ADVERTISING PRODUCT MANAGER JOB DESCRIPTION

This is the person who decides what gets built so advertisers can spend money well. The work spans defining ad inventory, sponsorship, and ad-server capabilities for the buyers and sellers who transact on the platform, often within RTB, DSP, and SSP environments where milliseconds and fill rates carry real dollars. Sitting between engineering, data science, and commercial teams, the role owns the product backlog and the roadmap that turns advertiser demand into shippable features. Getting it wrong wastes inventory and erodes advertiser trust.

As the Advertising Product Manager, you set the vision and requirements for advertising products that grow advertiser adoption and monetize available inventory across the platform. You guide engineering investment as product owner, partnering closely with data science and commercial teams while reporting into product leadership.

Career Impact: Owning ad-server and programmatic product decisions builds market-level credibility in AdTech that transfers directly into senior product roles across digital media.

Business Impact: Your specifications determine how much inventory monetizes and how effectively advertisers reach buyers, which directly shapes platform revenue.

Growth Opportunity: Fluency in RTB, DSP, and SSP economics opens the path toward principal product or head-of-ads-product positions as scope expands.

• Define product vision and roadmap for advertising capabilities serving both advertiser and seller requirements.
• Own the product backlog as product owner, guiding engineering investment across the development team.
• Conduct user interviews and market research to validate features and understand advertiser behavior.
• Write clear product requirement documents that translate advertiser demand into buildable specifications.
• Drive experimentation and data monitoring to optimize advertising effectiveness and increase adoption.
• Manage products from conception through launch, post-launch monitoring, and continuous optimization.
• Partner with data science, engineering, and commercial teams to ship and launch products.
• Communicate roadmap and initiatives in writing to keep leadership and stakeholders aligned.

More postings now expect SQL and experimentation fluency alongside roadmap ownership, and the advertising product manager skills page reflects how that bar has moved.

• Bachelor's degree in a technical or quantitative field, or equivalent work experience.
• Three or more years of product management experience, with exposure to advertising or marketing technologies.
• Demonstrated ownership of roadmap strategy, feature delivery, and product tradeoffs.
• Completed multiple full product cycles from conception to in-market launch.
• Strong analytical reasoning with data-driven problem-solving and critical thinking.
• Proven ability to manage competing priorities with a strong sense of ownership.
• Effective written and verbal communication across technical and commercial audiences.

• Working knowledge of programmatic advertising mechanics such as RTB, DSP, Ad Exchange, SSP, or DMP.
• Experience with publisher or advertiser ad-server products and online media monetization.
• Familiarity with SQL or machine learning concepts applied to ad targeting.
• Entrepreneurial track record, building new products in low-resource or startup environments.

• Advertiser adoption rate, measuring the uptake of newly launched advertising products.
• Inventory fill rate, reflecting how well available ad inventory is monetized.
• Feature delivery against roadmap commitments, tracking on-time shipment of specifications.
• Time from conception to in-market launch across managed product cycles.
• Experiment velocity and win rate, showing how data drives optimization decisions.
• Advertiser effectiveness lift, measuring performance gains attributed to product changes.

Of the signals listed, adoption and fill rate weigh most, and the broader career outlook explains why they do, with pay near $126,960 and progression toward Director of Product.

• Base Salary Range: $120,000 to $175,000, varying with seniority and market.
• Bonus: Annual target bonus, typically 10 to 20 percent of base.
• Equity: RSUs or options common at platform and startup employers.
• Health Benefits: Medical, dental, and vision coverage standard.
• PTO: Three to five weeks, often flexible or unlimited.
• Common Perks: Remote flexibility, learning budget, home-office stipend.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available upon request throughout the application and employment process for qualified individuals with disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected under federal, state, and local law. Offers are contingent on the successful completion of a background check. Candidates must be authorized to work in the United States.

Match your RTB and DSP product cycles to a resume that stands out among similar applicants.

The Advertising Product Manager owns the product vision, roadmap, and requirements that make it easy for suppliers to advertise their brands and products and improve the shopper experience. Reporting into the Worldwide Ads organization, the Advertising Product Manager works with advertisers, engineering, operations, and leadership to drive measurable customer and business impact.

Key Responsibilities

• Work with advertisers, engineering, operations, customer support, and leadership teams to articulate the right product vision, roadmap, and requirements.
• Move the needle on business results through product improvements, experimentation, and relentless focus on measuring customer and business impact.
• Guide the engineering team's investment as product owner by managing the product backlog and requirements.
• Communicate the vision, roadmap, and initiatives through extensive written material to keep leadership and stakeholders in the loop.
• Act as a thought leader across the Worldwide Ads organization, and develop proposals for big ideas that improve user experience and systems.
• Contribute to technical roadmap and architecture decisions through deep appreciation of tradeoffs, constraints, and opportunities.
• Establish best practices across product, design, engineering, and quality teams to deliver great software products on a consistent and fast cadence.

Required Qualifications

• Bachelor's degree, including a Bachelor's degree in a technical field, with an MBA or graduate degree.
• 5+ years of experience in product or program management, product marketing, business development, or technology, with 1+ years in end-to-end product delivery and product cycles of 6+ months.
• Experience owning roadmap strategy and definition, feature delivery, and product tradeoffs.
• Experience in online advertising.
• Track record of complex and creative problem-solving, and the desire to create and build new businesses.
• Superior verbal and written communication skills.
• Ability to work well with a variety of people ranging in various technical levels.
• Entrepreneurial spirit and a passion for having fun.

Reporting to the Director of Product, the Advertising Product Manager delivers a new sponsorship product from the ground up, including quantifying ad inventory and building inventory control and revenue share for participating schools. Working closely with an agile development team, the Advertising Product Manager becomes a subject matter expert in the High School and Collegiate EdTech and SportTech ecosystem to grow sellable inventory.

Core Functions

• Quantify the customer's social reach in aggregate to know how much potential ad inventory there is to sell.
• Set up systems to embed sponsor logos within content at the time of posting.
• Build out the back-end componentry to set up inventory control, reporting for purchasers, and revenue share for participating schools.
• Establish and monitor key performance indicators for sponsorship product areas.
• Conduct regular user interviews to understand product usage and to validate potential new features.
• Write clear and concise product specifications to guide development.
• Serve as the product owner on an agile development team, attending daily standups to evaluate progress and to unblock issues.
• Become a subject matter expert in the High School and Collegiate EdTech and SportTech ecosystem, regularly performing competitive analysis to understand the strengths and weaknesses of other products.
• Manage products from inception through execution and analysis.

Qualifications & Experience

• 3+ years of experience in product management with 2+ years in advertising and marketing technologies, including online media product management.
• Experience with publisher or advertiser ad server products and defining requirements of scalable systems.
• Completed multiple product cycles, from conception to in-market.
• Experience in a start-up environment or an entrepreneurial approach in prior roles, with an understanding of working in a low-resource environment.
• Previous work with an agile development process, able to hit the ground running alongside Development.
• Subject matter knowledge of the High School and Collegiate EdTech and SportTech ecosystem, with interest and/or experience in athletics.
• Technical background is a strong plus.
• Ability to effectively manage competing priorities, with outstanding problem-solving abilities.
• Creative when appropriate but analytic in execution, relentlessly focused on delivery and the value of getting MVPs and products out the door.
• Independent, self-motivated, success-driven, and willing to work within a team environment, while comfortable working remotely.
• Entrepreneurial with the ability to create an effective people strategy amid limited resources and startup uncertainty, and doesn't allow obstacles to deflect or deter.
• Must be a good person.

Reporting into the product organization, the Advertising Product Manager shapes advertising solutions for sellers, managing the product lifecycle from design through post-launch optimisation to improve advertising effectiveness and increase adoption. Partnering with Data Scientists, Engineering, and Business teams, the Advertising Product Manager uses data-driven insights and market research to define new capabilities and drive product development and launch.

Primary Duties

• Serve as an advocate for customers' needs and discover both buyer and seller requirements.
• Manage the end-to-end product management lifecycle from design to release, post-launch performance monitoring, and continuous optimisation to improve advertising effectiveness and increase adoption.
• Spearhead market research to understand market needs, user behaviour, and propose a feasible and innovative product roadmap.
• Define new capabilities and features through building high-quality Product Requirement Documents.
• Facilitate problem solving, drive data monitoring on business operations, and use data-driven insights to enhance and optimise product solutions.
• Communicate, influence, and work cross-functionally with Data Scientists, Engineering, and Business teams to drive the product development and launch.

Skills & Qualifications

• Bachelor's Degree or above in a quantitative field, with Computer Science / Engineering / Machine Learning a plus.
• 2 – 4 years of relevant working experience, with candidates with less than 1 year of experience also welcomed to apply.
• Strong product or technical product management background, with understanding of ad business or machine learning algorithms a plus.
• Possess strong analytical reasoning with logical and critical thinking capabilities to problem-solve based on data.
• Able to deliver competitor analysis reports and establish an understanding of markets and user requirements.
• Proficiency in RTB, DSP, Ad Exchange, CPS, SSP, or DMP.
• Experience in SQL is a good-to-have.
• Independent problem solver with a strong sense of ownership and customer focus to drive product design, launch, and iteration.

Sitting at the intersection of client service and campaign delivery, the Advertising Product Manager builds and manages client deliverables for key agency accounts, including Transactional Brand Building campaigns and detailed project schedules. Operating across Brand Strategy, Media Planning and Buying, Creative, Production, and Analytics teams, the Advertising Product Manager serves as the day-to-day contact, ensuring campaigns are delivered on time and within budget.

Duties

• Support the team in managing transactional brand-building campaigns for all clients.
• Coordinate client deliverables across agency teams, including Brand Strategy & Research, Media Planning and Buying, Creative and Production for offline and online, as well as Analytics.
• Create and maintain project documentation such as project schedules, scopes of work, client status updates, and financial summaries.
• Serve as day-to-day contact with internal teams and clients on your project.
• Ensure all campaign specifications are executed and delivered on time within the scope of the budget.
• Receive client feedback on campaign deliverables and disseminate feedback to agency teams.
• Develop detailed project schedules and track progress.
• Ensure resource availability and allocation.
• Assist in the preparation of all client meetings and reviews.

Requirements

• At least 2-4 years' experience managing complex marketing projects across multiple in-house agency teams, with prior media agency experience a plus.
• Scheduling and planning skills, with attention to detail and multi-tasking ability to plan and manage multiple concurrent projects and client deliverables.
• Strong working knowledge of Microsoft Office (Word, CRM, SharePoint, Excel, PowerPoint, Outlook).
• Excellent written and verbal communication skills for frequent communication with team members, clients, and executives.
• A critical thinker and problem solver.
• Ability to build positive, collaborative relationships within client account teams and throughout the agency.
• A high level of caring about the outcome of your actions.
• Appreciation of the agency's core values.