Job Summary:

• Create forecasts to manage fair inventory.
• Develop a brand medium and long-term strategy.
• Formulate and implement innovation strategies including new products and renewal products.
• Analyze customer knowledge, trends, market analysis and best marketing practices to create successful brand strategies.
• Assist in developing and maintaining the brand messaging and brand visual elements.
• Communicate brand personality internally.
• Anticipate consumer trends and keep the brand up to date.
• Establish positioning, identify objective audiences and implement plans in different segments.
• Determine product weaknesses and areas to overcome with developing brand identity.
• Work with VWGoA Research and VWAG research and analytics teams on the development of research programs based on business needs
• Manage Analytics and Research budgets.

Skills on Resume: 

• Strategic Planning and Forecasting (Hard Skills)
• Brand Strategy Development (Hard Skills)
• Innovation Management (Hard Skills)
• Market and Customer Analysis (Hard Skills)
• Brand Messaging and Visual Identity (Hard Skills)
• Internal Communication (Soft Skills)
• Trend Anticipation (Soft Skills)
• Targeting and Positioning (Hard Skills)

Job Summary:

• Lead and manage multi-tier and cross-discipline objective setting and analysis, and interpretation of metrics into actionable recommendations leading to business growth.
• Coordinate and collect cross-functional insights from across the business to present a comprehensive business assessment as it relates to Brand performance.
• Ensure all Marketing disciplines are using measurement best practices and transparently reporting performance analysis
• Manage presentations (exec and non-exec) and implementation of analytics and research insights to key internal and external stakeholders.
• Direct the marketing data strategy needs as it relates to collection, storage, and presentation
• Lead and manage the Marketing Return on Investment (MROI) w/an agency partner in order to provide near and long-term marketing budget recommendations.
• Anticipate the latest industry trends and ensure VW is repositioning its tactics and strategy to maintain competitiveness in consideration and market share. 
• Lead cross-functional project management and coordination of various ad-hoc research or analytics requests
• Playing the point person/liaison to collect and present a coordinated response across various teams when performance problems arise.
• Lead and manage marketing and communications research into actionable recommendations.
• Manage an analytics support team including Specialists, Contractors, agencies, and key vendor contractors.

Skills on Resume: 

• Strategic Analysis (Hard Skills)
• Cross-Functional Coordination (Soft Skills)
• Best Practices in Measurement (Hard Skills)
• Stakeholder Management (Soft Skills)
• Marketing Data Strategy Management (Hard Skills)
• Strategy Adaptation (Soft Skills)
• Problem Resolution (Soft Skills)

Job Summary:

• Support the broader business to create awareness and engagement to promote a positive reputation for QVC
• Support Brand & External Relations role with implementation of media and non-media partnerships, sponsorships, special initiatives and alliances at the market level
• Bring an innovative and experimental approach providing business and consumer visibility to the QVC brand, scout and create scalable proprietary brand assets, and leverage innovative activations opportunities
• Deliver innovative campaign-based approach balanced against clear business objectives, deliver innovative publicity strategies (eg pop culture surveys), and manage special initiative events across platforms
• Foster and develop relationships with external connections with whom to identify co-branding opportunities and projects that can enhance brand stature, awareness, and differentiation
• Support scouting and overseeing all aspects of the ideation, creation, and execution of branded entertainment partnerships, sponsorships, and co-funding opportunities
• Maintain and enrich vendor relationships by creating and managing promotional plans that value both QVC and partner’s characteristics
• Nurture vendor relationships in order to raise resources (economic or in-kind) to promote the QVC brand, by promoting brands sold through platforms
• Manage post-initiative tracking and ROI analysis in conjunction with Customer Analytics to measure effectiveness and develop learnings to improve future initiatives
• Execute promotional campaigns for cause marketing initiatives to make QVC more attractive and reputable, 
• Create positive PR and elevate the QVC brand by leveraging celebrity engagement, entertaining and engaging customer experiences
• Opportunities to showcase QVC vendors and introduce new brands

Skills on Resume: 

• Marketing Strategy Development (Hard Skills)
• Partnership Management (Hard Skills)
• Innovative Thinking (Soft Skills)
• Campaign Management (Hard Skills)
• Relationship Building (Soft Skills)
• Creative Ideation (Soft Skills)
• Vendor Relationship Management (Soft Skills)
• Analytics and ROI Analysis (Hard Skills)

Job Summary:

• Develops, briefs Creative Team, manages and leads execution of integrated, solutions-oriented 360-degree consumer marketing programs and global content that include promotion, re-promotion, video, social media, and advertising plans
• Responsible for meeting timeline and budget objectives. 
• Demonstrate knowledge of key trends in global consumer marketing, promotional and re-promotional tactics and marketing analytics with an integrative and holistic approach.
• Building personal influence and strong relationships with Regional Marketing, Product Development, Creative Services, Business Intelligence, Corporate Communications, Analytics, and various department stakeholders, as well as senior management
• Identifying misinformation and tracking disparate information is critical to keeping programs on track.
• Leads and manages demographic/ethnic mix to appeal to all regions. 
• Ensures all content is on-brand, consistent in terms of style, quality and tone of voice, as well as optimized for search and user experience for all channels.
• Continually evaluates and recommends new marketing solutions based on comprehensive marketing analytics to assess what best meets changing business needs and best aligns with company strategies and focus. 
• Prepares business cases and cost justifications to focus on the strongest initiatives to maximize return on investment (ROI).
• Serves as subject matter expert to provide recommendations to senior management that are incorporated into the annual business plans development and process.

Skills on Resume: 

• Integrated Marketing Strategy (Hard Skills)
• Budget and Timeline Management (Hard Skills)
• Understanding of Global Consumer Trends (Hard Skills)
• Stakeholder Management (Soft Skills)
• Information Management (Hard Skills)
• Demographic and Ethnic Targeting (Hard Skills)
• Brand Consistency and Optimization (Hard Skills)
• Data-Driven Decision Making (Hard Skills)