals, including paid media, organic social, email, retail, and e-commerce channels.
• Excellent written and verbal communication skills, including the ability to write clear marketing copy and present strategy to senior stakeholders.

• Experience in CPG, beauty, or consumer electronics with familiarity with retailer co-op programs and trade marketing structures.
• Background in e-commerce channel marketing, including product page optimization, performance media, and digital shelf management.
• Exposure to marketing compliance requirements within regulated consumer categories such as cannabis, alcohol, or financial products.
• MBA or equivalent advanced degree in marketing or business.

• Campaign awareness lift, measured as the percentage point increase in aided brand recall after a launch flight.
• Conversion rate by channel, tracking how paid and owned media placements translate to product page visits and purchases.
• Post-campaign ROI ratio, comparing media spend against incremental revenue generated per product line.
• Marketing calendar on-time delivery rate, reflecting the percentage of assets delivered to partners and channels by committed dates.
• Trade marketing asset adoption rate, measured as the share of retail partners activating provided display and co-marketing materials.
• Typical tools: Marketing analytics platforms (commonly Google Analytics or similar); creative project management (commonly Asana or similar); email marketing platforms (commonly Mailchimp or similar).

• Base Salary Range: $85,000 to $115,000 annually, depending on seniority and market.
• Bonus: 10 to 15 percent annual performance bonus, tied to campaign and brand KPIs.
• Equity: stock options or RSUs offered at mid-to-large consumer goods companies.
• Health Benefits: medical, dental, and vision coverage; employer contribution varies by company.
• PTO: 15 to 20 days annually, plus standard federal holidays.
• Common Perks: Employee product discounts, professional development budget, hybrid work schedule.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Candidates are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, sexual orientation, or any other characteristic protected by applicable federal, state, or local law. Reasonable accommodations are available to individuals with disabilities throughout the application and employment process upon request. Final offers are contingent on successful completion of a background check. All applicants must be authorized to work in the United States.

The Brand Marketing Manager owns full-funnel content strategy for The Apothecarium, translating complex cannabis product information into clear marketing messages across in-store, digital, and external media channels. Reporting to the Director of Marketing, the role shapes brand performance by building data-driven targeting, managing compliance with California cannabis regulations, and coordinating cross-functional stakeholders to keep campaigns on track.

Key Responsibilities

• Demonstrate and support The Apothecarium's mission and values, representing brand identity across all marketing efforts.
• Manage and oversee content strategy execution for social, e-marketing and digital platforms.
• Leverage copywriting skills to translate complex cannabis product information into clear value propositions and marketing messages.
• Track campaign evolution and manage customer data to develop targeting and optimize performance.
• Leverage quantitative marketing analysis and sales reports to understand brand performance and influence marketing strategies.
• Develop weekly and monthly reporting cadence to demonstrate full-funnel impact of content initiatives.
• Establish automated reporting and optimization processes.
• Plan and execute marketing initiatives across in-store, digital and external media channels.
• Coordinate with stakeholders to ensure all deliverables and timelines are met.
• Maintain adherence to cannabis marketing messaging compliance as outlined by California state and local municipalities.

Required Qualifications

• Bachelor's degree in business, marketing, communications or related field preferred.
• 5-7 years of marketing and brand management experience.
• Cannabis, retail or e-commerce experience highly preferred.
• High familiarity with brand development planning, innovation and creative ideation processes.
• Experience using data and metrics to measure impact and determine optimization techniques.
• Proficiency in design software including Adobe Illustrator, Photoshop and InDesign.
• Proficiency in digital software including SquareSpace, WordPress, Mailchimp, POS and SMS text services.
• Familiarity with paid and organic tactics and business management tools on Facebook, Twitter, Instagram, YouTube and Google.
• Excellent verbal and written communication skills including skilled copywriting abilities.
• Must be authorized to work in the U.S., be at least 21 years old and pass a criminal background check.

Embedded within a growth-stage beauty brand, the Brand Marketing Manager leads 360-degree product launch campaigns by analyzing competitive activity, shaping portfolio strategy, and managing cross-functional communication from creative brief to post-campaign ROI review. Working closely with the Chief Marketing Officer and teams spanning Product Development, Sales, and Digital, the role delivers measurable impact through trade marketing tools, seasonal animations, and a data-informed KPI cadence.

Core Functions

• Analyze competitive launch, campaign and promotional activity to understand the marketplace.
• Make strategic recommendations for product portfolio expansion or rationalization.
• Assess the potential of new products, product mix and pricing based on sales potential and competitive landscape.
• Partner with the product development team to communicate innovation strategy for key need gaps and seasonal products.
• Lead product and ingredient storytelling to amplify brand messaging and differentiate from competition.
• Develop programs that support product launches and seasonal animations, translating into 360-degree marketing campaign execution.
• Manage category and product communication across cross-functional teams including communication dossiers, guidelines and campaign frameworks.
• Prepare, maintain and execute marketing calendars.
• Develop trade marketing and promotional tools including sampling, sets and displays.
• Track KPIs from marketing initiatives and analyze post-campaign performance to assess learnings and ROI.

Qualifications and Experience

• 4-year undergraduate degree or equivalent, MBA a bonus.
• 5-7 years of relevant experience developing and executing marketing campaigns and product launch strategies.
• Beauty industry passion and experience strongly preferred.
• Knowledge of current marketing trends, media, consumer behavior and innovation.
• Exceptional marketing strategy and analytical capability.
• Strong project management skills and understanding of product launch and campaign processes from ideation to execution.
• Excellent communication skills and proven ability to collaborate with Creative, Product Development, Sales, Events and Digital teams.
• Solution-oriented and resourceful with a strong ability to problem-solve.

Reporting to divisional leadership in Clearwater, Florida, the Brand Marketing Manager shapes paid and organic consumer marketing campaigns for the Owlcam Division by building acquisition channels across Social, SEM, SEO, Email, TV, Influencer, and Direct Mail. Partnering with engineering, product, and app design teams, the role builds subscription go-to-market strategy and delivers data-informed campaign adjustments that grow revenue and improve customer retention.

Primary Duties

• Build and scale new and existing acquisition channels including Social, SEM, SEO, Email, TV, Partnerships, Influencer, Referral and Direct Mail.
• Develop and execute B2C strategies to acquire new customers and drive revenue.
• Strategize and execute media plans that are on-strategy, timely and on-budget while ensuring accurate trafficking, delivery and attribution.
• Develop brand campaigns and creatives to capitalize on consumer seasonal buying behaviors.
• Distill value propositions of complex technology into elegant consumer narratives, shaping brand vision and values.
• Create content for outbound marketing campaigns.
• Manage relationships with partners and external agencies.
• Monitor live campaigns and make real-time adjustments to optimize campaign objectives.
• Monitor market trends, research consumer markets and competitor activity.
• Lead subscription go-to-market efforts cross-functionally with engineering, product and app design teams to increase retention rates.

Skills and Qualifications

• Bachelor's degree in Marketing, Communications or Business.
• 4-6 years of marketing experience in consumer, technology and media markets.
• Experience running creative campaigns and brand projects.
• Experience planning and executing brand campaigns across print, digital, video, activations and influencer channels.
• Experience with Google Analytics, MailChimp, Hootsuite, Salesforce and WordPress.
• Experience using Adobe Creative Suite.
• Strong project management and strategic brand development skills.
• Superb attention to detail, good judgment and listening skills.

Sitting at the intersection of brand strategy and creative execution, the Brand Marketing Manager leads multi-series campaign development for a streaming entertainment service, briefing creative teams and collaborating with the Business Intelligence team to evaluate brand health in-market. Operating across owned, earned, and paid media channels in close partnership with the Senior Marketing Director, the role drives incremental awareness, consideration, and subscriptions through data-informed brand positioning and a structured research calendar.

Duties

• Work closely with the Sr. Marketing Director to set strategic direction for brand marketing planning, implementation, execution and analysis.
• Manage creative development by briefing creative teams to deliver best-in-class executions for multi-series brand campaigns.
• Collaborate with cross-functional teams to increase exposure of brand campaigns across owned, earned and paid media channels.
• Perform and review analysis on brand health including the success of brand marketing campaigns.
• Assist in defining brand identity, key value propositions and campaign strategies on an ongoing basis.
• Drive brand campaign execution to ensure timely delivery of campaign materials to stakeholders.
• Review creative and campaign materials to ensure brand consistency.
• Own the brand research calendar in partnership with the Business Intelligence team.

Requirements

• Bachelor's degree.
• 4-6 years of experience working in a marketing organization, creative or ad agency a plus.
• Experience in digital streaming subscription services and leading brand marketing campaigns a plus.
• Proven ability to conceptualize and execute ideas in the online advertising space.
• Go-to-market strategy and media buying experience.
• A data-driven approach to marketing with experience analyzing and reviewing results.
• Strong communication skills and ability to foster strong cross-functional relationships.
• Ability to multi-task and adapt to a fast-paced environment of multiple priorities and stakeholders.
• Strong interest in entertainment content.

A key member of the New Computing marketing team, the Brand Marketing Manager leads Integrated Marketing Communication plans for assigned product lines from awareness through conversion, managing agency partners and internal stakeholders across TVC, Digital, Social, CRM, OOH, and PR. Collaborating across Product, Channel, and Consumer and Shopper Insight Teams, the role delivers post-audit learnings and strategic storytelling that strengthen brand growth in the CPG and electronics space.

Functions

• Activate against an Integrated Marketing Communication plan that supports the broader New Computing marketing strategy.
• Lead and execute all elements of IMC plans for assigned product lines spanning awareness, consideration and conversion across Paid and Owned Channels.
• Manage agency partners and internal stakeholders to deliver best-in-class creative and flawless execution across TVC, Digital, Social, CRM, Radio, OOH, e-Commerce, Partnerships, Influencers and PR.
• Conduct campaign post-audits to identify key learnings and measure effectiveness against defined KPIs.
• Proactively identify opportunities to drive brand growth and monitor industry for relevant news.
• Create presentations that provide clear communication and strategic storytelling for Product and Channel teams.
• Manage creation and approvals of all communications assets, advertising and promotional materials.
• Support the learning agenda for assigned product lines in collaboration with Consumer and Shopper Insight Teams and Product Management.

Experience and Qualifications

• Bachelor's degree required, MBA strongly preferred.
• 6+ years of experience leading marketing strategy and execution in a consumer-centered organization, or 4+ years with a Master's degree.
• Experience in CPG or Electronics business a plus.
• Solid background in Marketing Mix fundamentals and optimal media mix to achieve set objectives.
• Understanding of media performance by channel and ability to provide clear objectives and success measures.
• Strong understanding of Consumer, Shopper and Category data with ability to translate into actionable plans.
• Ability to navigate a large and matrixed organization.
• Above-average emotional intelligence with ability to foster environments where all stakeholders feel valued.

Sustained partner satisfaction and online revenue growth depend on the Brand Marketing Manager, who develops comprehensive marketing strategy and executes campaigns across digital and print channels while managing social media accounts and collaborating with the Senior Buyer on product releases and special offers. Based within a team that spans Creative Services, Marketing Designers, and external partner organizations, the role ensures brand fidelity, workflow efficiency, and trend-informed creative direction across all campaign types.

Accountabilities

• Develop comprehensive marketing strategy and execute overall marketing campaigns.
• Build marketing calendar for online marketing including strategy, topics, design, offers and holiday and peak shipping implementation.
• Manage development of marketing creative for all campaigns.
• Work with Creative Services and Marketing Designers on timely resolution of digital and print marketing needs.
• Oversee paid marketing strategies by working closely with internal and partner teams.
• Manage social media accounts for the program.
• Collaborate with the Senior Buyer and buying team on product development, marketing campaigns, special offers and product releases.
• Establish and maintain communication and relationships with partners.
• Report on design trends and their application to partner brands.

Position Requirements

• Minimum 2 years of relevant work history.
• Bachelor's degree in Marketing, Communications or related field preferred.
• Significant experience managing marketing and brand campaigns.
• Experience working with internal and external collaborators.
• Highly organized and self-motivated with the ability to manage multiple tasks and priorities.
• Strong team player and leader with positive and effective communication skills.

As the Brand Marketing Manager, this role serves as the primary brand and marketing point of contact for international markets, developing in-depth knowledge of distributor landscapes, consumer behavior, and competitive segments across assigned territories. The Global Brand and Marketing teams rely on this work to ensure local marketing plans align with global strategy, assets reach distributors on time, and regional insights inform portfolio and campaign decisions worldwide.

Activities

• Represent International in Brand and Marketing cross-functional meetings.
• Partner with Territory Managers to identify product opportunities for international markets and investigate feasibility with Brand teams.
• Stay up to date with Brand line plans and Marketing strategy and campaigns.
• Lead the creation of assets needed by distributors including social media assets, POP and digital banners.
• Develop understanding of markets and distributors including key retailers, main TV networks and key competitors per segment.
• Review trends, sales data and consumer behavior in assigned markets and share learnings with Global Brand and Marketing teams.
• Identify opportunities and challenges of markets and distributors and build partnerships to grow brand footprint.
• Provide guidance and leadership to distributors to develop local marketing plans aligned with global approach.
• Monitor distributor marketing calendars and attached spends.
• Provide ad-hoc daily support to international partners.

Technical Qualifications

• Bachelor's degree in business, marketing, public relations or a similar field.
• 5+ years of brand and marketing background preferred.
• Familiarity with trade and digital marketing tactics, planning and reporting.
• Proficiency with G Suite, spreadsheets and other online tools.
• Strong critical and creative thinking skills with ability to identify root causes and resolve issues.
• Highly organized and efficient with ability to thrive in a high-pressure and time-sensitive environment.
• Excellent verbal and written communication skills with ability to explain concepts in simple terms.

Brand Marketing Manager delivers short- and long-term brand strategy for the City Cruises division, overseeing all aspects of campaign planning and execution across traditional media, digital media, paid social, SEM, email, TV, radio, and on-site guest experience initiatives. The work directly supports awareness and conversion growth by aligning local and regional operations, sales teams, and a data analytics function around consistent brand standards and fleetwide campaign execution.

Operational Focus

• Work closely with Senior Director and key business partners to establish short- and long-term brand and experience strategy to drive awareness and conversion.
• Manage marketing planning and execution across creative, integrated marketing, media, digital, social and operations teams.
• Work collaboratively with local and regional business operations and sales teams to bring new experiences to life in accordance with agreed strategy.
• Serve as subject matter expert overseeing all aspects of City Cruises brand and offerings.
• Ensure adherence to brand standards across the organization and timely communication of offerings across all platforms.
• Partner with local marketing and sales teams to plan and execute fleetwide campaigns and sales support.
• Support the guest experience through on-site initiatives in partnership with local teams.
• Work with the data analytics team to understand KPIs and optimize marketing based on performance.
• Stay up to date with trends and competitor landscape.

Knowledge Skills and Abilities

• Bachelor's degree in marketing, advertising or related field.
• 3-5 years of experience managing a brand and marketing campaigns, preferably within hospitality, travel or experience industry.
• Excellent project management skills.
• Excellent interpersonal and communication skills.
• Copywriting skills are a plus.
• Extremely detail-oriented and organized with the ability to take initiative.
• Excellent problem-solving skills.

The Brand Marketing Manager produces Tier 1 brand campaigns spanning music, fashion, art, and entertainment for a football club, managing creative agencies, freelancers, and content creators while driving the seasonal brand calendar alongside the Brand Marketing Executive. Working closely with teams including Comms, Chelsea Studios, Digital, Partnerships, and Fan Engagement, the role advances brand awareness, fan growth across digital platforms, and competitor landscape intelligence for senior management.

Key Deliverables

• Collaborate with the Brand Marketing Executive to drive the brand calendar for the season.
• Manage multiple creative agencies, freelancers and content creators as an extension of the internal creative arm.
• Collaborate with the Fan Experience Team to activate in market and support local events and Supporters Club activities.
• Proactively seek out partnerships that drive growth across digital platforms and excite fans.
• Provide brand marketing expertise and insight across football culture and the wider sports industry.
• Regularly update key stakeholders on brand performance including campaign reporting.
• Continuously review the competitor landscape and provide updates to wider teams and senior management.
• Support the Head of Global Fan Engagement with budget management including forecasting and reconciliation.
• Help manage and mentor junior members of the team.

Professional Experience

• Proven brand marketing experience, preferably within sport.
• Experience managing multiple agencies.
• Experience working cross-functionally to deliver projects.
• Experience creating digital-first marketing and campaign strategies to drive awareness and growth.
• Experience working with data and insight to create strategy and plans.
• Excellent communication skills with high attention to detail.
• Creative thinker with a solution-based mindset.
• Strong team player able to build strong relationships with key stakeholders.

Embedded within a regional sports organization's marketing department, the Brand Marketing Manager develops fan engagement strategy by planning brand campaigns, promotions, and event activations across TV Tune-in, Fan Fest, Playoffs, Heritage Month, and youth audience programs. Working closely with Brand, Community, and DEI departments, the role refines data-informed marketing plans and manages a Brand and Fan Development Coordinator and Marketing Intern to reinforce a sustainable regional fan base.

Areas of Ownership

• Collaborate across brand, community and DEI departments to make data-informed decisions and create a cohesive marketing plan.
• Develop and plan brand campaigns and promotions including TV Tune-in, Fan Fest, All Star, Fan Appreciation and Playoffs.
• Plan brand event activations including Opening Night and Fan Fest.
• Develop and plan fan development campaigns and promotions including Kids Club, Celebration Night Marketing and Heritage Month Planning.
• Plan fan development event activations for Youth, Gen Z and key audience events.
• Report campaign and promotion findings, successes and areas for improvement.
• Develop year-round content plan to reach underrepresented communities within the fan base.
• Manage Brand and Fan Development Coordinator and Marketing Intern positions.

Manage budget.

Background and Experience

• Degree in Business, Marketing or applicable field, or equivalent education and experience.
• Minimum 3-4 years of experience in a departmental supporting role.
• Experience in brand marketing preferred.
• Working familiarity with data capture, digital content creation, creative development, advertising and events.
• Highly skilled in project management for planning and executing marketing campaigns and events.
• Strong interpersonal and relationship-building skills with the flexibility to work in a rapidly changing environment.
• Strong time and resource management skills as well as written and verbal communication skills.
• Available to work flexible hours including evenings, weekends and holidays.

Reporting to senior leadership at AWS, the Brand Marketing Manager oversees the employer brand strategy by collaborating on a 3-year annual plan, building brand engagement through candidate intelligence and competitive analysis, and educating partners on AWS's Employer Value Proposition. Partnering across teams to develop employer brand advocates and measure key initiative investments, the role advances brand building that connects talent acquisition goals to long-term business objectives.

Role Responsibilities

• Collaborate on the brand's annual plan consistent with the 3-year strategic plan, including alignment and articulation of brand strategies and tactics to deliver annual and long-term objectives.
• Develop a deep understanding of target audience demographics, psychographics and behavioral drivers through marketing research.
• Build brand engagement strategies based on candidate intelligence and competitive analysis.
• Articulate the AWS employer brand positioning to internal and external audiences.
• Educate candidates, stakeholders and partners on AWS's Employer Value Proposition.
• Support the development and implementation of brand marketing campaigns.
• Collaborate across teams on programs that engage current AWS builders to develop employer brand advocates.
• Develop and provide reporting on key initiatives and investments to senior leadership.

Education and Experience

• BA/BS degree in business administration, marketing, communications or related field.
• MBA or other advanced degree preferred.
• 7+ years of relevant experience in brand building, brand management or brand marketing.
• Work experience in the employer brand space.
• Experience conducting marketing research and developing actionable insights.
• Experience with creative and messaging testing.
• Proven experience building and executing marketing programs and campaigns.
• Proven experience using data to measure impact and identify optimization and growth opportunities.
• Excellent verbal and written communication skills with ability to communicate at all levels of the organization.
• Ability to work independently and exercise high judgment in ambiguous circumstances.

Sitting at the intersection of brand management and project delivery, the Brand Marketing Manager advances the ITV Studios brand by leading all marketing materials for new head offices, managing creative agencies and internal labels, and working across key brand campaign moments from creative brief through final delivery. Operating alongside the Marketing Projects lead and collaborating with international labels and production market contacts, the role enables consistent brand presence across office environments, events, HR, sustainability, and investor relations projects.

Job Functions

• Lead project management and delivery of all marketing materials for ITV Studios new head offices, working with creative agencies, internal stakeholders and labels.
• Develop and maintain all project-related documentation including project scopes, budgets, requirements, timelines and internal meetings.
• Work on key brand campaign moments from creative briefs through to final delivery of marketing plans.
• Seek opportunities across key production markets and events to build brand profile and develop relationships with producers.
• Assist the Marketing Projects lead with all projects and events to help deliver the annual ITV Studios marketing and brand strategy.
• Help deliver brand extension campaign elements including HR Employee brand review, Sustainability project and Investor Relations projects.

Minimum Qualifications

• Experience in writing, planning and delivering marketing plans.
• Experience in writing creative briefs and managing design and video production agencies through to final delivery.
• Strong copywriting, proofreading and verbal communication skills.
• Self-motivated and proactive with strong project management skills and the ability to take initiative.
• Experience preparing budget reports and monitoring spending.

A key member of the Dropbox Brand Marketing team, the Brand Marketing Manager develops influencer marketing programs aligned to key audiences, managing day-to-day operations from sourcing and briefing through launch calendar setup and campaign optimization. Collaborating across Brand Marketing, Paid Media, Product Marketing, and Comms, the role refines cross-channel brand consistency and translates data-driven insights into experimentation roadmaps that grow volume, consideration, and product adoption.

What You'll Do

• Build influencer marketing programs that align with key audiences to boost brand loyalty and drive demand for products.
• Develop a deep understanding of Dropbox's products and target audiences, ensuring messaging and creative assets are optimized to drive engagement on the right platform.
• Manage day-to-day influencer marketing operations including influencer sourcing, briefing, talk track recommendation, launch calendar, campaign setup and optimization.
• Develop a roadmap of experimentation to drive volume, consideration and adoption.
• Drive cross-functional team alignment across Brand Marketing, Paid Media, Product Marketing and Comms to bring brand and products consistently across all channels and touchpoints.
• Socialize plans, programs and results with stakeholders at all levels across the organization.

Qualifications and Experience

• 5+ years of brand marketing and influencer marketing experience.
• In-depth knowledge of influencer engagement strategies and reporting metrics.
• Proven track record of working cross-functionally with internal and external teams.
• Demonstrated ability to use data to drive business outcomes.
• Ability to navigate a matrix organization and represent the team with integrity and professionalism.
• Intellectual curiosity with the ability to quickly grasp complex concepts and changing market dynamics.

The NA Brand Marketing Manager oversees execution of North America and Global marketing initiatives at the center of a cross-functional marketing organization, delivering ecommerce and digital campaign strategies with an omni-channel lens. Working closely with Merchandising, channel partners, and the Manager of NA Brand Marketing, the role advances brand positioning, drives KPI accountability, and leads creative brief development that connects product plans to seamless guest experiences.

Day-to-Day Responsibilities

• Deliver product marketing initiatives and campaigns that drive North America ecommerce and digital marketing strategies with an omni lens.
• Drive NAM marketing initiatives through leading individual tactical workstreams, communications planning and deliverables coordination.
• Lead production and tactical creative brief development and creative asset reviews.
• Partner with Merchandising teams to align product plans to NAM marketing initiatives.
• Establish sharp positioning and channel mix per initiative, driving best-in-class channel and guest experiences.
• Set and drive key KPIs as well as measure, report and socialize results and learnings.
• Lead or contribute to work that improves NAM marketing processes and ways of working.
• Manage project budget.

Skills and Qualifications

• Post-secondary degree in Business, Marketing or related field.
• 3+ years of relevant brand and marketing experience.
• Experience working in apparel marketing is valued.
• Strong marketing knowledge for ecommerce, email, digital marketing, social, paid media, influencer and PR.
• Excellent interpersonal and communication skills, both verbal and written.
• Leadership acumen with the ability to juggle changing priorities while maintaining a positive attitude.
• Able to work effectively and reliably under pressure and tight timelines.
• Entrepreneurial spirit with a continuous drive to innovate and achieve great results.

The Brand Marketing Manager will come and join EA's Esports Brand team, architecting high-impact global go-to-market campaigns for EA Football esports from concept through final marketing execution and live service delivery. Reporting to the Senior Director of Esports Brand Marketing and Strategy and partnering with the Franchise Brand team and cross-functional global and regional marketing groups, the role elevates viewership acquisition, fan engagement, and brand milestone outcomes across new regions, platforms, and audience targets.

Scope of Work

• Architect high-impact marketing campaigns and lead the creation of esports marketing assets that drive reach, product recognition and engagement.
• Partner with the Franchise Brand team to lead go-to-market strategy and multi-channel global marketing execution for EA Football esports.
• Partner with cross-functional touchpoints to ensure esports brand strategies translate to consistent experiences for fans and players.
• Develop and leverage strong relationships with agencies, production partners and key external stakeholders.
• Establish and evolve marketing KPIs that improve viewership acquisition, engagement, retention and evangelism.
• Author campaign briefs, track beat readiness and partner with global and regional marketing teams to activate campaign beats.
• Work with analytics and consumer insights partners to identify market opportunities and build plans to unlock them.
• Drive brand positioning exercises in partnership with product, commercial and marketing teams.
• Own key Brand milestone deliverables including long-range roadmap, brand experience guide and player needs analysis.

Required Qualifications

• 7+ years of experience in brand development, campaign strategy and product marketing.
• Experience taking a product or service from consumer insight through ideation to market.
• Demonstrable experience in marketing, campaign management or growth in esports, video games or a relevant industry sector.
• Passionate and knowledgeable about video games, popular culture, esports and football.
• Ability to gather and interpret data and distill meaningful insights.
• Excellent written and verbal communication skills.
• Self-starting and entrepreneurial with a growth mindset and ability to work well under pressure.
• Able to work well in a highly matrixed environment and galvanize stakeholders across disciplines.

Brand Marketing Manager coordinates annual marketing and content plans across social, performance marketing, PR, influencer, CRM, and event branding channels, serving as brand ambassador for a regional market within a global organization. Success in the position means managing external agency partners and marketing budgets effectively while providing regional consumer insights and best-in-class brand experiences that build loyalty and retention for consumers in the UAE and beyond.

Work Activities

• Be the brand ambassador in region, keeping brand identity consistent across event branding, digital footprint and all channels and touchpoints.
• Develop, plan and implement annual marketing and content plans including monthly promotional calendars, test-and-learn optimization agendas, social, performance marketing, web content, PR, influencer, content marketing and CRM campaigns.
• Follow through with analysis and reporting of campaigns to the business.
• Develop and manage marketing budgets including digital marketing, social media, calendar programming, member acquisition and retention programs and agency creative costs.
• Collaborate on monthly and quarterly reporting, marketing analytics and consumer insights.
• Work in close partnership with the global marketing team providing regional insights and best-in-class brand experiences.
• Manage external consulting and agency partners on marketing strategies and campaign execution.

Experience and Qualifications

• 3+ years of experience in brand marketing.
• Must be able to plan and optimize marketing strategy through data analytics and consumer insights.
• Proven ability to implement paid social and performance marketing campaigns.
• Proficient working knowledge of Google Analytics, performance tracking and CRM systems.
• Strong understanding of social platforms and passion for emerging trends.
• Experience with consumer lifecycle marketing including digital marketing channels and loyalty tactics.

As Brand Marketing Manager on the Payments team, this role creates and executes Google's holistic social strategy for the Payments product line, defining brand identity and architecture while driving content calendar management, influencer activations, community management, and cross-functional alignment across Product, Engineering, Legal, and Regional Marketing. The Payments team relies on this work to translate data-informed insights into inventive marketing strategies that make money simple, safe, and accessible.

Performance Expectations

• Define and develop effective brand identity and brand architecture.
• Lead Google's holistic social strategy for Payments including driving the content calendar, campaign management, influencer activations, analytics, social listening, insights and community management.
• Partner with cross-functional leadership including Product Marketing, Product, Engineering, User Experience, Business Development, Public Relations, Finance, Legal and Regional Marketing stakeholders.
• Inspire and manage creative partners to develop their best work and drive business results.
• Develop actionable insights to inform inventive marketing strategies.

Background and Experience

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in brand, marketing and business-building roles, including team management experience.
• 3 years of experience working in an advertising or marketing agency.
• Fintech experience and passion for the payments space.
• Experience managing and negotiating with outside creative agencies, partners and vendors.
• Experience working collaboratively across highly matrixed teams in a global organization.
• Strong creative problem-solving skills with the ability to move from strategy to ideation to execution.
• Understanding of pop culture and comfort with ambiguity in an unstructured environment.

Reporting to senior leadership within Amazon's Marketplace organization in LATAM, the Brand Marketing Manager executes local awareness campaigns and brand strategy development in collaboration with external agencies, supporting Public Policy and PR teams while leading qualitative and quantitative seller and customer insights research. Partnering with legal, internal stakeholders, and cross-category campaign partners, the role coordinates brand positioning and thought leadership initiatives that drive measurable business impact and marketplace seller adoption.

Core Responsibilities

• Lead local strategy and awareness marketing campaigns to increase awareness and consideration of the marketplace for sellers in Latam.
• Drive development of brand strategy in collaboration with external agencies, including customer personas and brand positioning.
• Collaborate with stakeholders to establish mechanisms for measuring brand marketing campaigns and performance.
• Support Public Policy and PR teams to build relationships with external groups and drive adoption of Amazon tools.
• Lead customer and seller insights via qualitative and quantitative research.

Education and Experience

• Bachelor's degree in Business, Marketing or Communication.
• MBA or Master's degree in marketing or product management preferred.
• 7+ years of brand marketing experience.
• Experience in brand, creative development and cross-category campaigns that deliver measurable business impact.
• Retail or services marketing experience.
• Ability to plan and execute events, branding and thought leadership initiatives.
• Effective presentation and communication skills for coordinating with senior stakeholders.

The Brand Marketing Manager guides adherence to brand standards across the organization by creating and socializing brand guidelines, producing copywriting for the corporate website, intranet, and social media, and organizing content and communications for the company's annual conference and recruitment efforts. Working independently and across all organizational levels, the role establishes and tracks KPIs to evaluate campaign performance and recommend strategy adjustments that strengthen the overall corporate brand presence.

Strategic Initiatives

• Create and socialize brand guidelines for adherence to brand standards internally and externally.
• Provide copywriting and collaborate on content creation for the corporate website, company intranet, digital channels, social media, marketing collateral and presentations.
• Organize and develop content and communication in support of the company's annual conference.
• Promote speaking opportunities and participation in industry associations, conferences and awards.
• Create collateral, design booths and facilitate promotional items for team member recruitment.
• Establish and track KPIs to understand performance and provide recommendations for adapting strategy.

Qualifications and Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising or related field, or equivalent experience.
• 5+ years of brand management experience.
• Experience with marketing and advertising on recruiting sites including LinkedIn, Indeed and Glassdoor is a plus.
• Knowledge of video editing and graphic design software a plus.
• Strong project management skills with the ability to manage multiple projects and bring structure to undefined processes.
• Exceptional written and verbal communication skills with the ability to influence and collaborate across all organizational levels.

The Brand Marketing Manager creates strategic plans and innovative campaign concepts aligned with company growth objectives for the Japanese market, serving as the key marketing contact for senior partners and stakeholders while managing B2B activities including publications, events, and external marketing communication operations. The Japan business development function relies on this work to establish a recognizable brand presence, coordinate automated marketing tools, and advance business development efforts in a startup-like environment.

Ownership Areas

• Create strategic plans and execution aligned with the company vision of growing in Japan.
• Conceptualize innovative campaigns to support company growth.
• Serve as the key marketing contact for senior partners and stakeholders in Japan.
• Manage a variety of activities and timelines in a fast-paced environment.
• Utilize automation tools for efficient marketing activity execution.
• Manage external marketing communication operations.
• Carry out B2B marketing activities including publications and events.

Professional Experience

• 5+ years of experience establishing a brand in a Japanese company.
• Experience in creating strategy for marketing and branding activities.
• Experience in business development in a startup-like environment.
• Fluency in English and knowledge of other languages.
• Able to be a real team player with positive vibes.