BRAND PROJECT MANAGER JOB DESCRIPTION

Brand campaigns do not fail because the creative is weak. They fail because no one owns the schedule, the brief drifts without a record, and agency partners receive conflicting direction from three internal teams at once. The Brand Project Manager holds that operational center - accountable for timelines from brief approval through regional production delivery, and for maintaining coherence across visual identity rollouts, paid campaigns, and partnership launches. This role requires equal command of creative review cycles and budget compliance. It answers to brand managers, external agency relationships, and purchasing or legal stakeholders depending on the project type.

As the Brand Project Manager, you drive delivery of brand campaigns, visual identity initiatives, and partnership launches, ensuring every project meets its strategic brief, commercial target, and defined timeline. You sit within the brand function and coordinate daily across internal departments, external agencies, and vendor partners while maintaining accountability for asset quality, budget spend, and documentation standards.

Career Impact: Owning multi-stakeholder brand projects - including visual identity rollouts and multi-market campaign delivery - develops the portfolio and cross-functional credibility that senior Brand Director and Head of Brand roles require.

Business Impact: The campaign launches and partnership collections you manage are directly tied to commercial sales targets and brand equity outcomes, so your project decisions have a measurable effect on how the organization performs in market.

Growth Opportunity: Hands-on exposure to qualitative research methodologies, creative briefing processes, and structured PM frameworks such as PMBoK or PRINCE2 builds the strategic and operational range needed to move into agency leadership or brand consultancy.

• Define project plans for brand campaigns, visual identity rollouts, and partnership launches to align all contributors on scope, milestones, and delivery dates.
• Own project timelines from brief approval through creative development, production, and final delivery, escalating blockers before they affect launch schedules.
• Manage allocated brand budgets, tracking spend against plan and reporting variances to the Brand Manager before they become overruns.
• Coordinate creative review cycles, ensuring feedback is documented, shared with agency partners, and incorporated before assets are distributed and archived.
• Liaise with legal, purchasing, and external vendors to resolve contractual and compliance requirements for collaborative brand projects.
• Partner with influencer marketing, regional teams, and internal stakeholders to maintain brief alignment when goals or target audiences change mid-project.
• Maintain centralized documentation including project status reports, presentation decks, brand guidelines, and asset libraries accessible to all contributors.
• Monitor market trends and competitive activity to surface insights relevant to active brand strategies and campaign positioning.

• Bachelor's degree in marketing, business management, or a related field, or equivalent work experience.
• 5 or more years of brand and marketing project management experience, with demonstrated ownership of multi-stakeholder creative projects.
• Proven ability to manage simultaneous project tracks across creative development, production, and campaign distribution phases.
• Experience working with external agency partners, managing feedback loops and holding vendors accountable to agreed deliverables and timelines.
• Strong understanding of creative development processes, including positioning statements, creative briefs, and print, digital, and video asset approval cycles.
• Excellent written and verbal communication skills, with demonstrated ability to produce clear business presentations for senior management and external partners.
• Experience managing brand budgets and tracking spend against plan across multiple concurrent projects.
• Ability to navigate ambiguity and revise project plans quickly when briefs, priorities, or stakeholder requirements shift.

• Project management certification such as PMBoK, PRINCE2, or an equivalent structured delivery methodology.
• Experience in B2B branding contexts, including managing global brand consistency across regional markets or matrixed organizational structures.
• Background in fashion, media, fintech, or another brand-intensive industry where commercial targets and brand equity are jointly measured.
• Familiarity with qualitative research methodologies used to inform positioning statements, audience segmentation, or campaign concept development.

• On-time project delivery rate across active brand campaigns and partnership launches, measured per quarter.
• Budget variance per project, reflecting accuracy of spend tracking against the allocated brand budget.
• Creative review cycle time, measuring average days from brief issue to final asset sign-off across the project portfolio.
• Number of brand guideline and asset library updates completed and distributed to internal and external stakeholders per month.
• Stakeholder brief alignment score, based on documented brief change requests versus agreed scope at kickoff.
• Typical tools: Project management platforms (commonly Asana or Monday.com) and creative collaboration tools (commonly Figma or Adobe Workfront).

• Base Salary Range: $75,000 to $105,000 annually, depending on seniority and industry sector.
• Bonus: Annual performance bonus of 5 to 12 percent of base salary.
• Equity: Equity participation uncommon at this level outside startup or scale-up environments.
• Health Benefits: Medical, dental, and vision coverage standard across most US employers in this function.
• PTO: 15 to 20 days annually, plus public holidays and sick leave.
• Common Perks: Professional development budget, remote or hybrid flexibility, and creative tools access.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available to applicants and employees with disabilities throughout the hiring process and during employment, in accordance with applicable law. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under federal, state, or local law. Employment in this role is contingent on successful completion of a background check. Candidates must be authorized to work in the United States at the time of application.

The Brand Project Manager owns the end-to-end creative workflow for brand initiatives, stewarding project schedules, tracking timelines, and managing brand commercial platforms, campaigns, and design assets. Working closely with internal teams, external agencies, talent, and studios, the Brand Project Manager ensures on-time delivery, budget adherence, and brand consistency across all touchpoints.

Key Responsibilities

• Steward brand project schedules and drive creative workflow throughout the team.
• Manage brand initiatives, track project status and timelines, and identify bottlenecks.
• Schedule key reviews and ensure smooth workflows across the team.
• Support ongoing management of brand commercial platforms, campaigns, design assets, guidelines, and templates.
• Communicate and drive project timelines from approval through strategic development, creative development, production, and completion.
• Monitor project performance and compile project status to ensure timely delivery for clients, management, and stakeholders.
• Coordinate and share brand assets, guidelines, and templates with relevant teams.
• Facilitate and manage brand-led creative reviews and ensure updates are shared with partners.
• Run project workflow logistics including communication, financial, and distribution functions.
• Drive legal communications and liaise with Legal when collaborating with external suppliers.
• Stay current on market trends and competitive activity.

Required Qualifications

• Bachelor's degree or equivalent in a related field.
• 5 or more years of experience in branding and creative project management in an agency environment.
• Experience working with agencies, companies, talent, studios, and other relevant external stakeholders.
• Understanding of print, digital, and video asset creation and approval cycles.
• Familiarity with relevant project management applications needed to establish workflows and processes across teams.
• Strong project and time management skills with the ability to accommodate rapid change.
• Excellent communication, negotiation, and leadership skills to work effectively with internal and external stakeholders.
• Ability to organize information quickly, address potential roadblocks, and define the best path forward.
• Inventive and enthusiastic problem-solver comfortable handling multiple projects simultaneously.
• Native-level English with strong attention to detail.

Embedded within the global brand function, the Brand Project Manager delivers the rollout of an evolved visual identity, paid campaigns, and centralized tracking for brand activities currently dispersed across the firm. Working closely with agency partners and internal stakeholders, the Brand Project Manager keeps teams aligned to agreed briefs while managing timelines, asset development, and budget tracking to advance the organization's sustainable and inclusive growth narrative.

Core Functions

• Manage the rollout of an evolved visual identity, multiple paid campaigns, and regional narrative expression.
• Build and maintain centralized tracking for brand activities and initiatives across the firm.
• Manage operational aspects of brand projects including timelines, asset development, and budget tracking.
• Keep teams aligned to agreed briefs and update briefs when goals or audiences change.
• Work closely with agency partners and keep internal stakeholders on track to meet deadlines.
• Produce clear and effective business presentations in both traditional and digital formats.

Qualifications and Experience

• Bachelor's degree or equivalent.
• 5 or more years of experience in B2B branding with a global branding and marketing agency or global B2B services company.
• Demonstrated project management experience in a matrixed environment with a track record of building strong networks.
• Experience setting direction for projects, driving design, and managing multiple processes simultaneously.
• Outstanding writing and presentation skills across prose, PowerPoint, web, video, and social formats.
• Strong drive for quality execution with a can-do attitude.
• Ability to work collaboratively with a range of personality types, areas of expertise, and problem-solving styles.

Reporting to senior leadership, the Brand Project Manager shapes brand and marketing initiatives from research through implementation, managing internal and external stakeholders, vendors, and brand materials across a complex international environment. Partnering with multiple departments, the Brand Project Manager drives strategic processes, brand education, and documentation to strengthen the organization's positioning and ensure quality deliverables at the company level.

Primary Duties

• Participate in the project management execution of brand and marketing initiatives to ensure successful implementation and quality of deliverables.
• Manage internal and external research supporting brand development in coordination with other departments.
• Manage development and implementation of internal and external brand materials and guidelines.
• Coordinate internal communications around brand including conducting training and workshops for strategy cascading and brand education.
• Manage strategic implementation processes including plan development, communication, alignment, tracking, and escalation.
• Manage relationships and communications with external vendors and service providers to drive strategic implementation.
• Create and maintain comprehensive project documentation including high-quality presentation decks.

Education and Experience

• Bachelor's degree in marketing, business management, strategic management, or a related field.
• PM certifications such as PMBoK or PRINCE2 considered an advantage.
• 5 or more years of experience with at least 3 years in marketing project management, experience in Big 4 or consulting firms considered an advantage.
• Experience in large international projects required, prior fintech industry experience considered an advantage.
• Understanding of strategic marketing and creative development processes including positioning statements, creative briefs, and advertising concepts.
• Experience planning, utilizing, and analyzing qualitative research methodologies.
• Strong analytical and data analysis skills.
• Exceptional written and verbal communication skills including presentation skills and comfort engaging with senior management.
• Resilience to manage multiple projects and balance a varied workload.
• English required, additional languages considered an advantage.

Sitting at the intersection of brand strategy and commercial partnerships, the Brand Project Manager leads NA-KD's brand collaborations, developing socially engaging collection concepts while maximizing commercial opportunities and meeting agreed sales targets. Operating across influencer marketing, purchasing, events, and external partners, the Brand Project Manager delivers a pipeline of collaborations that meets both brand and business objectives.

Duties

• Develop partnership collection launches and manage multiple launches and project stages simultaneously.
• Operate as project manager of each collaboration working closely with internal and external stakeholders.
• Manage strategic collection overviews and ensure collabs contribute to the annual plan across collaboration objectives.
• Collaborate with the influencer marketing team to identify synergies and opportunities to deliver more value from allocated collaborations.
• Be responsible for events and the development and execution of marketing plans.
• Secure that internal and external communication plans are followed through.
• Deliver a pipeline of collaborations that meets both brand and business objectives.

Skills and Qualifications

• Bachelor's degree or equivalent in marketing or e-commerce.
• 2 or more years of proven experience in a similar brand project management role.
• Experience in creative marketing, preferably within the fashion industry.
• Strong commercial acumen with the ability to balance brand and business goals.
• Excellent communication and negotiation skills for managing both internal and external projects and partnerships.
• Strong critical analysis and problem-solving skills with high attention to detail.
• Comfortable with ambiguity and experienced in event and sales contexts.