ADVERTISING COORDINATOR JOB DESCRIPTION

An Advertising Coordinator handles the practical machinery of ad production. Print preflighting, broadcast traffic instructions, and run sheet preparation are the daily currency of this role - work that keeps campaigns moving from approval to final placement without error or delay. Most coordinators in this space answer to an Advertising Supervisor or Media Director and serve as the operational link between account teams and external stations, publishers, or vendors. Where this role underperforms, insertion orders miss deadlines, specs go unchecked, and billing logs fall out of sync with actual spend.

As the Advertising Coordinator, you manage the trafficking, production tracking, and asset coordination that keep print and broadcast campaigns on schedule and within specification. You report to an Advertising Supervisor or equivalent and work daily with account executives, traffic managers, and external media partners to move materials from intake through final placement.

Career Impact: Hands-on experience managing broadcast traffic instructions and print preflight processes builds a production credential that is directly transferable to Media Coordinator and Traffic Manager roles.

Business Impact: When run sheets, billing logs, and insertion orders are accurate, campaigns launch on time, and clients receive what they purchased - the work this role does makes that outcome possible.

Growth Opportunity: Coordinators who develop fluency in both print and digital ad trafficking position themselves for senior traffic management or ad operations roles as media environments continue to converge.

• Traffic and distribute broadcast instructions and purchase orders to radio and television station contacts within confirmed deadlines.
• Preflight all print ad artwork against publication specifications and contact advertisers directly to resolve non-conforming materials.
• Prepare and maintain production run sheets for assigned accounts, communicating updates to internal and external clients as deadlines change.
• Coordinate creative asset fulfillment across internal teams and external vendors to meet campaign delivery schedules.
• Track and report digital and print campaign results, maintaining accurate records across digital editions, e-newsletters, and ancillary publications.
• Monitor and maintain the department billing log, process invoices, and reconcile records against confirmed insertion orders.
• Develop and improve internal workflows to reduce production errors and increase departmental efficiency over time.

Because hiring teams weigh run sheet accuracy and insertion order reconciliation heavily, how to present these duties on a resume shows how to frame each metric as evidence of production control.

• Bachelor's degree in Marketing, Communications, Advertising, or Business, or equivalent work experience.
• 1 or more years of advertising production, traffic coordination, or media operations experience, with exposure to both print and broadcast environments.
• Demonstrated ability to proofread advertising copy and verify numerical data with consistent accuracy.
• Strong organizational skills with the ability to manage multiple active deadlines across concurrent accounts.
• Clear written and verbal communication skills, with the ability to correspond professionally with station contacts, vendors, and internal stakeholders.
• Proven ability to work independently on time-sensitive tasks while maintaining production standards under pressure.

• Familiarity with preflight standards and print production specifications as applied to publication advertising.
• Prior experience coordinating broadcast traffic for radio or television, including interaction with station traffic managers.
• Bilingual in English and Spanish, supporting communication with a broader range of media vendors and station contacts.

• On-time delivery rate of traffic instructions and purchase orders across assigned broadcast accounts.
• Preflight pass rate on first submission, measuring how accurately incoming print artwork is reviewed before contact.
• Invoice processing accuracy rate, reflecting how consistently billing log entries match confirmed insertion orders.
• Run sheet error rate per production cycle, tracking how often production reports require post-distribution correction.
• Typical tools: ad trafficking platforms (commonly SendMyAd); ad management software (commonly Google Ad Manager); office productivity suites (commonly Microsoft Office).

Mapping SendMyAd proficiency and on-time delivery rates to salary benchmarks and career path for this role is the quickest way to understand progression toward Traffic Manager.

• Base Salary Range: $42,000 to $55,000 per year
• Bonus: Discretionary annual bonus, typically 5% to 8% of base
• Equity: Not typical at this level
• Health Benefits: Medical, dental, and vision coverage
• PTO: 10 to 15 days annually, plus standard US holidays
• Common Perks: Hybrid schedule where available, professional development budget for media and production training

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Work authorization in the United States is required for this position. Employment is contingent on successful completion of a background check. Reasonable accommodations are available to applicants and employees with disabilities throughout the hiring process and employment; requests may be submitted to the appropriate HR contact. All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law.

Match your SendMyAd and Google Ad Manager proficiency to a resume that reaches the people who decide.

The Advertising Coordinator owns the end-to-end review and approval process across paid channels, developing creative briefs, managing agency relationships, and overseeing the annual agency survey within a financial services marketing environment. Working alongside field advisors, external agency partners, and internal business lines, this role delivers brand-compliant advertising materials across print, digital, radio, and billboard while keeping spend, forecasts, and competitive reporting on track.

Key Responsibilities

• Assist with the advertising review and approval process across paid channels to ensure deadlines, media insertions, and budgets meet company standards.
• Review creative rotation, analyze specification sheets, and provide feedback to external agency partners.
• Maintain the creative asset library to ensure all materials adhere to brand, compliance, and regulatory guidelines.
• Support local advertising programs as the primary contact for field advisors and guide marketing material questions.
• Work with agencies and partners to develop advertising materials across print, digital, radio, and billboard channels.
• Develop strategic creative briefs, review agency creative, and coordinate monthly status meetings with agencies.
• Support budget management, including tracking spend, processing invoices, and reconciling with internal and external partners.
• Develop weekly and monthly status reports and identify spend opportunities during forecast cycles.
• Drive the development of integrated monthly and quarterly competitive reports within the designated business line.
• Schedule meetings, develop agendas, monitor competitive activity, and summarize industry trends for leadership.
• Assist in managing agency relationships, serve as day-to-day agency liaison, manage VRA processes, and oversee the annual agency survey from writing questions through summarizing results.

Required Qualifications

• Bachelor's degree or equivalent.
• 1–3 years of relevant experience in advertising and/or marketing, with a financial services focus preferred.
• Experience managing talent, residual, and music licensing contracts, and experience with budget tracking and management.
• Strong project management and organizational skills with attention to detail and demonstrated ability to manage multiple priorities.
• Proficient in Excel.
• Proven ability to build strong collaborative working relationships and communicate effectively in writing and verbally.

Embedded within the Media and Advertising department, the Advertising Coordinator creates and sends traffic instructions and purchase orders for radio and television while maintaining production calendars, billing logs, and department records. Working closely with station account executives, traffic managers, and the internal merchandising team, this role ensures that scripts, commercials, and creative assets are accurate, on schedule, and compliant with product and pricing standards.

Core Functions

• Create and send radio and television traffic instructions and purchase orders.
• Interface with radio and television station account executives and traffic managers.
• Proof scripts and commercials for accuracy and content.
• Work with the merchandising team to ensure product and pricing accuracy across all commercials.
• Work closely with the Media department to fulfill needs and schedules and maintain monthly internal production calendars.
• Fulfill internal and external requests for creative assets.
• Maintain and track department files, records, and the Broadcast Production billing log.
• Process invoices and assist the advertising team with administrative tasks as needed.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or Advertising.
• Internship and/or project coordination experience preferred.
• Interest in creative production and broadcast advertising required.
• Strong attention to detail with the ability to proofread copy and verify numbers.
• Proficient in Microsoft Office, including Word, Excel, Outlook, SharePoint, and Teams.
• Strong organizational and time management skills, with the ability to meet strict deadlines, and strong written and verbal communication skills.
• Ability to build relationships internally and externally.
• Bilingual in Spanish is a plus.

Reporting to sales management, the Advertising Coordinator books and tracks display ads, delivers proofs to customers, and maintains the eTearSheets system to keep daily print production running on schedule. Partnering with sales representatives, prepress, and external customers, this role ensures every advertisement is complete, timely, and accurately routed to pre-press while upholding a high standard of customer service.

Primary Duties

• Book ads for sales representatives not in the office.
• Track ads using advertising software and keep sales reps and prepress informed of all ad statuses.
• Deliver and pick up advertising proofs to customers with courteous and efficient service.
• Provide courteous answers to service questions and personally handle customer complaints.
• Maintain delivery schedules at the customer's convenience.
• Coordinate the processing of all display advertising to ensure advertisements are complete and timely.
• Locate all display ads for each day's issue and ensure delivery to pre-press.
• Maintain the eTearSheets system.

Skills & Qualifications

• Knowledge of customer relations theory and practices.
• Demonstrated problem-solving skills with the ability to manage multiple tasks simultaneously.
• Proficient with keyboard operation, personal computer software, and computer terminals for mainframe systems.
• Skilled in organizing information, materials, and time, and have the ability to read, comprehend, and translate complex product information.
• Ability to communicate professionally and display telephone etiquette with co-workers, customers, vendors, and management.
• Ability to function effectively as a team player and produce accurate work.

Sitting at the intersection of brand stewardship and media trafficking, the Advertising Coordinator supports the daily functions of the Watercraft advertising department by developing marketing materials, coordinating photoshoots, and distributing brand assets across the corporate and dealer network. Operating across creative agencies, the Digital Marketing Coordinator, and global partners, this role builds the product image library and rental operator database that keep WaterCraft campaigns and dealer programs fully resourced.

Duties

• Assist in the daily functions of the Watercraft advertising department, including developing and maintaining marketing materials, trafficking media, and supporting photoshoots.
• Work closely with the Advertising Supervisor and creative and media agencies to create, maintain, and distribute brand and advertising materials for the corporate brand and dealer network.
• Serve as brand steward for the WaterCraft brand.
• Assist in trafficking content for print and digital media campaigns and measure campaign results alongside the Digital Marketing Coordinator.
• Assist in the development and distribution of in-store and off-site marketing materials, including point-of-purchase materials, product literature, and event support visuals.
• Assist in the production of studio and location photoshoots, including some travel.
• Manage archiving, organization, and distribution of product images and specifications to internal, external, and global partners.
• Distribute WaveRunner Rental Kits, maintain the WaterCraft Rental Operator database, and assist with all other marketing projects as requested.

Requirements

• Bachelor's degree in Marketing or Advertising.
• 2+ years of marketing and/or advertising experience.
• Must be able to work independently and within a team-based environment.
• Strong written and verbal communication and presentation skills.
• Proficient in MS Office applications, including Word, Excel, PowerPoint, and Outlook.

A key member of the digital advertising operations team, the Advertising Coordinator coordinates the delivery of digital campaign materials across media, ad operations, design, and account management to serve client and brand needs. Collaborating across internal teams and external clients, this role evaluates and improves workflows to increase efficiency and ensure that approvals, processes, and communications consistently move forward without delays.

Functions

• Coordinate between media, ad operations, design, and account management teams to deliver digital materials for online campaigns.
• Follow up on approvals with clients and brands.
• Follow up on processes with all relevant teams.
• Ensure constant communication between teams to share information in the best interest of clients.
• Evaluate processes and oversee improvements to increase efficiency and productivity.

Experience & Qualifications

• 1–2 years of experience in project management and digital marketing.
• Experience in graphic design, web design, or marketing is preferred, and previous agency experience is an asset.
• Strong interest and curiosity in new technology.
• Proficient in JIRA, Microsoft Excel, and G Suite.
• Bilingual in English and French required.
• Autonomous, detail-oriented, results-oriented, and extremely well organized with strong critical thinking and problem-solving skills.
• Strong cross-functional leadership skills and a developed sense of team spirit.
• Ability to work under tight deadlines.

Accurate sales operations depend on the Advertising Coordinator, who manages daily team activities, oversees data entry and database maintenance, and prepares presentations and proposals that keep Account Managers and Sales Managers equipped and informed. Based within the sales support function, this role shapes the integrity of all sales data and monthly and quarterly reporting that leadership relies on to make decisions.

Accountabilities

• Provide administrative support to sales management and the sales team.
• Manage the daily activities of the sales team.
• Oversee data entry, database management, and maintenance of all sales-related data in internal systems.
• Prepare presentations, proposals, national promotional briefs, and responses for Account Managers and Sales Managers.
• Create, generate, and maintain all forms of sales data.
• Compile monthly and quarterly reporting updates.

Technical Qualifications

• Experience in an administration or sales support role is an asset.
• Intermediate skills in MS Office.
• Excellent attention to detail and excellent organisational skills.
• Excellent communication skills.
• Self-motivated and driven.

As the Advertising Coordinator, this role owns the collection, preflight, and trafficking of all print and digital ad artwork using SendMyAd, Google Ad Manager, and Ad Butler to ensure every campaign meets client specifications and production deadlines. The advertising and production team relies on this work to maintain accurate run sheets, up-to-date production reports, and continuous communication with Account Executives, Account Managers, and clients across assigned accounts.

Activities

• Collect, preflight, and traffic all print ad artwork using SendMyAd to ensure adherence to correct specifications and that deadlines are met.
• Contact advertisers as needed to correct ads not within specifications.
• Traffic, manage, and preflight digital campaigns for client accounts using ad management software such as Google Ad Manager and Ad Butler.
• Track and report results of all digital advertising and marketing promotions, including digital editions, e-newsletters, and client digital properties.
• Collect print ads and prepare run sheets for ancillary publications and special sections.
• Maintain and prepare production reports for assigned accounts and communicate all reports to internal and external clients based on deadlines.
• Work closely with Account Executives to maintain up-to-date production reports and coordinate with Account Managers, Marketing Managers, and clients to ensure all ads are placed properly and goals are met.
• Develop new processes to organize departmental functions, improve current workflows, and support administrative and marketing tasks across the department.

Position Requirements

• Knowledge of preflight and printing specifications, with working knowledge of Google DFP and SendMyAd preferred.
• Valid driver's license and reliable transportation required.
• Proficient in Microsoft Office on Mac and PC, with working knowledge of Adobe Acrobat, Photoshop, and InDesign.
• Excellent oral and written communication and organizational skills.
• Flexible team player who can work independently with outstanding prioritization and time management skills.
• Proven ability to multi-task and work under pressure at a fast pace.

Advertising Coordinator leads prospective customer research and campaign tracking across content, social, and digital channels, reporting on performance and adjusting creative and financial strategies to strengthen lead generation outcomes. The work directly supports marketing and sales leadership by maintaining content calendars, surfacing industry trends, and proposing brand awareness initiatives that inform planning and audience development across the company.

Operational Focus

• Continually research new sources of prospective customers and provide recommendations to marketing and sales leadership.
• Track and manage data to report on campaign success and make creative and financial adjustments as needed.
• Maintain marketing and content calendars and communicate end-goals and deliverables with relevant stakeholders.
• Identify opportunities for campaigns, services, and distribution channels to increase lead generation.
• Measure and optimize content marketing effectiveness on a regular and ongoing basis.
• Research and share new trends, platforms, and experiences to inform planning, audience development, and innovation across the company.
• Identify and propose internal and external ideas and initiatives to promote general awareness of the company brand.

Knowledge, Skills & Abilities

• Experience in a marketing role with knowledge of the latest trends and best practices in online marketing and measurement.
• Strong problem-solving skills and a creative skill set to brainstorm new initiatives.
• Proficient in social media as a marketing tool.
• Strong writing skills and strong communication skills.
• Able to work with colleagues at all levels to develop marketing goals and evaluate results.

The Advertising Coordinator produces and reports on digital marketing campaigns across paid search, paid social, and display channels, developing A/B test plans and analyzing advertising traffic quality to support Paid Media optimization on Pega.com. Working alongside marketing teams across the department, this role advances campaign strategy and measurement objectives by translating data into actionable insights across Google Marketing Platform and paid social channels.

Key Deliverables

• Execute digital marketing and advertising campaigns across paid search, paid social, and display channels.
• Perform research and analysis on the effectiveness of advertising channels in meeting awareness and user acquisition objectives.
• Analyze the quality of advertising traffic and support optimization of Paid Media on Pega.com.
• Collaborate with marketing teams to set campaign strategy and measurement objectives.
• Develop project plans for A/B testing, including ad copy, audience segmentation, and landing page tests.
• Report on advertising campaigns, tests, and website initiatives to be shared across the marketing department.

Professional Experience

• BS or BA in Marketing, Mathematics, Economics, or Business.
• Experience in an analytical and/or paid media role.
• Understanding of paid media platforms, including Google Marketing Platform and paid social.
• Proficient in Google Analytics and data visualization software, specifically Tableau, with SQL experience as a plus.
• Strong analytical skills with demonstrated ability to leverage data to drive strategy and visually communicate marketing insights.
• Excellent oral and written communication skills and strong interpersonal skills.

Embedded within the System Advertising and Creative Services teams, the Advertising Coordinator develops brand collateral, coordinates photo shoot logistics, and maintains the Sharp CRM database while working independently under general supervision across a wide variety of marketing, advertising, communications, and administrative projects. Working closely with the VP Brand Marketing and Advertising Manager, this role delivers campaign effectiveness reports, seminar ROI dashboards, and budget reconciliations that keep brand and advertising programs measurably on track.

Areas of Ownership

• Manage advertising and brand projects and work directly with clients to develop collateral.
• Coordinate logistics for photo shoots and monitor competitive advertising, with findings reported to leadership.
• Assist with updating and maintaining the Sharp CRM database, including do-not-mail, deceased, and address change updates.
• Assist in preparing reports that measure advertising and CRM campaign effectiveness, including annual seminar ROI dashboards and event rosters.
• Manage calendars for the VP Brand Marketing and Advertising Manager.
• Track, reconcile, and process budget invoices and archive files.
• Work independently under general supervision on a wide variety of marketing, advertising, communications, and administrative projects.

Education & Experience

• Bachelor's degree with a focus in advertising or marketing, or equivalent work experience, including college-level English composition, journalism, and marketing courses.
• Minimum two years of experience as a marketing and communications assistant or equivalent.
• Exceptional customer service skills with a can-do attitude and ability to make independent judgments.
• Strong oral and written communication skills with excellent grammar, writing ability, and vocabulary.
• Excellent organizational skills and attention to detail with the ability to work under deadline pressure.
• Team player with strong interpersonal skills.

Reporting to the marketing department, the Advertising Coordinator implements and tracks campaigns across email, social media, and content marketing channels while coordinating product and brand campaign rollouts and maintaining the company website and CRM. Partnering with the marketing and sales teams, this role builds the reporting, collateral, and channel infrastructure that keeps campaign performance visible and brand communications consistently supported.

Role Responsibilities

• Support the marketing department by implementing and tracking campaigns across email, social media, and content marketing channels.
• Coordinate email campaigns, including copy, scheduling, testing, and list management.
• Coordinate the rollout of product and brand campaigns.
• Update the company website and maintain CRM and lists.
• Produce monthly analytics reports and support the marketing and sales teams by coordinating collateral as required.

Background & Experience

• Strong organizational and project coordination skills with close attention to detail and the ability to independently prioritize tasks and meet deadlines.
• Experience updating websites, with working knowledge of HTML as an asset.
• Basic knowledge of Adobe InDesign and/or Photoshop, and intermediate knowledge of Canva or a similar program.
• Intermediate knowledge of Microsoft Office.
• Strong understanding of social, digital, and email marketing platforms and channels.
• Excellent written and verbal communication skills in English, with French as an asset.
• Experience with sales enablement is an asset.