ADVERTISING OPERATIONS MANAGER JOB DESCRIPTION

Advertising Operations Manager keeps a publisher's paid inventory live, measured, and earning. Working across owned-and-operated sites, apps, OTT, and broadcast platforms, the role manages the ad server, oversees programmatic integration with third-party exchanges and SSPs, and turns unsold or remnant space into revenue. It sits between sales, product, and engineering, answering for campaign delivery and the quality of ads that reach the audience. When tags break, deals misfire, or fill rates slip, this is the person who diagnoses the cause and restores monetization.

As the Advertising Operations Manager, you own the trafficking, delivery, and monetization of advertising inventory so that paid campaigns launch correctly and meet contracted goals. You operate within a digital media organization, coordinating with sales, product, and engineering teams while managing relationships with programmatic exchanges, SSPs, and ad-tech vendors.

Career Impact: Owning ad-server operations and programmatic monetization for a publisher builds the deep platform expertise that distinguishes operations managers in the digital media market.

Business Impact: Your trafficking accuracy and fill-rate optimization directly determine how much of the publisher's inventory converts to revenue across display, video, and audio.

Growth Opportunity: Mastering SSP and exchange integration at scale opens paths toward yield management, ad-tech product, or head-of-operations roles.

• Traffic and schedule campaigns in the ad server across web, app, OTT, and broadcast inventory.
• Optimize fill rate, price floors, and ad load to balance monetization against user experience.
• Manage programmatic integration with third-party exchanges, SSPs, and ad-tech vendors.
• Monitor delivery and performance data, initiating optimizations to meet contracted campaign goals.
• Implement and troubleshoot ad tags, pixels, and tracking to ensure accurate measurement.
• Enforce ad quality standards across the network to protect audience experience.
• Partner with sales, product, and engineering to launch new monetization features.
• Reconcile delivery discrepancies and finalize reporting for billing accuracy.

• Bachelor's degree in marketing, advertising, media, or equivalent work experience.
• Three or more years of ad operations experience, with publisher or ad-tech exposure.
• Working knowledge of ad-server platforms and digital ad serving for display, video, and audio.
• Understanding of programmatic supply, exchanges, SSPs, and remnant inventory monetization.
• Ability to implement and troubleshoot ad tags, pixels, and tracking hierarchies.
• Strong data analysis skills for interpreting delivery and performance across large data sets.
• Clear communication to translate technical operations for sales and internal stakeholders.

• Hands-on experience with end-to-end programmatic deal types, including PMP and PG.
• Basic HTML, CSS, or JavaScript for diagnosing creative and tag issues.
• Experience managing or mentoring junior operations or trafficking staff.
• Familiarity with viewability and invalid-traffic verification standards.

• Inventory fill rate, reflecting how much available ad space is monetized.
• Campaign delivery rate against contracted impressions and pacing goals.
• Average eCPM or yield across managed programmatic and direct inventory.
• Tag and trafficking error rate, measuring setup accuracy before launch.
• Discrepancy rate between internal and third-party reporting at reconciliation.
• Viewability and invalid-traffic rates against internal benchmarks.
• Typical tools: ad servers (commonly Google Ad Manager or DoubleClick for Publishers); analytics (commonly Google Analytics).

• Base Salary Range: $80,000 to $120,000, depending on market and seniority.
• Bonus: Annual performance bonus, typically 8 to 15 percent of base.
• Equity: Occasional stock or RSUs at larger media companies.
• Health Benefits: Medical, dental, and vision coverage standard.
• PTO: 15 to 25 days plus standard holidays.
• Common Perks: Remote flexibility, learning budgets, ad-tech certifications.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available upon request throughout the application process for candidates with disabilities. All qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by federal, state, or local law. Employment is contingent on successful completion of a background check and on verification that the candidate is authorized to work in the United States.

The Advertising Operations Manager owns the activation, trafficking, and delivery of advertising campaigns, working with internal teams and publishers to ensure ads go live and perform. Reporting into the ad operations function, the role conducts troubleshooting and 3rd party vendor testing to keep campaigns optimised and dependable.

Key Responsibilities

• Activate, traffic, and deliver on advertising campaigns.
• Work with internal and external teams, including publishers, to ensure ads are going live.
• Effectively optimise advertisements where needed.
• Conduct troubleshooting, identify problems, and suggest solutions.
• Conduct testing on 3rd party vendors.

Required Qualifications

• At least 3 years of experience in an Ad Ops role.
• Demonstrated experience within AdTech or digital media.
• Have a strong understanding of digital channels, programmatic advertising, digital formats, DMPs, etc.
• Experience in managing a team is ideal, but not a must.
• Possess a great can-do attitude and a great attention to detail.

Embedded within the advertising team for a global games portfolio including Microsoft Solitaire Collection, Minesweeper, and Mahjong, the Senior Advertising Operations Manager manages end-to-end integration across content, advertising SDKs, ad exchanges, and advertisers. Working closely with programmatic exchanges, buyers, and the ad sales team, the role drives revenue while mentoring other members of the advertising operations team.

Core Functions

• Manage the end-to-end integration between content, advertising SDKs, 3rd party ad exchanges, and advertisers.
• Manage and coach other members of the advertising operations team.
• Optimize the balance between ad load, price floors, deal priority levels, ad quality standards, and user experience.
• Identify business needs and developments in the ad industry to incorporate into the ad strategy.
• Build strong relationships with 3rd party programmatic exchanges, buyers, and ad tech vendors.
• Closely monitor performance data across titles and partners to ensure business stability and growth.
• Assist content production teams with creating, testing, and launching new in-app advertising features and experiences.
• Support and guide ad sales teams in creating new partnerships and executing deals with advertisers, including campaign/deal management.

Qualifications & Experience

• 6+ years of recent digital advertising experience in ad-tech, operations, and project management.
• Previous experience in managing and mentoring teams.
• Expertise in coordinating and onboarding advertising SDKs, ad exchange connections, and partner integrations.
• Experience managing iOS/Android and web advertising strongly desired, with a focus on Windows App products.
• Thorough understanding of the programmatic space and expertise with supply and demand side platforms (SpotX, Xandr, Magnite, DFP, Pubmatic, Facebook, etc).
• Adept at complex data analytics as it pertains to ad monetization.
• Experience managing and growing relationships with 3rd party buyers and ad tech vendors.
• Comfortable and confident working independently with a high degree of self-motivation in a primarily remote-work environment.

Reporting to the VP of Operations, the Digital Advertising Operations Manager leads the Ad Operations team and oversees day-to-day trafficking, escalations, and programmatic PMP/PG deal delivery. Partnering with sales management and outsourced partners, the role ensures white-glove service to clients and seamless collaboration across teams.

Leadership Responsibilities

• Lead and manage the day-to-day responsibilities of ad ops and trafficking.
• Handle escalations and troubleshoot any issues.
• Serve as the main point of contact with out-sourced partners to provide white-glove service to clients.
• Monitor and report on overall ad inventory.
• Oversee overall campaign pacing and optimizations.
• Collaborate with the Sales team to set up and deliver programmatic PMP/PG deals.
• Manage tasks for Ad Operations and Ad products using ClickUp.
• Update and maintain the CRM (Boostr).
• Serve as the point of contact for Media Plans and Approvals.
• Work with account management to facilitate traffic to custom sponsorships.
• Partner with coordinators to ensure accuracy in trafficking and oversee complex solutions.

Skills & Qualifications

• 3+ years of experience in digital ad operations and publisher experience required.
• Excellent understanding of standard business practices related to digital ad operations.
• High-level understanding of viewability and IVT (Moat, IAS, DV, etc).
• Expert-level knowledge of Google Ad Manager (DFP).
• Experience with LiveIntent and Sounder (or similar products).
• Experience with tag vendors, including DCM, DV, MOAT, Sizmek, etc.
• Proficient in Microsoft Excel (VLOOKUP, Pivot Tables, SUMIFs, etc).
• Knowledge of financial markets is a plus.
• Clear, strategic thinker able to execute on priorities and not afraid to roll up their sleeves.
• Strong communication and presentation skills, able to clearly articulate technical information.

Sitting at the intersection of campaign optimization and data analytics, the Advertising Operations Manager shapes media campaigns across digital channels for one of the company's biggest retail clients in Germany, handling budget, bid management, targeting, and creative refreshes. Operating across analytics, behavioral targeting, and tracking strategies, the Advertising Operations Manager contributes to effective user and conversion measurement on the client's digital properties.

Primary Duties

• Set up, monitor, and optimize media campaigns across different digital channels for one of our biggest retail clients in Germany, including budget and bid management, targeting, and refreshing creatives.
• Optimize in-flight campaigns based on internal and external data points such as audience, device, location, and time performance, as well as other critical indicators.
• Analyze campaign results continuously, noticing and flagging issues within large data sets, and actively improve performance using insights.
• Ensure all web analytics, behavioral targeting, and other optimization technologies are implemented correctly.
• Develop and implement tests.
• Contribute to the tracking strategies on the client's digital properties to ensure effective user and conversion measurement.
• Understand the complete user customer journey and adjust campaign setup accordingly to achieve the best results.
• Report on a weekly, monthly, quarterly, and post-campaign basis.

Requirements

• Bachelor's degree and/or first hands-on work experience (e.g., as a trainee or intern) in digital marketing and client services.
• Previous agency, online publisher/sales, or retailer experience is an advantage, but not necessary.
• Knowledge and understanding of the advertising ecosystem, technologies, and terminology.
• Some handling experience of industry-standard tools such as Google Ads, Facebook Business Manager, Google Analytics, etc, DV360 experience is a plus.
• Strong problem-solving, troubleshooting, and collaboration skills, with analytical, result-driven, and solution-oriented working style.
• Excellent prioritization and time management skills, as well as strong attention to detail.
• Passionate about technology and what it can do for marketing functions.
• True team player, excited to learn and grow, and to help others do the same.
• Good level of English, German comes as a plus.

A key member of the media operations team, the Advertising Operations Manager leads management of trafficking deliverables such as floodlights, creative materials, landing pages, and pixels for assigned client accounts. Collaborating across media planners, account teams, and media vendors, the Advertising Operations Manager ensures campaigns deliver in full against client KPIs and managed budgets.

Areas of Ownership

• Lead management of trafficking deliverables (floodlights/campaign goals, creative materials, landing pages, pixels, tag wrapping, etc.) for assigned client accounts.
• Collaborate with Media planners on each assigned client account to organize and execute successful campaigns based on client KPIs.
• Collaborate with the client Account team to manage creative deliverables and goals for each campaign.
• Collaborate with Media vendors to ensure they have everything they need to launch campaigns and monitor campaign performance and optimizations where needed.
• Serve as liaison between the Account team, Media planner, and Media vendors to ensure successful campaign operations.
• Lead completion of data for monthly reporting and other report requests, and manage media budgets to make sure campaigns deliver in full.
• Manage new launches and work with Media vendors to make sure all elements of campaigns are running as contracted.
• Review and approve tracking applied to campaigns, and troubleshoot tracking issues before or during launch.

Experience & Qualifications

• 5+ years' experience in an office environment, including 3+ years' media/agency experience.
• Proficient skills in Microsoft Office (Excel, Word, Outlook).
• General understanding of customer service and client management.
• Proficient skills and 1+ years' experience (preferred) with performance metrics, Google Campaign Manager, Basis DSP, Arrivalist, Adara, and IAS.
• Comprehensive understanding of running a campaign from start to finish, the importance of establishing KPIs, and working within a budget.
• Able to multitask, perform efficiently, and work well under tight deadlines in a fast-paced, professional office environment.
• Travel/tourism industry experience a plus.

The business outcome of campaign performance reflecting client objectives depends on the Advertising Operations Manager, who manages the advertising server and measures performance for one of the company's clients. Serving alongside consulting teams, the media strategist, and platform experts, the Advertising Operations Manager develops tagging strategies and centralizes digital purchase data to optimize media against approved strategies.

Technical Responsibilities

• Create and traffic campaigns in the ad server.
• Develop tagging strategies to facilitate campaign analysis.
• Maintain technical specifications and quality control of design elements.
• Work with the digital team to implement the tracking elements correctly.
• Master ad server capabilities to optimize media.
• Centralize data on digital purchases (search, social, programmatic, etc.).
• Monitor the pace and performance of campaigns.

Education & Experience

• Degree in marketing, communication, computer science, or related field.
• 2 years of digital media purchase or ad server management experience.
• Understanding of the digital campaign lifecycle, with basic knowledge of online media measurement and analysis.
• Practical experience with media purchase platforms, including Google Ads, Facebook Ads Manager, or DSPs.
• Practical experience with Google Analytics and Google Tag Manager preferred.
• Good knowledge of IT tools, reporting tools, and Microsoft Excel, plus attribution knowledge and brand security.
• Careful, rigorous, curious, and vibrant person with good ability to work on multiple projects simultaneously.
• Mastery of English and French, written and oral.

As the Advertising Operations Manager, this role guides the development and execution of advertising programs and monetization strategies, building and managing media and data inventory to set up campaigns and distribute audience segments for clients. The advertising team relies on this work to meet adtech integration objectives and to support Senior Advertising Operations Managers across day-to-day campaign routing and approvals.

Strategic Responsibilities

• Build monetization strategies and manage the media/data inventory to set up campaigns and distribute audience segments on behalf of clients, coordinating efforts with cross-functional teams.
• Function as a key project decision maker and SME to prioritize media plans/campaigns and optimize per client's needs.
• Provide adtech solutions, troubleshooting, and create process for new monetization opportunities.
• Support Senior Ad Operations Managers with day-to-day routing, approvals, timelines, gathering feedback, and keeping up to date on campaigns and conversations.

Education & Experience

• Bachelor's Degree in Communications, Advertising, Marketing, or STEM required.
• 3-4 years of Ad Operations experience in a publisher or an advertising agency required.
• Knowledge of the advertising industry, as well as opinions and projections for its future required.
• Online, digital marketing experience preferred.
• Strategic thinking, capable of analyzing results and providing strategic plans to drive business growth.
• Effective communicator able to facilitate goals in an external environment.

Advertising Operations Manager builds and administers day-to-day multiplatform advertising for Stingray Group, scheduling global audio and video ad campaigns and leading 3rd party programmatic integration, optimization, and reporting. Success in the position means delivering strong business outcomes for media agencies, advertisers, and internal stakeholders across web, OTT, mobile, and broadcast platforms.

Core Responsibilities

• Serve as lead project manager for all ad-tech integration, ad tag implementations, ad server migrations, and other technical integration across web, OTT, mobile, and broadcast platforms.
• Accurately schedule, traffic, monitor, and report all paid contracts, from order management systems (Salesforce) to ad serving platforms (Google DFP, BSI, WideOrbit).
• Support Marketing and Product with scheduling and trafficking of Stingray promo/house ads, as capacity permits.
• Manage campaign performance and maximize revenue by analyzing data, preparing recommendations, and initiating tactical optimizations (budget reallocation, creative execution, placement evaluation, dayparting, frequency capping).
• Manage all inventory requests and resolve contract discrepancies.
• Work in partnership with Product, Marketing, Engineering, Finance, BI, and Sales teams to deliver on global advertising initiatives.
• Identify and resolve technical issues related to ad server technology and/or ad tag implementations for clients and internal teams.
• Act as the gatekeeper of advertising quality across the Stingray network and stay abreast of current and upcoming advertising technologies.
• Provide technical guidance and support to internal and external stakeholders as required.

Technical Qualifications

• Minimum 5+ years of working experience within a digital advertising operations environment.
• Proficient experience working within digital ad serving platforms like DoubleClick for Publishers.
• Experience implementing end-to-end programmatic solutions (display, video, audio).
• Basic knowledge of HTML, Flash, and JavaScript, with knowledge of MS Excel and PowerPoint.
• Strong working knowledge of digital advertising offerings and products.
• Experienced at troubleshooting technical issues and able to learn new software systems and platforms quickly.
• Extremely organized with the ability to multi-task and deliver a best-in-class customer experience.
• Excellent problem-solving abilities and attention to detail, comfortable working within a fast-paced, start-up environment.
• Ability to work well as a team and individually; bilingualism is definitely an asset.

Reporting into ShowHeroes, Europe's leading provider of mobile-optimized content, video, and player technology used by Burda, Funke, and SPIEGEL Group, the Advertising Operations Manager produces and monitors international campaigns and ongoing optimization. Working closely with advertising clients and media agencies, the Advertising Operations Manager maintains client relationships and generates actionable performance insights.

Duties

• Set up and monitor international campaigns.
• Conduct ongoing campaign optimization.
• Support partners across international markets (advertising clients, media agencies).
• Maintain and expand existing client relationships.
• Provide campaign and performance reports to clients and generate actionable insights for future optimizations.
• Take part in building a young, aspiring company with drive and motivation.

Position Requirements

• General interest in and existing knowledge about digital media and online advertising.
• Experience in account management or client services, preferably with experience in ad operations/campaign management / digital media planning.
• Strong analytical skills with profound Microsoft Excel skills.
• Strong communication skills.
• Strong multitasking abilities.

Reporting into the Advertising Operations team, the Advertising Operations Manager oversees client trafficking, reporting, tagging, and the execution of digital display, programmatic, and video campaigns by creating tags, tracking, and links across vendors. Partnering with ad-server partners, the Marketing Science Team, and the Planning Team, the Advertising Operations Manager turns media plans into campaigns while leading junior team members.

Day-to-Day Responsibilities

• Manage clients' trafficking, reporting, tagging, and the effective execution of all digital standard display, programmatic, including Video/TVO/VOD, and other online campaign setups.
• Manage and lead relations with ad-server partners in trafficking ads into their ad server (site, placement name, ad size, landing URL, and analytics tracking, etc.) to accurately measure and achieve campaign objectives.
• Ensure the ad-server partner assigns creatives to appropriate media placements and the requested creative rotation and/or sequencing, as outlined in the trafficking sheet.
• Manage 3rd party pixels into the partner's ad server, including DMP media pixels, brand uplift studies, and ad verification measurement/tracking.
• Create ad server website tracking pixels/tags (Floodlight, Spotlight, Conversion) for conversion/action data capture.
• Distribute ad server creative/ad tags (Redirects) to websites and publishers for QA/Testing.
• Train and lead junior members of the team and act as lead in gathering creative deliverables from the creative agency.
• Develop processes to drive team efficiency and profitability, and work closely with Marketing Science and Planning Teams on client reporting.
• Manage central finance billing and queries with the team.
• Actively find solutions and troubleshoot creative and technical issues, ensuring work delivered meets the client's objectives while juggling multiple priorities.

Professional Experience

• Experience managing Ad operations within an agency or media vendor, working agency/advertiser side in an ad ops role, or in Technical Operations roles on the publisher side, familiar with tracking and troubleshooting tags.
• Technical skills in ad servers, setting up tracking hierarchy, and creating/troubleshooting tags.
• Ability to recommend how to apply Ad operations buying to help clients grow their business.
• Expert in Ad operations, specialising in trafficking, serving as a source of guidance and support to the team.
• Ability to manage more junior team members to deliver work and be responsible for the quality of that work.
• Ability to build relationships with people from across the agency and learn from their experience.

Sitting at the intersection of supply-side and demand-side digital marketing, the Advertising Operations Manager refines optimisation strategies across all channels to improve campaign metrics, including revenue, margin, eCPM, viewability, and CTR for IDP Connect's display, social, and audience extension products. Operating across clients, third-party suppliers, and internal teams, the Advertising Operations Manager strengthens client relationships and drives revenue growth while managing the programmatic and display advertising teams.

Strategic Initiatives

• Oversee and implement optimisation strategies across all channels to improve campaign metrics, including revenue, margin, eCPM, average viewability, and average CTR above internal benchmarks.
• Track percentage of campaigns delivered on time and percentage delivered above benchmark (viewability, CTR, CPA).
• Assist Client Partnership teams with information/materials for presentations and pitches, and manage post-campaign insights calls to key clients.
• Troubleshoot issues with campaigns, creatives, and implementations as they arise.
• Work with product/design teams to develop frameworks and processes for A/B testing campaigns based on creative messaging, landing pages, and user experience.
• Manage 3rd party supplier invoicing, monthly media spend, and revenue reporting.
• Develop and maintain quality control procedures for the implementation of tracking processes with 3rd party ad servers and clients.
• Develop dashboards, metrics, and analytics to provide visibility to the organisation and optimise return on marketing investment.
• Provide overall operations management of programmatic and display advertising teams.

Minimum Qualifications

• Graduate/postgraduate degree from a recognised university.
• Significant experience in a senior role managing on-site and off-site campaign delivery in an agency, media owner, or in-house team, including developing, managing, and motivating teams.
• Strong knowledge and experience using and managing ad servers (Google Ad Manager) and DSPs as a self-starter.
• Knowledge of various ad tags, event pixels, and troubleshooting third-party event tracking problems.
• Expert knowledge of Google Analytics, Google Tag Manager, and Google Data Studio for automating, monitoring, and optimising advertising operations.
• Good understanding of JavaScript and HTML.
• Expert knowledge of the media landscape and different advertising channels, e.g., video, mobile, social, etc.
• Highly organised with attention to detail and ability to handle multiple projects to tight deadlines.
• Excellent communication, stakeholder engagement, and interpersonal skills.

A key member of the advertising operations team, the Advertising Operations Manager creates and oversees the launch, QA, and optimization of online display media campaigns and programmatic media buying for Audience Extension products. Collaborating across third-party ad servers, rich media vendors, clients, and internal stakeholders, the Advertising Operations Manager manages reporting, reconciles delivery discrepancies, and delivers performance insights to the sales team.

What You'll Do

• Manage the QA, launch, and optimization of display media campaigns and programmatic media buying for Audience Extension products.
• Secure and test campaign creative, verifying all creative assets are functioning properly and reporting correctly on internal and third-party ad servers.
• Schedule ads in software.
• Monitor campaign performance, both delivery and measurement, and suggest and implement plan optimizations post-sale.
• Coordinate with third-party ad servers, rich media vendors, clients, and internal stakeholders on creative specifications, submission, and ad trafficking.
• Assist in managing the QA, maintenance, and optimization of third-party ad networks and exchange campaigns.
• Assist in reviewing, testing, and certifying ad-serving technology vendors to ensure compliance with company ad policy guidelines.
• Deliver display ad performance reports to the sales team, with analysis, insights, and recommendations to optimize performance.
• Manage the display reporting process to finalize campaign delivery and reconcile reporting discrepancies.
• Interact with internal stakeholders to finalize billing and ensure invoices are delivered and paid in a timely manner.

Background & Experience

• Bachelor's degree in marketing, journalism, public relations, or related field, or in Business or equivalent experience.
• Experience managing online display media campaigns.
• Strong understanding of interactive metrics and analysis, Requests for Proposal processes, ad tags, and creative assets.
• Understanding of ad servers and web analytics.
• Experience with Operative.One OR DoubleClick for Publishers; experience working with HTML a plus.
• Ability to manipulate large data sets, interpret data trends, and develop clear and usable findings and recommendations.
• The skill to build strong working relationships across the organization.
• Ability to set priorities and manage time to meet deadlines, and respond calmly, quickly, and decisively to unexpected events and changes.
• Capacity to communicate and collaborate verbally and in writing with internal and external stakeholders.

Embedded within the JumpCrew brand websites, such as AHRN, My Base Guide, and TigerBeat, the Ad Operations Manager develops monetization of remnant ad space and improves placements to boost ad visibility and traffic for large accounts. Working closely with third-party ad servers and DSP/SSP platforms, the Ad Operations Manager increases media buys and ensures relevant ad content serves audiences properly.

Functions

• Improve placements across websites.
• Ensure that ads serve properly.
• Add tools and technologies to increase ad performance.
• Serve as subject matter expert for all integrated platforms, such as third-party ad servers, DSP/SSPs.
• Manage relationships with third-party platforms.
• Analyze data to identify advertising opportunities.
• Recommend testing options.

Knowledge, Skills & Abilities

• Bachelor's degree in marketing, advertising, media, or related field.
• Experience/certifications with Google Ad Manager, DoubleClick for Publishers, and DoubleClick Campaign Manager.
• Minimum 3 years of ad placement experience required.
• Experience in ad operations, ad trafficking, and data analytics, with familiarity with third-party ad serving technologies.
• Basic experience in HTML and CSS, plus skills in ad serving, campaign execution, mobile advertising, and troubleshooting.
• Ability to work independently and coordinate with the team.
• Excellent communication, high level of integrity, work ethic, and grit.