ADVERTISING ACCOUNT MANAGER JOB DESCRIPTION

Quarterly revenue targets go unmet when no one owns the relationship between what a client needs and what a media platform can actually deliver. That gap is where the Advertising Account Manager works. This role holds post-sale accountability for a portfolio of brand and agency clients across paid search, social, and programmatic channels, sitting within a revenue or client success organization. Four or more years of digital media experience is a common baseline, reflecting the judgment required to manage six-figure budgets and influence upsell decisions.

As the Advertising Account Manager, you own a book of client business across digital media channels, driving retention and revenue growth through campaign oversight, strategic insight, and regular business reviews. You operate within a sales or client success team, collaborating with internal product, marketing, and operations counterparts to translate client goals into measurable channel performance.

Career Impact: Managing $100K-plus media budgets across paid search, social, and programmatic channels builds the portfolio depth that distinguishes mid-level practitioners from senior client leads in the digital advertising market.

Business Impact: Clients renewing, expanding scope, and hitting KPIs depend directly on how well this role interprets campaign data and communicates recommendations each week.

Growth Opportunity: The analytical and consultative skills sharpened here are the recognized prerequisites for Account Director and Senior Strategist roles across agency and in-house media teams.

• Own post-sale client relationships across a defined portfolio, serving as the primary point of contact for performance and strategy.
• Launch, monitor, and optimize campaigns weekly using data analysis to meet client KPIs and account positioning targets.
• Conduct quarterly business reviews with key accounts to assess performance and identify retention and expansion opportunities.
• Develop and present strategic insights, product recommendations, and upsell opportunities to clients on a regular cadence.
• Collaborate with internal sales, product, and operations teams to execute large deals and communicate client needs that inform platform development.
• Analyze book of business to identify growth opportunities through cross-selling new and existing products.
• Define quarterly sales focus and co-author execution plans that align with revenue targets and long-term client goals.
• Report on account activity and revenue forecasts to sales leadership to support pipeline visibility and planning.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
• 3 or more years of digital media experience, with demonstrated success managing client accounts in an agency or brand environment.
• Proven ability to build and maintain client relationships in a customer-facing revenue role.
• Strong analytical skills with ability to interpret campaign data and translate findings into actionable client recommendations.
• Experience managing advertising budgets and optimizing performance across digital channels including paid search and social media.
• Excellent verbal and written communication skills, including the ability to deliver clear presentations to senior client stakeholders.
• Strong time management and prioritization skills, with the ability to handle multiple accounts simultaneously.

• Experience with programmatic, native, or video advertising channels in addition to paid search and social.
• Background in web-based advertising platforms and familiarity with performance metrics such as CTR, ROAS, and CPL.
• Prior exposure to both media agency and large brand environments, providing fluency in differing client expectations and workflows.
• Understanding of a specific vertical such as automotive, e-commerce, or B2B publishing, as it relates to media planning and buying decisions.

• Quarterly revenue attainment rate against assigned book of business targets.
• Net revenue retention across managed accounts, reflecting renewal and expansion performance.
• Client KPI achievement rate, measuring how consistently optimized campaigns hit agreed benchmarks.
• Upsell and cross-sell conversion rate within existing account portfolio each quarter.
• Forecast accuracy, measured as variance between reported pipeline and closed revenue.
• Typical tools: CRM platforms (commonly Salesforce); digital advertising reporting and campaign management interfaces.

• Base Salary Range: $55,000 to $85,000 annually, depending on market and portfolio size.
• Bonus: Variable commission or performance bonus, typically 10 to 20 percent of base.
• Equity: Uncommon at this level; occasionally offered at growth-stage companies.
• Health Benefits: Medical, dental, and vision coverage standard.
• PTO: 15 to 20 days annually plus standard US public holidays.
• Common Perks: Remote or hybrid flexibility, professional development budget, and ad platform certifications support.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available to qualified individuals with disabilities throughout the application and employment process in accordance with the Americans with Disabilities Act. All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law. A background check is required as a condition of employment. Candidates must be authorized to work in the United States.

The Advertising Account Manager owns client relationships across Australian and New Zealand markets, developing tailored product suites across search, social networks, and marketplaces while executing the Digital Media Business Plan. Working alongside Group offices worldwide, this role shapes cross-selling opportunities and drives rapid turnover growth in alignment with the Group's profitability targets.

Key Responsibilities

• Manage clients based in Australia and service the existing client base for the AUS and NZ market needs.
• Develop the right suite of products and services catered to the local market to seize opportunities across segments such as search, social networks, and marketplaces.
• Collaborate with Group offices worldwide to foster technical knowledge sharing and maximize cross-selling opportunities.
• Ensure rapid growth in turnover alongside profitability targets imposed by the Group.
• Recruit, train, and motivate a team of local talent resources.
• Develop and maintain deep knowledge of key market and industry trends within the Company.
• Design strategy based on investment decisions to maximize client growth.
• Execute Digital Media Business Plan through building trust relationships with key clients, partners, and stakeholders.
• Serve as main account contact for key clients, overseeing project management, deadlines, client reporting, and media campaign analysis.
• Manage and operate campaigns in Paid Search and Social Media.
• Enforce adherence to legal guidelines and in-house policies to maintain legal compliance and business ethics.

Required Qualifications

• Master's degree or university degree in Marketing, Business Management, or related field, MBA preferred.
• At least 4 years of digital marketing/media experience with a strong industry reputation and social connections.
• Strong commercial and financial understanding with market acumen and problem-solving ability.
• Innovative and creative with thought leadership and the ability to adapt quickly to changing environments.
• Strong computer skills.
• Excellent presentation skills in English; French presentation skills are mandatory.
• Natural instinct for business and management with integrity, honesty, and a strong sense of ownership.

Embedded within the sales organization, the Media / Advertising Account Manager develops client accounts by capturing strategic opportunities and executing quarterly sales plans to drive revenue across digital and traditional advertising channels. Working closely with sales operations and support teams, this role advances customer satisfaction and long-term growth by promoting tailored advertising solutions aligned to each client's business objectives.

Core Functions

• Define sales focus through quarterly objectives and drive sales initiatives.
• Co-author and execute plans to drive sales and close deals to achieve quarterly quotas.
• Develop client accounts by capturing and reviewing information to identify high-level strategic opportunities.
• Focus on customer happiness, revenue generation within existing assignments, and long-term strategic goals.
• Prepare powerful business presentations utilizing data, reports, and market insights.
• Discuss advertising solutions with customers and promote products and services aligned to each client's business objectives.
• Work collaboratively with sales operations and support teams and respond to client needs in a timely manner.
• Maintain a solid understanding of existing and new product offerings, industry trends, and competitive conditions.
• Provide reports on all activity using Salesforce as well as revenue forecasts.

Qualifications & Experience

• Proven track record in sales or related experience.
• Background in web-based advertising, such as SEO, SEM, web search, and digital media is a plus, understanding of the automotive industry is an asset.
• Polished sales skills, including sales pitch, negotiation, closing, and objection handling.
• Excellent verbal and written communication skills with strong customer service and relationship-building skills.
• Strong problem-solving, analytical, and time-management skills.
• Results-oriented with a strong work ethic and outcome-focused approach.
• Phenomenal teammate with a positive demeanor.

Reporting to internal sales leadership, the Advertising Account Manager manages post-sale client relationships by launching, monitoring, and optimizing campaigns weekly while conducting quarterly business reviews with key accounts. Partnering with product, engineering, marketing, and operations teams, this role builds long-term client revenue through upselling, cross-selling, and hands-on management of $100K+ budgets across performance channels.

Primary Duties

• Manage client relationships during all post-sale activities.
• Launch, monitor, and optimize all campaigns on a weekly basis through dynamic thinking, problem-solving, and data analysis to meet client KPIs.
• Report on strategic insights, recommendations, and new product capabilities to each client regularly, with a goal to upsell and identify new revenue opportunities.
• Own quarterly business reviews with key accounts.
• Analyze the book of business and identify opportunities for growth through retention, upselling, and cross-selling.
• Collaborate with internal sales teams to execute against large deals.
• Communicate customer needs to internal teams, including product, engineering, marketing, and operations, to help shape platform investment and innovation.

Skills & Qualifications

• Minimum 3–6 years of digital media experience with both media agency and large brand backgrounds.
• Proven results in a customer-facing role with the ability to build strong relationships and upsell across the entire funnel.
• In-depth knowledge of web marketing with a passion for online content.
• Hands-on experience managing budgets of $100K+ across channels such as Taboola, Google Search, Facebook Ads, Criteo, YouTube, Teads, or similar, experience with native, video, and/or programmatic advertising.
• Strong analytical skills with the ability to learn quickly.
• Excellent time management, prioritization, and communication skills.

Sitting at the intersection of print advertising and digital media, the Advertising Account Manager solicits and manages advertising accounts across Sky-Hi News and other CMNM products, prospecting new business while servicing assigned accounts. Operating across telephone outreach, in-person client engagement, and internal reporting, this role supports revenue growth through creative campaign development and consistent account management.

Duties

• Sell display advertising to the assigned account list and prospect for new business as directed by the advertising director.
• Prospect for short-term and long-term initiatives and actively pursue new business from inactive accounts.
• Sell special theme pages, directories, and the full line of expanding products, including cross-publication opportunities.
• Develop creative advertising campaigns for assigned accounts on a regular basis.
• Keep accounts payable within company goals and turn in all paperwork and ad copy in a legible and timely manner.
• Attend sales and other meetings as required and handle all customer service issues effectively and quickly.

Education & Experience

• College degree preferred.
• Sales experience helpful.
• Minimum typing speed of 40 wpm accurately.
• Basic computer skills.
• Good spelling, grammar, telephone, and communication skills.

A key member of the sales team, the Advertising Account Manager generates leads and closes sales by planning and directing marketing campaigns for clients and ad agencies while maintaining long-term client relationships through after-sales service. Collaborating across Sales Manager direction and client-facing activities, this role produces pipeline and expands existing business to meet revenue goals.

Functions

• Generate quality leads through telemarketing, email, and client visits.
• Arrange meetings and present sites and services to prospective clients.
• Plan, coordinate, and direct marketing campaigns for clients and advertising campaigns for ad agencies.
• Confer with clients to determine advertising requirements and budgetary limitations.
• Produce pipeline as set by Sales Managers and update and submit weekly reports.
• Close sales and maintain and expand business with existing clients.
• Maintain long-term client relationships through after-sales service.

Experience & Qualifications

• Bachelor's degree or college degree in any field.
• Preferably 1–4 years of experience specialized in Advertising, Media Planning, or equivalent. OOH advertising experience is an advantage.
• Proficient in MS Office.
• Excellent oral, written, and telephone communication skills.
• Negotiating, closing, customer service, planning, and organizing skills.

Benefits: Single Parent Leave, Paid Holidays, Medical/Health Insurance, Paid Sick Leave, Employee Discounts, Performance Bonus, Paid Bereavement/Family Leave, Free Lunch or Snacks, Life Insurance, Paid Vacation Leave, Maternity and Paternity Leave, Medical, Prescription, Dental, and Vision Plans.

Sustained growth in Wondros' healthcare communications scope depends on the Advertising Account Manager, who serves as the primary liaison between HPO, FQHC, and CO client relationships and the NIH All of Us Research Program, managing asset requests, IRB compliance, and creative brief development. Based in Pittsburgh, PA, and reporting to the Account Supervisor while working closely with the Senior Account Director, this role enables the agency to maintain and expand its client partnerships through organized, compliant, and solutions-focused account management.

Accountabilities

• Serve as liaison between HPO, FQHC, CO client relationships, the NIH All of Us Research Program, and the agency team.
• Ask the right questions in layman's terms and provide exact technical specifications to all media channels, including digital, social, film/video, and print.
• Cultivate and strengthen client relationships to maintain and expand the scope of work.
• Partner with the Project Coordinator to review asset requests, determine information needs, follow IRB guidelines, and manage NIH pre-review and clearance submissions.
• Assess and resolve day-to-day issues and partner with senior leadership to develop strategies addressing client needs and managing expectations.
• Advise clients on program policies, branding compliance, and asset development and approval procedures.
• Develop creative briefs independently or in collaboration with different departments to address client needs.
• Attend and represent the agency in client meetings, provide feedback on project health, and help resolve internal team issues.

Background & Experience

• Minimum 3–5 years of experience in advertising agency account management and/or program management; healthcare clients a plus.
• Familiarity with government culture and practice.
• Expert-level proficiency in advertising production and creative.
• Proficient in Mac, Google Suite, Microsoft Suite, and Adobe Creative Suite; Wrike and Intelligence Bank are a plus.
• Highly organized with experience managing multiple requests simultaneously and the ability to rapidly learn new process requirements.
• Ability to interface with senior professionals in healthcare, scientific research, and medicine with composure under pressure.
• Collaborative team player with excellent communication, presentation, and staff management and training skills.

As the Advertising Account Manager, this role identifies and engages prospective international clients while managing existing accounts across print and digital media publications for a global sales department. The sales team relies on this work to achieve and exceed revenue targets, maintain accurate CRM records, and deliver clear weekly forecasts that support the company's publishing growth objectives.

Role Responsibilities

• Identify and contact prospective clients with assistance from the Sales Manager.
• Present and sell confidently and professionally to clients.
• Generate a client pipeline through networking at exhibitions and industry-related events.
• Achieve and exceed revenue targets while developing key accounts and repeat business.
• Conduct research on clients and competitors and maintain accurate upkeep of all sales activities in the CRM system.
• Provide clear weekly reporting on revenue, activity, and sales forecasts.

Professional Experience

• Experience in B2B/B2C media sales.
• Good knowledge of media publishing and both print and digital sales.
• Strong interpersonal skills, including a professional work ethic.
• Comfortable with cold calling.
• Confident communicator and relationship builder with a calm head under pressure.